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The CMO Whisperer

Steve Olenski
Artificial Intelligence
Marketing
Claritas
AI In Marketing
Leadership
Customer Experience
DNA Vibe
Measurement
Advertising
BNI
Relationship Marketing
Christopher Wallace
Global Marketing
Attribution
Zen Business
Kwieri
CES
Personalization
Branding
Adidas North America

The CMO Whisperer, hosted by former Forbes writer Steve Olenski, is a curated executive platform and marketing leadership podcast where CMOs, brand leaders, and senior operators share candid insights on leadership, brand strategy, and growth. Spanning business, sports, and media, it goes beyond marketing to reveal how top leaders make decisions and perform at the highest levels.

PublishesTwice weeklyEpisodes154Founded3 years ago
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Latest Episodes

My guest today is Andrea Eaton, Chief Revenue Officer at Ataccama. Andrea is a growth-focused executive with more than 20 years of experience helping tech companies scale revenue, transform go-to-market strategies, and navigate periods of rapid growt... more

My guest today is Mike Lane, CEO and co-founder of Fluency, the digital advertising operating system helping agencies scale paid media campaigns across every major digital ad channel.

Fluency manages more than 250,000 campaigns monthly and nearly $3... more

YouTube

This episode is recorded live at BrandSmart, the longest-running brand marketing conference in the U.S. BrandSmart brings together noteworthy speakers and future-forward marketers — a who’s who of decision-makers and influencers — to share proven too... more

YouTube

My guest today is Kathryn Fernandez, Chief Executive Officer of Big Brothers Big Sisters Independence. Kathryn has spent her career helping people reach their full potential, first as a teacher, then as a Peace Corps Youth Development Volunteer, and ... more

YouTube

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CMO Confidential
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Recent Guests

Andrea Eaton
Chief Revenue Officer at Ataccama
Ataccama
Episode: Stop The Finger Pointing - Andrea Eaton
Mike Lane
CEO and co-founder of Fluency, digital advertising operating system
Fluency
Episode: Escape The AI Paralysis - Mike Lane
Christine Buck
CMO of MiniTab and AMA board member, 2024 AMA Chicago Marketer of the Year
MiniTab
Episode: AI Won't Replace Marketers - Christine Buck
Kathryn Fernandez
CEO, Big Brothers Big Sisters Independence
Big Brothers Big Sisters Independence
Episode: Every Child Needs Someone - Kathryn Fernandez
Kris Johns
Founder and CEO of AdGood
AdGood
Episode: Advertising Can Save Lives - Kris Johns
James Maddison
CMO of blockchain.com
blockchain.com
Episode: Why Rebrands Actually Fail - James Maddison
Barry O'Reilly
Entrepreneur, advisor and best-selling author
Nobody Studios; Lean Enterprise author
Episode: AI Won't Replace Leaders - Barry O’Reilly
Bruce Hershey
Co-founder and partner of the CMO Whisperer Advisory
CMO Whisperer Advisory
Episode: CMOs Should Think Bigger - Bruce Hershey
Mark Grether
SVP and general manager of PayPal Ads
PayPal
Episode: The Future Of Advertising - Dr. Mark Grether

Host

Steve Olenski
Host of The CMO Whisperer, a platform featuring CMOs, brand leaders, and senior operators sharing candid insights on leadership, brand strategy, and growth.

Reviews

5.0 out of 5 stars from 23 ratings
  • Insightful and Actionable Branding Wisdom

    Steve Olenski’s podcast is a standout for anyone exploring branding and marketing. In just one episode, I gained so many actionable takeaways—from understanding the role of culture to connecting authentically with an audience. Steve’s thoughtful hosting style allows guests like Dr. Marcus Collins to dive deep without interruption, creating conversations that are both insightful and practical. Highly recommend giving it a listen!

    Apple Podcasts
    5
    Portrait Queen
    United States2 years ago
  • the best

    there’s no one better then Steve! Great content, questions and guests.

