The Art of Sway
Danielle Wiley, Sway Group CEOWelcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smar... more
| Publishes | Weekly | Episodes | 152 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
In this episode, Danielle Wiley and Casey Benedict explore the structure of influencer marketing agencies, the importance of internal champions, and how cross-department collaboration enhances campaign success. Hosted by Simplecast, an AdsWizz compan... more
In this episode, Danielle Wiley and Casey Benedict explore the nuanced differences between influencers and creators, examining how industry terminology impacts marketing strategies and campaign outcomes. They discuss the evolution of these roles, the... more
In this episode, Danielle Wiley and Casey Benedict explore the nuances of industry terminology, the differences between UGC and CGC, and the importance of precise language in influencer marketing. They also discuss how these distinctions impact campa... more
In this episode, Danielle Wiley and Casey Benedict explore the impact of AI on influencer marketing, discussing AI influencers, agency platforms, and the importance of human oversight in marketing processes.
Hosted by Simplecast, an AdsWizz company... more
In this episode, Danielle Wiley and Casey Benedict explore the complex landscape of influencer marketing, including who owns influencer initiatives within organizations, the importance of strategic alignment, and the future role of AI in marketing wo... more
In this episode, Danielle Wiley and Tracie Nall explore the complexities of political influencer disclosures, the gaps in regulatory enforcement, and the impact on public trust. They discuss recent articles, platform rules, and the importance of tran... more
In this episode, Danielle Wiley and Casey Benedict dissect common misconceptions and oversimplified strategies in influencer marketing, emphasizing the importance of tailored approaches over one-size-fits-all solutions. They explore topics like affil... more
Danielle Wiley of Sway Group and Stephen Brown of FUSE Create discuss the strategic acquisition of Sway Group by Fuse Create, sharing the origin story, the importance of independence, and the future of influencer marketing and agency growth.
Hosted... more
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Frequently Asked Questions About The Art of Sway
What is The Art of Sway about and what kind of topics does it cover?
Two seasoned industry hosts explore influencer marketing from strategy to execution, frequently pairing practical client insights with candid assessments of platform changes, regulatory shifts, and creative best practices. Across episodes, the show leans into nuanced discussions—ranging from pricing and disclosure to long-term partnerships, creator ecosystems, and measurement—often featuring agency leadership and prominent guests who illuminate both the business and creative sides of influencer programs. A standout throughline is the emphasis on collaboration, context, and credibility over one-size-fits-all tactics, with episodes frequently weaving in real-world anecdotes, sponsor integrations, and forward-looking takes on AI and the creato... more
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How many listeners does The Art of Sway get?
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What are the audience demographics for The Art of Sway?
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How many subscribers and views does The Art of Sway have?
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Which podcasts are similar to The Art of Sway?
These podcasts share a similar audience with The Art of Sway:
1. The Daily
How many episodes of The Art of Sway are there?
The Art of Sway launched 4 years ago and published 152 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Art of Sway?
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Where can I see ratings and reviews for The Art of Sway?
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What guests have appeared on The Art of Sway?
Recent guests on The Art of Sway include:
1. Tracie Nall
2. Stephen Brown
3. Heather Eck
4. Ian Truscott
5. Gordon Glennister
6. Jason Falls
7. Jon Crowley
8. Debra Ekerlin
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.