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The CMO Whisperer

Steve Olenski
Artificial Intelligence
Marketing
Claritas
AI In Marketing
Leadership
Customer Experience
DNA Vibe
Measurement
Advertising
BNI
Relationship Marketing
Global Marketing
Zen Business
Christopher Wallace
Attribution
Kwieri
CES
Personalization
Branding
J.crew

The CMO Whisperer, hosted by former Forbes writer Steve Olenski, is a curated executive platform and marketing leadership podcast where CMOs, brand leaders, and senior operators share candid insights on leadership, brand strategy, and growth. Spanning business, sports, and media, it goes beyond marketing to reveal how top leaders make decisions and perform at the highest levels.

PublishesTwice weeklyEpisodes159Founded3 years ago
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Latest Episodes

My guest today is Will Leach, founder of Mindstate Group and a leading expert in behavioral science and decision-making. Will previously led PepsiCo's behavioral science lab and has worked with brands including PepsiCo, Disney, Mars, Capital One, and... more

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My guest today is Liz Crisafi, a transformational marketing executive with more than 25 years of experience building iconic brands, accelerating growth, and creating customer experiences that drive loyalty and business results. Over the course of her... more

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Today, I welcome two guests to the show, Alma Derricks and Eliza VanCort, the co-creators of Ignite, a leadership experience built around a simple but incredibly timely idea. As technology and AI continue to reshape the workplace, the human skills th... more

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My guest today is Jake Nishimura, Vice President of Marketing at Kiswe, a company that's quietly changing the way some of the biggest names in sports, music, and entertainment connect with fans around the world. Jake's career started on the live even... more

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Recent Guests

Jake Nishimura
VP of Marketing at Kiswe
Kiswe
Episode: B2B Is Still Human - Jake Nishimura
Marie Bahl
Chief Marketing Officer at Uptempo
Uptempo
Episode: Marketing Has Lost Control - Marie Bahl
Andrea Eaton
Chief Revenue Officer at Ataccama
Ataccama
Episode: Stop The Finger Pointing - Andrea Eaton
Mike Lane
CEO and co-founder of Fluency, digital advertising operating system
Fluency
Episode: Escape The AI Paralysis - Mike Lane
Christine Buck
CMO of MiniTab and AMA board member, 2024 AMA Chicago Marketer of the Year
MiniTab
Episode: AI Won't Replace Marketers - Christine Buck
Kathryn Fernandez
CEO, Big Brothers Big Sisters Independence
Big Brothers Big Sisters Independence
Episode: Every Child Needs Someone - Kathryn Fernandez
Kris Johns
Founder and CEO of AdGood
AdGood
Episode: Advertising Can Save Lives - Kris Johns
James Maddison
CMO of blockchain.com
blockchain.com
Episode: Why Rebrands Actually Fail - James Maddison
Barry O'Reilly
Entrepreneur, advisor and best-selling author
Nobody Studios; Lean Enterprise author
Episode: AI Won't Replace Leaders - Barry O’Reilly

Host

Steve Olenski
Host of The CMO Whisperer Show; former Forbes contributor; leads executive marketing leadership conversations across business, sports, and media.

Reviews

5.0 out of 5 stars from 23 ratings
  • Insightful and Actionable Branding Wisdom

    Steve Olenski’s podcast is a standout for anyone exploring branding and marketing. In just one episode, I gained so many actionable takeaways—from understanding the role of culture to connecting authentically with an audience. Steve’s thoughtful hosting style allows guests like Dr. Marcus Collins to dive deep without interruption, creating conversations that are both insightful and practical. Highly recommend giving it a listen!

    Apple Podcasts
    5
    Portrait Queen
    United States2 years ago
  • the best

    there’s no one better then Steve! Great content, questions and guests.

    Apple Podcasts
    5
    angryddcustomer
    United States2 years ago
  • One of the best marketing podcasts

    Loved my time with Steve. He puts you at ease and keep the conversation organic, informal and always fun and entertaining. Will highly recommend his podcast.

