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The Global Marketing Show

globalmarketingshow
Global Marketing
Localization
International Trade
Exporting
Rapport International
Tariffs
Translation
Tariffs and Trade Policy
Kertos
Global Teams
Cross-Cultural Communication
Medical Devices
Translation and Localization
AI In Translation
Alleviate Therapy
Nestlé
British English
American English
Germany
EU AI Act

The Global Marketing Show, hosted by Wendy Pease at Rapport International, helps growth-minded marketers expand into international markets and boost multilingual lead generation and revenue. Each episode features experts from industries like medical devices, industrial manufacturing, consumer brands, government, and education sharing real-world lessons on how to go global the right way. Discover a... more

PublishesTwice monthlyEpisodes100Founded6 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for The Global Marketing Show

Latest Episodes

In this episode of The Global Marketing Show, Wendy Pease speaks with Ekaterina Gorbacheva, Global Expansion Director at Udora, about the practical strategies behind scaling a marketplace into more than 50 countries while maintaining operational effi... more

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In this episode of The Global Marketing Show, international project leader Franziska Höhne shares a practical, real-world framework for managing global teams where precision, compliance, and cross-border alignment are non-negotiable.

Drawing from ne... more

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This episode is for pharmaceutical, medical device, industrial manufacturing, and regulated CPG companies expanding into Europe — covering EU market entry, compliance, ISO certification, CE marking, labeling, and localization.

Andy Mura, the Head of... more

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In this episode, Wendy MacKenzie Pease interviews Marta Grutka, a global operator with 30+ years of experience leading cross-border initiatives in highly complex environments.

A U.S. citizen by birth and career expat by choice, Marta has lived in ma... more

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In this episode of the Global Marketing Show, Dr. Sarita Jackson, Founder and CEO of Global Research Institute of International Trade, shares her expertise on the intricate world of international business expansion. Having guided over 30 U.S.-based c... more

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In this forward-looking episode of The Global Marketing Show, Wendy MacKenzie Pease sits down with Justin Seibert, founder of Direct Online Marketing, a Premier Google Partner offering search engine marketing and other forms of digital advertising to... more

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In this lively and insight-packed episode of the Global Marketing Show, Wendy MacKenzie Pease sits down with British business English coach Megan Nicholls to explore the subtle differences between British and American English and what they mean in to... more

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In this episode, Wendy chats with Trevor Williams of Global Atlanta about what sarcasm really reveals: your assumptions, your cultural blind spots, and the hidden “subtext” that can make or break international relationships. Sarcasm shows up in every... more

YouTube

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Ekaterina Gorbacheva
Global Expansion Director at Udora
Udora
Episode: E-Commerce Localization: How to Successfully Expand Into Global Markets - Show #160
Franziska Höhne
Project management professional, PMP, industrial engineer, coach and international speaker
ProQuadrat; international speaker
Episode: The Hidden Operating System of Global Teams: Communication, Culture, and Compliance Across Borders #Show 159
Andy Mura
Growth architect; former founder; head of marketing for Kertos, an all-in-one compliance solution for Europe
Kertos
Episode: Entering Europe? The Hidden Compliance Risks Blocking Your Growth - Show #158
Marta Grutka
Global communications and corporate affairs leader with extensive Asia Pacific experience
Former head of Global Corporate Affairs for KPZ Bank (Myanmar) and multi-sector adviser
Episode: Running Global Operations Across EMEA & APAC: What Actually Breaks - Show #157
Sarita Jackson
Founder and CEO of the Global Research Institute of International Trade
Global Research Institute of International Trade
Episode: Avoiding Global Trade Traps: How 30 U.S. Companies Navigated Tariffs and Found the Right Markets - Show #156
Megan Nichols
British business English and communication coach
Megalanguage Coach
Episode: From SEO to GEO: How to Win Global Buyers in the Age of AI Search - Show #155
Megan Nicholls
British business English and communication coach with international experience
Mega Language Coach
Episode: From British to American English: Accent, AI, and the Hidden Rules - Show #154
Trevor Williams
Managing Director at Global Atlanta
Global Atlanta
Episode: Sarcasm Doesn’t Translate: What Humor Reveals About Culture (and Global Business) - Show #153
Mike Hubbard
Director of International Trade, Economic Development Partnership of North Carolina
Economic Development Partnership of North Carolina
Episode: Hope Isn’t a Strategy: The Export Playbook That Works (Plus: Why a $20 Arabic Postcard Won a Distributor) - Show #152

