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The Footballco Business Podcast

Footballco
Las Vegas Lights
Soccer
Leeds United
Football Academy
Women's Football
Jose Bautista
FC Juarez
Euro 2024
Southampton FC
USL
Las Vegas
Fan Experience
Community Engagement
Ciudad Juarez
Liga MX
Admiral Sports
Roc Nation Sports International
CBBC
Women's Euros 2022
Major League Baseball

From clubs and brands to content creators this show features the most innovative people working in football, or soccer, media, brand and marketing.

PublishesTwice monthlyEpisodes93Founded4 years ago
Number of ListenersCategories
SoccerFootballSports

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Artwork for The Footballco Business Podcast

Latest Episodes

Two years ago, Juventus Football Club kicked off, We Are Youth Since 1897; a piece of brand work that goes beyond gen-z and gen alpha engagement to create a club-brand rooted in the spirit of youth to differentiate the club from its rivals, both dome... more

We’re joined by Global Director Brand and Customer, Anne Stilling, to discuss why the brand is back with UEFA across both men’s and women’s football and how the brand’s approach to football has evolved over more than two decades!

Also…

• The stra... more

We're joined by SportsPro's Michael Long and Ed Dixon to go through their latest list of the 50 most marketable athletes in sport, otherwise known as 50MM.

We find out who the most marketable footballers are and what makes a player marketable in 202... more

On this episode of the Footballco Business Podcast, we’re joined by the managing director of Manchester City Women, Charlotte O’Neill. Charlotte joins us to discuss performance off the pitch, including:

• Commercial partnerships with the likes of ... more

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Anne Stilling
Global Director of Brand and Media for Vodafone
Vodafone
Episode: Vodafone: Behind Vodafone’s new UEFA partnership and much more with Anne Stilling, Global Director Brand and Customer
Matt McKie
Non-Executive Director at Stockport County FC and Senior Vice President, Global Client Lead for NFL at Dentsu Creative.
Dentsu Creative
Episode: Matt McKie - Stockport County and building community plus lessons from Manchester United
James Salmon
Senior Marketing Director for EA Sports FC
EA Sports
Episode: EA Sports: FC26, the impact of women's football, new partnerships, EA Futures, and celebrating Chloe Kelly with Senior Marketing Director for EA Sports FC, James Salmon
Alex Silverman
soccer staff writer
Sports Business Journal
Episode: World Cup '26, MLS 3.0 and the best soccer cities in the US with Sports Business Journal's Alex Silverman
Polly Barnes
New Business Director at HomeGround
HomeGround
Episode: How to bring creativity into women's football marketing and working with players ft, Polly Barnes, James Marshall and Jenny Mitton
James Marshall
Co-Founder of Amachisi Studios
Amachisi Studios
Episode: How to bring creativity into women's football marketing and working with players ft, Polly Barnes, James Marshall and Jenny Mitton
Victoire Cogevina Reynal
Co-founder and co-CEO of Mercury 13, a multi-club ownership group focused on women's football.
Mercury 13
Episode: How Mercury 13 are creating the LVMH of football with Victoire Cogevina Reynal
Maggie Murphy
Sports consultant advising investors, leagues, brands and clubs, former CEO of Fanon Club, Lewis FC
Expected Goals Podcast
Episode: Women's Euros special: Media, marketing and more - how women's football in England has changed since 2022 ft Expected Goals
Matt Cutler
Sports analyst and consultant specializing in corporate communications, former head of communications at Two Circles
Expected Goals Podcast
Episode: Women's Euros special: Media, marketing and more - how women's football in England has changed since 2022 ft Expected Goals

Hosts

Patrick Stigman
Editor-in-chief of Footballco US, Patrick Stigman hosts discussions with industry leaders and innovators in football media and marketing.
Paul Raymond
Stand-in host and PR Lead at Footballco, Paul Raymond contributes to conversations on branding and marketing in football.

