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The Fractional CFO Show with Adam Cooper

Adam Cooper
Insurance
Cyber Insurance
Agency
Organic Search
Cash Flow
Marketing
Professional Indemnity
UK SME Lending Landscape
Mergers and Acquisitions
The Fractionals Group
Fractional CFO
Sales Velocity
FINN Partners
Search Engine Optimization
E-Commerce
Return On Investment
Artificial Intelligence In Search
Saentys
Paper Planes
Fractional Executives

Every small business owner needs financial advice to help scale and grow. Each week successful Operators join fractional CFO Adam Cooper, to share their experiences, tips and tricks to help improve your business cash flows, profits and help reach your financial goals. If you are an entrepreneur looking to take control of your business finances, this is the podcast for you.

PublishesTwice monthlyEpisodes59Founded3 years ago
Number of ListenersCategories
ManagementBusinessEntrepreneurship

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Artwork for The Fractional CFO Show

Latest Episodes

Is AI actually making your agency more profitable, or is it simply adding more tools, processes and experimentation?

In this episode of The Fractional CFO Show, Adam Cooper is joined by Emily Hatton, Founder of AI in Agencies, to explore how agency ... more

In this episode of The Fractional CFO Show, Adam Cooper is joined by Dan Maudhub, founder of branding agency Be Wonderful, now an investor, advisor and Non-Executive Director.

Dan built and grew Be Wonderful before taking the business through an Emp... more

How do you build a successful Fractional CFO business when being a great CFO is only half the challenge?

In this episode of The Fractional CFO Show, Adam Cooper is joined by Stewart Mathieson, Founder of FractionalClients.com, whose team has worked ... more

Customer acquisition is getting harder.

E-commerce growth has slowed, consumer confidence remains under pressure and businesses are having to work much harder to justify where every pound of marketing budget goes.

So what does profitable growth loo... more

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Recent Guests

Dan Maudhub
Founder of Be Wonderful; investor, advisor, and non-exec director
Be Wonderful
Episode: What Nobody Tells You About Selling Your Business
Stewart Mathieson
Founder of Fractional Clients
Fractional Clients
Episode: What 150+ Fractional Executives Taught Me About Winning Clients
Daniel Dunn
CEO and co-founder of Paper Planes
Paper Planes
Episode: The Rising Cost of Growth
Heidi Armstrong
Fractional CFO at ACC Finance Solutions
ACC Finance Solutions
Episode: What Good Financial Leadership Looks Like in Practice
Typhon Bilsel
Founder and CEO of Clint (clinkt.com)
Clink / Clint
Episode: Building Without Funding: Control, Trade-offs, and Discipline
Julia Longo
Group Finance Director at Saentys
Saentys
Episode: Why Forecasting Revenue Is So Hard
Callum Lockwood
Director of Organic Search at Resignal
Resignal
Episode: Stop Buying Traffic, Start Buying Revenue
Elliott King
Digital marketing expert, agency founder, and managing partner at FINN Partners
FINN Partners
Episode: From Founder to Exit. What Really Changes After Selling an Agency
Steve Cockell
Founder of Obica Business Funding, debt advisor with banking background
Obica Business Funding
Episode: Raising Debt? Do This First.

Host

Adam Cooper
Host of The Fractional CFO Show

Reviews

5.0 out of 5 stars from 19 ratings
  • Very insightful!!

    Very practical and useful advice for folks in the Fractional CFO/CFO Advisory space. Capturing the interviewer’s story makes it a very engaging listen!

    Audible
    5
    Kindle Customer
    United Statesa year ago
  • Very practical and useful advice for folks in the Fractional CFO/CFO Advisory space. Capturing the interviewer’s story makes it a very engaging listen!

    Audible
    5
    Kindle Customer
    United Statesa year ago

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#111
Brazil/Business/Management
Apple Podcasts
#167
Chile/Business/Management
Apple Podcasts
#195
Indonesia/Business/Management

Talking Points

Recent interactions between the hosts and their guests.

What 150+ Fractional Executives Taught Me About Winning Clients
Q: How long does it typically take to see results when working with an external Biz Dev partner?
Our average is about three months total, with roughly one month of prep and targeting work followed by two months of outreach, recognizing that deal cycles vary by company size and decision makers.
What 150+ Fractional Executives Taught Me About Winning Clients
Q: What is the right stage to bring in external Biz Dev help, and should it be at the outset?
The short answer is as soon as you can; even at the early stage you gain indirect ROI through faster market feedback and learnings, which helps refine who your target market should be and how to position.
The Hidden Cost of a Weak Website
Q: Could you explain the Grow model and how it helps clients achieve ROI?
Grow is a four-part framework—Gather facts, Reframe insights into business actions, Outputs to implement, and Wins to measure and optimize. It ensures strategy translates into high-impact, measurable results and aligns with the CFO's need for ROI.
The Hidden Cost of a Weak Website
Q: What inspired you to move from corporate into running your own consultancy?
The opportunity to have more autonomy and flexibility, and to work directly with founders to apply corporate discipline in a practical, hands-on way that delivers tangible outcomes.
How 10 Hours a Week Can Transform Your Agency
Q: What are some telltale signs that an agency founder is stuck delivering instead of working on the business?
The signs include new client work that increases your hours, an inability to disconnect or take vacations, and a single point of failure where one person's removal would stop the business from functioning.

Audience Metrics

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Frequently Asked Questions About The Fractional CFO Show

What is The Fractional CFO Show about and what kind of topics does it cover?

The show centers on practical financial leadership for founder-led and small to mid-sized businesses, with recurring conversations about cash flow, budgeting, forecasting, pricing, and governance. Guests range from fractional CFOs and debt advisors to agency founders, marketers, and tech bootstrappers, all sharing concrete frameworks for turning financial insight into growth. Across episodes, listeners get advice on choosing the right finance partner, building scalable processes, and aligning financial strategy with product, sales, and operations to improve profitability. A notable strength is the emphasis on actionable, real-world tactics over theory, whether discussing revenue forecasting, capital efficiency, or debt and insurance strateg... more

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Which podcasts are similar to The Fractional CFO Show?

These podcasts share a similar audience with The Fractional CFO Show:

1. Money For Couples with Ramit Sethi
2. All-In with Chamath, Jason, Sacks & Friedberg
3. CFO 4.0 Podcast

How many episodes of The Fractional CFO Show are there?

The Fractional CFO Show launched 3 years ago and published 59 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Fractional CFO Show?

Recent guests on The Fractional CFO Show include:

1. Dan Maudhub
2. Stewart Mathieson
3. Daniel Dunn
4. Heidi Armstrong
5. Typhon Bilsel
6. Julia Longo
7. Callum Lockwood
8. Elliott King

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