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Artwork for Prime Physique: Fitness for Christian Men After 50

Prime Physique: Fitness for Christian Men After 50

David Bess
Fitness Industry
Gym Ownership
3M Model
Gym Owners
Fitness
Nutrition
Qualified Leads
High Ticket Coaching
Strength Training
High-Ticket Sales
Entrepreneurship
Sales
Marketing Strategies
Lead Generation
High Ticket Programs
Lex Appeal
Protein
Content Creation
Women Empowerment
Client Relationships

Most men over 50 are living at 60 percent.

Not because they're lazy. Not because they don't care. Because nobody ever built something specifically for them.

The 25-year-old trainer telling you to hit the gym five days a week. The diet built for a 30-year-old metabolism. The fitness industry that treats you like a problem to fix instead of a man entering the most powerful chapter of his life.

Th... more

PublishesTwice weeklyEpisodes31Foundeda year ago
Number of ListenersCategories
Health & FitnessFitnessNutrition

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Artwork for Prime Physique: Fitness for Christian Men After 50

Latest Episodes

Most men are chasing 90-day transformations.

Dave and Logan Herlihy -- elite personal trainer at Reformed Fitness -- decided to flip the script.

What if you had 10 years? What is the absolute minimum a man needs to do to be in the top 1% of physiqu... more

You made it through the whole day.

Clean meals. Good intentions. Full discipline.

Then 9pm hits and you're standing in the pantry like a wild bear.

It's not a willpower problem. It's a system problem.

This episode explains why.

Ready to build yo... more

40% of Olympic lifters, the people who lift barbells for a living, injure themselves doing barbell deadlifts and squats.

So what does that mean for the man in his 50s who hasn't trained consistently in years?

Dave sits down with Xavier Robinson, ex... more

Men. Train like this and you'll never get injured.

Blake Boggs has delivered tens of thousands of workouts. Not a single injury.

In this episode Dave and Blake -- exercise physiologist and head of training at Prime Physique -- break down exactly ho... more

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Recent Guests

Logan Herlihy
Time-efficient strength training specialist
Reformed Fitness
Episode: The Roadmap to Get and Stay Jacked at 60 Without Living in the Gym or Counting Your Almonds.
Blake the Snake
Exercise physiologist from Reform Fitness
Reform Fitness / Prime Physique
Episode: Men. Train Like This and You'll Never Get Injured.
Xavier Robinson
Exercise physiologist, founder Reformed Fitness
Reformed Fitness
Episode: The 3 Biggest Mistakes Men Over 50 Make in the Gym
Kent Hatcher
Big Sexy, longtime client of Prime Physique, former gym member and transformation story
Prime Physique
Episode: 90 Lbs Down Only Working Out 1x a Week. Big Sexy Kent's Story
Dave Bess
Host and fitness coach
Prime Physique
Episode: 90 Lbs Down Only Working Out 1x a Week. Big Sexy Kent's Story
Blake Mazin
Exercise physiologist, head trainer for Prime Physique
Reformed Fitness / Prime Physique
Episode: Men. You Don't Need the Gym to Transform.
Jeff Weinacht
Fitness professional and founder of a gym focusing on health for mothers
Episode: Special Guest Jeff Weinacht: The Man Who Only Markets to Moms in a Town of 10,000
Trista Parr
Founder of Lex Appeal, an all-women's gym focusing on wellness for women over 44.
Lex Appeal
Episode: This Gym Owner Only Works With Women Over 44 and I'm Stealing Her Playbook with Special Guest Trista Parr
Josh Price
Entrepreneur and advocate for the Pause Method
Episode: The Pause Method: How to Stop Reacting and Start Responding Like a Leader | Special Guest: Josh Price

Host

Dave Bess
Host of The Dave Bess Show with Movement Builders affiliation; long-form fitness and business discussions focused on gym ownership, client transformation, and high-value coaching.

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Talking Points

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You Don't Need a Gym to Get in Shape After 50. Here's the Proof.
Q: What does a minimal, effective workout look like for someone over 50?
Focus on five core movements, train with a two-second concentric and four-second eccentric tempo, and push for around 90 to 120 seconds per set to maximize time under tension.
You Don't Need a Gym to Get in Shape After 50. Here's the Proof.
Q: Why do men not need the gym to see results?
Because the body responds to stimulus, not to location, and with intentional tempo and effort, you can elicit similar or better adaptations with bodyweight alone.
The Pause Method: How to Stop Reacting and Start Responding Like a Leader | Special Guest: Josh Price
Q: Why is that pause so important for an entrepreneur or a business owner?
The pause allows us to connect to our deeper self and respond thoughtfully, which is essential for effective leadership and decision-making.
This Gym Has to SLOW DOWN Growth (Here's Why) with Special Guest: Carter Lay
Q: What advice would you give for that gym owner out there that maybe they're not struggling, but they're like, man, I'm doing good, but I want to go to this next level?
Have a real honest conversation with yourself about your values to ensure they are upheld within the company.
Half a Million Dollar Nutrition Empire (Without a Single Ad): How Jen Broxterman Built 500+ Clients Using Only Her Website
Q: What would be your one piece of advice that you would give?
Define who you're helping and get that on your website.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show targets Christian men over 50 who want practical fitness and a life aligned with their faith. Episodes consistently blend actionable gym guidance with broader personal-growth themes, emphasizing meaningful client relationships, premium coaching, and sustainable transformation over “more is more” marketing. Across conversations, the host often critiques one-size-fits-all fitness wisdom, champions niche-focused approaches, and argues that fitness should serve leadership, family, and purpose. A recurring thread is building movements or communities around intentional, high-value offerings rather than chasing short-term lead-gen wins, making it useful for gym owners, coaches, and any fitness professional aiming for longevity and deeper... more

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These podcasts share a similar audience with this podcast:

1. Growing Younger - Health & Fitness Podcast for Over 40's

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this podcast launched a year ago and published 31 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Logan Herlihy
2. Blake the Snake
3. Xavier Robinson
4. Kent Hatcher
5. Dave Bess
6. Blake Mazin
7. Jeff Weinacht
8. Trista Parr

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