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The Footballco Business Podcast

Footballco
Women's Football
Football
Soccer
Fashion
Fashion and Football
Mercury 13
Major League Soccer
Las Vegas Lights
Leeds United
Saudi Pro League
Women's Soccer
AC Milan
FC Juarez
CP Company
Jose Bautista
Community Engagement
Football Academy
Footballco
EA Sports
Manchester City

From clubs and brands to content creators this show features the most innovative people working in football, or soccer, media, brand and marketing.

PublishesTwice monthlyEpisodes101Founded5 years ago
Number of ListenersCategories
SoccerSportsFootball

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Artwork for The Footballco Business Podcast

Latest Episodes

On the new Footballco Business Podcast, we're joined by Kenny Annan-Jonathan to discuss the role of creatives in sport and what can be expected this year from LIONS Sport - the latest edition to Cannes Lions International Festival of Creativity.

Inc... more

This episode was recorded live at the Broadcast Sport Content Summit and covers BBC Sport and dock10's plans for broadcasting the biggest World Cup ever!

Including...

• How BBC Sport will engage fans outside match windows

• Why they're broadca... more

Our guest on the latest Footballco Business Podcast is the strongest man to have played football, Adebayo Akinfenwa.

As a player, Bayo didn’t make it to the Premier League, but he built a player brand through iconic interviews, becoming a legend in ... more

With this Summer's World Cup set to be the noisiest ever, we gathered an expert panel for our recent 'Never Mind the Cliches' event to help brands cut through the noise and make the most of the biggest World Cup ever.

With Iconic's James Kirkham mod... more

Key Facts

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Recent Guests

Colm Hardy
Senior World Cup Director at BBC Sport
BBC Sport
Episode: How BBC Sport will Broadcast the World Cup with dock10 - Recorded live at the Broadcast Sport Content Summit
Adebayo Akinfenwa
Beast Mode On Podcast host; former professional footballer
Footballco
Episode: Adebayo Akinfenwa - The strongest man in football on creating a player brand in the EFL and launching his own podcast
Rio Ferdinand
England legend and founder of Rio Ferdinand Presents
Rio Ferdinand Presents
Episode: How Brands Can Win The World Cup with Rio Ferdinand, Homeground's Rachid Ahoyek and YouTube's Joshua Wayoe
Joshua Wayoe
Strategic partner manager at YouTube
YouTube
Episode: How Brands Can Win The World Cup with Rio Ferdinand, Homeground's Rachid Ahoyek and YouTube's Joshua Wayoe
Rachid Ahoyek
Co-founder of Homeground
Homeground
Episode: How Brands Can Win The World Cup with Rio Ferdinand, Homeground's Rachid Ahoyek and YouTube's Joshua Wayoe
Luke Wilson
Chief Commercial Officer, Millwall FC (guest on episode)
Millwall FC
Episode: What the Millwall brand means in 2026 with Chief Commercial Officer, Luke Wilson.
Sean Connell
Editor of The Sponsor, stadium naming rights valuations
The Sponsor
Episode: The most valuable football stadium naming rights in Europe - How much is Spurs' stadium really worth and could New Trafford be the most valuable ever? Ft The Sponsor's Sean Connell
Marc Veelenturf
CEO for Atos for Middle Eastern Turkey
Atos
Episode: Identifying, localising, and monetising the next generation of fans from The World Football Summit Riyadh
Shahrukh Sohail
Senior Sports Business Manager
Explere
Episode: Identifying, localising, and monetising the next generation of fans from The World Football Summit Riyadh

Hosts

Patrick Stigman
Editor-in-Chief/Host with deep involvement in Footballco USA content and business discussions.
Paul Raymond
Stand-in/PR lead host for business-focused conversations in football.

Reviews

4.9 out of 5 stars from 47 ratings
  • Really good range of guests

    I like how this is really broad and covers so much of the business behind football, from shirts to branding and media.

    Apple Podcasts
    5
    djpray
    United Kingdom4 years ago
  • Awesome insight behind the scenes of football

    From the real voices who truly understand what’s happening in the football industry. Movers and shakers revealing the inner workings of the modern football clubs, suppliers and players.

    Apple Podcasts
    5
    VScap
    United Kingdom4 years ago
  • Who is the mystery keeper?

