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The Bourbon Life

The Bourbon Life
Bourbon
Whiskey
Craft Distilling
Rye Whiskey
Texas Whiskey
Kentucky
Whiskey Production
Whiskey Tasting
Texas
Tennessee Whiskey
Kentucky Bourbon Festival
Buffalo Trace
New Orleans Bourbon Festival
Angel's Envy
Whiskey Blending
Leapers Fork Distillery
Heaven Hill Distillery
Kentucky Bourbon
New Orleans
Whiskey Culture

The Bourbon Life is your source for all things Bourbon. Reviews | Events | Interviews | Lifestyle

PublishesTwice weeklyEpisodes106Founded7 years ago
Number of ListenersCategories
FoodArts

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Latest Episodes

This week on The Whiskey Trip, Big Chief welcomes Todd Grube and Michael Higdon from The Houston Whiskey Social for a conversation about exceptional whiskey, the Houston whiskey community, and an upcoming event you won't want to miss!

We talk about... more

This week on The Whiskey Trip, Big Chief welcomes Luis Martinez, founder of the Whiskey Valor Foundation, for a powerful conversation about service, sacrifice, brotherhood, and the healing power of the whiskey community.

As a retired military veter... more

On this episode of The Bourbon Life Podcast, Mark and Matt welcome James Gerard of Barrel House Distilling Company to the studio for a long-overdue conversation about one of Lexington's pioneering craft distilleries, its remarkable history, and an ex... more

YouTube

This week, we're celebrating a milestone that's been years in the making. 500 podcast episodes with Ol' Big Chief behind the microphone!

That's right, folks! This isn't the 500th episode of The Whiskey Trip. It's Big Chief's 500th podcast episode a... more

Key Facts

Accepts Guests
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Contact Information
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Number of Listeners
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Recent Guests

Luis Martinez Jr.
Former U.S. Marine, 2020 Pat Tillman Scholar, and founder of Whiskey Valor Foundation
Whiskey Valor Foundation
Episode: The Whiskey Trip - Season 4, Episode 43 - Luis Martinez, Founder - Whiskey Valor Foundation
James Gerard
Brand ambassador for Barrel House Distilling Company.
Barrel House Distilling Company
Episode: Season 7, Episode 39: James Gerard, Brand Ambassador - Barrel House Distilling Co.
Freddie Noe
Eighth-generation Master Distiller at the Fred B. Noe Craft Distillery
James B. Beam Distilling Co.
Episode: Season 7, Episode 38: Freddie Noe, 8th Generation Master Distiller - The James B. Beam Distilling Co.
Denny Potter
Master distiller and co-founder of Potter Jane Distilling Co.
Potter Jane Distilling Co.
Episode: The Whiskey Trip - Season 4, Episode 41 - Denny Potter, Master Distiller - Potter Jane Distilling Co.
Kevin LeBlanc
The Bourbon Gator, social media content creator focused on bourbon and craft whiskey
The Bourbon Gator (social media)
Episode: The Whiskey Trip - Season 4, Episode 40 - Kevin LeBlanc - The Bourbon Gator
Owen Martin
Master Distiller, Whiskey Maker at Angel's Envy
Angel's Envy
Episode: Season 7 , Episode 36: Owen Martin, Master Distiller - Angel's Envy
Dude Poole
Author, executive bourbon steward, and host of The Bourbon Hunters
The Bourbon Hunters
Episode: The Whiskey Trip - Season 4, Episode 39 - Dude Poole, Author - The Men Who Made American Bourbon: Bourbon Barons Vol. 1
Paul Coughlin
Founder of Taconic Distillery
Taconic Distillery
Episode: The Whiskey Trip - Season 4, Episode 38 - Paul Coughlin, Founder - Taconic Distillery
Zach Johnston
Chief Brand Officer and Senior VP of International Sales at Blackwood Distilling Co.
Blackwood Distilling Co.
Episode: Season 7, Episode 35: Zach Johnston, Chief Brand Officer and Sr. VP of International Sales - Blackwood Distilling Co.

Hosts

Matt
Co-host of The Bourbon Life
Big Chief
Host of The Whiskey Trip; frequent guest on distillery visits and brand storytelling

Reviews

4.8 out of 5 stars from 230 ratings
  • Enjoying the weekly ride

    I enjoy the ride each week with Big Chief as he takes us on the whiskey trip. I really like the he takes the path not taken by others and unearths many hidden gems located outside of the great state of Kentucky! I really like how his voice resonates through my car speakers on my way to work every Tuesday morning. His show is highly informative and entertaining at the same time. Keep taking these trips and I will continue to ride along!

    Apple Podcasts
    5
    Ron Doran
    United States2 months ago
  • Great stories!

