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Artwork for WHY DESIGN?

Why Design is a podcast exploring the stories behind hardware and physical product development. Hosted by Chris Whyte, founder of Kodu, the show dives into the journeys of founders, senior design leaders, and engineers shaping people and planet-friendly products. Formerly "The Design Journeys Podcast", each episode uncovers pivotal career moments, lessons learned, and behind-the-scenes insights fr... more

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Artwork for WHY DESIGN?

Latest Episodes

What connects a folding bicycle, a kitchen tool, and an electric ultralight aircraft?

For Mark Sanders, the answer isn’t the category, it’s the thinking.

In this episode of Why Design, Mark joins host Chris Whyte to reflect on a career that spans... more

YouTube

In an industry that often celebrates rapid growth, visibility, and bold ambition, there’s a quieter reality that rarely gets attention:

The design businesses that last aren’t built through speed.

They’re built through discipline.

Through showin... more

What if design wasn’t just a function… but a way of thinking about the world?

In this episode of Why Design, Tylan Tschopp shares a belief that sits at the heart of his career: that design, when combined with engineering rigour and ownership, has th... more

YouTube

What connects offshore engineering, inkjet printers, molecular diagnostics and a small workshop in a church in Newcastle?

For Paul Marshall, it’s all part of the same journey: a lifelong fascination with how things work, and a belief that good engi... more

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Reviews

4.4 out of 5 stars from 17 ratings
  • My go to design podcast

    These episodes are packed with rich insights from a wide variety of well selected figures from across our industry. It’s fascinating, and often validating, to hear the experiences of those who’ve trodden the path before us… Thanks Chris!

    Apple Podcasts
    5
    SalopSlop
    United Kingdom5 months ago
  • Excellent — Chris knows what makes design interesting!

    Good to hear questions from someone who understands the topic, and gets to the good stuff without any filler.

    Apple Podcasts
    5
    Xaveus100
    United Kingdom10 months ago
  • The art of sharing enthusiasm

    Great podcast - focused specifically on product design. Enthusiastic speakers sharing top tips from wide experiences.

    Apple Podcasts
    5
    Mark77A
    United Kingdom10 months ago

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#118
United Kingdom/Arts/Design
Apple Podcasts
#24
Italy/Arts/Design
Apple Podcasts
#169
Australia/Arts/Design
Apple Podcasts
#233
Germany/Arts/Design
Apple Podcasts
#101
Singapore/Arts/Design
Apple Podcasts
#116
Netherlands/Arts/Design

Audience Metrics

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1. The Rest Is History

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WHY DESIGN? launched 2 years ago and published 59 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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