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The Bourbon Life

The Bourbon Life
Bourbon
Whiskey
Craft Distilling
George Washington's Distillery
Chattanooga Whiskey
Whiskey Distilleries
Distilling
Rye Whiskey
Alcohol Marketing
Military Service
Bourbon Industry
Saints & Monsters Distillery
Family Bonds
Georgia
Texas
Kentucky Bourbon Festival
Blanton's Bourbon
Prohibition
Chattanooga, Tennessee
Tennessee High Malt

The Bourbon Life is your source for all things Bourbon. Reviews | Events | Interviews | Lifestyle

PublishesTwice weeklyEpisodes106Founded6 years ago
Number of ListenersCategories
FoodArts

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Artwork for The Bourbon Life

Latest Episodes

In this episode of The Bourbon Life Podcast, Mark and Matt sit down with Randy Prasse, President & COO of the Kentucky Bourbon Festival, for a great conversation about one of the premier bourbon events in the world and what's ahead for the Festival. more

Big Chief takes you deep into the heart of Texas whiskey country with Jake Clements, the man behind one of the most authentic gatherings in the Lone Star State—the Texas Whiskey Festival.

Set against the rugged, old west backdrop of Star Hill R... more

In this episode of The Bourbon Life Podcast, Mark and the crew are back in the studio for a laid-back, no-guest hang—just good bourbon, good stories, and plenty of unfiltered conversation. With Stacey and Chad out, the guys take full advantage of the... more

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This week, Big Chief heads out West to Fallon, Nevada and sits down with the heart and soul behind Frey Ranch Distillery, founders, farmers, and distillers, and husband and wife team, Colby Frey and Ashley Frey. This isn't just whiskey, this is dirt ... more

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Recent Guests

Colby Frey
Co-founder, Frey Ranch Distillery
Frey Ranch Distillery
Episode: The Whiskey Trip - Season 4, Episode 13 - Colby & Ashley Frey, Founders & Owners - Frey Ranch Distillery
Ashley Frey
Co-founder, Frey Ranch Distillery
Frey Ranch Distillery
Episode: The Whiskey Trip - Season 4, Episode 13 - Colby & Ashley Frey, Founders & Owners - Frey Ranch Distillery
Kevin Alker
Owner and Distiller at Old Alker Distillery, New Orleans
Old Alker Distillery
Episode: The Whiskey Trip - Season 4, Episode 12 - Kevin Alker, Owner & Distiller - Old Alker Distillery
Tony DeYoung
President of Three Chord Bourbon, brand founder
Three Chord Bourbon
Episode: The Whisky Trip - Season 4, Episode 11 - Anthony DeYoung - Three Chord Bourbon
Steffani Scheurich
Master Blender
Lythgoe Bourbon
Episode: The Whiskey Trip - Season 4, Episode 10 - Dina Coker, Founder & Steffani Scheurich, Master Blender - Lythgoe Bourbon
Dina Coker
Founder
Lythgoe Bourbon
Episode: The Whiskey Trip - Season 4, Episode 10 - Dina Coker, Founder & Steffani Scheurich, Master Blender - Lythgoe Bourbon
Caleb Clanton
Founder & Distillery Manager at Hush & Whisper Distilling Company
Hush & Whisper Distilling Company
Episode: The Whiskey Trip - Season 4, Episode 9 - Caleb Clanton, Founder & Distillery Manager - Hush & Whisper Distilling Company
Tori Brinegar
Known as the First Lady of Bourbon
Episode: Season 7, Episode 5: Barry & Tori Brinegar - Kentucky's First Couple of Bourbon
Emiliano A. C. Guajardo
Head Distiller at Still Austin Whiskey Co.
Still Austin Whiskey Co.
Episode: The Whiskey Trip - Season 4, Episode 6 - Emiliano A. C. Guajardo, Head Distiller - Still Austin Whiskey Co. & Samantha Olvera, Distiller - Garrison Brothers Distillery

Hosts

Big Chief Mike Hiatt
Host of The Whiskey Trip; leads interviews with distillers and brand builders, known for deep-dives into craft and history; co-host on related Bourbon Life content.
Mark
Host of The Bourbon Life Podcast; frequent collaborator with co-hosts on industry news, tasting episodes, and brand spotlights.
Matt
Co-host of The Bourbon Life Podcast; participates in round-table discussions and guest-focused episodes with tasting notes and industry context.

Reviews

4.8 out of 5 stars from 226 ratings
  • Fun and informative!

    Big Chief is awesome! This is such a great show! Very fun, relatable, relevant and informative! Can’t wait to listen to more!! Great job!!

