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The Bourbon Life

The Bourbon Life
Bourbon
Whiskey
Craft Distilling
Rye Whiskey
Texas Whiskey
Kentucky
Whiskey Production
Texas
Kentucky Bourbon Festival
Whiskey Tasting
Buffalo Trace
Tennessee Whiskey
New Orleans Bourbon Festival
Whiskey Blending
Kentucky Bourbon
Distilling
Leapers Fork Distillery
Angel's Envy
Heaven Hill Distillery
New Orleans

The Bourbon Life is your source for all things Bourbon. Reviews | Events | Interviews | Lifestyle

PublishesTwice weeklyEpisodes106Founded7 years ago
Number of ListenersCategories
FoodArts

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Artwork for The Bourbon Life

Latest Episodes

On this episode of The Bourbon Life Podcast, Mark travels to Louisville to sit down with Steve Smith, Founder of Uncle Boojie's Distilling Co., for a captivating conversation about family history, Kentucky heritage, and the role bourbon plays in conn... more

This week on The Whiskey Trip, Big Chief sits down with Heather and Derek Latzel of Porchlight Distillery in Mason, Texas, one of the newest members of the Texas Whiskey Trail.

This episode isn't about finding a finished product. It's about remembe... more

On this Episode of The Bourbon Life Podcast, Mark and Matt welcome back two returning favorites and some of the most respected educators in the bourbon world: Peggy Noe Stevens and Heather Wibbels.

Peggy is the President of Peggy Noe Stevens & Ass... more

This week on The Whiskey Trip, Big Chief heads to Iron Wolf Ranch & Distillery in Spicewood, Texas, to sit down with CEO and President Jordan Watters. Jordan shares the story behind one of Texas' fastest-growing craft distilleries, the vision that bu... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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The Bourbon RoadThe Bourbon Road
The Bourbon Show
The Bourbon ShowABV Network
The Mash Up
The Mash UpBourbon Whiskey Talk
Bourbon Matters
Bourbon MattersBourbon Matters

Recent Guests

Heather Latzel
Co-owner, Porchlight Distillery
Porchlight Distillery
Episode: The Whiskey Trip - Season 4, Episode 31 - Heather & Derek Latzel - Porchlight Distillery
Derek Latzel
Co-owner, Porchlight Distillery
Porchlight Distillery
Episode: The Whiskey Trip - Season 4, Episode 31 - Heather & Derek Latzel - Porchlight Distillery
Heather Wibbels
The Cocktail Contessa, Whiskey Educator, former managing director of Bourbon Women
Bourbon Women, Heather Wibbels & Associates
Episode: Season 7, Episode 18: Peggy Noe Stevens & Heather Wibbels
Peggy Noe Stevens
President of Peggy Noe Stevens & Associates, Master Bourbon Taster, Bourbon Hall of Fame member
Peggy Noe Stevens & Associates
Episode: Season 7, Episode 18: Peggy Noe Stevens & Heather Wibbels
Jordan Watters
CEO & President, Iron Wolf Ranch & Distillery
Iron Wolf Ranch & Distillery
Episode: The Whiskey Trip - Season 4, Episode 30 - Jordan Watters, CEO & President - Iron Wolf Ranch & Distillery
Greg Standard
Owner & Founder of Standard Cooperage
Standard Cooperage
Episode: The Whiskey Trip - Season 4, Episode 29 - Greg Standard, Owner & Founder - Standard Cooperage
Leah Pottinger
Co-owner, Affinity Farms
Affinity Farms
Episode: Season 7, Episode 16: Leah & Quint Pottinger, Owners - Affinity Farms
Quint Pottinger
Co-owner, Affinity Farms
Affinity Farms
Episode: Season 7, Episode 16: Leah & Quint Pottinger, Owners - Affinity Farms
Brittni Elaine
Leader/Member of The Whiskey Wenches Spirits Society
The Whiskey Wenches Spirits Society
Episode: The Whiskey Trip - Season 4, Episode 28 - Whisky Wenches Spirits Society

Hosts

Mark
Host of The Bourbon Life Podcast with a technology/media background; frequent collaborator in roundtables and interviews.
Matt
Co-host of The Bourbon Life Podcast; engages in interviews and roundtables, often focusing on brand storytelling and industry insights.
Mike Hiatt
Host with a strong focus on whiskey storytelling and craft distillery interviews; also associated with multiple whiskey-focused shows.

Reviews

4.8 out of 5 stars from 228 ratings
  • Fun and informative!

    Big Chief is awesome! This is such a great show! Very fun, relatable, relevant and informative! Can’t wait to listen to more!! Great job!!