    I’ve really enjoyed the Whiskey Trip podcast. Big Chief does a fantastic job traveling to distilleries and other great locations, sitting down with distillers and others throughout the whiskey industry. The conversations are relaxed, informative, and feel genuine rather than scripted. Always a great story. I’ve learned a lot, discovered new distilleries to check out, and always come away looking forward to the next episode. If you’re into bourbon or American whiskey, this podcast is absolutely w... more

    Apple Podcasts
    5
    JackD_942
    United States3 months ago
  • Fun and informative!

    Big Chief is awesome! This is such a great show! Very fun, relatable, relevant and informative! Can’t wait to listen to more!! Great job!!

    Apple Podcasts
    5
    The Third Pour
    United Statesa year ago
  • TWT

    The Whiskey Trip is a great podcast. Informative and funny. Love to hear backeoom stories and learn about craft distilleries

    Apple Podcasts
    5
    Davetrader
    United Statesa year ago
  • Whiskey Trippin

    Just like your favorite cocktail is hand crafted with the right ingredients, Big Chief mixes his Podcast with a little History, a splash of Humor, then stirs in a little great conversation and finally garnishes if off with something special. Always enjoy taking a Ride on the Whiskey Trip. Keep up the great work and Cheers Mike!!!

    Apple Podcasts
    5
    PourMe1More
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise authentic storytelling and relaxed interview style.
Reviews highlight educational and entertaining balance with strong host chemistry.
Audience notes high value on in-depth distillery profiles and producer-led insights.
Fans appreciate new and lesser-known distilleries being featured and the host's depth of whiskey knowledge.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#250
United States/Arts/Food
Apple Podcasts
#106
Colombia/Arts/Food
Apple Podcasts
#236
Sweden/Arts/Food

Talking Points

Recent interactions between the hosts and their guests.

The Whiskey Trip - Season 4, Episode 43 - Luis Martinez, Founder - Whiskey Valor Foundation
Q: How much of Whiskey Valor's mission is focused on rebuilding that sense of community?
Martinez describes no-cost wellness retreats, including a Colorado retreat and an equine therapy retreat in Montana. The foundation aims to create supportive settings where veterans can build trust and talk openly, while connecting them with other organizations when useful.
The Whiskey Trip - Season 4, Episode 43 - Luis Martinez, Founder - Whiskey Valor Foundation
Q: What made DUI prevention such an important part of the Foundation's mission?
Martinez says alcohol can impair judgment, and military culture includes drinking around leave, deployments, and celebrations. Whiskey Valor offers confidential rideshare vouchers so service members can get home safely without involving their command.
Season 7, Episode 39: James Gerard, Brand Ambassador - Barrel House Distilling Co.
Q: So, what was the, to be the first craft distillery like?
Gerard says the founders wanted to make bourbon in a traditional way rather than pursue venture capital, using pot stills, small batches, hand-selected Kentucky grains and water. He describes the business as starting from a fishing trip conversation and developing into a distillery after the founders created their own mash bills.
Season 7, Episode 39: James Gerard, Brand Ambassador - Barrel House Distilling Co.
Q: Tell us a little bit about your background and then we can talk about kind of how you got into the bourbon world itself.
James Gerard grew up in Lexington and became a licensed realtor at 17. He spent decades in property management and construction in Florida before returning to Lexington and joining his family-connected distillery.
The Whiskey Trip - Season 4, Episode 41 - Denny Potter, Master Distiller - Potter Jane Distilling Co.
Q: Where are you guys going to go in the future? What's the next big thing that you're going to shock us with? Can you tell us anything?
Potter says the priorities are choosing which bourbon will lead as the flagship, settling on the brand strategy, and continuing to develop the distillery. He expects the company's unconventional social media content to stand out.

Audience Metrics

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Frequently Asked Questions About The Bourbon Life

What is The Bourbon Life about and what kind of topics does it cover?

A detailed look into bourbon culture, production, and brand storytelling driven by on-site distillery visits, industry profiles, and festival coverage. Episodes frequently center on founder-led brands, grain and aging philosophies, and the people behind small to mid-sized crafts, blending technical detail with personal narratives. The show stands out for its accessible education, hands-on production insights, and a strong emphasis on community, partnerships, and charitable initiatives within the bourbon world. Potential listeners will find practical brand-building takeaways, behind-the-scenes operations, and engaging guest journeys that bridge production, hospitality, and marketing.“

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How many subscribers and views does The Bourbon Life have?

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Which podcasts are similar to The Bourbon Life?

These podcasts share a similar audience with The Bourbon Life:

1. Bourbon Pursuit
2. The Bourbon Road
3. Bourbon Podcast
4. Bourbon Matters
5. The Mash Up

How many episodes of The Bourbon Life are there?

The Bourbon Life launched 7 years ago and published 106 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Bourbon Life?

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Where can I see ratings and reviews for The Bourbon Life?

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What guests have appeared on The Bourbon Life?

Recent guests on The Bourbon Life include:

1. Luis Martinez Jr.
2. James Gerard
3. Freddie Noe
4. Denny Potter
5. Kevin LeBlanc
6. Owen Martin
7. Dude Poole
8. Paul Coughlin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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