Host

Wendy Pease
Host of The Global Marketing Show

Reviews

5.0 out of 5 stars from 5 ratings
  • Fantastic podcast!

    Awesome marketing podcast that is both educational and entertaining.

    Apple Podcasts
    5
    Amy Metherell
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hosts bring clear expertise in translation, localization, and international growth.
Engaging, practical insights for global marketing and localization.
Strong guest line-up with actionable takeaways for cross-border teams.
Well-structured episodes that balance strategy with real-world anecdotes.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#93
Brazil/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

E-Commerce Localization: How to Successfully Expand Into Global Markets - Show #160
Q: What is the biggest piece of advice for someone doing global marketing?
Always account for digital behavior and culture, and validate that your product or service provides genuine value in the local market before expanding further; otherwise, pivot to a more suitable market.
E-Commerce Localization: How to Successfully Expand Into Global Markets - Show #160
Q: What languages did you run ads in and how did language choice affect performance?
Ads were run in Spanish and English initially, with expansion to Portuguese to target Brazilian communities in Spain. Running ads in a local language in-country proved more cost-effective due to lower bid prices, aiding acquisition.
E-Commerce Localization: How to Successfully Expand Into Global Markets - Show #160
Q: What was the strategy behind choosing initial markets and expanding to UAE, UK, Spain, and Brazil?
Start by observing and validating markets with a mix of local shops, then use data to decide investment levels, focusing on three criteria: local shop presence, ability to generate first orders, and customer retention. This data-driven approach reduces risk and guides expansion.
From SEO to GEO: How to Win Global Buyers in the Age of AI Search - Show #155
Q: Why in marketing? Because I mistakenly made mistakes in thinking that you'd work with more like engineers, project managers on trying to get their point across. But you're specifically saying in marketing. Tell me more about that.
She explains that her marketing background helps tailor language coaching to how messages are broadcast internationally, emphasizing localization and cross-cultural transmission as core to effective marketing communication.
From SEO to GEO: How to Win Global Buyers in the Age of AI Search - Show #155
Q: Tell me more about you. How did you get into doing what you do?
Megan explains her journey as a linguist who combines language coaching with marketing experience to help professionals communicate more clearly and confidently in business, especially in international contexts.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
Location
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Age Range
Household Income
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Frequently Asked Questions About The Global Marketing Show

What is The Global Marketing Show about and what kind of topics does it cover?

The show focuses on helping growth-minded marketers expand into international markets through practical lessons on translation, localization, and cross-cultural adaptation. Episodes feature experts from sectors like medical devices, manufacturing, government, and education, sharing real-world strategies for global campaigns, multilingual content workflows, and quality standards. Expect actionable tips on language, AI-assisted translation, and local-market adaptation, plus stories from global teams navigating time zones, regulations, and cultural nuance. Noteworthy there's a strong emphasis on human-centered communication and building trust across multilingual environments, which makes it a useful resource for listeners responsible for globa... more

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To see how many followers or subscribers The Global Marketing Show has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of The Global Marketing Show are there?

The Global Marketing Show launched 6 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Global Marketing Show?

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Where can I see ratings and reviews for The Global Marketing Show?

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What guests have appeared on The Global Marketing Show?

Recent guests on The Global Marketing Show include:

1. Ekaterina Gorbacheva
2. Franziska Höhne
3. Andy Mura
4. Marta Grutka
5. Sarita Jackson
6. Megan Nichols
7. Megan Nicholls
8. Trevor Williams

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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