
What does experimentation look like when you’re optimising one of the biggest retail sites in the world?
In this episode, we talk with Kevin Washington (former Director of Product Management over Experimentation at Best Buy) about how large e-commer... more
In this episode of the Conversion Podcast, Matt is joined by Colin, Vice President of North America at Kameleoon, to explore prompt-based experimentation (PBX) and how AI is transforming the way experiments are built and launched.
Colin breaks down ... more
Setting the scene for this one and diving right in. Tim talks about successful experimentation being cultivated, not designed or manufactured and why building adoption for experimentation (or any organisational change) comes down to a simple question... more
In this episode, Matt sits down with Tim Mehta, Experimentation PM at Minecraft, to discuss how one of the world's biggest games approaches growth and testing. Tim shares his journey from agency life to big tech (Microsoft, Lucid) and reveals the inn... more
Join host Matt Wright with Brent Kostak and David Arbour from Adobe as they reveal how the new Experimentation Accelerator is transforming digital experimentation through AI automation, causal insights, and agentic workflows.
Learn how Adobe is help... more
Are your experiments too safe? In this coffee break episode of The Conversion Podcast, Matt and Steven reveal how to build an experimentation “risk profile” that balances safe, incremental wins with bold bets your competitors are too nervous to run. more
When your paid ads promise one thing and your landing page says another, conversions suffer. In this episode of The Conversion Podcast, Matt and James dig into a classic - yet often overlooked - challenge in digital marketing: maintaining a consisten... more
Sometimes, the “no-brainer” ideas turn out to be… not so smart.
In this episode of The Conversion Podcast, Matt and James break down a fascinating experiment run on KitchenAid’s iconic stand mixers — one that proves why you should never skip testing,... more








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This podcast offers insights on conversion rate optimization (CRO) and the strategic role of experimentation in enhancing business outcomes. Episodes feature discussions with industry experts that cover a wide variety of topics such as prompt-based experimentation, AI in product development, risk management in digital experiments, and the importance of messaging consistency across customer journeys. Notable discussions also highlight innovative case studies from major brands like Minecraft and HP, providing valuable lessons and practical strategies to optimize growth through experimentation. This unique blend of expert insights and real-world examples likely makes it an essential resource for professionals looking to refine their marketing ... more
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