    Apple Podcasts
    5
    JawadBis
    United States3 years ago
  • Solid content and insights

    Solid content and insights from an expert in the marketing realm.

    Apple Podcasts
    5
    cjweb
    United States3 years ago
  • Whisperer Magic

    I’ve know Steve for years. He inspires me as a friend and his podcast inspires the CMO in me. His straight forward consumer centric point of view is spot on.

    #TheCMOWhisperer

    Apple Podcasts
    5
    Michele Barbone
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests consistently highlight strategic thinking over purely tactical tips.
Host keeps conversations relaxed, insightful, and focused on leadership.
The show attracts top-tier marketing executives and offers in-depth, candid discussions.
Guests deliver practical, actionable marketing takeaways that translate to real-world results.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

B2B Is Still Human - Jake Nishimura
Q: If you could predict three to seven years out, what will marketers underestimate about audience engagement and content?
Authenticity and earned expertise will be critical; brands must demonstrate lived experience in the space and connect with fans on a deeper level through data-informed insights that influence broader business decisions beyond streaming alone.
B2B Is Still Human - Jake Nishimura
Q: What are the biggest marketing differences when transitioning from partner marketing to B2B marketing at Kiswe?
The core goal remains understanding customer needs and emotional drivers, but B2B marketing requires high-touch, custom outreach and messaging tailored to a smaller, brand-focused set of potential partners with a greater emphasis on lived experience and credibility in sports and entertainment.
B2B Is Still Human - Jake Nishimura
Q: So, talk to us a little bit about what does collaboration actually look like and what separates the strongest partnerships from ones that struggle?
Kiswe emphasizes that they are not just a technology provider but a partner invested in their clients' success, offering marketing services, advisory support, and dedicated operations to ensure a seamless fan experience and reliable delivery of events.
Marketing Has Lost Control - Marie Bahl
Q: What should CMOs evaluate first inside their organizations?
CMOs should reduce excessive marketing ops and analytics that exist outside the core function and invest in a robust information architecture that underpins data-driven decision making across budget, plan, execution, and performance.
Marketing Has Lost Control - Marie Bahl
Q: What inspired both the article and the manifesto?
Marie explains that after three decades in marketing, the root issue is the persistent perception of marketing as a cost center and the inability of the C-suite to understand the full complexity of marketing's data and impact, which led to the manifesto advocating for an integrated information architecture.

Audience Metrics

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Frequently Asked Questions About The CMO Whisperer

What is The CMO Whisperer about and what kind of topics does it cover?

This show spotlights senior marketing leaders and operators who share candid perspectives on leadership, brand strategy, and growth across business, sports, and media. Episodes frequently tackle how to align marketing with finance and revenue, the evolving role of CMOs, data-driven decision making, and the human elements behind B2B partnerships and customer experiences. A recurring strength is drawing practical, boardroom-relevant insights from guests who lead with vision—covering topics from AI governance and revenue operations to brand transformation and sponsorship models. The format tends to blend strategic theory with real-world anecdotes, making it useful for listeners seeking actionable guidance on scaling marketing initiatives and l... more

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Which podcasts are similar to The CMO Whisperer?

These podcasts share a similar audience with The CMO Whisperer:

1. The CMO Podcast
2. The Daily
3. Good Hang with Amy Poehler
4. IMO with Michelle Obama and Craig Robinson
5. The Mel Robbins Podcast

How many episodes of The CMO Whisperer are there?

The CMO Whisperer launched 3 years ago and published 159 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The CMO Whisperer?

Recent guests on The CMO Whisperer include:

1. Jake Nishimura
2. Marie Bahl
3. Andrea Eaton
4. Mike Lane
5. Christine Buck
6. Kathryn Fernandez
7. Kris Johns
8. James Maddison

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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