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The Bourbon Road

The Bourbon Road
Bourbon
Whiskey Production
Limestone Farms
American Single Malt Whiskeys
Bourbon On the Banks
Morgan Family Collection
The Pretty Goods
Prohibition
Whiskey Crafting
Tasting Notes
Georgetown, Kentucky
Blending Techniques
Chattanooga Whiskey
Kentucky
Distillation Process
Middle West Spirits
Music
10th Mountain Whiskey
Tennessee High Malt
Rye Whiskey

The Bourbon Road is two friends sharing pours and good stories with interesting guests. Each week we sip on bourbon while talking with celebrities, musicians, chefs, authors, industry experts and everyone in between. If bourbon makes it better... or even the other way around, then we want to talk about it.

PublishesWeeklyEpisodes483Founded7 years ago
Number of ListenersCategories
FoodSociety & CultureArts

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Artwork for The Bourbon Road

Latest Episodes

Welcome back to The Bourbon Road! This week, Jim Shannon and Todd Ritter are back in the Corner Rickhouse at the Frankfort Bourbon Society for a classic review episode. With a lineup of four highly distinct and highly anticipated expressions, the guy... more

Welcome back to another exciting episode of The Bourbon Road! This week, hosts Jim Shannon and Todd Ritter are joined by a special guest, Pete Marino, the President of Lofted Spirits. If the name Lofted Spirits sounds new to you, you aren't alone—but... more

Welcome to another exciting episode of The Bourbon Road! This week, hosts Jim Shannon and Todd Ritter hit the road, navigating a snowy and icy Kentucky winter to visit the historic Sugarbush Farm in Perryville, Kentucky. They are joined by special gu... more

Welcome back to the Bourbon Road! The long wait is officially over—Jim Shannon has returned from his Dry January hiatus, and he's ready to make up for lost time. Rejoining Todd Ritter in the Bourbon Road bar, the duo wastes no time getting back to bu... more

Key Facts

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Recent Guests

Pete Marino
CEO of Lofted Spirits, with extensive experience in the beer and whiskey industries
Lofted Spirits
Episode: 483. Craft Innovation & Contract Kings: Inside Lofted Spirits
Aaron Haynes
Co-founder of Peter E. Hart Spirits
Peter E. Hart Spirits
Episode: 482. From the Battlefield to the Bottle: A Journey to Perryville, Kentucky
Lizzie Haynes
Co-founder of Peter E. Hart Spirits
Peter E. Hart Spirits
Episode: 482. From the Battlefield to the Bottle: A Journey to Perryville, Kentucky
Drew Hanisch
Author and whiskey expert
Whiskey Lore
Episode: 480. Bonjour Bourbon: A Deep Dive into French Oak Finishing
Drew Hannish
Author of the book Experiencing American Whiskey
Whiskey Lore
Episode: 479. The Narrator, The Historian and The Guide
Jerry Daniels
Owner and proprietor of Stone Fences Tours
Stone Fences Tours
Episode: 479. The Narrator, The Historian and The Guide
Drew Hannush
Renowned author and podcaster, passionate about whiskey and travel
Whiskey Lore
Episode: 478. Travel Guide to Experiencing American Whiskey
Drew Hanish
Author and whiskey expert
Whiskey Lore
Episode: 477. Whiskey of the Year 2025: The Top 5 Countdown
Pete Barger
Co-founder of Southern Distilling
Southern Distilling Company
Episode: 474. Grain-to-Glass in North Carolina: Southern Distilling's Story

Hosts

Jim Shannon
Host of The Bourbon Road Podcast, Jim shares insightful commentary on bourbon, enhancing the drinking experience with stories and industry knowledge.
Todd Ritter
Host of The Bourbon Road Podcast, Todd brings engaging conversations and deep dives into bourbon experiences and tastings.

Reviews

4.9 out of 5 stars from 251 ratings
  • Dynamic duo

    Great show. These two really flow well together. Co-hosts have come and gone but this is the combo that is working the best. The knowledge is abundant and the conversation comes easy to these two. Keep up the good work, gents.

