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Artwork for The B-Word

The B-Word

James Healy
Artificial Intelligence
Human Behavior
Consciousness
Philosophy
Neuroscience
Mythology
Decision Making
Neuroplasticity
Mental Health
Organizational Change
Change Management
Behavioral Science
Organizational Change Management
Dopamine
Social Connection
Consumer Neuroscience
Neuroimaging
Cognitive Processes
Marketing
Narrative Engagement

All organisations are fundamentally in the business of behaviour change. But how well does your organisation do it? In “The B-Word”, host James Healy explores how organisations can use a better understanding of human behaviour to address some of their most pressing challenges. Featuring leading figures from social and behavioural science discussing a diverse range of topics, the B-Word is a fascin... more

PublishesMonthlyEpisodes22Founded4 years ago
Categories
Social SciencesScienceBusinessManagement

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Artwork for The B-Word

Latest Episodes

The AI hype train is moving at full throttle. Breathless headlines predict mass layoffs, the end of work as we know it, and a brave new world of intelligent machines.

We've been here before.

As far back as 1909, JM Keynes predicted that by 2030, ... more

This episode of The B-Word is all about the c-word...

Context.

We all like to think that humans are predictable and consistent, but when you look closer, we're often anything but.

What can men's underwear teach us about problem solving?

What ... more

What can Lawrence of Arabia teach us about organisations?

Why do organisations persist with so many accepted practices that don't seem to work?

What does a more evidence-based approach to organisational change look like?

James is joined by Beir... more

Why is everyone so excited about AI?

What makes AI so different from any previous technology and what does that mean for adopting it?

What does AI mean for jobs?

What can the Sorcerer's Apprentice and Frankenstein teach us about AI adoption?

... more

Key Facts

Contact Information
Podcast Host

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Recent Guests

Beirem Ben Barrah
Co-founder and CEO of Neurified, a behavioral science consultancy
Neurified
Episode: Fish Out Of Water
Philip Jordanov
Co-founder and behavioral scientist at Neurified
Neurified
Episode: Fish Out Of Water
George Zarkadakis
Global thought leader on the impact of artificial intelligence on society, business, and politics
Sindisys Health, Inc.
Episode: In Our Own Image
Hilary Scarlett
International speaker, consultant, and author specializing in neuroscience and organizational change.
Episode: Brains At Work
Camilla Nord
Leader of the Mental Health Neuroscience Program of Research at the MRC Cognition and Brain Sciences Unit, University of Cambridge.
University of Cambridge
Episode: The Science of Mental Health
Joe Devlin
Professor of Cognitive Neuroscience at University College London
University College London
Episode: Neurobollocks

Host

James Healy
Host of discussions centered around behavioral change in organizations, exploring insights from social and behavioral sciences.

Reviews

5.0 out of 5 stars from 21 ratings
  • Inspiring and thought-provoking.

    I get so much from these podcasts, I couldn’t recommend them enough. I learn something new every time and the conversations continuously challenge my traditional ways of thinking on all things behaviour science and how organisations navigate the forever changing landscape — especially working as a consultant, as an aspiring psychologist!

    Apple Podcasts
    5
    alprelph
    Australiaa year ago
  • Insightful

    I have followed James’ work for a while, it is great to see his evolution from blogging before blogging was popular, to a podcast. It will be interesting in future episodes to understand how behavioural science impacts censorship.

    Apple Podcasts
    5
    Creativewolf64
    United Kingdom4 years ago
  • Incredibly Insightful

    Fascinating details regarding what influences behaviour, which has increased my cognizance of how we act as humans. Great ability to pinpoint potentially esoteric items that in fact are the building blocks of global events and issues

    Apple Podcasts
    5
    frannybhoy
    United Kingdom4 years ago
  • Insightful

    I have followed James’ work for a while, it is great to see his evolution from blogging before blogging was popular, to a podcast. I hope to hear more from his very impressive colleague Hannah in future episodes. I’m sure the combination of these two minds will make waves.

    Apple Podcasts
    5
    Creativewolf64
    United Kingdom4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the inspiring and thought-provoking nature of the conversations, often highlighting personal growth through learning about behavior science.
Many find the content incredibly engaging and informative, noting the ability of the host to challenge conventional thinking on critical subjects related to behavior and organizations.
Feedback emphasizes the insightful evolution of the host's work into a podcast format, particularly the effective integration of complex ideas.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Neurobollocks
Q: Can you give an example of a study you've done comparing different media formats?
A study showed that listening to audiobooks engaged listeners more emotionally than watching video adaptations, despite participants initially preferring the latter format.
Neurobollocks
Q: What is consumer neuroscience?
It's the academic study of how neuroscience can help understand consumer behavior, acknowledging that people often don't know why they make certain decisions.
Neurobollocks
Q: What was your rationale for transitioning from AI to neuroscience?
Joe Devlin shifted to neuroscience to understand how actual human brains work, believing the tools available could provide insights that AI alone could not.
Adopting AI
Q: How should you be positioning yourself with the rise of AI in jobs?
It's about adapting to technology in a way that it empowers more valuable work rather than automating existing tasks.
Brains At Work
Q: What does this mean for change and the way that humans process change?
Change, particularly when imposed, can be resisted by brains that favor habits and predictability. Providing choice can help mitigate this resistance.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The B-Word

What is The B-Word about and what kind of topics does it cover?

Focused on the intricate challenge of behavior change within organizations, this series highlights how understanding human behavior can address pressing issues across various sectors. Featuring discussions with notable figures from social and behavioral science, it tackles key themes such as the implications of artificial intelligence, mental health, neuroscience, and ethical considerations in organizational settings. Each episode offers listeners insights into how behavior influences not only individual dynamics but also broader societal trends, making it a valuable resource for professionals seeking to implement effective change strategies in their workplaces. Unique aspects include the integration of diverse fields like philosophy, neuro... more

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These podcasts share a similar audience with The B-Word:

1. The Rest Is History
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3. Today in Focus

How many episodes of The B-Word are there?

The B-Word launched 4 years ago and published 22 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The B-Word?

Recent guests on The B-Word include:

1. Beirem Ben Barrah
2. Philip Jordanov
3. George Zarkadakis
4. Hilary Scarlett
5. Camilla Nord
6. Joe Devlin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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