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The Footballco Business Podcast

Footballco
Women's Football
Football
World Cup
Major League Soccer
Soccer
World Cup 2026
Fashion
Fashion and Football
Mercury 13
Las Vegas Lights
Leeds United
Saudi Pro League
AC Milan
Women's Soccer
FC Juarez
CP Company
Footballco
EA Sports
Community Engagement
Jose Bautista

From clubs and brands to content creators this show features the most innovative people working in football, or soccer, media, brand and marketing.

PublishesTwice monthlyEpisodes109Founded5 years ago
Number of ListenersCategories
SoccerFootballSports

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Artwork for The Footballco Business Podcast

Latest Episodes

On this episode, we're joined by Sports Interactive's Richard Trafford (Director of Business Development) and Tom Elliot (Senior Research Coordinator) to hear about FMDB Pro, a new scouting tool created by the team behind the popular Football Manage... more

We're joined again by SportsPro's Michael Long and Steve McCaskill for part two of our World Cup special.

With David Beckham rumoured to have earned more than £25m from brand endorsements at the 2026 World Cup and appearing in more campaigns than an... more

SportsPro's Michael Long and Steve McCaskill join the pod to discuss highlights from the 2026 World Cup and the innovations and changes to how the tournament is broadcast - what's worked, what hasn't.

This is the first of a World Cup two-part podcas... more

We took the podcast to the Cannes Lions International Festival of Creativity to speak to those across the festival on what they've been hearing across sport and creativity, as well as their personal World Cup marketing highlights, featuring...

Fast ... more

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Recent Guests

Stephen Caskill
SportsPro editor
SportsPro
Episode: SportsPro: World Cup Special pt1: IShowSpeed to Ref-Cam - Is this the most innovative World Cup broadcast since 1970?
Michael Long
Director of Key Project
Key Project
Episode: SportsPro: World Cup Special pt1: IShowSpeed to Ref-Cam - Is this the most innovative World Cup broadcast since 1970?
Jason Tatum
Boston Celtics player, panelist mentioned
NBA team player
Episode: Cannes LIONS & World Cup Special: Festival and World Cup marketing highlights
Lee Price
Former Head of Mischief, Paddy Power; later ECD at Pitch
Paddy Power, Pitch
Episode: How brands can hijack the World Cup with former Head of Mischief for Paddy Power, Lee Price (Vault Episode)
Catherine Newman
CMO of US Soccer
US Soccer
Episode: US Soccer - World Cup 2026: Kits, Culture, and Defining World Cup Success with CMO Catherine Newman
Nicolas Garcia Hemme
Managing Director for LALIGA North America
LALIGA North America
Episode: Inside LaLiga's growth in America with Nicolas Garcia Hemme, Managing Director for LALIGA North America.
Paul Caine
President of On Location, global leader in premium experiential hospitality
On Location
Episode: Behind the 2026 World Cup Hospitality Experience with On Location's Paul Caine
Kenny Annan-Jonathan
Creative director and sports director for Cannes Lions Sport
Cannes Lions International Festival of Creativity
Episode: Creativity in Football & LION Sport at Cannes Lions International Festival of Creativity Preview with Kenny Annan-Jonathan
Colm Hardy
Senior World Cup Director at BBC Sport
BBC Sport
Episode: How BBC Sport will Broadcast the World Cup with dock10 - Recorded live at the Broadcast Sport Content Summit

Hosts

Hannah Robinson
Production development producer for Dock 10
Paul (multiple variations)
Host roles across multiple episodes with overlapping affiliations to Footballco and related production
James Kirkham
Host of The Footballco Business Podcast; brand consultancy background
Patrick Stigman
Editor-in-Chief of Footballco US / Footballco US

Reviews

4.9 out of 5 stars from 47 ratings
  • Really good range of guests

    I like how this is really broad and covers so much of the business behind football, from shirts to branding and media.

    Apple Podcasts
    5
    djpray
    United Kingdom5 years ago
  • Awesome insight behind the scenes of football

    From the real voices who truly understand what’s happening in the football industry. Movers and shakers revealing the inner workings of the modern football clubs, suppliers and players.

    Apple Podcasts
    5
    VScap
    United Kingdom5 years ago
  • Who is the mystery keeper?

