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The CMO Whisperer

Steve Olenski
Artificial Intelligence
Marketing
Leadership
Claritas
AI In Marketing
Customer Experience
DNA Vibe
Measurement
Advertising
BNI
Relationship Marketing
Global Marketing
Attribution
Christopher Wallace
Zen Business
Kwieri
CES
Personalization
Branding
Adidas North America

The CMO Whisperer, hosted by former Forbes writer Steve Olenski, is a curated executive platform and marketing leadership podcast where CMOs, brand leaders, and senior operators share candid insights on leadership, brand strategy, and growth. Spanning business, sports, and media, it goes beyond marketing to reveal how top leaders make decisions and perform at the highest levels.

PublishesTwice weeklyEpisodes164Founded3 years ago
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Latest Episodes

My guest today is Carly Crittenden, Chief Revenue Officer at Vidmob, where she leads the company's global revenue organization and go-to-market strategy, helping brands and agencies drive stronger business outcomes through AI-powered creative data. W... more

My guest today is Aniket Deosthali, CEO and co-founder of Envive AI. Before launching Envive, Aniket led Conversational Commerce at Walmart, where he helped build AI-powered shopping experiences at a massive scale and worked at the intersection of AI... more

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My guest today is Michael Stich, partner at CourtAvenue. Michael has spent more than 25 years helping some of the world's biggest brands navigate innovation, digital transformation, customer experience, AI, commerce, and just about every major shift ... more

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My guest today is Dave Neville, Senior Vice President of Marketing at Johnnie-O, where he oversees brand strategy, digital marketing, creative, CRM, and partnerships for one of the fastest-growing premium lifestyle apparel brands in the market. Dave'... more

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Recent Guests

Aniket Deosthali
CEO and co-founder of Envive AI
Envive AI
Episode: Stop Building Better Chatbots - Aniket Deosthali
Michael Stich
Partner at CourtAvenue
CourtAvenue
Episode: The AI Growth Problem - Michael Stich
Dave Neville
Senior Vice President of Marketing at Johnnie-O
Johnnie-O
Episode: Stop Chasing Celebrity Influencers - Dave Neville
Phil Auerbach
CMO of Custom Ink
Custom Ink
Episode: Why Smart Marketers Overcomplicate - Philip Auerbach
Will Leach
Founder of Mindstate Group; former head of PepsiCo's Behavioral Science Lab
Mindstate Group; PepsiCo
Episode: AI Is Scaling Mediocrity - Will Leach
Liz Crisafi
Transformational marketing executive with 25+ years of experience
IHG Hotels and Resorts; Hornblower City Experiences; Discovery Communications; Kodak; Kimberly-Clark; Ogilvy
Episode: Why Great Marketing Fails - Liz Crisafi
Alma Derricks
Founder and managing partner of Rev; former executive with Deloitte, HBO, Paramount, Cirque du Soleil
Rev
Episode: Why Smart Leaders Struggle - Alma Derricks & Eliza VanCort
Eliza VanCort
Best-selling author, communication strategist, Cornell fellow, TED speaker, former acting instructor
Episode: Why Smart Leaders Struggle - Alma Derricks & Eliza VanCort
Jake Nishimura
VP of Marketing at Kiswe
Kiswe
Episode: B2B Is Still Human - Jake Nishimura

Host

Steve Olenski
Host of The CMO Whisperer Show; former Forbes contributor; leads executive marketing leadership conversations across business, sports, and media.

Reviews

5.0 out of 5 stars from 23 ratings
  • Insightful and Actionable Branding Wisdom

    Steve Olenski’s podcast is a standout for anyone exploring branding and marketing. In just one episode, I gained so many actionable takeaways—from understanding the role of culture to connecting authentically with an audience. Steve’s thoughtful hosting style allows guests like Dr. Marcus Collins to dive deep without interruption, creating conversations that are both insightful and practical. Highly recommend giving it a listen!

    Apple Podcasts
    5
    Portrait Queen
    United States2 years ago
  • the best

    there’s no one better then Steve! Great content, questions and guests.