Reviews

5.0 out of 5 stars from 45 ratings
  • Really good range of guests

    I like how this is really broad and covers so much of the business behind football, from shirts to branding and media.

    Apple Podcasts
    5
    djpray
    United Kingdom4 years ago
  • Awesome insight behind the scenes of football

    From the real voices who truly understand what’s happening in the football industry. Movers and shakers revealing the inner workings of the modern football clubs, suppliers and players.

    Apple Podcasts
    5
    VScap
    United Kingdom4 years ago
  • Who is the mystery keeper?

    Great first episode and looking forward to hearing more from this podcast but... I NEED TO KNOW HOW THE MYSTERY GOAL KEEPER IS?!?!?

    Apple Podcasts
    5
    Bob Chesnut
    United Kingdom4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the diverse range of guests and topics, particularly emphasizing the focus on women's football and innovative marketing strategies.
Some audience members express excitement about the unique angles explored, especially the integration of football with gaming and branding.
The quality of insights from industry professionals is frequently lauded, showcasing the podcast's relevance in today's football landscape.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#87
China/Sports/Soccer
Apple Podcasts
#145
Mexico/Sports/Soccer
Apple Podcasts
#166
Indonesia/Sports/Soccer
Apple Podcasts
#217
Norway/Sports/Soccer

Talking Points

Recent interactions between the hosts and their guests.

Vodafone: Behind Vodafone’s new UEFA partnership and much more with Anne Stilling, Global Director Brand and Customer
Q: Are there differences in activation strategies for women's football compared to men's football?
Yes, women's football is at a different stage, which presents opportunities for Vodafone to develop tailored strategies that can provide added value.
Vodafone: Behind Vodafone’s new UEFA partnership and much more with Anne Stilling, Global Director Brand and Customer
Q: What has incentivized Vodafone to re-engage with the Champions League?
Vodafone is no longer focusing on brand awareness but rather on creating partnerships that leverage technology to enhance fan experiences and promote diversity in sports.
Matt McKie - Stockport County and building community plus lessons from Manchester United
Q: Is the celebrity investment in football a good thing or a bad thing?
It's good as long as it comes from a place of understanding that football is a community sport.
Matt McKie - Stockport County and building community plus lessons from Manchester United
Q: What led you to taking the role with the club earlier this year? And how is that progressing?
I wanted board experience and to understand the football side, focusing on community and commercial growth.
MLS at 30 ft SportsPro - The biggest changes, signings, deals, and more with Major League Soccer now in its 30th season
Q: What are the significant reasons for the league's attendance explosion beyond the Messi effect?
MLS has built strong local fan engagement, with vibrant supporter cultures and better in-stadium experiences attracting larger crowds.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Footballco Business Podcast

What is The Footballco Business Podcast about and what kind of topics does it cover?

A diverse range of topics centered around the innovative and dynamic intersections of football, media, and marketing are explored. The content frequently highlights advancements in women's football, the growth of digital engagement, and the evolving landscape of sports marketing, with a particular emphasis on strategic partnerships and branding initiatives. Episodes often feature influential industry leaders discussing the creative strategies shaping the future of football, enriched by insights from both marquee events like the World Cup and grassroots movements.

Unique discussions around the impacts of gaming, fashion in football, and the integration of diverse narratives also stand out, appealing to those interested in the cultural and c... more

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How many listeners does The Footballco Business Podcast get?

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Which podcasts are similar to The Footballco Business Podcast?

These podcasts share a similar audience with The Footballco Business Podcast:

1. The Price of Football
2. The Rest Is Football
3. Business of Sport
4. The Gary Neville Podcast
5. The Sports Agents

How many episodes of The Footballco Business Podcast are there?

The Footballco Business Podcast launched 4 years ago and published 93 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Footballco Business Podcast?

Recent guests on The Footballco Business Podcast include:

1. Anne Stilling
2. Matt McKie
3. James Salmon
4. Alex Silverman
5. Polly Barnes
6. James Marshall
7. Victoire Cogevina Reynal
8. Maggie Murphy

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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