    Apple Podcasts
    5
    The Third Pour
    United States9 months ago
  • TWT

    The Whiskey Trip is a great podcast. Informative and funny. Love to hear backeoom stories and learn about craft distilleries

    Apple Podcasts
    5
    Davetrader
    United States9 months ago
  • Whiskey Trippin

    Just like your favorite cocktail is hand crafted with the right ingredients, Big Chief mixes his Podcast with a little History, a splash of Humor, then stirs in a little great conversation and finally garnishes if off with something special. Always enjoy taking a Ride on the Whiskey Trip. Keep up the great work and Cheers Mike!!!

    Apple Podcasts
    5
    PourMe1More
    United States9 months ago
  • Great Listen for Whiskey Lovers

    Really enjoyed this podcast! Love the fact that there are smaller distilleries getting discussed and showcase their products and the host has great knowledge and insight into whiskey!!

    Apple Podcasts
    5
    Nick LaPadula
    United Statesa year ago
  • TX Whiskey - First Episode

    Great first episode that fueled me on my run! This one opened my eyes to the amount of TX Whiskey out there! This podcast will be a staple on my rotation!

    -ItsAllAboutTheBourbon

    Apple Podcasts
    5
    Chewysigpi11
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Fans enjoy interviews with smaller distilleries and craft brands.
Shows are described as entertaining, educational, and authentic; guests are well-chosen.
Listeners praise depth of whiskey knowledge and storytelling.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#103
United States/Arts/Food
Apple Podcasts
#236
Canada/Arts/Food
Apple Podcasts
#4
Colombia/Arts/Food
Apple Podcasts
#48
Colombia/Arts
Apple Podcasts
#99
Taiwan/Arts/Food

Talking Points

Recent interactions between the hosts and their guests.

The Whiskey Trip - Season 4, Episode 31 - Heather & Derek Latzel - Porchlight Distillery
Q: Who is your favorite whiskey content creator?
Big Chief is named as their favorite, reflecting the show's role in sharing distillery stories.
The Whiskey Trip - Season 4, Episode 31 - Heather & Derek Latzel - Porchlight Distillery
Q: What was your first whiskey that you loved?
Heather recalls Blanton's or Maker's Mark, while Derek mentions Canadian Hunter due to a grandfather influence; Porchlight later becomes the whiskey that changed their lives.
The Whiskey Trip - Season 4, Episode 31 - Heather & Derek Latzel - Porchlight Distillery
Q: What yeast are you using?
They use two different yeasts, kept proprietary, with aspirations to eventually propagate their own yeast.
The Whiskey Trip - Season 4, Episode 31 - Heather & Derek Latzel - Porchlight Distillery
Q: What was opening day like?
Heather and Derek describe nervous excitement, a soft opening, and learning curves as they navigated serving behind the bar in a small space.
The Whiskey Trip - Season 4, Episode 31 - Heather & Derek Latzel - Porchlight Distillery
Q: Why Mason and not Fredericksburg or Austin?
Heather explains she dislikes big cities and that Mason offered a slower pace and a sense of community, which aligned with their goals for Porchlight.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Bourbon Life

What is The Bourbon Life about and what kind of topics does it cover?

A lively, hospitality- and whiskey-centered show featuring in-depth conversations with founders, distillers, educators, and festival organizers. Episodes frequently explore brand origins, craft production techniques, tasting notes, and industry dynamics, often blending history with practical takeaways for guests and listeners. Notable traits include a strong emphasis on storytelling, bourbon culture, and community-building through tours, events, and charity partnerships, with recurring sponsor reads and cross-promotions that help connect listeners to distilleries and experiences. This mix makes it a compelling fit for brands in craft whiskey, hospitality, and experiential events seeking engaged, curious audiences.

Where can I find podcast stats for The Bourbon Life?

Rephonic provides a wide range of podcast stats for The Bourbon Life. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Bourbon Life and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Bourbon Life get?

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What are the audience demographics for The Bourbon Life?

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How many subscribers and views does The Bourbon Life have?

To see how many followers or subscribers The Bourbon Life has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Bourbon Life?

These podcasts share a similar audience with The Bourbon Life:

1. Bourbon Pursuit
2. The Bourbon Road
3. The Bourbon Show
4. The Mash Up
5. Bourbon Matters

How many episodes of The Bourbon Life are there?

The Bourbon Life launched 7 years ago and published 106 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Bourbon Life?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Bourbon Life?

Rephonic pulls ratings and reviews for The Bourbon Life from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for The Bourbon Life?

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What guests have appeared on The Bourbon Life?

Recent guests on The Bourbon Life include:

1. Heather Latzel
2. Derek Latzel
3. Heather Wibbels
4. Peggy Noe Stevens
5. Jordan Watters
6. Greg Standard
7. Leah Pottinger
8. Quint Pottinger

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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