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The PRovoke Media Podcast

PRovoke Media
Public Relations
Artificial Intelligence
Crisis Management
Consumer Behavior
Social Media
Diversity and Inclusion
Corporate Communications
Influencer Marketing
Mexico PR Industry
Stakeholder Engagement
Disinformation
Individualist Era
Leadership
Climate Change
Digital Marketing
Gen Z
ESG
Havas Red
B2B Communications
Marketing Communications

Formerly known as the Holmes Report‘s Echo Chamber, the PRovoke podcast brings insight and intelligence from the global PR industry. Featuring interviews, analysis and conversation, the weekly show is hosted by PRovoke Media editors Arun Sudhaman, Maja Pawinska Sims & Paul Holmes.

PublishesWeeklyEpisodes547Founded12 years ago
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Latest Episodes

Valiant Freeman discusses the family storytelling that inspired him to go into a career in communications.

Valiant Freeman discusses how family stories inspired him to go into communications.

Valiant Freeman is one of PRovoke's 2026 Young Changemakers

By the age of 14, Madi Vanstone had already accomplished something that would be the crowning achievement for many healthcare public relations professionals: she had led a campaign that culminated in a change to Canada’s healthcare policy, giving pat... more

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Recent Guests

Valiant Freeman
Senior creative at Weber Shandwick and a 2026 Young Changemaker
Weber Shandwick
Episode: Young Changemakers: Valiant Freeman in Conversation with Diana Marszalek
Madi Vanstone
Communications professional at GCI Canada and cystic fibrosis advocate
GCI Health
Episode: Young Changemakers 2026: Madi Vanstone In Conversation with Paul Holmes
Jesslyn Laiyenes
Manager of Influence for Asia-Pacific at Ogilvy
Ogilvy
Episode: Young Changemakers 2026: Jesslyn Laiyenes In Conversation with Camillia Dass
Amira Williams
Public relations professional focused on corporate affairs
FleishmanHillard London
Episode: Young Changemakers Podcast: Amira Williams In Conversation with Paul Holmes
Gísli Sigurum Brynjólfsson
Global Director of Marketing at Icelandair
Icelandair
Episode: SABRE Showcase Podcast: In the Age of AI, Icelandair Keeps It Real
Philippa Solway
Partner in the Brad Impact team at FleishmanHillard London
FleishmanHillard
Episode: SABRE Showcase Podcast: In the Age of AI, Icelandair Keeps It Real
Patrice Lavoie
Director of Public Affairs and Communications for Héma-Québec
Héma-Québec
Episode: Provoke Podcast: Patrice Lavoie
Susan Wohleking
Senior Vice President of Marketing at PR Newswire
PR Newswire
Episode: PRovoke Podcast: PR Newswire's Susan Wohleking On Brand Authority In The Age Of AI
Norbert Neß
Head of Strategic Communications and Government Affairs for Evonik in Germany
Evonik
Episode: CCO Podcast: Evonik’s Norbert Neß on Why the Company Speaks Out Against the AfD

Hosts

Diana Marzulek
Host of The PRovoke Media Podcast
Paul Holmes
Host of The PRovoke Media Podcast
Maja Pawinska Sims
Editorial Director of PRovoke

Reviews

4.6 out of 5 stars from 26 ratings
  • Actionable advice for PR pros

    Pick any episode of PRovoke and you’ll hear three things you didn’t know that you’ll immediately want to share with colleagues on Slack. A must-listen for anyone in the industry whether you’re just getting started or are an old dog hunting for new tricks.

    Apple Podcasts
    5
    jamesjana
    United States3 years ago
  • Mrs

    Always a great listen. Smart questions and great guests.

    Apple Podcasts
    5
    Nik Govier
    United Kingdom6 years ago
  • Go-to podcast for the PR industry

    Brilliant range of topics and diverse guests. This is a podcast to both keep up with - and go back through the back catalogue of. Listening to these conversations is a fantastic way of keeping up to date with all things industry-related.

