Rephonic
Artwork for The Deep Media Pulse
Transmedia
Licensing
Sketchbook Games
Animation
Video Games
Social Media
Lost Words Beyond the Page
Miraculous
Teletubbies
Strawberry Shortcake
Wildbrain
Media Industry
Nostalgic IP

Decoding Content and Brands EvolutionPowered By Licensing Magazine & Animation Journal

Gaining a competitive edge now means understanding how content and brands evolve as single stories move across films, games, licensing programs, live experiences, and social media universes.

The Deep Media Pulse is the podcast that connects the dots. It was born from a clear need: making sense of a complex, inte... more

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Artwork for The Deep Media Pulse

Latest Episodes

Christian Fonnesbech, Founder and Head of IP at Leverage, sat down with us to answer a difficult question: “What does transmedia mean in 2026?”

On the way, we discussed the most common mistakes that should be avoided when working with an IP as well ... more

In the sixth episode — entirely Italian — Emanuele Di Giorgi, Managing Director of Tunué, the publishing house behind the beloved Pera Toons (born Alessandro Perugini), tells us about the expansion strategies from comics to audiovisual, through socia... more

Erin Morris, VP of Global Franchise and Retail Strategy at Wildbrain, explores the concept of Newstalgia, bringing examples from her company, such as Teletubbies and

Strawberry Shortcake. What are the biggest risks and fears when working with it?

H... more

Thierry Baujard, co-founder of Spielfabrique, is the guest of our fourth episode. With him, we explore the cross-media content ecosystem, unpacking the main elements that will characterize the near future of gaming. In particular, Thierry discusses t... more

Luca Bonecchi, VP of Licensing for Europe at Miraculous, is the perfect guest to discuss transmedia. After unveiling the secrets of The Smurfs’ success, it is now time to explore the world of Miraculous® to find out about the correct strategies to ap... more

In the second episode of our podcast, we invited Fabienne Gilles, Chief Commercial Officer and Member of the Board of Directors at the Peyo Company, to share with us the key elements of The Smurfs’ longlasting success. What are the next fronteers to ... more

In the first episode, we discuss with Mark Backler, founder of Sketchbook Games, about the importance of a strong IP in the book-to-game adaptation, drawing inspiration from the game he and his team developed, Lost Words: Beyond the Page.

How can th... more

Something new is coming. 🎙️

The Deep Media Pulse — a video podcast by Licensing Magazine & Animation Journal, built for the people shaping brands, content and storytelling.

Each episode: one C-level guest, one deep conversation, one major industry... more

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Accepts Guests
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Find out how many people listen to this podcast per episode and each month.

Recent Guests

Erin Morris
VP Global Franchise and Retail Strategy at WildBrain
WildBrain
Episode: Newstalgia: Reviving Classic IPs Across Generations
Thierry Baujard
Co-founder of Spielfabrique
Spielfabrique
Episode: The Future of Children's Media and the Gaming Industry
Luca Bonecchi
VP of Licensing for Europe at Miraculous
Miraculous Corp
Episode: Why Miraculous® Is a Best Practice in Developing an IP Across Different Platforms
Mark Backler
Founder of Sketchbook Games
Sketchbook Games
Episode: From book to game: How to keep an IP successful with Mark Backler

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#244
Ireland/Business/Marketing

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Talking Points

Recent interactions between the hosts and their guests.

From book to game: How to keep an IP successful with Mark Backler
Q: What are the ways the game can bring new life to a book and potentially reach new readers who would not have encountered the original material?
The conversation highlights opportunities like letting readers dive into the story in first person, offering depth and exploration that books alone can't provide, and leveraging the game as a gateway to experience the IP in a new medium, potentially driving interest back to the book.
From book to game: How to keep an IP successful with Mark Backler
Q: So I would ask you, what do you think is the key to tell whether an adaptation from book to game will be successful? And how can it be measured beyond just the sales, so beyond just the economical evaluation?
Mark argues that success hinges on translation quality, fan engagement, and the ability to bring new fans into the IP, with a focus on how fans experience the world in interactive form, not merely on sales figures.
The Future of Children's Media and the Gaming Industry
Q: What are the current trends in the gaming industry and what's changing for indies vs. AAA?
The industry is growing with a rise in indie developers who, supported by engines and AI, can produce competitive titles, broadening the market beyond traditional AAA—while casual players also expand the audience.
The Future of Children's Media and the Gaming Industry
Q: What does Spielfabrique do and why is cross-media collaboration important?
Spielfabrique focuses on mentoring and accelerating video game projects and connects gaming with books, music, cinema, and TV to create transmedia opportunities, illustrating how IPs can live across multiple formats.

Audience Metrics

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Frequently Asked Questions About The Deep Media Pulse

What is The Deep Media Pulse about and what kind of topics does it cover?

This show serves as a practical briefing on how content and brands evolve across multiple media and experiences, with a strong emphasis on transmedia, licensing, and cross-platform storytelling. Episodes typically feature industry leaders—brand owners, studios, IP strategists, and licensing directors—sharing case histories, best practices, and practical insights for building and monetizing IP across films, games, publishing, live experiences, and social platforms. The conversations often highlight real-world challenges like financing multi‑platform projects, regional brand adaptations, partnerships, and distribution strategies, along with lessons learned from major industry events. A notable strength is the show's habit of drawing intellige... more

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How many episodes of The Deep Media Pulse are there?

The Deep Media Pulse launched 2 months ago and published 8 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Deep Media Pulse?

Recent guests on The Deep Media Pulse include:

1. Erin Morris
2. Thierry Baujard
3. Luca Bonecchi
4. Mark Backler

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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