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The Footballco Business Podcast

Footballco
Women's Football
Football
Soccer
Fashion
Fashion and Football
Mercury 13
Major League Soccer
Las Vegas Lights
World Cup
Saudi Pro League
Leeds United
World Cup 2026
AC Milan
Women's Soccer
FC Juarez
CP Company
Footballco
EA Sports
Community Engagement
Jose Bautista

From clubs and brands to content creators this show features the most innovative people working in football, or soccer, media, brand and marketing.

PublishesTwice monthlyEpisodes104Founded5 years ago
Number of ListenersCategories
SoccerFootballSports

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Artwork for The Footballco Business Podcast

Latest Episodes

With the US hosting its 2nd World Cup, we spoke to US Soccer's Catherine Newman about the governing body's hopes for the tournament, what's changed in the US since 1994 and how kits and culture will play a role in making soccer America's favourite sp... more

How do you sell Spanish football to an American audience?

In this episode, we sit down with Nicolás García Hemme, Managing Director for LALIGA North America. He breaks down how LALIGA and Relevent Sports are successfully growing fandom, culture, and... more

On this episode, we welcome Paul Caine, president of On Location, the company in charge of hospitality for this Summer’s FIFA World Cup.

Paul joins us to discuss the business of premium hospitality experiences, On Locations' plans for the World Cup,... more

On the new Footballco Business Podcast, we're joined by Kenny Annan-Jonathan to discuss the role of creatives in sport and what can be expected this year from LIONS Sport - the latest edition to Cannes Lions International Festival of Creativity.

Inc... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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People also subscribe to these shows.

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Recent Guests

Nicolas Garcia Hemme
Managing Director for LALIGA North America
LALIGA North America
Episode: Inside LaLiga's growth in America with Nicolas Garcia Hemme, Managing Director for LALIGA North America.
Paul Caine
President of On Location, global leader in premium experiential hospitality
On Location
Episode: Behind the 2026 World Cup Hospitality Experience with On Location's Paul Caine
Kenny Annan-Jonathan
Creative director and sports director for Cannes Lions Sport
Cannes Lions International Festival of Creativity
Episode: Creativity in Football & LION Sport at Cannes Lions International Festival of Creativity Preview with Kenny Annan-Jonathan
Colm Hardy
Senior World Cup Director at BBC Sport
BBC Sport
Episode: How BBC Sport will Broadcast the World Cup with dock10 - Recorded live at the Broadcast Sport Content Summit
Adebayo Akinfenwa
Beast Mode On Podcast host; former professional footballer
Footballco
Episode: Adebayo Akinfenwa - The strongest man in football on creating a player brand in the EFL and launching his own podcast
Rio Ferdinand
England legend and founder of Rio Ferdinand Presents
Rio Ferdinand Presents
Episode: How Brands Can Win The World Cup with Rio Ferdinand, Homeground's Rachid Ahoyek and YouTube's Joshua Wayoe
Joshua Wayoe
Strategic partner manager at YouTube
YouTube
Episode: How Brands Can Win The World Cup with Rio Ferdinand, Homeground's Rachid Ahoyek and YouTube's Joshua Wayoe
Rachid Ahoyek
Co-founder of Homeground
Homeground
Episode: How Brands Can Win The World Cup with Rio Ferdinand, Homeground's Rachid Ahoyek and YouTube's Joshua Wayoe
Luke Wilson
Chief Commercial Officer, Millwall FC (guest on episode)
Millwall FC
Episode: What the Millwall brand means in 2026 with Chief Commercial Officer, Luke Wilson.

Hosts

Hannah Robinson
Production development producer for Dock 10
Paul (multiple variations)
Host roles across multiple episodes with overlapping affiliations to Footballco and related production
James Kirkham
Host of The Footballco Business Podcast; brand consultancy background
Patrick Stigman
Editor-in-Chief of Footballco US / Footballco US

Reviews

4.9 out of 5 stars from 47 ratings
  • Really good range of guests

    I like how this is really broad and covers so much of the business behind football, from shirts to branding and media.

    Apple Podcasts
    5
    djpray
    United Kingdom4 years ago
  • Awesome insight behind the scenes of football

    From the real voices who truly understand what’s happening in the football industry. Movers and shakers revealing the inner workings of the modern football clubs, suppliers and players.