    Apple Podcasts
    5
    angryddcustomer
    United States2 years ago
  • One of the best marketing podcasts

    Loved my time with Steve. He puts you at ease and keep the conversation organic, informal and always fun and entertaining. Will highly recommend his podcast.

    Apple Podcasts
    5
    JawadBis
    United States3 years ago
  • Solid content and insights

    Solid content and insights from an expert in the marketing realm.

    Apple Podcasts
    5
    cjweb
    United States3 years ago
  • Whisperer Magic

    I’ve know Steve for years. He inspires me as a friend and his podcast inspires the CMO in me. His straight forward consumer centric point of view is spot on.

    #TheCMOWhisperer

    Apple Podcasts
    5
    Michele Barbone
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests consistently highlight strategic thinking over purely tactical tips.
Host keeps conversations relaxed, insightful, and focused on leadership.
The show attracts top-tier marketing executives and offers in-depth, candid discussions.
Guests deliver practical, actionable marketing takeaways that translate to real-world results.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The AI Growth Problem - Michael Stich
Q: What do you hear CMOs worrying about most in relation to AI, and how should they approach it?
CMOs are concerned with balancing experimentation and delivering results; the approach should be to embed AI into growth roadmaps, create enterprise solution spaces aligned to industry needs, and establish an AI center of excellence or cross-functional ownership to drive practical, scalable outcomes.
The AI Growth Problem - Michael Stich
Q: First question.
The guest explains that AI operationalization works best when the people who truly understand it are the ones making the decisions, avoiding pilots that don't scale and focusing on specialists who can implement AI with concrete, growth-oriented outcomes.
Stop Chasing Celebrity Influencers - Dave Neville
Q: What advice would you give to CMOs and heads of marketing who are looking to partner with an ambassador and what should they look for?
Have a clear, multi-criteria scoring process to evaluate potential ambassadors, including lifestyle fit, college and regional connections, and real likelihood of ongoing deliverables. Avoid chasing big names without alignment or measurable activation plans; prioritize long-term partnerships that can actually grow the brand and deliver content over time.
AI Is Scaling Mediocrity - Will Leach
Q: What question would you like people to ask you more often?
What drives him at a human level and what childhood experiences shaped his decisions; understanding the person behind the business helps explain strategy and choices.
AI Is Scaling Mediocrity - Will Leach
Q: What skills will marketers need most in the next 3-5 years with AI exploding?
Empathy and deep customer understanding—knowing goals, motivations, and biases—will differentiate marketers, since technology will make tasks easier but judgment relies on human insight.

Audience Metrics

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Frequently Asked Questions About The CMO Whisperer

What is The CMO Whisperer about and what kind of topics does it cover?

This show spotlights senior marketing leaders and operators who share candid perspectives on leadership, brand strategy, and growth across business, sports, and media. Episodes frequently tackle how to align marketing with finance and revenue, the evolving role of CMOs, data-driven decision making, and the human elements behind B2B partnerships and customer experiences. A recurring strength is drawing practical, boardroom-relevant insights from guests who lead with vision—covering topics from AI governance and revenue operations to brand transformation and sponsorship models. The format tends to blend strategic theory with real-world anecdotes, making it useful for listeners seeking actionable guidance on scaling marketing initiatives and l... more

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Which podcasts are similar to The CMO Whisperer?

These podcasts share a similar audience with The CMO Whisperer:

1. The CMO Podcast
2. The Mel Robbins Podcast
3. THE ED MYLETT SHOW
4. Marketing School - Digital Marketing and Online Marketing Tips
5. IMO with Michelle Obama and Craig Robinson

How many episodes of The CMO Whisperer are there?

The CMO Whisperer launched 3 years ago and published 164 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The CMO Whisperer?

Recent guests on The CMO Whisperer include:

1. Aniket Deosthali
2. Michael Stich
3. Dave Neville
4. Phil Auerbach
5. Will Leach
6. Liz Crisafi
7. Alma Derricks
8. Eliza VanCort

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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