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The B2B Marketer

Robert Baillieul

Exploring what’s working, what isn’t, and what comes next for B2B marketers.

PublishesTwice monthlyEpisodes5Foundeda year ago
Number of ListenersCategories
MarketingBusiness

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Latest Episodes

Marketing teams are producing more content than ever.

More blog posts. More webinars. More email campaigns. More landing pages.

So why do so many companies still struggle to generate leads?

In this episode of The B2B Marketer, Rob Baillieul sits d... more

Most people think AI is about automating repetitive tasks or generating content faster. But according to Anthony Nestel, the real opportunity is much bigger than that. In this episode, Rob chats with Anthony, Committee Member at the Halifax AI Collec... more

Going up against big-budget competitors? You’re not alone. In this episode, Rob chats with Kyle Hankins, Digital Marketing Manager at Carbide, about what it really takes to build pipeline when you're a small team with limited resources. They dive int... more

The future of content marketing isn’t about speed. It’s about strategy.

In this episode of The B2B Marketer, I’m joined by ⁠Warren Lawless⁠, content and brand consultant at WL Marketing, to talk about what’s changing—and what still matters—as AI res... more

Is AI the end of marketing as we know it, or just the beginning?

In this kickoff episode, I chat with Gaurav Iyer, Principal at Capital Communications, about how AI is reshaping content creation, what still sets great marketers apart, and why custom... more

Trust is expensive to earn and easy to lose. The Fintech Marketer explores how the best teams build credibility, cut through skepticism, and grow in one of the most regulated, high-stakes industries on the planet.

Every other Tuesday, host Robert Ba... more

The future of content marketing isn’t about speed—it’s about strategy.

In this episode of The Cybersecurity Marketer, I’m joined by Warren Lawless, content and brand consultant at WL Marketing, to talk about what’s changing—and what still matters—as ... more

Is AI the end of marketing as we know it, or just the beginning?

In this kickoff episode, I chat with Gaurav Iyer, Principal at Capital Communications, about how AI is reshaping content creation, what still sets great marketers apart, and why custom... more

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Canada/Business/Marketing

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The B2B Marketer launched a year ago and published 5 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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