The Curao Compass™
Ivelisse ArroyoThe Curao Compass™ — Where Strategy Meets Operational Truth in less than 10 minutes. Most leaders think their GTM strategy fails because of marketing. It doesn’t. It fails because the business beneath it is misaligned. Hosted by Ivelisse Arroyo, Fractional CMO and founder of Curao Marketing & Business Consulting, The Curao Compass™ podcast helps executives, founders, and high-growth leaders uncove... more
| Publishes | Weekly | Episodes | 6 | Founded | 2 months ago |
|---|---|---|---|---|---|
| Categories | MarketingBusiness | ||||
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Latest Episodes
In this episode of The Curao Compass™, GTM advisor Ivelisse Arroyo breaks down one of the biggest misconceptions in business: believing your financial advisor can fix what’s actually a go-to-market problem.
Through a practical (and hypothetical) com... more
Summary
In this 10-minute episode, Ivelisse Arroyo discusses the evolving landscape of go-to-market strategies, emphasizing the importance of integrating marketing with operations, finance, and data systems. She highlights that successful strategies... more
In this episode of The Curao Compass™, GTM advisor Ivelisse Arroyo reveals why revenue is the ultimate truth test of leadership. Learn how to connect your marketing, operations, and finance metrics so your business stops performing and starts growing... more
In this episode of The Curao Compass™, we explore Operations, the West point of the framework, where clarity either circulates or collapses.
Your systems don’t lie. They quietly reveal what your leadership truly values. You’ll discover how to:
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more
In this episode, Ivelisse Arroyo, creator of The Curao Compass™, explains why successful Go-To-Market (GTM) execution starts at the top of the Compass: your business structure. You’ll learn how hidden organizational gaps, unclear accountability, and ... more
In this first episode of The Curao Compass™, Ivelisse Arroyo, reveals why most GTM strategies fail from the inside out.
You’ll learn how structural gaps, operational silos, and unclear financial alignment can quietly sabotage your business grwoth, a... more
Key Facts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #17 |  Poland/Business/Marketing |
Apple Podcasts | #214 | Poland/Business |
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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The Curao Compass™ launched 2 months ago and published 6 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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