The Attention Shift
Ed Abis, Jo Redfern and Lee RadbourneDon’t fit the format. Fix it.
The Attention Shift dives into the evolving world of sport, media and culture. Where eyeballs go, business follows. Hosted by Ed Abis and Jo Redfern, it’s unfiltered conversations about the battle for attention, platform power plays and the future of fandom. No fluff. No filters. Just sharp takes with the people shaping what’s next. If you’re in sport, media or tech, ... more
| Publishes | Twice weekly | Episodes | 55 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | Business NewsNewsSports News | |||
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Latest Episodes
Ed and Andy are back from the summer break to unpack the latest news in sports and media. They cover Gary Neville's Overlap and the new Stick to United show with Wayne Rooney and Mark Goldbridge, YouTube's major update to view counting, the NBA and W... more
Neil Percival is the COO and co-founder of UK Padel. His organisation runs the largest padel competition ecosystem in the country, plus a growing network of clubs. In June 2026 the LTA announced a strategic partnership around the Padel County Cup.
N... more
Yannick Amram is Head of Digital Partnerships at the IOC. His team of three or four people leads the Olympic movement's relationships with every major digital platform, from social to entertainment to search. Milano Cortina 2026 was his first Games a... more
NBC just handed YouTube the keys to American live sport. Google's $11 billion quarter proves YouTube can win a World Cup without owning a single right. And the PGA Tour just took the commentators out of its broadcast entirely. Ed and Andy unpack what... more
Key Facts
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Apple Podcasts | #187 |  United Kingdom/News/Business News |
Apple Podcasts | #160 |  Sweden/News/Business News |
Apple Podcasts | #242 |  Belgium/News/Business News |
Talking Points
Recent interactions between the hosts and their guests.
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Frequently Asked Questions About The Attention Shift
What is The Attention Shift about and what kind of topics does it cover?
A sharp, industry-forward show analyzing how sport, media, and culture intersect to capture attention, with frequent focus on creator-driven strategies, multi-platform distribution, and data-informed sponsorships. Episodes often center on athlete-led content, rights holders, and the evolving role of platforms in shaping fan engagement, with case studies from tennis, football, basketball, and global events. A standout angle is the practical, buyer-friendly lens—branding, partnerships, and monetization strategies from both creators and rights holders—making it valuable for listeners in advertising, PR, and sponsorship looking for actionable insights and real-world workflows. The format tends to blend strategic forecasting with tangible playbo... more
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How many listeners does The Attention Shift get?
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What are the audience demographics for The Attention Shift?
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How many subscribers and views does The Attention Shift have?
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Which podcasts are similar to The Attention Shift?
These podcasts share a similar audience with The Attention Shift:
1. StreamTime Sports
2. Unofficial Partner Podcast
3. Leaders Worth Knowing Podcast
4. SportsPro Podcast
5. The Sports Agents
How many episodes of The Attention Shift are there?
The Attention Shift launched a year ago and published 55 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Attention Shift?
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Where can I see ratings and reviews for The Attention Shift?
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How do I access podcast episode transcripts for The Attention Shift?
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What guests have appeared on The Attention Shift?
Recent guests on The Attention Shift include:
1. Yannick Amram
2. Tony Pastor
3. Sam Houlding
4. Andy Marston
5. Rich Johnson
6. Ellie Walter
7. Seb Losardo
8. Joe Edwards
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.