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Don't Sell Forever

Ben J. Abbey

Don't Sell Forever is a no-nonsense podcast for B2B founders who want predictable revenue but haven't been in (or led) sales before. If sales feels chaotic, inconsistent, or overly dependent on you, this show breaks down why. More importantly, it shows you how to fix the problems. Each episode focuses on the mechanics of building a real sales system, through solo breakdowns and conversations with ... more

PublishesDailyEpisodes8Founded3 months ago
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EntrepreneurshipBusiness

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Latest Episodes

In this episode of Don't Sell Forever, Ben J. Abbey sits down with Roger Hau, co-founder and CEO of PayerPrice, a healthcare price transparency platform turning trillions of data points into tools that help physicians, patients, and payers finally se... more

In this episode of Don't Sell Forever, Ben J. Abbey breaks down one of the most overlooked dynamics in founder-led sales: why desperation kills deals and equality closes them.

Drawing from over two decades in B2B sales, Ben makes the case that debas... more

In this episode of Don't Sell Forever, Ben J. Abbey sits down with Nael El Shawwa, founder of Sequel Labs and creator of Cliff, an AI sales coaching platform built to help teams train, ramp, and improve performance through conversational AI.

Nael sh... more

In this episode of Don't Sell Forever, Ben J. Abbey breaks down one of the most common mistakes founders make in sales: relying on anecdotes instead of proof. Drawing from his work helping founders build repeatable sales systems, Ben explains why sto... more

In this episode of Don't Sell Forever, Ben J. Abbey sits down with Greg Rusnell, longtime enterprise sales leader and founder of ProfitLogic, a firm helping manufacturers uncover and reclaim capital hidden inside underperforming contracts and vendor ... more

What if the problem isn’t that you can’t sell, but that you’re trying to sell at all? In this episode of Don't Sell Forever, Ben J. Abbey breaks down a core philosophy behind The Founder’s Sales Engine™ and the principle that shaped his decades of B2... more

In the second episode of Don't Sell Forever, Ben J. Abbey sits down with Jordan Brooks, founder of GreenPaths, a mobile CRM for field sales in regulated industries. Jordan shares the real journey from agency life to consulting, the COVID wall, and th... more

In the first episode of Don't Sell Forever, Ben J. Abbey lays out the full backstory. Where he came from, how he spent over 20 years in tech sales, and why he built The Founder's Sales Engine.

If you are a founder who hates selling, a founder who is... more

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Don't Sell Forever launched 3 months ago and published 8 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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