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Artwork for The Beauty of Business

The Beauty of Business

Alexander Johannessen
Branding
E-Commerce
Personal Branding
Luxury Branding
The Bite Creative
Prototypicality
Time Management
Bruno Wines
Basico Milano
Entrepreneurship
Web Design
Luxury Marketing
Wine
Social Media Strategy
Luxury Brands
Direct To Consumer
Gucci

The Beauty of Business is a podcast about the business of luxury. Host Alexander Johannessen, founder of DEUS Marketing, sits down with the founders, operators, and strategists behind luxury and premium brands to unpack how they build desire, price with confidence, and grow without cheapening what makes them valuable. Sharp conversations on positioning, craft, and why people buy, plus Alexander's ... more

PublishesWeeklyEpisodes28Founded3 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

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Artwork for The Beauty of Business

Latest Episodes

Jasmine Chau spent 15 years in finance managing high-net-worth clients, then crossed into luxury and never left. Today she's CMO of Italian Atelier Asia-Pacific, opened six offices across Asia, works on branded hotel and residence concepts with The O... more

YouTube

Simeon Stanford spent a decade in sales, then a decade running two companies with clients like 3M, Tefal, and EA Sports. Last summer he closed both. Not because the work was bad, but because the vision was no longer shared, and because a decade of wh... more

YouTube

Tommaso Pierini spent twenty years building menswear collections inside Gucci, Dolce & Gabbana, Valentino, and Caruso. Then he left, because no brand represented him anymore, and named his own label the one word fashion marketing refuses to use: basi... more

YouTube

Bruno Golombek spent ten years running growth in mobile gaming. Then he walked into the most tradition-bound category in commerce and sold over a million dollars of wine in his first year. No distributor. No tasting room. No retail. The winemakers be... more

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This episode is a practical blueprint for brand video that people actually believe. We break down where AI helps—storyboards, pre-viz, faster approvals—and where humans win: credibility, emotion, and on-camera proof. You’ll learn how smaller, multi-s... more

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From time management to mindset, Daniel Osen brings a performance coach’s view of work and life. Topics include planning rest, warming up with easy tasks, using environment design to increase follow-through, and building stamina over time. Alexander ... more

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What if you could predict where your next customer conversation will start? In this conversation, Tom Ridges breaks down how Herdify uses data and behavioral science to scale what most brands treat as luck—word of mouth. Together with host Alexander ... more

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In this episode, Alexander Johannessen sits down with Armandas Puckus, a young e-commerce founder who built his business from humble dropshipping beginnings to a full-scale creative powerhouse based in Bali. Armandas shares his journey from football ... more

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Key Facts

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Recent Guests

Simeon Stanford
Founder/CEO focused on personal branding and luxury brand strategy
Distinct (Distinct 101)
Episode: Why Every Personal Brand Looks the Same | Simeon Stanford | The Beauty of Business ep. 27
Tommaso Pierini
Founder of Basico Milano, former designer at Gucci, Dolce & Gabbana, Valentino
Basico Milano
Episode: He Built Bestsellers for Gucci. Then He Named His Brand "Basic" | Tommaso Pierini | Beauty of Business ep. 26
Bruno Golombek
Wine entrepreneur, founder of Bruno Wines
Bruno Wines
Episode: He Sold $1M of Wine Without a Winery | Bruno Golombek | The Beauty of Business ep. 25
Will George
Founder of Rolling Wave Media
Rolling Wave Media
Episode: Make Video People Trust ⎹ The Beauty of Business ep. 24 ⎹ Will George
Daniel Osen
Mental coach, public speaker, Norwegian soldier, and part-time politician
Independent practice; sports/performance psychology
Episode: The Psychology of Getting Things Done ⎹ The Beauty of Business ep. 23 ⎹ Daniel Osen
Tom Ridges
Founder of Herdify
Herdify
Episode: Word of Mouth, Behavioral Science, and Building Brands ⎹ The Beauty of Business ep. 22 ⎹ Tom Ridges
Armandas Puckus
Successful e-commerce founder, Bali-based entrepreneur
Episode: How to Build Profitable Brands with Purpose ⎹ The Beauty of Business ep. 21 ⎹ Armandas Puckus
Ella Pamment
Founder of The Bite Creative, with a background in cognitive science and creative writing
The Bite Creative
Episode: How Cognitive Science Builds Category of One Brands ⎸ The Beauty of Business ep. 20 ⎹ Ella Pamment

Host

Alexander Johannessen
Host of The Beauty of Business

Reviews

5.0 out of 5 stars from 4 ratings
  • My favorite new podcast

    Love this podcast!

