
The Beauty of Business is a podcast about the business of luxury. Host Alexander Johannessen, founder of DEUS Marketing, sits down with the founders, operators, and strategists behind luxury and premium brands to unpack how they build desire, price with confidence, and grow without cheapening what makes them valuable. Sharp conversations on positioning, craft, and why people buy, plus Alexander's ... more
| Publishes | Weekly | Episodes | 28 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusinessMarketing | |||

Jasmine Chau spent 15 years in finance managing high-net-worth clients, then crossed into luxury and never left. Today she's CMO of Italian Atelier Asia-Pacific, opened six offices across Asia, works on branded hotel and residence concepts with The O... more
Simeon Stanford spent a decade in sales, then a decade running two companies with clients like 3M, Tefal, and EA Sports. Last summer he closed both. Not because the work was bad, but because the vision was no longer shared, and because a decade of wh... more
Tommaso Pierini spent twenty years building menswear collections inside Gucci, Dolce & Gabbana, Valentino, and Caruso. Then he left, because no brand represented him anymore, and named his own label the one word fashion marketing refuses to use: basi... more
Bruno Golombek spent ten years running growth in mobile gaming. Then he walked into the most tradition-bound category in commerce and sold over a million dollars of wine in his first year. No distributor. No tasting room. No retail. The winemakers be... more
This episode is a practical blueprint for brand video that people actually believe. We break down where AI helps—storyboards, pre-viz, faster approvals—and where humans win: credibility, emotion, and on-camera proof. You’ll learn how smaller, multi-s... more
From time management to mindset, Daniel Osen brings a performance coach’s view of work and life. Topics include planning rest, warming up with easy tasks, using environment design to increase follow-through, and building stamina over time. Alexander ... more
What if you could predict where your next customer conversation will start? In this conversation, Tom Ridges breaks down how Herdify uses data and behavioral science to scale what most brands treat as luck—word of mouth. Together with host Alexander ... more
In this episode, Alexander Johannessen sits down with Armandas Puckus, a young e-commerce founder who built his business from humble dropshipping beginnings to a full-scale creative powerhouse based in Bali. Armandas shares his journey from football ... more
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Apple Podcasts | #103 |









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The show centers on the business of luxury, hosting founders, operators, and strategists who unpack how premium brands create desire, price with confidence, and grow without diluting value. Guests frequently discuss branding, storytelling, product craft, and go-to-market strategies that sustain a luxury positioning while scaling, including direct-to-consumer models, private-label moves, and performance-driven growth. Across episodes the conversations blend practical tactics with big-picture thinking, often highlighting anti-pretension branding, transparency with customers, and the tension between fast growth and sustainable margins. The host, a marketing founder, curates guests who combine hands-on execution with strategic insight, making i... more
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The Beauty of Business launched 3 years ago and published 28 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The Beauty of Business include:
1. Simeon Stanford
2. Tommaso Pierini
3. Bruno Golombek
4. Will George
5. Daniel Osen
6. Tom Ridges
7. Armandas Puckus
8. Ella Pamment
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