    Great first episode and looking forward to hearing more from this podcast but... I NEED TO KNOW HOW THE MYSTERY GOAL KEEPER IS?!?!?

    Apple Podcasts
    5
    Bob Chesnut
    United Kingdom5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are described as real insiders offering behind-the-scenes football industry insights.
A few episodes hint at ongoing mysteries or long-form storytelling elements that keep audiences curious.
Listeners praise the broad range of business angles covered, from branding to media.
Shows are engaging and informative for anyone involved in football sponsorship and media.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#180
Saudi Arabia/Sports/Soccer

Talking Points

Recent interactions between the hosts and their guests.

The most valuable football stadium naming rights in Europe - How much is Spurs' stadium really worth and could New Trafford be the most valuable ever? Ft The Sponsor's Sean Connell
Q: Why is New Trafford valued differently from Old Trafford in the report?
The valuation accounts for proposed upgrades (capacity, hospitality, infrastructure, environmental standards) which improve non-sporting event potential and exposure; when modeled with those upgrades, the annual value rises but still reflects constraints like football performance and fan sentiment.
The most valuable football stadium naming rights in Europe - How much is Spurs' stadium really worth and could New Trafford be the most valuable ever? Ft The Sponsor's Sean Connell
Q: How do you determine the fair market value of stadium naming rights?
By evaluating comparable deals in the open market, measuring how much sponsors are willing to pay, and adjusting for factors like global reach, stadium quality, non-sporting events, and heritage. If the price is too far from what comparable deals have achieved, it typically won't sell.
Adebayo Akinfenwa - The strongest man in football on creating a player brand in the EFL and launching his own podcast
Q: Was there any pushback from clubs about you promoting your own brand during promotions?
There was little pushback in my time because I was authentic and the brand aligned with the moment; later, the football landscape changed and there was more scrutiny, but the core was being true to the brand.
Adebayo Akinfenwa - The strongest man in football on creating a player brand in the EFL and launching his own podcast
Q: What drives the Beast Mode On ethos and how has it evolved beyond football?
Beast Mode On started as a personal branding concept tied to being unapologetically yourself, then expanded into merchandise, a podcast, content creation, and mentoring, turning a perception about size into a comprehensive lifestyle brand.
Adebayo Akinfenwa - The strongest man in football on creating a player brand in the EFL and launching his own podcast
Q: How did the viral FIFA/KSI moment change your career and awareness among younger fans?
It switched me from a relatively unknown EFL player to a globally recognized brand presence, especially among younger fans who followed KSI's content, which opened doors for brand-building and future media opportunities.

Audience Metrics

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Frequently Asked Questions About The Footballco Business Podcast

What is The Footballco Business Podcast about and what kind of topics does it cover?

A forward-looking business-focused football podcast that brings together brand, media, sponsorship, and tech leaders shaping the sport's commercial landscape. Episodes commonly explore partnerships, sponsorship strategies, fan engagement, and the evolving role of gaming, broadcasting, and digital platforms in growing the game globally. Notable throughlines include the rise of women's football, innovative brand collaborations, and the intersection of football with culture, fashion, and entertainment, often featuring industry executives and senior marketers who share practical insights for brands, clubs, and agencies seeking to navigate this fast-moving space.

Where can I find podcast stats for The Footballco Business Podcast?

Rephonic provides a wide range of podcast stats for The Footballco Business Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Footballco Business Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Footballco Business Podcast get?

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What are the audience demographics for The Footballco Business Podcast?

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How many subscribers and views does The Footballco Business Podcast have?

To see how many followers or subscribers The Footballco Business Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Footballco Business Podcast?

These podcasts share a similar audience with The Footballco Business Podcast:

1. The Price of Football
2. The Football Boardroom
3. Business of Sport
4. The High Performance Podcast
5. The Sports Agents

How many episodes of The Footballco Business Podcast are there?

The Footballco Business Podcast launched 5 years ago and published 101 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Footballco Business Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Footballco Business Podcast?

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What guests have appeared on The Footballco Business Podcast?

Recent guests on The Footballco Business Podcast include:

1. Colm Hardy
2. Adebayo Akinfenwa
3. Rio Ferdinand
4. Joshua Wayoe
5. Rachid Ahoyek
6. Luke Wilson
7. Sean Connell
8. Marc Veelenturf

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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