    Apple Podcasts
    5
    Katie de Cozar
    United Kingdom6 years ago
  • Diverse range of topics

    I love a good thought-provoking podcast, and this is firmly on my list. Sharp questions lead to strong opinions that allows the rare opportunity to think beyond the day-to-day. An absolute must if you want to raise your game, profile or step into leadership.

    Apple Podcasts
    5
    KatyHowell
    United Kingdom6 years ago
  • Interesting and informed

    I’ve listened to quite a few of these podcasts (and have been interviewed for one of them). They’re well-researched and presented. A good listen.

    Apple Podcasts
    5
    Not quite ready yet...
    United Kingdom6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Smart questions and great guests drive this show consistently.
Actionable advice for PR pros with three takeaways you can share instantly.
A go-to for the PR industry with diverse guests and topics.
Sharp questions and strong opinions create thoughtful discussions.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Young Changemakers: Valiant Freeman in Conversation with Diana Marszalek
Q: What do you think is the impediment or is there an impediment to doing that? Is it getting people in the door, getting them to stay, and is there a reason why these particularly underrepresented women would not stay in the industry?
Freeman says fast-paced, anxiety-inducing workplaces can discourage agencies from training people from nontraditional backgrounds. He argues that agencies should hire underrepresented women across strategic and client-facing roles and retain them by investing in their growth and showing care for their futures.
Young Changemakers: Valiant Freeman in Conversation with Diana Marszalek
Q: Tell me a little bit about your story and how that has kind of parlayed into your working life.
Freeman says family storytelling, self-education and learning to understand how people are perceived led him toward communications. He aims to use brand storytelling and earned media to shift perceptions of underrepresented people.
Young Changemakers 2026: Jesslyn Laiyenes In Conversation with Camillia Dass
Q: With AI increasingly changing how communication works, what do you think will become more valuable in the next generation of PR professionals?
She sees AI as useful for refining communication strategies and identifying areas to strengthen, while human strategic thinking and a human touch remain necessary.
Young Changemakers 2026: Jesslyn Laiyenes In Conversation with Camillia Dass
Q: How are you seeing that in the work that you do? Are you still seeing influencers have the same impact that they used to? How are you coping with these changes?
Laiyenes says influencers still have reach and impact, but brands need to support them with smaller creators and community voices. These voices feel more relatable and help make brand messages credible amid audience skepticism.
Young Changemakers: Valiant Freeman 2
Q: What do you think is the impediment to getting underrepresented people into the industry and helping them stay?
Freeman says fast-paced, anxiety-inducing workplaces can prioritize quick hiring over training and diverse perspectives. He calls for broader recruitment across agency roles and for employers to demonstrate genuine care, mentorship and career opportunities.

Audience Metrics

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Frequently Asked Questions About The PRovoke Media Podcast

What is The PRovoke Media Podcast about and what kind of topics does it cover?

This show centers on the interplay between public relations, corporate communications, marketing, and leadership strategy within global brands and agencies. Across episodes, guests discuss agency evolution, the impact of AI and data-driven storytelling, industry consolidation, sponsorship dynamics in sports and technology, and the shifting role of earned, owned, and paid media. Noteworthy traits include high-profile agency and corporate leaders sharing practical frameworks (like friction mapping and movement-building campaigns), plus candid conversations about culture, leadership, and global expansion. Listeners likely gain actionable takeaways for agency growth, brand reputation, crisis readiness, and navigating a rapidly changing communic... more

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Which podcasts are similar to The PRovoke Media Podcast?

These podcasts share a similar audience with The PRovoke Media Podcast:

1. Hacks On Tap
2. The PR Week
3. Today, Explained
4. The Daily
5. Pod Save America

How many episodes of The PRovoke Media Podcast are there?

The PRovoke Media Podcast launched 12 years ago and published 547 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The PRovoke Media Podcast?

Recent guests on The PRovoke Media Podcast include:

1. Valiant Freeman
2. Madi Vanstone
3. Jesslyn Laiyenes
4. Amira Williams
5. Gísli Sigurum Brynjólfsson
6. Philippa Solway
7. Patrice Lavoie
8. Susan Wohleking

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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