    Rare breed 😋

    Apple Podcasts
    5
    -JayCeeJay-
    United States9 months ago
  • Love listening to Jim and Todd

    Jim and Todd are two bourbon gentlemen. I appreciate the the two of them and their reviews and interviews.

    Y’all are doing great work. I appreciate the fact that Todd has joined the channel as co-host.

    Best wishes my friends.

    Apple Podcasts
    5
    cruiseFiend
    United Statesa year ago
  • Love this pod

    The Roadies are a must listen every week. This is about the bourbon lifestyle. Not just the booze. Five stars!

    Apple Podcasts
    5
    KabulPickle
    United States3 years ago
  • Boring bourbon

    Probably the most boring bourbon podcast I’ve heard. Blantons this and Blantons that.. move along to another

    Apple Podcasts
    1
    Dapper8228
    United States3 years ago
  • Good but…

    Holy moly the lip smacking noise is unbearable at times.

    Apple Podcasts
    4
    Projsiwheh
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the engaging and knowledgeable hosts, highlighting the chemistry between them as they share insights about bourbon.
The community-centric nature of the show, including events and listener engagement, resonates positively with the audience.
Many reviews commend the educational aspects of the episodes, with discussions that enhance their understanding of bourbon.
The conversational style and warmth of interactions with guests are noted as standout features that make the content feel inclusive and approachable.
Some criticism stems from occasional audio issues or perceived repetitive content, but overall satisfaction remains high.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#183
United States/Arts/Food
Apple Podcasts
#87
Philippines/Arts/Food
Apple Podcasts
#229
Netherlands/Arts/Food
Apple Podcasts
#243
Spain/Arts/Food

Talking Points

Recent interactions between the hosts and their guests.

483. Craft Innovation & Contract Kings: Inside Lofted Spirits
Q: How do you balance contract distilling with your own brand development?
Marino explains that they have a dedicated operations team and sales team that helps ensure both their brands and contract clients are well-supported in the market.
483. Craft Innovation & Contract Kings: Inside Lofted Spirits
Q: What are the reasons behind the recent rebranding of Lofted Spirits?
Marino shares that the intent was to enhance visibility on shelves and clarify the relationship between Bardstown Bourbon Company and Green River Spirits under the Lofted Spirits umbrella.
482. From the Battlefield to the Bottle: A Journey to Perryville, Kentucky
Q: What inspired you both to get into bourbon?
Aaron shared that it started with his dad's collection and the culture surrounding bourbon in his family.
474. Grain-to-Glass in North Carolina: Southern Distilling's Story
Q: What's the MSRP on that rye?
The rye is priced at $49.95 for the bottled-in-bond.
474. Grain-to-Glass in North Carolina: Southern Distilling's Story
Q: How long do these sit in the honey barrels?
The honey barrels are aged for anywhere from five to eight months.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Bourbon Road

What is The Bourbon Road about and what kind of topics does it cover?

This podcast focuses on the world of bourbon, exploring its culture, history, and the nuances of different spirits through engaging conversations with a diverse range of guests. Episodes feature discussions with industry experts, chefs, musicians, and authors, shedding light on personal stories that intertwine with the bourbon experience. The hosts share their passion for bourbon not just as a beverage but as a lifestyle, often paired with food and storytelling, creating a warm and inviting atmosphere that resonates with both enthusiasts and casual listeners alike. Unique elements include candid insights into the bourbon-making process and the community surrounding it, making it a staple for those interested in the bourbon lifestyle and its... more

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How many listeners does The Bourbon Road get?

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To see how many followers or subscribers The Bourbon Road has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Bourbon Road?

These podcasts share a similar audience with The Bourbon Road:

1. The Bourbon Life
2. The Mash Up
3. Bourbon Matters
4. Bourbon Lens
5. The Bourbon Hunters Podcast

How many episodes of The Bourbon Road are there?

The Bourbon Road launched 7 years ago and published 483 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Bourbon Road?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The Bourbon Road?

Recent guests on The Bourbon Road include:

1. Pete Marino
2. Aaron Haynes
3. Lizzie Haynes
4. Drew Hanisch
5. Drew Hannish
6. Jerry Daniels
7. Drew Hannush
8. Drew Hanish

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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