
Decoding Content and Brands EvolutionPowered By Licensing Magazine & Animation Journal
Gaining a competitive edge now means understanding how content and brands evolve as single stories move across films, games, licensing programs, live experiences, and social media universes.
The Deep Media Pulse is the podcast that connects the dots. It was born from a clear need: making sense of a complex, inte... more
| Publishes | Weekly | Episodes | 8 | Founded | 2 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||

Christian Fonnesbech, Founder and Head of IP at Leverage, sat down with us to answer a difficult question: “What does transmedia mean in 2026?”
On the way, we discussed the most common mistakes that should be avoided when working with an IP as well ... more
In the sixth episode — entirely Italian — Emanuele Di Giorgi, Managing Director of Tunué, the publishing house behind the beloved Pera Toons (born Alessandro Perugini), tells us about the expansion strategies from comics to audiovisual, through socia... more
Erin Morris, VP of Global Franchise and Retail Strategy at Wildbrain, explores the concept of Newstalgia, bringing examples from her company, such as Teletubbies and
Strawberry Shortcake. What are the biggest risks and fears when working with it?
H... more
Thierry Baujard, co-founder of Spielfabrique, is the guest of our fourth episode. With him, we explore the cross-media content ecosystem, unpacking the main elements that will characterize the near future of gaming. In particular, Thierry discusses t... more
Luca Bonecchi, VP of Licensing for Europe at Miraculous, is the perfect guest to discuss transmedia. After unveiling the secrets of The Smurfs’ success, it is now time to explore the world of Miraculous® to find out about the correct strategies to ap... more
In the second episode of our podcast, we invited Fabienne Gilles, Chief Commercial Officer and Member of the Board of Directors at the Peyo Company, to share with us the key elements of The Smurfs’ longlasting success. What are the next fronteers to ... more
In the first episode, we discuss with Mark Backler, founder of Sketchbook Games, about the importance of a strong IP in the book-to-game adaptation, drawing inspiration from the game he and his team developed, Lost Words: Beyond the Page.
How can th... more
Something new is coming. 🎙️
The Deep Media Pulse — a video podcast by Licensing Magazine & Animation Journal, built for the people shaping brands, content and storytelling.
Each episode: one C-level guest, one deep conversation, one major industry... more
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #244 |








Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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This show serves as a practical briefing on how content and brands evolve across multiple media and experiences, with a strong emphasis on transmedia, licensing, and cross-platform storytelling. Episodes typically feature industry leaders—brand owners, studios, IP strategists, and licensing directors—sharing case histories, best practices, and practical insights for building and monetizing IP across films, games, publishing, live experiences, and social platforms. The conversations often highlight real-world challenges like financing multi‑platform projects, regional brand adaptations, partnerships, and distribution strategies, along with lessons learned from major industry events. A notable strength is the show's habit of drawing intellige... more
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The Deep Media Pulse launched 2 months ago and published 8 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The Deep Media Pulse include:
1. Erin Morris
2. Thierry Baujard
3. Luca Bonecchi
4. Mark Backler
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