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The GAIN Conversion Podcast

GAIN Conversion
Conversion Rate Optimization
Digital Experimentation
A/B Testing
Risk Profiles
Conversion Optimization
Minecraft
Experimentation
a-B Testing
Ai-Powered Experimentation
Program Maturity Models
Domino's Pizza
Prompt-Based Experimentation
Customer Experience
Microsoft
Conversion Rates
Friction
Experimentation Framework
Cell Phone Signal Boosters
Sales Optimization
Video Content

We’re the team behind GAIN Conversion, the leading CRO agency helping brands like Microsoft, Meta, Domino’s, and more make serious improvements through experimentation.

PublishesMonthlyEpisodes15Founded8 months ago
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Business

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Artwork for The GAIN Conversion Podcast

Latest Episodes

What does experimentation look like when you’re optimising one of the biggest retail sites in the world?

In this episode, we talk with Kevin Washington (former Director of Product Management over Experimentation at Best Buy) about how large e-commer... more

In this episode of the Conversion Podcast, Matt is joined by Colin, Vice President of North America at Kameleoon, to explore prompt-based experimentation (PBX) and how AI is transforming the way experiments are built and launched.

Colin breaks down ... more

Setting the scene for this one and diving right in. Tim talks about successful experimentation being cultivated, not designed or manufactured and why building adoption for experimentation (or any organisational change) comes down to a simple question... more

In this episode, Matt sits down with Tim Mehta, Experimentation PM at Minecraft, to discuss how one of the world's biggest games approaches growth and testing. Tim shares his journey from agency life to big tech (Microsoft, Lucid) and reveals the inn... more

Join host Matt Wright with Brent Kostak and David Arbour from Adobe as they reveal how the new Experimentation Accelerator is transforming digital experimentation through AI automation, causal insights, and agentic workflows.

Learn how Adobe is help... more

Are your experiments too safe? In this coffee break episode of The Conversion Podcast, Matt and Steven reveal how to build an experimentation “risk profile” that balances safe, incremental wins with bold bets your competitors are too nervous to run. more

When your paid ads promise one thing and your landing page says another, conversions suffer. In this episode of The Conversion Podcast, Matt and James dig into a classic - yet often overlooked - challenge in digital marketing: maintaining a consisten... more

Sometimes, the “no-brainer” ideas turn out to be… not so smart.

In this episode of The Conversion Podcast, Matt and James break down a fascinating experiment run on KitchenAid’s iconic stand mixers — one that proves why you should never skip testing,... more

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Hosts

Matt
Host of the GAIN Conversion Podcast and related content on conversion strategies.
James

Talking Points

Recent interactions between the hosts and their guests.

From Weeks to Minutes: How Prompt-Based Experimentation Changes Everything
Q: What is prompt-based experimentation or PBX?
PBX combines AI with experimentation, allowing teams to chat with an AI to build and launch web experiments directly on their product.
Inside Minecraft's Experimentation Strategy: Driving Measurable Growth with Tim Mehta
Q: What does an experiment look like in each of these places?
Experiments depend on the team, with the website and marketplace focusing on revenue and the gameplay teams on retention and engagement, using various methods to mitigate user confusion.
Inside Minecraft's Experimentation Strategy: Driving Measurable Growth with Tim Mehta
Q: How do you think those are linked? Are they complimentary? What's different about them? How do you go about thinking about that from your experience?
An experimentation team operates like a growth product team, developing ideas through research and testing them in the real world, similar to the product development cycle.
The 90-Day Money-Back Backfire
Q: Did you run this in a larger sitewide experiment where one just has money back guarantee language throughout several different page templates?
The test involved a full funnel experiment targeting all visitors entering the PLPs and PDPs to ensure clean data.
Using friction to drive conversions a surprising experiment that increased leads by 9%
Q: Are they also converting in cases when they say no?
Yes, even users who clicked 'no' still had a significant conversion rate afterwards.

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Frequently Asked Questions About The GAIN Conversion Podcast

What is The GAIN Conversion Podcast about and what kind of topics does it cover?

This podcast offers insights on conversion rate optimization (CRO) and the strategic role of experimentation in enhancing business outcomes. Episodes feature discussions with industry experts that cover a wide variety of topics such as prompt-based experimentation, AI in product development, risk management in digital experiments, and the importance of messaging consistency across customer journeys. Notable discussions also highlight innovative case studies from major brands like Minecraft and HP, providing valuable lessons and practical strategies to optimize growth through experimentation. This unique blend of expert insights and real-world examples likely makes it an essential resource for professionals looking to refine their marketing ... more

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The GAIN Conversion Podcast launched 8 months ago and published 15 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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