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Artwork for The Firebelly Social Show

The Firebelly Social Show

Firebelly Marketing
Expo West
Firebelly Marketing
Bollygood
Non-Alcoholic Beverages
We Grow CPG
Better Sour
Social Media Marketing
CPG
Sprouts
Eye Tracking
Packaging Design
Wheelyq Barbecue
Purplesful
Auntie Rana's
Retail Velocity
Regenerative Agriculture
H2go
Food Founder Collective
Saltverk
Retail Media

The Firebelly Social Show features food and beverage brands that are on a mission to make the world better.

PublishesWeeklyEpisodes229Founded6 years ago
Number of ListenersCategories
EntrepreneurshipBusinessManagement

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Artwork for The Firebelly Social Show

Latest Episodes

Isabella "Bella" Hughes is the Co-founder and Chief Revenue Officer of Better Sour, a modern candy brand reimagining sour gummies for today's consumer. Better Sour has expanded to over 4,000 stores nationwide, including Whole Foods, Costco, Sprouts, ... more

Jill Frechtman is the Founder and Strategic Advisor at the Food Founder Collective, where she advises and mentors emerging food founders as they build and grow their brands. Before becoming an advisor, she built her food CPG brand, Fretzels by Jill, ... more

Keya Wingfield is the Founder of Keya's Snacks, a brand bringing bold Indian American flavors to the classic American potato chip, using single-origin spices from India and US-grown potatoes. Keya is a Food Network Spring Baking Championship winner, ... more

Kathie Pelliccio is the Founder and "Seed Queen" of Kathie's Kitchen, the company behind SuperSeedz, which produces award-winning, gourmet pumpkin seed snacks focused on healthy, flavorful eating. Since founding her company in 2004, Kathie has grown ... more

Key Facts

Accepts Guests
Accepts Sponsors
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Recent Guests

Isabella Hughes
Co-founder and Chief Revenue Officer of Better Sour
Better Sour
Episode: Bella Hughes & Better Sour: Candy For Foodies
Jill Frechtman
Founder of Fretzels by Jill and founder/lead of the Food Founder Collective
Food Founder Collective / Fretzels by Jill
Episode: Jill Frechtman: Building Founders (and Great Brands, Too)
Keya Wingfield
Founder of Keya Snacks
Keya Snacks
Episode: Spiced, Not Spicy: How Keya Wingfield Is Changing The American Snack Aisle
Kathie Pelliccio
Founder of SuperSeedz
SuperSeedz
Episode: Kathie Pelliccio On SuperSeedz: A Snack That Loves You Back
Björn Steinar
Founder of Saltverk, Icelandic salt innovator
Saltverk
Episode: Björn Steinar Of Saltverk: Building One Of The World's Most Unique Food Brands
Peter Gialantzis
Discussion guest focusing on product placement
Episode: Five Expert Strategies To Supercharge Your Retail Brand Survival
Gian Facenda
Discussion guest focusing on trends and retail relationships
Episode: Five Expert Strategies To Supercharge Your Retail Brand Survival
Samuel Anderson
Discussion guest focusing on community storytelling
Episode: Five Expert Strategies To Supercharge Your Retail Brand Survival
Gian-Michael Facenda
Representative from Root2Sales
Root2Sales
Episode: The Brands Bringing Wellness To The Aisle

Host

Duncan Alney
Host of The Firebelly Social Show, Firebelly Marketing

Reviews

5.0 out of 5 stars from 9 ratings
  • A Grown Up Take On Brand And Visibility 🔥

    This show actually respects the intelligence of founders and operators. Duncan asks sharp questions, stays grounded in reality, and doesn’t confuse noise with credibility. The conversations hit where food and beverage leaders actually feel pressure. Personal brand, professionalism, trust, growth, and what capital really pays attention to. It’s practical, clear, and refreshingly free of marketing theater. You leave with signal, not slogans, and a better sense of how to show up publicly without sa... more

    Apple Podcasts
    5
    EP_LLC
    United States9 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great for sponsors and guests who want tangible takeaways and authentic brand storytelling.
Insightful interviews that cut through marketing theater and focus on real signal for founders.
Host asks sharp, grounded questions and keeps discussions practical and credible.

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Talking Points

Recent interactions between the hosts and their guests.

Spiced, Not Spicy: How Keya Wingfield Is Changing The American Snack Aisle
Q: What's the core philosophy behind the branding and packaging of Keya Snacks?
The brand emphasizes accessibility and consumer clarity over flashy imagery, focusing on flavor and letting the product speak for itself with a family-centric story.
Spiced, Not Spicy: How Keya Wingfield Is Changing The American Snack Aisle
Q: So you grew up in Bombay and Mumbai. Tell us what life was like and what kind of kid you were.
Keya describes a vibrant, colorful upbringing, a family-centered food culture, and how those memories shaped her palate and curiosity about flavors.
Björn Steinar Of Saltverk: Building One Of The World's Most Unique Food Brands
Q: What are you focused on protecting in terms of the vision as you grow?
Maintain organic growth, keep the original philosophy and production process, and preserve quality without adding heavy industrialization.
Björn Steinar Of Saltverk: Building One Of The World's Most Unique Food Brands
Q: Where can people buy the product, and is there anything exciting coming up?
Saltverk is available on Amazon and iHerb, with upcoming retail launches in the US and larger packaging sizes; more details to be announced later.
Björn Steinar Of Saltverk: Building One Of The World's Most Unique Food Brands
Q: Last question about leadership, what is a common misconception about being a founder?
It's okay not to know the answer to everything; curiosity and a willingness to learn are more important.

Audience Metrics

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Frequently Asked Questions About The Firebelly Social Show

What is The Firebelly Social Show about and what kind of topics does it cover?

A pragmatic show for food and beverage brands on a mission, featuring founder-focused conversations, brand storytelling, packaging, distribution, retail strategy, and scaling through authentic partnerships. Episodes center on mission-driven brands navigating wholesale, retail, and expo ecosystems, with emphasis on practical tactics for brand growth, storytelling, and community-building. Notable patterns include founder origin stories, cross-functional perspectives from packaging to logistics, and an ecosystem of service providers and fellow founders shaping go-to-market strategies. A standout angle is the frequent focus on transparent, human-centered approaches to branding and distribution, plus real-world anecdotes from industry events and... more

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Which podcasts are similar to The Firebelly Social Show?

These podcasts share a similar audience with The Firebelly Social Show:

1. Threedom

How many episodes of The Firebelly Social Show are there?

The Firebelly Social Show launched 6 years ago and published 229 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Firebelly Social Show?

Recent guests on The Firebelly Social Show include:

1. Isabella Hughes
2. Jill Frechtman
3. Keya Wingfield
4. Kathie Pelliccio
5. Björn Steinar
6. Peter Gialantzis
7. Gian Facenda
8. Samuel Anderson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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