    Great first episode and looking forward to hearing more from this podcast but... I NEED TO KNOW HOW THE MYSTERY GOAL KEEPER IS?!?!?

    Apple Podcasts
    5
    Bob Chesnut
    United Kingdom5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Content balances industry insights with practical, sponsor-friendly takeaways
Guests are top-tier and deeply versed in football business and media
The show attracts a global perspective on football sponsorship and media rights
Listeners appreciate access to behind-the-scenes dynamics in football partnerships and events

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#197
Italy/Sports/Soccer
Apple Podcasts
#129
Mexico/Sports/Soccer
Apple Podcasts
#172
South Korea/Sports/Soccer
Apple Podcasts
#208
China/Sports/Soccer
Apple Podcasts
#250
Saudi Arabia/Sports/Soccer

Talking Points

Recent interactions between the hosts and their guests.

How brands can hijack the World Cup with former Head of Mischief for Paddy Power, Lee Price (Vault Episode)
Q: How did you approach risk and legal considerations while keeping campaigns edgy?
The team conducted thorough risk assessments, including legal guidance and worst/best-case scenarios, and chose to pivot away from being FIFA partners to maintain freedom and creative latitude while staying within copyright and IP boundaries.
How brands can hijack the World Cup with former Head of Mischief for Paddy Power, Lee Price (Vault Episode)
Q: What makes the Mischief department a core part of Paddy Power's brand identity?
Lee explains that Mischief is embedded in the brand DNA, designed to be provocative yet entertaining, with a focus on talking points around major moments and ensuring the campaigns stay on-message and memorable.
US Soccer - World Cup 2026: Kits, Culture, and Defining World Cup Success with CMO Catherine Newman
Q: Could you explain the rationale behind creating a dedicated World Cup legacy platform and how Soccer Forward will extend beyond the tournament?
Soccer Forward is designed to take the World Cup momentum into communities year-round, supported by programs like Soccer in Schools and multi-year partnerships, ensuring fans, players, and donors stay engaged well after the event.
Inside LaLiga's growth in America with Nicolas Garcia Hemme, Managing Director for LALIGA North America.
Q: How do you approach engaging younger audiences, especially through digital channels and content.
We built a dedicated content studio for the US and Mexican markets, emphasizing short-form content, player-driven storytelling, local relevance, and cross-platform publishing on YouTube and social media to attract younger fans and funnel them into deeper engagement with La Liga.
Inside LaLiga's growth in America with Nicolas Garcia Hemme, Managing Director for LALIGA North America.
Q: So you have obviously Major League Soccer, the USL and others. What is it that the league have been doing differently compared to other European leagues that are coming over and trying to get some US attention?
We've treated the US as a core market with a sophisticated, professional operation. It's not a marketing stunt; it's a long-term, 20-year joint venture with a strong local presence, autonomous budgeting, and a distribution focus through ESPN that integrates both streaming and linear strategies.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Footballco Business Podcast

What is The Footballco Business Podcast about and what kind of topics does it cover?

The show centers on the business side of football, featuring conversations with executives, marketers, broadcasters, and brand leaders who shape how the sport is marketed, consumed, and monetized. Episodes cover topics like media rights and distribution, premium hospitality and experiences, brand storytelling in football, stadium sponsorships, youth and community branding, and the evolving role of technology and creator-driven content in sports marketing. Notable angles include cross-market broadcasting strategies, the intersection of culture and football branding, and the practicalities of scaling big events (World Cups, sponsorships) across multiple regions. The program often blends club perspectives with agency and platform viewpoints, o... more

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Which podcasts are similar to The Footballco Business Podcast?

These podcasts share a similar audience with The Footballco Business Podcast:

1. Business of Sport
2. The Price of Football
3. The High Performance Podcast
4. Stick to Football
5. The Football Boardroom

How many episodes of The Footballco Business Podcast are there?

The Footballco Business Podcast launched 5 years ago and published 109 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Footballco Business Podcast?

Recent guests on The Footballco Business Podcast include:

1. Stephen Caskill
2. Michael Long
3. Jason Tatum
4. Lee Price
5. Catherine Newman
6. Nicolas Garcia Hemme
7. Paul Caine
8. Kenny Annan-Jonathan

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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