    Apple Podcasts
    5
    VScap
    United Kingdom5 years ago
  • Who is the mystery keeper?

    Great first episode and looking forward to hearing more from this podcast but... I NEED TO KNOW HOW THE MYSTERY GOAL KEEPER IS?!?!?

    Apple Podcasts
    5
    Bob Chesnut
    United Kingdom5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Content balances industry insights with practical, sponsor-friendly takeaways
Guests are top-tier and deeply versed in football business and media
The show attracts a global perspective on football sponsorship and media rights
Listeners appreciate access to behind-the-scenes dynamics in football partnerships and events

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#128
China/Sports/Soccer
Apple Podcasts
#179
United Arab Emirates/Sports/Soccer
Apple Podcasts
#220
Norway/Sports/Soccer
Apple Podcasts
#226
Mexico/Sports/Soccer

Talking Points

Recent interactions between the hosts and their guests.

Inside LaLiga's growth in America with Nicolas Garcia Hemme, Managing Director for LALIGA North America.
Q: How do you approach engaging younger audiences, especially through digital channels and content.
We built a dedicated content studio for the US and Mexican markets, emphasizing short-form content, player-driven storytelling, local relevance, and cross-platform publishing on YouTube and social media to attract younger fans and funnel them into deeper engagement with La Liga.
Inside LaLiga's growth in America with Nicolas Garcia Hemme, Managing Director for LALIGA North America.
Q: So you have obviously Major League Soccer, the USL and others. What is it that the league have been doing differently compared to other European leagues that are coming over and trying to get some US attention?
We've treated the US as a core market with a sophisticated, professional operation. It's not a marketing stunt; it's a long-term, 20-year joint venture with a strong local presence, autonomous budgeting, and a distribution focus through ESPN that integrates both streaming and linear strategies.
Behind the 2026 World Cup Hospitality Experience with On Location's Paul Caine
Q: What are the core components of On Location's World Cup hospitality strategy?
Paul explains the three-part approach: a FIFA experience, in-venue hospitality, and a city-experience layer, each designed to maximize access, customization, and local flavor across all host markets.
The most valuable football stadium naming rights in Europe - How much is Spurs' stadium really worth and could New Trafford be the most valuable ever? Ft The Sponsor's Sean Connell
Q: Why is New Trafford valued differently from Old Trafford in the report?
The valuation accounts for proposed upgrades (capacity, hospitality, infrastructure, environmental standards) which improve non-sporting event potential and exposure; when modeled with those upgrades, the annual value rises but still reflects constraints like football performance and fan sentiment.
The most valuable football stadium naming rights in Europe - How much is Spurs' stadium really worth and could New Trafford be the most valuable ever? Ft The Sponsor's Sean Connell
Q: How do you determine the fair market value of stadium naming rights?
By evaluating comparable deals in the open market, measuring how much sponsors are willing to pay, and adjusting for factors like global reach, stadium quality, non-sporting events, and heritage. If the price is too far from what comparable deals have achieved, it typically won't sell.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About The Footballco Business Podcast

What is The Footballco Business Podcast about and what kind of topics does it cover?

The show centers on the business side of football, featuring conversations with executives, marketers, broadcasters, and brand leaders who shape how the sport is marketed, consumed, and monetized. Episodes cover topics like media rights and distribution, premium hospitality and experiences, brand storytelling in football, stadium sponsorships, youth and community branding, and the evolving role of technology and creator-driven content in sports marketing. Notable angles include cross-market broadcasting strategies, the intersection of culture and football branding, and the practicalities of scaling big events (World Cups, sponsorships) across multiple regions. The program often blends club perspectives with agency and platform viewpoints, o... more

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Which podcasts are similar to The Footballco Business Podcast?

These podcasts share a similar audience with The Footballco Business Podcast:

1. The Price of Football
2. The Athletic FC Podcast
3. The Football Boardroom
4. Business of Sport
5. Stick to Football

How many episodes of The Footballco Business Podcast are there?

The Footballco Business Podcast launched 5 years ago and published 104 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Footballco Business Podcast?

Recent guests on The Footballco Business Podcast include:

1. Nicolas Garcia Hemme
2. Paul Caine
3. Kenny Annan-Jonathan
4. Colm Hardy
5. Adebayo Akinfenwa
6. Rio Ferdinand
7. Joshua Wayoe
8. Rachid Ahoyek

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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