The Ecommerce Hour with Fexingo: Online Stores, DTC Brands, and Digital Retail
FexingoLucas and Luna run the numbers on the direct-to-consumer economy — not the hype, but the unit economics. Each episode picks a live DTC brand (Hims, Allbirds, Casper, Warby Parker) or a digital retail platform (Shopify, BigCommerce, Amazon Seller Central) and dissects its customer acquisition cost, average order value, lifetime value, and capital efficiency. Lucas, a journalist turned ecommerce ana... more
| Publishes | Daily | Episodes | 42 | Founded | 20 days ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||
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Latest Episodes
Lucas and Luna explore how direct-to-consumer brands are using radical transparency as a competitive moat. They examine the case of Everlane, which pioneered open cost breakdowns showing the exact factory price versus retail price, and how newer bran... more
Episode 41 of The Ecommerce Hour dives into the most underrated customer acquisition channel for DTC brands: referral programs. Lucas and Luna break down why referral customers have 30% higher lifetime value and 25% higher retention rates than paid-a... more
In episode 40 of The Ecommerce Hour, Lucas and Luna explore how direct-to-consumer brands are leveraging packaging inserts — those small cards, samples, or notes tucked inside the box — to drive repeat purchases and build customer loyalty. They look ... more
Episode 39 of The Ecommerce Hour digs into the affiliate tier playbook that DTC brands like Brooklinen, MVMT, and Blenders Eyewear use to turn casual content creators into high-output partners. Lucas and Luna unpack how multi-level commission structu... more
In this episode of The Ecommerce Hour, Lucas and Luna explore how DTC brands are adopting dynamic pricing strategies to improve margins and stay competitive. They focus on a specific case: how the luxury luggage brand July used real-time pricing adju... more
Episode 37 of The Ecommerce Hour dives into the growing trend of DTC brands selling open-box and refurbished inventory. Lucas and Luna explore how companies like Back Market and Apple are turning returns into profit centers, reducing waste, and attra... more
Episode 36 of The Ecommerce Hour explores how direct-to-consumer brands are turning WhatsApp from a support channel into a retention powerhouse. Lucas and Luna break down the specific playbook used by a Latin American DTC skincare brand that cut chur... more
In episode 35 of The Ecommerce Hour, Lucas and Luna unpack how direct-to-consumer brands are turning user-generated content into their cheapest acquisition channel. They drill into the specific case of MVMT Watches, which built a library of 50,000 cu... more
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
This show focuses on the economics of direct-to-consumer brands and digital retail platforms, tracing the numbers behind growth stories to separate signal from hype. Episodes routinely dissect customer acquisition cost, lifetime value, average order value, and capital efficiency for brands like those built on Shopify or sold through Amazon, while also examining retention, margins, fulfillment realities, and the role of data in decision-making. The hosts bring a pragmatic, number-driven lens—balancing Luna's operational perspective with Lucas's investigative, journalist-turned-analyst angles—to offer practical takeaways for founders, operators, and investors who want to understand what truly drives sustainable growth in ecommerce. A notable ... more
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this podcast launched 20 days ago and published 42 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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