    Apple Podcasts
    5
    alwxjoh13
    Norway3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Engaging guests with practical, actionable insights.
Great for listeners seeking tangible strategies and industry context.
High-caliber conversations about luxury branding and growth.
Quality guests and thoughtful storytelling.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Top Entrepreneurship Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Why Every Personal Brand Looks the Same | Simeon Stanford | The Beauty of Business ep. 27
Q: Let's start with last year. You exited the agency, you helped fund. Why after a decade, putting in that work, did you decide to do this?
There are multiple reasons, including the peaks and troughs of running a business, the misalignment with a partner's life, and a readiness to chart a new course based on what works and what doesn't, plus a desire to pursue more interesting opportunities in the luxury space.
He Built Bestsellers for Gucci. Then He Named His Brand "Basic" | Tommaso Pierini | Beauty of Business ep. 26
Q: Do you think that is a reflection of why people switch brands or stop buying luxury in recent years?
He argues that growth in luxury had become unsustainable, with some brands experiencing explosive increases in revenue while the market devolved into confusion about what each collection represented. He cites examples of brand growth, market dynamics, and the importance of preserving a clear, consistent image rather than chasing 10% yearly growth at the expense of identity.
He Built Bestsellers for Gucci. Then He Named His Brand "Basic" | Tommaso Pierini | Beauty of Business ep. 26
Q: Though you spent a long time inside these big fashion houses, when did you realize you wanted to leave and do something on your own?
Pierini explains that the decision came when the brands he worked for no longer represented him, and he saw a shared desire among friends to create clothes and a brand that reflected their own identity. He notes that working for major houses allowed him to influence only part of a collection, not its overall image, which made him pursue his own venture.
Make Video People Trust ⎹ The Beauty of Business ep. 24 ⎹ Will George
Q: How do you approach the production process from concept to delivery?
Start with the deliverables and budget, move into pre-production planning, then shoot, edit, and deliver with clear revision boundaries and a focus on client communication to avoid back-and-forth bottlenecks.
How to Build Profitable Brands with Purpose ⎹ The Beauty of Business ep. 21 ⎹ Armandas Puckus
Q: What advice would you give to e-commerce founders entering peak sale seasons?
Talk to mentors who have weathered multiple seasons, calculate backwards from your revenue goals to stock and staffing, and invest aggressively in marketing and content when the data supports it, but do so with a clear plan to avoid past mistakes.

Audience Metrics

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Social Media Reach

Frequently Asked Questions About The Beauty of Business

What is The Beauty of Business about and what kind of topics does it cover?

The show centers on the business of luxury, hosting founders, operators, and strategists who unpack how premium brands create desire, price with confidence, and grow without diluting value. Guests frequently discuss branding, storytelling, product craft, and go-to-market strategies that sustain a luxury positioning while scaling, including direct-to-consumer models, private-label moves, and performance-driven growth. Across episodes the conversations blend practical tactics with big-picture thinking, often highlighting anti-pretension branding, transparency with customers, and the tension between fast growth and sustainable margins. The host, a marketing founder, curates guests who combine hands-on execution with strategic insight, making i... more

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How many episodes of The Beauty of Business are there?

The Beauty of Business launched 3 years ago and published 28 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Beauty of Business?

Recent guests on The Beauty of Business include:

1. Simeon Stanford
2. Tommaso Pierini
3. Bruno Golombek
4. Will George
5. Daniel Osen
6. Tom Ridges
7. Armandas Puckus
8. Ella Pamment

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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