Rephonic
Artwork for The Factory Floor
Saas Marketing
Saas
Marketing
Marketing Strategies
Conversion Rates
Creative Agency Pricing Models
Brand Differentiation
Sales
Email Automation
Design Consistency
User Onboarding
Website CTA Optimization
Blog Optimization
Call To Action
Branding
SEO
Competition
Vibe Marketing
Creative Director
Webflow

The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @coreyhainesco. Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to out... more

PublishesTwice monthlyEpisodes22Founded9 months ago
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BusinessTechnologyMarketing

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Artwork for The Factory Floor

Latest Episodes

In this episode of The Factory Floor, Corey Haines, Nick Loudon, and Zach Stevens break down how Claude Code for marketing is changing the way teams handle SEO, copywriting, web design, product marketing, and AI workflows. The conversation centers on... more

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Zach just rewatched the extended edition of The Fellowship of the Ring in theaters for its 25th anniversary — and came back with a full notebook of marketing, branding, and design lessons straight from Middle-earth.

Join Nick Loudon, Corey Haines, a... more

YouTube

[Hey its me Michael, the editor. I thought I uploaded this in December. I didn't. So I'm posting it now. Thank you <3 sorry for delay, our community is still small so please share the show with friends. Love u]

The Low-Hanging Fruit-a-thon: Easy Mar... more

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In this episode of The Factory Floor, Nick Loudon is joined by Zach Stevens and Corey Haines to break down why competitor comparison and alternative pages are more important than ever, how AI tools like ChatGPT are changing buyer behavior, and how to... more

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Over the last 30 years, software pricing has evolved from on-prem licenses (Software 1.0) → cloud subscriptions (Software 2.0) → and now the era of AI-powered, compute-dependent pricing (Software 3.0). What does that mean for founders, product leader... more

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This is very educational, ok? Please don't flag us

In this episode, we put Corey to the test with a fatherhood quiz on all things babies and childbirth, from meconium to Braxton Hicks contractions and the ring of fire, to gauge just how ready he rea... more

Maybe you just need an updated logo. Or maybe you need a whole new brand.

How do you spot the difference?

In this episode of The Factory Floor, hosts Nick Loudon, Corey Haines, and Zach Stevens break down rebranding strategies through a structured ... more

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In this episode of The Factory Floor, Nick, Corey, and Zach compare website building platforms for SaaS marketing sites, focusing on Webflow, Framer, and custom-coded solutions. 

They highlight Webflow’s strengths in scalability, SEO, and ease of up... more

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Key Facts

Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Hosts

Corey Haynes
Co-founder of Conversion Factory; widely referenced as host and strategic thinker on branding and growth.
Zach Stevens
Co-founder and host, contributes design, branding, and SaaS marketing expertise.
Corey Haines
Co-founder and host, drives SaaS marketing strategy and growth conversations.
Nick Loudon
Co-host with a focus on growth tactics and practical, implementable marketing insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Top Marketing Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Ep #10: How to Optimize Your Site for AI Visitors | LLM SEO
Q: What is LLM SEO and why is it important?
LLM SEO refers to optimizing website content for AI language models to enhance visibility and recommendations based on the quality and clarity of the content provided.
Ep #8: Vibe marketing
Q: Will human-produced products and services demand a higher price as AI becomes more prevalent?
Yes, there's an expectation that human-validated products will command a price premium, making them more valuable compared to AI-produced counterparts.
Ep #16: It might be time to revolutionize your brand
Q: What is the difference in time and execution between the three branding options?
Revolutions take longer, often 2 to 4 weeks, evolutions take 1 to 2 weeks, and optimizations can start immediately with minimal downtime.
Ep #16: It might be time to revolutionize your brand
Q: What are the markers you look for to determine if a rebrand is needed?
Good indicators include a lack of clearly formulated branding goals or rapid growth indicating a brand need for continuity.
Ep #9: Creative Direction is the last moat
Q: Who is the de facto creative director?
It can be the CEO, CMO, or CTO, but typically, a dedicated creative director is needed to align the brand's voice and visuals.

Audience Metrics

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Listeners per Episode
Gender Skew
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Interests
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Social Media Reach

Frequently Asked Questions About The Factory Floor

What is The Factory Floor about and what kind of topics does it cover?

The show focuses on practical SaaS growth and marketing tactics, with a emphasis on how to outperform in competitive tech markets through smart branding, pricing strategies, and content that resonates with buyers. Episodes frequently center on actionable takeaways—ranging from SEO, AI-assisted marketing, and website optimization to building a strong brand narrative and balancing marketing with sales. A standout angle is the trio of co-founders who bring hands-on, field-tested lessons from working with SaaS startups, plus recurring guests and occasional breaks that mix serious strategy with light, business-side banter. This blend of rigorous marketing thinking and real-world experimentation makes it helpful for growth-minded teams looking to... more

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The Factory Floor launched 9 months ago and published 22 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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