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Artwork for The Behavioral Economics in Marketing’s Podcast

The Behavioral Economics in Marketing’s Podcast

Sandra Thomas-Comenole
Consumer Behavior
Behavioral Economics
Market Segmentation
E-Commerce
Sales Channels
Search Engine Marketing
Marketing Strategies
Anchoring
Consumer Satisfaction
Hedonic Adaptation
Marketing Mix
Left-Digit Pricing
Online Visibility
Marketing
Fixed Costs
Wholesale Sales
Franchise Sales
Multi-Channel Strategy
Retail Sales
Affiliate Sales

Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketin... more

PublishesTwice weeklyEpisodes200Founded5 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for The Behavioral Economics in Marketing’s Podcast

Latest Episodes

Your audience is overwhelmed — email overload, social media clutter, algorithm filters, and constant distractions are just a few of the reasons your message might not be getting through. In this episode of Behavioral Economics in Marketing, we dive i... more

Understand how communication shapes success in remote and hybrid workplaces. These episodes examine behavioral insights into remote team dynamics, productivity, and the evolving economics of work.

Keywords: communication theory remote work, remote t... more

Welcome to this Season 10 teaser episode of the Behavioral Economics in Marketing Podcast, where we revisit Season 9’s groundbreaking exploration of the economics of remote work — a topic that has transformed how organizations operate in today’s worl... more

Why does a $149 pair of headphones feel like a bargain — just because you saw a $399 pair first? That’s the power of anchoring, one of the most influential (and often overlooked) pricing strategies in behavioral economics.

In this episode of Behavio... more

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Host

Sandra Thomas-Comenole
Host of the podcast, she provides insights on behavioral economics and its applications in marketing, enhancing understanding of consumer behavior.

Reviews

4.7 out of 5 stars from 24 ratings
  • Must-listen for Marketers

    This podcast does a great job of making behavioral economics practical and engaging. The episode on choice architecture in pricing really stood out - it showed how w can shift customers’ perception of value and risk in powerful ways. Each episode gives me useful insights I can apply directly to marketing and strategy. Highly recommend!

    Apple Podcasts
    5
    Elizabeth_Toth
    Netherlandsa month ago
  • Binge worthy!!!

    This is such great content! I binged the entire podcast!

    Apple Podcasts
    5
    ImMarathonMomma
    United States5 years ago
  • Info that all business owners need to know

    My mentor shar Behavioral Economics in Marketing podcast and I love it.Decided to series of short episodes leading to connect psychology I’ll give behavior and decision-making leading to more sales.I found this podcast very helpful can I share with friends and my business class. Thank you Sandra!

    Apple Podcasts
    5
    antsotob
    United States5 years ago
  • Gabe

    As the owner of a nation wide marketing company I love this podcast!!!

    Apple Podcasts
    5
    Hfhfjfnrbfj
    United States5 years ago
  • A needed podcast

    This is a awesome podcast. I started a business and I needed this information.

    Apple Podcasts
    5
    clnshop
    United States5 years ago

Listeners Say

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The engaging presentation and in-depth exploration of topics have led to positive feedback, with many indicating they would recommend it to peers.
Many reviewers have highlighted the podcast as extremely informative and relevant, with specific praise for episodes covering consumer behavior and marketing psychology.
Listeners appreciate the actionable insights and practical strategies presented, finding them highly applicable to their professional roles.

Chart Rankings

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Talking Points

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Overcoming Noise in Marketing Channels | Behavioral Economics in Marketing Podcast | Season 10 - In Review
Q: Think about the last marketing message you received. What noises might have prevented you from fully understanding or acting on it?
The speaker prompts listeners to reflect on their own experiences with marketing messages and the distractions that hinder understanding.
Building Loyalty Programs with Gamification: From Points to Progress Bars | Behavioral Economics in Marketing Podcast | Season 10 - In Review
Q: What part of your current loyalty program could you gamify to make it more exciting for your customers?
Sandra encourages listeners to reflect on how to incorporate gamification into their own loyalty programs.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Focusing on the intersection of behavioral economics and marketing, this podcast explores how human decision-making influences buyer behavior and marketing strategies. The discussions encompass practical insights into topics such as consumer psychology, effective communication in marketing, and the application of behavioral insights to enhance marketing effectiveness. Noteworthy segments tackle complex subjects like the paradox of choice in e-commerce, the ethics of pricing strategies, and the impact of social proof and influencers on consumer trust. The approach is aimed at equipping marketers with actionable tools and strategies to better understand and influence consumer decisions, making it appealing to professionals seeking to enhance ... more

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1. The Prof G Pod with Scott Galloway

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this podcast launched 5 years ago and published 200 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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