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Franchising
Leadership
International Franchise Association
Just Between Friends
Huntington Learning Center
Technology
Bubbacoo's Burritos
Buzz Franchise Brands
John Francis
Puroclean
Ford's Garage
Brightstar Care
Advantaclean
Homefront Brands
Dunkin
Tell Me More Leadership
Weed Man
Franchise Business Review
Franchise PR
Local PR

Welcome to "The Franchise Leaders Forum," the ultimate podcast for entrepreneurs navigating the intricate world of franchising, brought to you by industry veterans Tracy Panase and Shannon Wilburn. This podcast is your go-to resource for franchise leadership insights, practical strategies to build and scale your franchise, and firsthand experiences from those who live and breathe franchising every... more

PublishesTwice monthlyEpisodes60Founded2 years ago
Number of ListenersCategories
EntrepreneurshipBusinessManagement

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Artwork for The Franchise Leaders Forum Podcast

Latest Episodes

What separates the highest-performing franchisees from everyone else? Barb Moran believes it starts with something many leaders don't measure closely enough: franchisee engagement. 

Many franchisors focus on growing their systems, but long-term succ... more

Every franchisor dreams of selling more territories. Few stop to ask whether they're building a franchise system their franchisees can actually succeed in.

Every emerging franchisor wants to grow their brand, expand into new markets, and welcome new... more

What happens when your franchise grows faster than the systems designed to support it?

Many brands dream about expansion, but growth creates a new challenge: maintaining the consistency, culture, and customer experience that made people fall in love... more

Jennifer Lemcke will tell you that the best thing she ever did before leading a franchise brand was spending a full year working inside one first. Learning every role from the ground up before she ever stepped into leadership is what eventually took ... more

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Recent Guests

Jennifer Lemcke
CEO of Weed Man and Turf Holdings
Weed Man / Turf Holdings
Episode: From a $200K Territory to a $537M Brand w/ Jennifer Lemcke
Joel Worthington
Leadership coach and author of Tell Me More leadership system
Joel Worthington Leadership / Tell Me More
Episode: Why Franchise Leaders Struggle to Get Franchisee Buy-In w/ Joel Worthington
Lorne Fisher
Founder of Fish Consulting and owner of F2 Advisory
Fish Consulting / F2 Advisory
Episode: The Disconnect Slowing Franchise Growth w/ Lorne Fisher
Michelle Rowan
President of Franchise Business Review
Franchise Business Review
Episode: The Trust Gap Costing Your Franchise Growth w/ Michelle Rowan
Anne Huntington Sharma
CEO and President of Huntington Learning Center
Huntington Learning Center
Episode: Taking Over a Franchise Legacy Is Harder Than You Think w/ Anne Huntington Sharma
Therese Thilgen
Co-founder of Franchise Update Media; senior advisor to IFA
Franchise Update Media; International Franchise Association
Episode: 38 Years in Franchising & We Still Get This Wrong w/ Therese Thilgen
Rob Flanagan
CEO and Cultural Co-Founder of Hounds Town USA
Hounds Town USA
Episode: The 3 Mistakes Killing Your Franchise Growth w/ Rob Flanagan
Paul Altero
Co-founder and longtime CEO of Bubbacoos Burritos
Bubbacoos Burritos
Episode: Patience & Discipline Behind Franchise Growth w/ Paul Altero
Tracy Panase
CEO of Just Between Friends
Just Between Friends
Episode: The Leadership Shift No One Warns You About w/ Tracy Panase

Hosts

Tracy Panase
Host of The Franchise Leaders Forum, leading franchise leadership discussions and growth strategy.
Shannon Wilburn
Co-host and co-founder with deep franchise leadership experience, guiding conversations on franchising strategy and growth.

Reviews

5.0 out of 5 stars from 38 ratings
  • New Franchisor

    You have been a blessing to listen to. This podcast has been amazing and I feel like I am learning many things including the mistakes that other people have made before me. I love the faith based references.

