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Midlife Business Academy - Business strategies for midlife entrepreneurs ready to grow and get more clients.

Lori Lyons, Business and Marketing Strategy and Coaching

You're not starting from scratch — you're starting from experience. And now it's time to build a business that actually fits your life. If you're in your 50s, 60s, or beyond and ready to grow a coaching practice, rebrand your service business, or reinvent your next chapter — the Midlife Business Academy is your go-to space for clarity, clients, and practical strategy. You're in the right place if ... more

PublishesWeeklyEpisodes320Founded4 years ago
Number of ListenersCategories
BusinessMarketingEntrepreneurship

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Artwork for Midlife Business Academy

Latest Episodes

If you're showing up everywhere but the phone isn't ringing, you don't have a visibility problem - you have an authority gap. It's time to stop the random acts of content and start building a message that earns belief.

What You'll learn:

• Why v... more

Downloads are a vanity metric if your podcast doesn't drive conversations with the right people. Lori coaches Tanja Horan on using her new podcast as a business development engine: a clear opening that calls out decision makers, a guest strategy buil... more

If your business feels like it's working but still harder than it should, the problem may not be your marketing. It may be that your client journey is unfinished. In this final episode of the Client Journey series, Lori Lyons walks through a real cli... more

You don't need more leads. You need a business that stops resetting itself every few months. In this episode, Lori breaks down the final two stages of the client journey, Refer and Return, where real momentum and sustainability are built.

Referrals... more

Most businesses don't stall before the sale, they stall after it. In today's episode, Lori continues the Client Journey Series with two stages that determine whether trust strengthens or disappears: Convert and Experience. Convert is not about convin... more

In this Hot Seat Coaching episode, Lori guides Alyson Williams through a series of coaching strategies designed to help midlife women business owners get clearer, more confident, and more visible. Alyson brings the same challenges so many entrepreneu... more

If you're showing up consistently in your business but still not seeing the traction you deserve, this episode is for you. Today, Lori walks you through two critical stages of your client journey: Engage and Invite - the bridge between curiosity and ... more

Getting noticed online is not the same as creating connection. In this episode of the Midlife Business Academy, Lori Lyons explains why visibility without connection often leads to silence, even when you are showing up consistently. Connection is the... more

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Reviews

4.8 out of 5 stars from 21 ratings
  • CONGRATULATIONS! And way to be a “Stand” for us!

    Way to keep contributing so much wisdom and support for so long Lori!

    And congratulations on not only your milestone show, but also on honing in on who you love to support in a way that calls us forward to really step into being the difference we can be through growing ‘serious’ (and fun) businesses that make both impact and income. I know Midlife Business Academy - both the podcast and your programs, will be a big benefit to thousands of people who need the inspiration and education you provid... more

    Apple Podcasts
    5
    Jsakira1
    Canada5 months ago
  • Lucky enough to be a guest on the show!

    A few months ago, I was asked to be on Lori's show. She is a talented interviewer! She and I had a great conversation that even got me thinking about my marketing more deeply. I highly recommend listening to this show if you are an entrepreneur... Encore or not!

    Apple Podcasts
    5
    Jennie Bell
    United States2 years ago
  • Love This!

    Just what I needed for more inspiration today! Thank you Lori!!

    Apple Podcasts
    5
    CMcBrown
    United States2 years ago
  • Great topics!

    I definitely relate to not being born with a smartphone in hand. It’s great to learn about how we can build our business in the digital age

    Apple Podcasts
    5
    cm006j
    United States3 years ago
  • Telling it like it is! With encouragement all the way.

    Lori’s podcast is quite simply a fun way to get a quick fix of confidence, useful info, and a jolt of can-do enthusiasm! And who doesn’t love that?!

    Apple Podcasts
    5
    Laura Doman
    United States3 years ago
  • Great find!

    Loving this podcast! Lori Lyons is fun, engaging and provides tons of value! Her message is clear, simple and inspiring!! She and her guests provide so many gold nuggets and helpful tips. Can’t recommend highly enough!

    Apple Podcasts
    5
    Ypolotoyoyo
    United States3 years ago
  • Fun, Applicable and Energetic!

    What a valuable podcast Lori, the Encore Entrepreneur offers! Her content is practical and clear to understand. The content on Why Having A Point Of View is Helpful to Your Business episode applies to all aspects of life. Thank you Lori for "positively interrupting" your listeners and leaving us to wanting more!

    Apple Podcasts
    5
    PositiveInterrupter
    United States4 years ago
  • Fun and Informative!

    Packed with valuable information that is easy to implement. A must listen for all entrepreneurs!

    Apple Podcasts
    5
    Smilestoyou!!!!
    United States4 years ago
  • THIS PODCAST IS SO FULL OF CONTENT

    Lori is funny and share such great information. I am entertained while I am learning what to do. She is so personable and shares the good the bad and the ugly so to speak. Can’t wait to hear the next one.

    Apple Podcasts
    5
    Diana Devi
    United States4 years ago
  • Love this podcast!!!

    There are so many entrepreneurs out there in the world who will be able to benefit from the information and ideas in these interviews!!!

    Apple Podcasts
    5
    Sharon O. Smith
    United States4 years ago
  • Helpful and informative!

    Useful and effective information! I look forward to listening to more episodes!

    Apple Podcasts
    5
    AmyH6
    United States4 years ago

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How many episodes of Midlife Business Academy are there?

Midlife Business Academy launched 4 years ago and published 320 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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