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The Build with Mike O'Sullivan

The Current
The Trade Desk
Opensincera
Ad Tech
Pubdesk
The Build
Chalice AI
Liveramp
Brand Agent Platform
Magnite
Google

The Build with Mike O’Sullivan is a builder-to-builder podcast designed for the founders, engineers, and innovators scaling the next generation of ad tech infrastructure. Hosted by Mike and co-host Ian Meyers - who first teamed up as the founders of Sincera. Drawing on their shared history of building in the trenches, Mike and Ian move past the headlines to explore technical hurdles, strategic piv... more

PublishesTwice monthlyEpisodes7Founded3 months ago
Number of ListenersCategories
BusinessMarketingEntrepreneurship

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Artwork for The Build

Latest Episodes

Brian Stempeck is the CEO and co-founder of Evertune AI, a platform that helps brands and agencies understand and influence how AI models represent them in consumer search. In this episode (00:00:00), he traces the path from employee #8 at The Trade ... more

Ari Paparo co-wrote the VAST spec (00:02:00), spearheaded the creation of the IAB Tech Lab (00:07:40), and later co-founded Beeswax, a bidder-as-a-service company acquired by Comcast in 2021. This episode covers the origin of video ad standards, the ... more

Most ad tech companies optimize for the platform. Ali Manning built Chalice to do the opposite, and did it mid-pandemic, alongside her husband. Their savings was draining and the company almost didn't make it. Mike and Ian uncover why it did.

Ali Ma... more

Scott Howe, CEO of LiveRamp, traces his career from BCG and Avenue A/Razorfish through the aQuantive acquisition by Microsoft and into his current role leading LiveRamp.

Scott Howe's entry into advertising was accidental (00:05:03). A BCG yield mana... more

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Recent Guests

Ari Paparo
Founder/CEO of Beeswax and creator of VAST
Beeswax ( bidder as a service ); former Google/DoubleClick
Episode: Ari Paparo on Writing VAST, Building Beeswax, and Why Nobody Actually Wants Their Own Bidder
Ali Manning
Co-founder of Chalice AI
Chalice AI
Episode: Ali Manning on Co-Founding Chalice and Putting the Advertiser First in Ad Tech
Scott Howe
CEO of LiveRamp
LiveRamp
Episode: Scott Howe on Scaling LiveRamp and Ad Tech's Cycles of Innovation
David Buonasera
CTO of Magnite, previously built and led tech at AppNexus and SpringServe
Magnite (CTO)
Episode: David Buonasera (CTO, Magnite) on Building and Scaling Platforms
Michael Rubenstein
Founder of Firsthand; former executive at AppNexus and DoubleClick
Firsthand
Episode: Michael Rubenstein on Founding Firsthand, AI, and the Future of Ad Tech

Hosts

Mike O'Sullivan
Host focused on builders in ad tech, with a background in leading and building platforms.
Ian Meyers
Co-host and co-founder of Sincera, brings engineering and startup-scale perspective.

Reviews

5.0 out of 5 stars from 3 ratings
  • Great guests and deep dives

    If you’re in adtech, you know how great these guests are and the convos they have are so enlightening.

    Apple Podcasts
    5
    Brian$1
    United States2 months ago

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Talking Points

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Michael Rubenstein on Founding Firsthand, AI, and the Future of Ad Tech
Q: So how has your experience as a founder changed as your company grew and scaled?
The founder's job shifts from building the company to taking on an executive leadership role, focusing on scaling operations, culture, and strategy, while maintaining the core vision and ensuring the organization grows with intentional transitions.

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Frequently Asked Questions About The Build

What is The Build about and what kind of topics does it cover?

A builder-to-builder exploration of the ad tech infrastructure with a focus on practical engineering, product development, and the realities of scaling startups in the space. Episodes center on founder journeys, leadership philosophy, and candid debates about data, identity, AI, and platform architecture in advertising technology. Listeners are likely to come from engineering, product, and leadership roles in tech, especially those curious about how startups navigate big incumbents, fundraising, and strategic pivots. A standout throughline is the emphasis on hands-on building, customer-first product storytelling, and realistic narratives about growth, acquisitions, and navigating a fast-evolving ecosystem. The show tends to mix deep technic... more

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Which podcasts are similar to The Build?

These podcasts share a similar audience with The Build:

1. Pivot
2. The Prof G Pod with Scott Galloway
3. Prof G Markets
4. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
5. Big Technology Podcast

How many episodes of The Build are there?

The Build launched 3 months ago and published 7 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Build?

Recent guests on The Build include:

1. Ari Paparo
2. Ali Manning
3. Scott Howe
4. David Buonasera
5. Michael Rubenstein

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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