The Art of Sway
Danielle Wiley, Sway Group CEOWelcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smar... more
| Publishes | Weekly | Episodes | 119 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusinessMarketing | |||
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Latest Episodes
In this conversation, Danielle Wiley and Casey Benedict reflect on the challenges and strategies of marketing during the holiday season. They discuss the importance of timing in launching campaigns, the dynamics of influencer relationships, and the i... more
In this conversation, Danielle Wiley and Casey Benedict discuss the challenges of year-end client demands, the evolving landscape of marketing predictions for 2026, and the importance of creative concepts in influencer marketing. They explore the shi... more
In this engaging conversation, Casey Benedict and Danielle Wiley reflect on gratitude, the impact of social media on parenting, and the evolution of their careers. They discuss the importance of community, continuous learning, and the relationships t... more
In the ever-evolving landscape of influencer marketing, certain practices have become outdated and ineffective. On this week's podcast episode, industry experts Danielle Wiley and Casey Benedict candidly discuss the trends and requests they wish woul... more
In this conversation, Danielle Wiley and Casey Benedict explore the evolving landscape of influencer marketing, particularly focusing on content usage rights and the complexities of influencer contracts. They discuss the historical context of content... more
In this conversation, Danielle Wiley and Casey Benedict discuss the recent NIIMBUS conference, focusing on key insights from keynote speaker Sarah Watson, the challenges of navigating the influencer marketing landscape, and the importance of metrics ... more
In this engaging conversation, Danielle and Casey explore the evolution of influencer marketing, the impact of AI on podcasting, and the nostalgic reflection on past marketing strategies. They discuss the decline of Twitter parties, the rise of affil... more
In this week's conversation, Danielle and Casey explore the complexities of influencer marketing, focusing on the importance of understanding parasocial relationships, authenticity, and the challenges of client expectations. They discuss how influenc... more
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Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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The Art of Sway launched 3 years ago and published 119 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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