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The Gen Z Marketer

Jamiya Umali, MA IMC

Marketing conversations and everything in between. Let's talk about marketing, branding, e-Commerce and the power of integrated marketing communication. Find me on Facebook at The Gen Z Marketer Podcast, @genzmkt on Instagram, @genzmarketer on TikTok.

PublishesWeeklyEpisodes56Founded3 years ago
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BusinessMarketing

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Latest Episodes

Your brand story and key message is amplified through advertising. It plays a crucial role in brand awareness and interest, which is why creatives are always involved in storytelling. more

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4 days ago

Short-video content keep audiences engaged with brands. They are sharable and often go viral, depending on the creator's storytelling. But with shorter attention spans and millions of videos on different platforms, how do you stay relevant, memorable... more

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10 days ago

Artificial Intelligence (AI) is becoming more prevalent in design and creator platforms. With its emergence, how has it affected the way creatives work? What are the pros and cons of AI? How can creatives continue to produce on-brand and differentiat... more

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17 days ago

Human Resources is the backbone of every company. They are at the frontline when meeting new applicants, nurturing current employees, and supporting those who are leaving the company. more

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a month ago

Have you ever needed to create a website on your own but would rather go for a free service? Canva, one of the known platforms, has not only democratized design, but also website building! ICYMI, they launched a website builder on their platform. If ... more

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10 months ago

What is personal branding and how does it affect your career path? In this episode, let's talk about why personal branding is important and how you can figure out what yours is.  more

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a year ago

Does a a brand’s chosen ambassadors and their personal lives have an impact on a brand? Are brands impacted by their brand ambassador or endorser’s beliefs and choices? What are the impacts of an endorser's personal life on a brand? more

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a year ago

The Unique Selling Proposition (USP) is one thing marketers always think of every time they try to sell a product or service. In this episode, let's talk about why the USP is a thing of the past and why the Dominant Selling Idea (DSI) is more signifi... more

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a year ago

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