    Apple Podcasts
    5
    GoodNewsBrewing
    United Statesa year ago
  • Learn from the BEST

    I have known and worked with Shannon & Tracy for more than two decades. Their success, drive, leadership and willingness to serve is unmatched. I am so excited they have launched this podcast. Highly recommend

    Apple Podcasts
    5
    DWPR Strategy
    United States2 years ago
  • Just Between Friends

    Shannon is a dear friend of mine. I was at the first sale in her living room and many more sales until my daughter was around 12. Now I am back shopping at JBF for my 2 grandsons!!! #jbftulsa #jbfbrokenarrow

    Apple Podcasts
    5
    JBF Lisa
    United States2 years ago
  • The Perfect Match

    What a match! I love that they are doing this show together. Every episode is bound to be full of tremendous advice for franchisors and and we can count on Shannon and Tracy to keep it engaging and fun!

    Apple Podcasts
    5
    RissaKay629
    United States2 years ago
  • Love this show!

    Shannon and Tracy are a wealth of information for any business owner. Together they bring so much experience for entrepreneurs and franchise leaders alike and this podcast is a must listen!

    Apple Podcasts
    5
    Biz Bestie 8
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests consistently add depth with actionable takeaways.
Positive, inspirational, and informative for business owners.
Hosts bring real-world experience and strong leadership presence.
High practical value for franchising leaders.
Engaging host dynamic and balanced conversations.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Smarter Strategies for Franchise Growth w/ Marianne Murphy
Q: Can you share a time when you walked into a brand that was struggling and what levers you looked at?
I look at capital, unit economics, and the franchisee experience; I assess the marketing plan, the ground-level actions, and the KPI framework to determine what drives top-line revenue first, then work down to the specifics like how many calls and meetings are needed to convert.
How the IFA is Shaping Franchising Today w/ Matt Haller
Q: For franchise leaders who want to learn more about the IFA or connect with you, how can they reach out?
Visit franchise.org for information about the association, events, and membership; Matt is also accessible on LinkedIn and responsive to messages.
How the IFA is Shaping Franchising Today w/ Matt Haller
Q: What's one piece of advice you'd give to a new franchisor?
Do not screw up your first franchisee; ensure the model and unit economics are solid before rapid expansion, as a weak first franchise relationship can derail the business.
How the IFA is Shaping Franchising Today w/ Matt Haller
Q: What is a leadership book you recommend over and over?
The guest recommends Pappyland by Ray Thompson for its themes of grit and perseverance, plus mentions enjoying Jim Collins generally, and also notes the All In podcast as a broader source of leadership and business perspectives.
Turning Scrappy Beginnings into a Franchise Powerhouse w/ Jeff Dudan
Q: What advice would you give about building an affiliate benefit for franchisors and franchisees?
Create tangible, shared benefits that boost top-line revenue for franchisees beyond their basic fees, such as centralized call centers, marketing support, and national accounts that justify the affiliation.

Audience Metrics

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Frequently Asked Questions About The Franchise Leaders Forum Podcast

What is The Franchise Leaders Forum Podcast about and what kind of topics does it cover?

A practical, leadership-forward show focused on franchising growth, operations, and the human side of building multi-location brands. Episodes cover real-world growth playbooks, relationship-building with franchisees, leadership development, and strategic pivots like digital transformation and data-driven decision making. Notable for candid founder/co-founder dynamics, actionable frameworks, and guest experts who bring depth in franchising strategy, brand development, and franchisee engagement. The format suits executives, franchisors, and franchisees seeking concrete tactics and leadership insights to scale responsibly while preserving culture and service quality.

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Which podcasts are similar to The Franchise Leaders Forum Podcast?

These podcasts share a similar audience with The Franchise Leaders Forum Podcast:

1. Franchise Secrets Podcast
2. All-In with Chamath, Jason, Sacks & Friedberg
3. Good Hang with Amy Poehler

How many episodes of The Franchise Leaders Forum Podcast are there?

The Franchise Leaders Forum Podcast launched 2 years ago and published 60 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Franchise Leaders Forum Podcast?

Recent guests on The Franchise Leaders Forum Podcast include:

1. Jennifer Lemcke
2. Joel Worthington
3. Lorne Fisher
4. Michelle Rowan
5. Anne Huntington Sharma
6. Therese Thilgen
7. Rob Flanagan
8. Paul Altero

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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