
You're not starting from scratch — you're starting from experience. And now it's time to build a business that actually fits your life. If you're in your 50s, 60s, or beyond and ready to grow a coaching practice, rebrand your service business, or reinvent your next chapter — the Midlife Business Academy is your go-to space for clarity, clients, and practical strategy. You're in the right place if ... more
| Publishes | Weekly | Episodes | 331 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | Self-ImprovementEducationBusinessEntrepreneurship | |||

Your brand didn't fail. It just hasn't caught up.
Most established businesses are running on outdated messaging, disconnected assets, and offers that evolved without a clear through line. The result is confusion, stalled growth, and clients who nev... more
You're doing the work. Posting. Showing up. Staying consistent. And still not seeing clients come in.
That's the visibility trap. More effort isn't the answer when the foundation is off.
This episode breaks down the three critical visibility gaps... more
Your brand is already speaking. The question is whether it's building trust or pushing people away.
When your marketing feels flat, inconsistent, or ineffective, it's usually not a visibility problem. It's an alignment problem.
This episode break... more
Most business owners are stuck explaining their process instead of selling transformation. That is exactly why their messaging falls flat.
This Hot Seat coaching session breaks down how to shift from vague, overcomplicated language into messaging t... more
You don't have a sales problem. You have a disconnect.
When your personal growth, client journey, and business strategy are out of sync, nothing works the way it should. You get effort without results, engagement without conversion, and clients who... more
You're not missing effort. You're not missing knowledge. You're dealing with a disconnect.
When your personal growth, client journey, and business stage are out of sync, everything feels harder than it should. Messaging doesn't land. Offers feel of... more
The coaching industry is a $30 billion machine built on "proven frameworks," but for experienced professionals, these models often lead to a bank account running on empty. Real transformation doesn't scale in a group of 300, and a weekend certificati... more
Pricing isn't a math problem; it's an offer problem. Expertise has become a commodity, but premium results still require a leadership identity. Stop acting like an assistant and start trading information for influence to own the true value of your wo... more
Way to keep contributing so much wisdom and support for so long Lori!
And congratulations on not only your milestone show, but also on honing in on who you love to support in a way that calls us forward to really step into being the difference we can be through growing ‘serious’ (and fun) businesses that make both impact and income. I know Midlife Business Academy - both the podcast and your programs, will be a big benefit to thousands of people who need the inspiration and education you provid... more
A few months ago, I was asked to be on Lori's show. She is a talented interviewer! She and I had a great conversation that even got me thinking about my marketing more deeply. I highly recommend listening to this show if you are an entrepreneur... Encore or not!
Just what I needed for more inspiration today! Thank you Lori!!
I definitely relate to not being born with a smartphone in hand. It’s great to learn about how we can build our business in the digital age
Lori’s podcast is quite simply a fun way to get a quick fix of confidence, useful info, and a jolt of can-do enthusiasm! And who doesn’t love that?!
Loving this podcast! Lori Lyons is fun, engaging and provides tons of value! Her message is clear, simple and inspiring!! She and her guests provide so many gold nuggets and helpful tips. Can’t recommend highly enough!
What a valuable podcast Lori, the Encore Entrepreneur offers! Her content is practical and clear to understand. The content on Why Having A Point Of View is Helpful to Your Business episode applies to all aspects of life. Thank you Lori for "positively interrupting" your listeners and leaving us to wanting more!
Packed with valuable information that is easy to implement. A must listen for all entrepreneurs!
Lori is funny and share such great information. I am entertained while I am learning what to do. She is so personable and shares the good the bad and the ugly so to speak. Can’t wait to hear the next one.
There are so many entrepreneurs out there in the world who will be able to benefit from the information and ideas in these interviews!!!
Useful and effective information! I look forward to listening to more episodes!
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #228 |










Listeners, social reach, demographics and more for this podcast.
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Midlife Business Academy launched 4 years ago and published 331 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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