
You're not starting from scratch — you're starting from experience. And now it's time to build a business that actually fits your life. If you're in your 50s, 60s, or beyond and ready to grow a coaching practice, rebrand your service business, or reinvent your next chapter — the Midlife Business Academy is your go-to space for clarity, clients, and practical strategy. You're in the right place if ... more
| Publishes | Weekly | Episodes | 320 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingEntrepreneurship | |||

If you're showing up everywhere but the phone isn't ringing, you don't have a visibility problem - you have an authority gap. It's time to stop the random acts of content and start building a message that earns belief.
What You'll learn:
• Why v... more
Downloads are a vanity metric if your podcast doesn't drive conversations with the right people. Lori coaches Tanja Horan on using her new podcast as a business development engine: a clear opening that calls out decision makers, a guest strategy buil... more
If your business feels like it's working but still harder than it should, the problem may not be your marketing. It may be that your client journey is unfinished. In this final episode of the Client Journey series, Lori Lyons walks through a real cli... more
You don't need more leads. You need a business that stops resetting itself every few months. In this episode, Lori breaks down the final two stages of the client journey, Refer and Return, where real momentum and sustainability are built.
Referrals... more
Most businesses don't stall before the sale, they stall after it. In today's episode, Lori continues the Client Journey Series with two stages that determine whether trust strengthens or disappears: Convert and Experience. Convert is not about convin... more
In this Hot Seat Coaching episode, Lori guides Alyson Williams through a series of coaching strategies designed to help midlife women business owners get clearer, more confident, and more visible. Alyson brings the same challenges so many entrepreneu... more
If you're showing up consistently in your business but still not seeing the traction you deserve, this episode is for you. Today, Lori walks you through two critical stages of your client journey: Engage and Invite - the bridge between curiosity and ... more
Getting noticed online is not the same as creating connection. In this episode of the Midlife Business Academy, Lori Lyons explains why visibility without connection often leads to silence, even when you are showing up consistently. Connection is the... more
Way to keep contributing so much wisdom and support for so long Lori!
And congratulations on not only your milestone show, but also on honing in on who you love to support in a way that calls us forward to really step into being the difference we can be through growing ‘serious’ (and fun) businesses that make both impact and income. I know Midlife Business Academy - both the podcast and your programs, will be a big benefit to thousands of people who need the inspiration and education you provid... more
A few months ago, I was asked to be on Lori's show. She is a talented interviewer! She and I had a great conversation that even got me thinking about my marketing more deeply. I highly recommend listening to this show if you are an entrepreneur... Encore or not!
Just what I needed for more inspiration today! Thank you Lori!!
I definitely relate to not being born with a smartphone in hand. It’s great to learn about how we can build our business in the digital age
Lori’s podcast is quite simply a fun way to get a quick fix of confidence, useful info, and a jolt of can-do enthusiasm! And who doesn’t love that?!
Loving this podcast! Lori Lyons is fun, engaging and provides tons of value! Her message is clear, simple and inspiring!! She and her guests provide so many gold nuggets and helpful tips. Can’t recommend highly enough!
What a valuable podcast Lori, the Encore Entrepreneur offers! Her content is practical and clear to understand. The content on Why Having A Point Of View is Helpful to Your Business episode applies to all aspects of life. Thank you Lori for "positively interrupting" your listeners and leaving us to wanting more!
Packed with valuable information that is easy to implement. A must listen for all entrepreneurs!
Lori is funny and share such great information. I am entertained while I am learning what to do. She is so personable and shares the good the bad and the ugly so to speak. Can’t wait to hear the next one.
There are so many entrepreneurs out there in the world who will be able to benefit from the information and ideas in these interviews!!!
Useful and effective information! I look forward to listening to more episodes!










Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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Midlife Business Academy launched 4 years ago and published 320 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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