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The CMO Whisperer

Steve Olenski
Artificial Intelligence
Marketing
Leadership
Claritas
AI In Marketing
Customer Experience
DNA Vibe
Measurement
Advertising
BNI
Relationship Marketing
Christopher Wallace
Attribution
Global Marketing
Zen Business
Kwieri
CES
Personalization
Branding
J.crew

The CMO Whisperer, hosted by former Forbes writer Steve Olenski, is a curated executive platform and marketing leadership podcast where CMOs, brand leaders, and senior operators share candid insights on leadership, brand strategy, and growth. Spanning business, sports, and media, it goes beyond marketing to reveal how top leaders make decisions and perform at the highest levels.

PublishesTwice weeklyEpisodes172Founded3 years ago
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Latest Episodes

What if the biggest threat AI poses to marketing isn't that it replaces people, but that it makes everyone think they can do everyone's job?

When creating campaigns, generating content and analyzing data become easier than ever, it's tempting to ass... more

YouTube

What if your biggest marketing advantage isn't how much you spend, but whether people actually want to pay attention?

In a world where brands can buy reach, produce endless content and rely on increasingly sophisticated targeting, many are still str... more

YouTube

What if the biggest problem with your marketing isn't your marketing?

What if it's the layers of approval, organizational silos and risk-averse decisions standing between a great idea and actually making something happen?

That's what we're digging ... more

YouTube

My guest today is Chris Shaw, SVP and Chief Marketing Officer at NTT Research, the Silicon Valley Research Arm of NTT, one of the world's largest technology and business solutions providers. At NTT Research, Chris helps bridge the gap between foundat... more

YouTube

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Recent Guests

Nick Miaritis
EVP and Chief Brand Officer at The Scotts Miracle-Gro Company, with leadership experience at VaynerMedia and Saatchi & Saatchi.
The Scotts Miracle-Gro Company
Episode: You Can't Buy Relevance - Nick Miaritis
Evan Horowitz
CEO and co-founder of Movers and Shakers, with more than 20 years of brand marketing experience
Movers and Shakers
Episode: Is Your CMO The Problem? - Evan Horowitz
Chris Shaw
SVP and Chief Marketing Officer at NTT Research
NTT Research
Episode: Marketing Makes Everything Happen - Chris Shaw
Frank MF Hamlin
Former EVP and Chief Customer Officer at GameStop; author
GameStop; Author of Skinny Dipping at Low Tide
Episode: It's Marketing, Not Miracle Working - Frank Hamlin
Ruth Mortimer
Global President at Advertising Week
Advertising Week
Episode: Creators Are Becoming the New Media - Ruth Mortimer
Sarah Evans
Partner and Head of PR at Zen Media
Zen Media
Episode: AI Is Changing PR - Sarah Evans
Nicole Rex
Vice President of Global Marketing Campaigns and Core Content at Dell Technologies
Dell Technologies
Episode: Scaling Content Without Losing What Matters - Nicole Rex
Carly Crittenden
Chief Revenue Officer at Vidmob
Vidmob
Episode: Creative Still Needs Humans - Carly Crittenden
Aniket Deosthali
CEO and co-founder of Envive AI
Envive AI
Episode: Stop Building Better Chatbots - Aniket Deosthali

Host

Steve Olenski
Host of The CMO Whisperer Show; former Forbes contributor; leads executive marketing leadership conversations across business, sports, and media.

Reviews

5.0 out of 5 stars from 23 ratings
  • Insightful and Actionable Branding Wisdom

    Steve Olenski’s podcast is a standout for anyone exploring branding and marketing. In just one episode, I gained so many actionable takeaways—from understanding the role of culture to connecting authentically with an audience. Steve’s thoughtful hosting style allows guests like Dr. Marcus Collins to dive deep without interruption, creating conversations that are both insightful and practical. Highly recommend giving it a listen!

    Apple Podcasts
    5
    Portrait Queen
    United States2 years ago
  • the best

    there’s no one better then Steve! Great content, questions and guests.

