
From clubs and brands to content creators this show features the most innovative people working in football, or soccer, media, brand and marketing.
| Publishes | Twice monthly | Episodes | 108 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | FootballSportsSoccer | |||

We're joined again by SportsPro's Michael Long and Steve McCaskill for part two of our World Cup special.
With David Beckham rumoured to have earned more than £25m from brand endorsements at the 2026 World Cup and appearing in more campaigns than an... more
SportsPro's Michael Long and Steve McCaskill join the pod to discuss highlights from the 2026 World Cup and the innovations and changes to how the tournament is broadcast - what's worked, what hasn't.
This is the first of a World Cup two-part podcas... more
We took the podcast to the Cannes Lions International Festival of Creativity to speak to those across the festival on what they've been hearing across sport and creativity, as well as their personal World Cup marketing highlights, featuring...
Fast ... more
Not all brands need to write massive cheques to get noticed at the World Cup, not even at one this size! Lee Price is a man who made it his calling card to get Paddy Power noticed at international tournaments and joins us on this episode to discuss t... more
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I like how this is really broad and covers so much of the business behind football, from shirts to branding and media.
From the real voices who truly understand what’s happening in the football industry. Movers and shakers revealing the inner workings of the modern football clubs, suppliers and players.
Great first episode and looking forward to hearing more from this podcast but... I NEED TO KNOW HOW THE MYSTERY GOAL KEEPER IS?!?!?
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #183 | |
Apple Podcasts | #203 | |
Apple Podcasts | #248 |
Recent interactions between the hosts and their guests.
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The show centers on the business side of football, featuring conversations with executives, marketers, broadcasters, and brand leaders who shape how the sport is marketed, consumed, and monetized. Episodes cover topics like media rights and distribution, premium hospitality and experiences, brand storytelling in football, stadium sponsorships, youth and community branding, and the evolving role of technology and creator-driven content in sports marketing. Notable angles include cross-market broadcasting strategies, the intersection of culture and football branding, and the practicalities of scaling big events (World Cups, sponsorships) across multiple regions. The program often blends club perspectives with agency and platform viewpoints, o... more
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These podcasts share a similar audience with The Footballco Business Podcast:
1. Business of Sport
2. The Price of Football
3. Transfer Talk
4. The Athletic FC Podcast
5. The High Performance Podcast
The Footballco Business Podcast launched 5 years ago and published 108 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The Footballco Business Podcast include:
1. Jason Tatum
2. Lee Price
3. Catherine Newman
4. Nicolas Garcia Hemme
5. Paul Caine
6. Kenny Annan-Jonathan
7. Colm Hardy
8. Adebayo Akinfenwa
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