The Digital Edge by Incubeta
IncubetaWelcome to The Digital Edge, Incubeta’s podcast exploring the latest in digital marketing. In each episode our host Lisa Morton, Incubeta's Global Marketing Director, sits down with industry experts to discuss trends, strategies, and innovations that drive business growth. From AI and data unification to performance measurement, gain insights that go beyond the basics and discover the tools you ne... more
| Publishes | Twice monthly | Episodes | 17 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
In this episode of The Digital Edge, host Mark Reed-Edwards sits down with Phil Fersht, founder and CEO of HFS Research, to dissect the critical operational and financial realities of the enterprise AI boom. Phil pulls no punches as he warns CMOs abo... more
In this episode of The Digital Edge, host Mark Reed-Edwards talks with brand strategist and copywriter Ben Afia to explore why AI is fundamentally a brand problem rather than just a productivity or automation tool. Drawing on decades of experience in... more
In this episode of The Digital Edge, host Mark Reed-Edwards sits down with Mark Schaefer, renowned author, speaker, and marketing expert, to discuss how professionals can stay relevant and bold in a rapidly evolving digital landscape. Drawing insight... more
In this episode of The Digital Edge, host Mark Reed-Edwards sits down with Christopher Penn, the Co-Host of the Marketing Over Coffee podcast, and the Co-founder and Chief Data Scientist at TrustInsights, to explore the seismic shifts happening in th... more
In this episode of The Digital Edge, host Mark Reed-Edwards speaks with Paul Ruscoe, Incubeta’s VP of Market Intelligence, about the growing disconnect between how marketers measure performance and how marketing actually drives growth. Together, they... more
In this episode of The Digital Edge, host Mark Reed-Edwards talks with Tom Williams, Global Creative Director at Incubeta, to explore the evolution of creative in the age of AI. Moving beyond the "prompt engineering" hype, Tom explains why traditiona... more
In this episode of The Digital Edge, host Mark Reed-Edwards speaks with Stephanie Firth, Senior International Digital Marketing Manager at Cricut, about how marketing is evolving from a click-driven model to one centred on attention. Managing a categ... more
In this episode of The Digital Edge, host Mark Reed-Edwards chats with Amy Crowther, President, Americas for Incubeta, to explore the evolving landscape of digital marketing. From her career path starting in the UK to leading global strategy in Austr... more
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The Digital Edge by Incubeta launched a year ago and published 17 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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