    Apple Podcasts
    5
    angryddcustomer
    United States2 years ago
  • One of the best marketing podcasts

    Loved my time with Steve. He puts you at ease and keep the conversation organic, informal and always fun and entertaining. Will highly recommend his podcast.

    Apple Podcasts
    5
    JawadBis
    United States3 years ago
  • Solid content and insights

    Solid content and insights from an expert in the marketing realm.

    Apple Podcasts
    5
    cjweb
    United States3 years ago
  • Whisperer Magic

    I’ve know Steve for years. He inspires me as a friend and his podcast inspires the CMO in me. His straight forward consumer centric point of view is spot on.

    #TheCMOWhisperer

    Apple Podcasts
    5
    Michele Barbone
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audience value strong leadership and brand strategy discussions with real-world relevance.
Content is seen as high-quality, informative, and engaging for marketing leaders.
Guests consistently praise practical takeaways and actionable insights.
Host is lauded for conversational, easygoing interviewing style that puts guests at ease.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Escape The AI Paralysis - Mike Lane
Q: Where do you see Fluency going in the next three to five years?
Fluency aims to broaden channel integration, expand its marketplace to allow vendor integrations, continue growing its 3 billion under management while scaling to handle billions more, and empower clients with AI-driven creativity, insights, and reporting through a more open, interconnected platform.
Escape The AI Paralysis - Mike Lane
Q: What skills become more important as campaigns shift from manual execution to AI-driven management?
The key skills are understanding how data drives advertising, linking disparate systems, ensuring data hygiene, and architecting the platform to support AI insights, with a shift toward strategic thinking and the ability to interpret AI-generated narratives and reports for clients.
Escape The AI Paralysis - Mike Lane
Q: What are the smartest CMOs doing differently now regarding balancing performance, efficiency, and long-term brand building?
Top CMOs are leveraging their existing data assets and internal processes to feed AI-enabled optimization, moving away from legacy ad formats to modern, trackable formats across major platforms, and adopting systems that can scale automation across thousands of campaigns without prohibitive human labor.
Escape The AI Paralysis - Mike Lane
Q: Where are brands actually moving their money and what's driving those shifts?
Brands are shifting toward platforms with broad reach and performance data, such as TikTok and Amazon, while continuing to rely on Google for core transactional activity. The shifts are driven by the need to extend reach, test new channels, and leverage data-driven insights to optimize across multiple formats and partners.
CMOs Should Think Bigger - Bruce Hershey
Q: What advice would you give CMOs who want to move into broader leadership roles?
Find your passion, become a student of the business, learn operations and production, build strong relationships across the organization, and seek opportunities to lead cross-functional initiatives that demonstrate impact beyond marketing.

Audience Metrics

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Frequently Asked Questions About The CMO Whisperer

What is The CMO Whisperer about and what kind of topics does it cover?

The episodes showcase senior marketing leaders sharing candid, actionable insights on leadership, brand strategy, and growth. Topics span identity, data-driven marketing, relationship-focused strategies, brand longevity, and the evolving role of AI in marketing, with a strong emphasis on practical frameworks, cross-functional collaboration, and human-centered leadership. A notable strength is the mix of global brand perspectives, culture-driven storytelling, and tangible takeaways for CMOs and brand leaders seeking to improve measurement, customer connection, and scalable growth without losing authenticity.

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Rephonic provides a wide range of podcast stats for The CMO Whisperer. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The CMO Whisperer and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The CMO Whisperer get?

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How many subscribers and views does The CMO Whisperer have?

To see how many followers or subscribers The CMO Whisperer has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The CMO Whisperer?

These podcasts share a similar audience with The CMO Whisperer:

1. CMO Confidential

How many episodes of The CMO Whisperer are there?

The CMO Whisperer launched 3 years ago and published 154 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The CMO Whisperer?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The CMO Whisperer?

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What guests have appeared on The CMO Whisperer?

Recent guests on The CMO Whisperer include:

1. Andrea Eaton
2. Mike Lane
3. Christine Buck
4. Kathryn Fernandez
5. Kris Johns
6. James Maddison
7. Barry O'Reilly
8. Bruce Hershey

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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