The Attention Shift
Ed Abis, Jo Redfern and Lee RadbourneDon’t fit the format. Fix it.
The Attention Shift dives into the evolving world of sport, media and culture. Where eyeballs go, business follows. Hosted by Ed Abis and Jo Redfern, it’s unfiltered conversations about the battle for attention, platform power plays and the future of fandom. No fluff. No filters. Just sharp takes with the people shaping what’s next. If you’re in sport, media or tech, ... more
| Publishes | Twice weekly | Episodes | 50 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | Sports NewsNewsBusiness News | |||
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Latest Episodes
YouTube just told brands the real fan attention isn't the game itself. It's what happens for hours before and after. This week Ed is joined by Andy Marston to unpack the shift from event to surround sound across sports, media and the creator economy.... more
This week Ed and Andy break down FIFA and YouTube's first-ever Creator Cup at Central Park with iShowSpeed (6.2M live viewers), why Netflix is trying to become Instagram with a new video-licensing deal, how Como 1907 is opening its match data to Goog... more
This week, Ed sits down with Sam Houlding, MD of B2B at Spotlight Sports Group. They unpack Spotlight Sports Group's "The Horse Racing Audience Opportunity" report, and horse racing's 200 million untapped fan opportunity. They get into why the sport ... more
This week, Ed sits down with Andy Marston, now the permanent co-host of the show. They unpack Tennis Australia's new partnership with the PGA Tour to deliver the 2028 Presidents Cup, Forbes' 2026 Top Creators list showing the top 50 hit $1 billion fo... more
Key Facts
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Apple Podcasts | #222 |  Canada/News/Business News |
Apple Podcasts | #229 |  United Kingdom/News/Business News |
Apple Podcasts | #223 |  Australia/News/Business News |
Talking Points
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Frequently Asked Questions About The Attention Shift
What is The Attention Shift about and what kind of topics does it cover?
A sharp, industry-forward show analyzing how sport, media, and culture intersect to capture attention, with frequent focus on creator-driven strategies, multi-platform distribution, and data-informed sponsorships. Episodes often center on athlete-led content, rights holders, and the evolving role of platforms in shaping fan engagement, with case studies from tennis, football, basketball, and global events. A standout angle is the practical, buyer-friendly lens—branding, partnerships, and monetization strategies from both creators and rights holders—making it valuable for listeners in advertising, PR, and sponsorship looking for actionable insights and real-world workflows. The format tends to blend strategic forecasting with tangible playbo... more
Where can I find podcast stats for The Attention Shift?
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How many listeners does The Attention Shift get?
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What are the audience demographics for The Attention Shift?
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How many subscribers and views does The Attention Shift have?
To see how many followers or subscribers The Attention Shift has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to The Attention Shift?
These podcasts share a similar audience with The Attention Shift:
1. StreamTime Sports
2. The Rest Is Football
3. Stick to Football
4. The Rest Is Money
5. Football Weekly
How many episodes of The Attention Shift are there?
The Attention Shift launched a year ago and published 50 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Attention Shift?
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Where can I see ratings and reviews for The Attention Shift?
Rephonic pulls ratings and reviews for The Attention Shift from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
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How do I access podcast episode transcripts for The Attention Shift?
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What guests have appeared on The Attention Shift?
Recent guests on The Attention Shift include:
1. Andy Marston
2. Rich Johnson
3. Ellie Walter
4. Seb Losardo
5. Joe Edwards
6. Esteban Gonzalez Villa
7. Robbie Spargo
8. Chris Sice
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.