    Apple Podcasts
    5
    angryddcustomer
    United States2 years ago
  • One of the best marketing podcasts

    Loved my time with Steve. He puts you at ease and keep the conversation organic, informal and always fun and entertaining. Will highly recommend his podcast.

    Apple Podcasts
    5
    JawadBis
    United States3 years ago
  • Solid content and insights

    Solid content and insights from an expert in the marketing realm.

    Apple Podcasts
    5
    cjweb
    United States3 years ago
  • Whisperer Magic

    I’ve know Steve for years. He inspires me as a friend and his podcast inspires the CMO in me. His straight forward consumer centric point of view is spot on.

    #TheCMOWhisperer

    Apple Podcasts
    5
    Michele Barbone
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests consistently highlight strategic thinking over purely tactical tips.
Host keeps conversations relaxed, insightful, and focused on leadership.
The show attracts top-tier marketing executives and offers in-depth, candid discussions.
Guests deliver practical, actionable marketing takeaways that translate to real-world results.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#247
Japan/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

You Can't Buy Relevance - Nick Miaritis
Q: Where is AI creating real value for marketers today, in your opinion?
Miaritis recommends using AI as an always-available creative partner, uploading project context into tools such as NotebookLM to streamline research, and directing AI to critique assumptions. He also sees opportunities to speed up static image production while keeping human oversight.
You Can't Buy Relevance - Nick Miaritis
Q: What made this the right moment and Scotts the right opportunity for you to move from advising brands to being directly responsible for building and growing them?
Miaritis had worked with Scotts as an agency partner and board member, knew its people and brands, and wanted to focus deeply on one business. The role also suited his family priorities and move away from New York City.
Is Your CMO The Problem? - Evan Horowitz
Q: What's the first meaningful change they should make, or at least think about making?
CMOs should examine whether their decision-making culture rewards risk-taking, whether they allow brands to adapt to social audiences, and whether budgets support the work they expect. They should also seek education for themselves and their organizations.
Is Your CMO The Problem? - Evan Horowitz
Q: What are some examples of where that old playbook causes the most trouble?
Executives often lack social-first training and teams lack the skills to build for social. Legacy briefing and approval processes, along with agencies and talent shaped by TV-centric marketing, make it difficult to produce work that fits social platforms.
It's Marketing, Not Miracle Working - Frank Hamlin
Q: What should CEOs do before hiring a CMO to set them up for success?
Reflect on what the actual problem is, ensure the organization recognizes it as a fundamental disruption, and determine if the CMO will have real influence and a seat at the table to drive meaningful change.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The CMO Whisperer

What is The CMO Whisperer about and what kind of topics does it cover?

This show spotlights senior marketing leaders and operators who share candid perspectives on leadership, brand strategy, and growth across business, sports, and media. Episodes frequently tackle how to align marketing with finance and revenue, the evolving role of CMOs, data-driven decision making, and the human elements behind B2B partnerships and customer experiences. A recurring strength is drawing practical, boardroom-relevant insights from guests who lead with vision—covering topics from AI governance and revenue operations to brand transformation and sponsorship models. The format tends to blend strategic theory with real-world anecdotes, making it useful for listeners seeking actionable guidance on scaling marketing initiatives and l... more

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Which podcasts are similar to The CMO Whisperer?

These podcasts share a similar audience with The CMO Whisperer:

1. How We Got Here with NLW
2. Up First from NPR
3. Morning Brew Daily
4. The Daily
5. Think Fast Talk Smart: Communication Techniques

How many episodes of The CMO Whisperer are there?

The CMO Whisperer launched 3 years ago and published 172 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The CMO Whisperer?

Recent guests on The CMO Whisperer include:

1. Nick Miaritis
2. Evan Horowitz
3. Chris Shaw
4. Frank MF Hamlin
5. Ruth Mortimer
6. Sarah Evans
7. Nicole Rex
8. Carly Crittenden

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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