    Apple Podcasts
    5
    The Third Pour
    United States5 months ago
  • TWT

    The Whiskey Trip is a great podcast. Informative and funny. Love to hear backeoom stories and learn about craft distilleries

    Apple Podcasts
    5
    Davetrader
    United States5 months ago
  • Whiskey Trippin

    Just like your favorite cocktail is hand crafted with the right ingredients, Big Chief mixes his Podcast with a little History, a splash of Humor, then stirs in a little great conversation and finally garnishes if off with something special. Always enjoy taking a Ride on the Whiskey Trip. Keep up the great work and Cheers Mike!!!

    Apple Podcasts
    5
    PourMe1More
    United States5 months ago
  • Great Listen for Whiskey Lovers

    Really enjoyed this podcast! Love the fact that there are smaller distilleries getting discussed and showcase their products and the host has great knowledge and insight into whiskey!!

    Apple Podcasts
    5
    Nick LaPadula
    United States7 months ago
  • TX Whiskey - First Episode

    Great first episode that fueled me on my run! This one opened my eyes to the amount of TX Whiskey out there! This podcast will be a staple on my rotation!

    -ItsAllAboutTheBourbon

    Apple Podcasts
    5
    Chewysigpi11
    United States7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The format blends history, production detail, and personality, which keeps episodes engaging.
Fans praise the show for its accessible yet insightful whiskey education.
Listeners appreciate the authentic storytelling and the way guests are allowed to tell their own brand stories.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#123
United States/Arts/Food
Apple Podcasts
#219
Sweden/Arts/Food

Talking Points

Recent interactions between the hosts and their guests.

The Whiskey Trip - Season 4, Episode 13 - Colby & Ashley Frey, Founders & Owners - Frey Ranch Distillery
Q: Ashley, how many barrels do you guys have aging right now in Nevada?
They have tens of thousands of barrels aging on the farm, with roughly 25-26 thousand currently in hand stock, highlighting the scale and in-house storage that supports a steady maturation pipeline.
The Whiskey Trip - Season 4, Episode 13 - Colby & Ashley Frey, Founders & Owners - Frey Ranch Distillery
Q: Tell me about what makes Frey Ranch bourbon whiskey stand out.
The four-grain mash bill (wheat, rye, barley, corn) grown on the farm, plus on-site malting and full vertical control from grain to bottle, gives a unique balance and flavor profile that differentiates their estate-style whiskey.
The Whisky Trip - Season 4, Episode 11 - Anthony DeYoung - Three Chord Bourbon
Q: So a question for you, when you were making Three Chord, would you consider blending whiskey like writing a song or producing a record?
Blending is very much like writing a song; you bring different tones and woods together and you test, narrow to a few finalists, then involve the lead artist (Neil) to finalize, ensuring harmony across flavors and a balanced final product.
The Whiskey Trip - Season 4, Episode 9 - Caleb Clanton, Founder & Distillery Manager - Hush & Whisper Distilling Company
Q: How did the distillery come to be in this building and what's the history of the space?
We're in the Virisco building with a rich history; the first floor was a JCPenney space and the building has a lot of character, including a roof dance floor and safes from the Great Depression era, all contributing to the sense of place.
The Whiskey Trip - Season 4, Episode 9 - Caleb Clanton, Founder & Distillery Manager - Hush & Whisper Distilling Company
Q: What is your title here at the distillery?
I think manager fits best; I help plan expansion, fix plumbing leaks, and basically do a bit of everything.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Bourbon Life

What is The Bourbon Life about and what kind of topics does it cover?

A show focused on whiskey, bourbon, and craft distilling, combining deep interviews with distillery founders, master blenders, and brand ambassadors with lively crew discussions and tasting notes. Episodes frequently explore craft distilling, regional bourbon culture (especially Texas), production processes, and brand storytelling, often weaving in history, hospitality, and tours. Noteworthy are immersive production tours, behind-the-scenes looks at grain-to-glass operations, and a strong community vibe that spotlights small, family-owned distilleries alongside broader industry news and tastings. Potential listeners will likely enjoy thoughtful storytelling, practical production insights, and recommendations on bottles and experiences from ... more

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How many listeners does The Bourbon Life get?

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To see how many followers or subscribers The Bourbon Life has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Bourbon Life?

These podcasts share a similar audience with The Bourbon Life:

1. Bourbon Pursuit
2. The Bourbon Road
3. The Mash Up
4. The Bourbon Show
5. Behind the Pursuit: From Bourbon to Brand

How many episodes of The Bourbon Life are there?

The Bourbon Life launched 6 years ago and published 106 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Bourbon Life?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Bourbon Life?

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What guests have appeared on The Bourbon Life?

Recent guests on The Bourbon Life include:

1. Colby Frey
2. Ashley Frey
3. Kevin Alker
4. Tony DeYoung
5. Steffani Scheurich
6. Dina Coker
7. Caleb Clanton
8. Tori Brinegar

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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