Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketin... more
Publishes | Twice weekly | Episodes | 200 | Founded | 5 years ago |
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Number of Listeners | Categories | BusinessMarketing |
Your audience is overwhelmed — email overload, social media clutter, algorithm filters, and constant distractions are just a few of the reasons your message might not be getting through. In this episode of Behavioral Economics in Marketing, we dive i... more
Understand how communication shapes success in remote and hybrid workplaces. These episodes examine behavioral insights into remote team dynamics, productivity, and the evolving economics of work.
Keywords: communication theory remote work, remote t... more
Welcome to this Season 10 teaser episode of the Behavioral Economics in Marketing Podcast, where we revisit Season 9’s groundbreaking exploration of the economics of remote work — a topic that has transformed how organizations operate in today’s worl... more
Why does a $149 pair of headphones feel like a bargain — just because you saw a $399 pair first? That’s the power of anchoring, one of the most influential (and often overlooked) pricing strategies in behavioral economics.
In this episode of Behavio... more
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This podcast does a great job of making behavioral economics practical and engaging. The episode on choice architecture in pricing really stood out - it showed how w can shift customers’ perception of value and risk in powerful ways. Each episode gives me useful insights I can apply directly to marketing and strategy. Highly recommend!
This is such great content! I binged the entire podcast!
My mentor shar Behavioral Economics in Marketing podcast and I love it.Decided to series of short episodes leading to connect psychology I’ll give behavior and decision-making leading to more sales.I found this podcast very helpful can I share with friends and my business class. Thank you Sandra!
As the owner of a nation wide marketing company I love this podcast!!!
This is a awesome podcast. I started a business and I needed this information.
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Focusing on the intersection of behavioral economics and marketing, this podcast explores how human decision-making influences buyer behavior and marketing strategies. The discussions encompass practical insights into topics such as consumer psychology, effective communication in marketing, and the application of behavioral insights to enhance marketing effectiveness. Noteworthy segments tackle complex subjects like the paradox of choice in e-commerce, the ethics of pricing strategies, and the impact of social proof and influencers on consumer trust. The approach is aimed at equipping marketers with actionable tools and strategies to better understand and influence consumer decisions, making it appealing to professionals seeking to enhance ... more
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this podcast launched 5 years ago and published 200 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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