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Midlife Business Academy - Business strategies for midlife entrepreneurs ready to grow and get more clients.

Lori Lyons, Business and Marketing Strategy and Coaching

You're not starting from scratch — you're starting from experience. And now it's time to build a business that actually fits your life. If you're in your 50s, 60s, or beyond and ready to grow a coaching practice, rebrand your service business, or reinvent your next chapter — the Midlife Business Academy is your go-to space for clarity, clients, and practical strategy. You're in the right place if ... more

PublishesWeeklyEpisodes331Founded4 years ago
Number of ListenersCategories
Self-ImprovementEducationBusinessEntrepreneurship

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Artwork for Midlife Business Academy

Latest Episodes

Your brand didn't fail. It just hasn't caught up.

Most established businesses are running on outdated messaging, disconnected assets, and offers that evolved without a clear through line. The result is confusion, stalled growth, and clients who nev... more

You're doing the work. Posting. Showing up. Staying consistent. And still not seeing clients come in.

That's the visibility trap. More effort isn't the answer when the foundation is off.

This episode breaks down the three critical visibility gaps... more

Your brand is already speaking. The question is whether it's building trust or pushing people away.

When your marketing feels flat, inconsistent, or ineffective, it's usually not a visibility problem. It's an alignment problem.

This episode break... more

Most business owners are stuck explaining their process instead of selling transformation. That is exactly why their messaging falls flat.

This Hot Seat coaching session breaks down how to shift from vague, overcomplicated language into messaging t... more

You don't have a sales problem. You have a disconnect.

When your personal growth, client journey, and business strategy are out of sync, nothing works the way it should. You get effort without results, engagement without conversion, and clients who... more

You're not missing effort. You're not missing knowledge. You're dealing with a disconnect.

When your personal growth, client journey, and business stage are out of sync, everything feels harder than it should. Messaging doesn't land. Offers feel of... more

The coaching industry is a $30 billion machine built on "proven frameworks," but for experienced professionals, these models often lead to a bank account running on empty. Real transformation doesn't scale in a group of 300, and a weekend certificati... more

Pricing isn't a math problem; it's an offer problem. Expertise has become a commodity, but premium results still require a leadership identity. Stop acting like an assistant and start trading information for influence to own the true value of your wo... more

Key Facts

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Reviews

4.8 out of 5 stars from 21 ratings
  • CONGRATULATIONS! And way to be a “Stand” for us!

    Way to keep contributing so much wisdom and support for so long Lori!

    And congratulations on not only your milestone show, but also on honing in on who you love to support in a way that calls us forward to really step into being the difference we can be through growing ‘serious’ (and fun) businesses that make both impact and income. I know Midlife Business Academy - both the podcast and your programs, will be a big benefit to thousands of people who need the inspiration and education you provid... more

    Apple Podcasts
    5
    Jsakira1
    Canada7 months ago
  • Lucky enough to be a guest on the show!

    A few months ago, I was asked to be on Lori's show. She is a talented interviewer! She and I had a great conversation that even got me thinking about my marketing more deeply. I highly recommend listening to this show if you are an entrepreneur... Encore or not!

    Apple Podcasts
    5
    Jennie Bell
    United States2 years ago
  • Love This!

    Just what I needed for more inspiration today! Thank you Lori!!

    Apple Podcasts
    5
    CMcBrown
    United States3 years ago
  • Great topics!

    I definitely relate to not being born with a smartphone in hand. It’s great to learn about how we can build our business in the digital age

    Apple Podcasts
    5
    cm006j
    United States3 years ago
  • Telling it like it is! With encouragement all the way.

    Lori’s podcast is quite simply a fun way to get a quick fix of confidence, useful info, and a jolt of can-do enthusiasm! And who doesn’t love that?!

    Apple Podcasts
    5
    Laura Doman
    United States3 years ago
  • Great find!

    Loving this podcast! Lori Lyons is fun, engaging and provides tons of value! Her message is clear, simple and inspiring!! She and her guests provide so many gold nuggets and helpful tips. Can’t recommend highly enough!

    Apple Podcasts
    5
    Ypolotoyoyo
    United States4 years ago
  • Fun, Applicable and Energetic!

    What a valuable podcast Lori, the Encore Entrepreneur offers! Her content is practical and clear to understand. The content on Why Having A Point Of View is Helpful to Your Business episode applies to all aspects of life. Thank you Lori for "positively interrupting" your listeners and leaving us to wanting more!

    Apple Podcasts
    5
    PositiveInterrupter
    United States4 years ago
  • Fun and Informative!

    Packed with valuable information that is easy to implement. A must listen for all entrepreneurs!

    Apple Podcasts
    5
    Smilestoyou!!!!
    United States4 years ago
  • THIS PODCAST IS SO FULL OF CONTENT

    Lori is funny and share such great information. I am entertained while I am learning what to do. She is so personable and shares the good the bad and the ugly so to speak. Can’t wait to hear the next one.

    Apple Podcasts
    5
    Diana Devi
    United States4 years ago
  • Love this podcast!!!

    There are so many entrepreneurs out there in the world who will be able to benefit from the information and ideas in these interviews!!!

    Apple Podcasts
    5
    Sharon O. Smith
    United States4 years ago
  • Helpful and informative!

    Useful and effective information! I look forward to listening to more episodes!

    Apple Podcasts
    5
    AmyH6
    United States4 years ago

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

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Audience Metrics

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How many episodes of Midlife Business Academy are there?

Midlife Business Academy launched 4 years ago and published 331 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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