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Artwork for The Art of Online Business

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie
Facebook Ads
Email Marketing
Lead Generation
Instagram Ads
Instagram
Entrepreneurship
Facebook
Online Business
Online Course Creation
Marketing Strategies
Sales Funnels
Copywriting
Online Courses
Meta
Youtube
Facebook and Instagram Ads
Course Creation
Cost Per Lead
Launch Strategies
Social Media Marketing

Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.

Join fellow online course creators and coaches as we dive into things like • sales and marketing optimization, • and systems and processes• funnels and of course• Facebook & Instagram ads for seamless scaling!

Hosted by Kwadwo ... more

PublishesWeeklyEpisodes1018Founded12 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for The Art of Online Business

Latest Episodes

You know hiring an expert could help your business grow, but when you see the price, you start wondering if you should just do it yourself.

• Book Your Free Ad Strategy Session

I talk about why course creators with successful businesses still hesit... more

YouTube

If you’ve been waiting until you have a bigger budget to run Facebook and Instagram ads, I think Melissa Webb’s story will give you the confidence to start.

•  Join Melissa's free training: Homeschool Writing That Makes Sense 

• Get Done-For-You Ad ... more

YouTube

If your offer is already making sales but you keep thinking you need a better funnel before you can run ads, you may be more ready than you think.

• Get your spot in The Ad Room

I explain why a simple funnel that already makes money can be enough t... more

YouTube

If creating content is bringing in sales but taking up too much of your time, there may be another way to grow.

• Get your spot in The Ad Room

I talk about how Facebook and Instagram ads can bring new people into a funnel that already works, so you... more

YouTube

Key Facts

Accepts Guests
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Recent Guests

Melissa Webb
Founder of Write On Web and the WOW Writing Method
Write On Web / WOW Writing Method
Episode: Small Facebook Ads Budget, Real Results. How Melissa Webb Filled a Webinar for Under $200
Valerie Del Grosso
Attorney and founder of Good Authority, a legal education company for coaches
Good Authority
Episode: 5x ROAS Running Facebook Ads to Webinars? Here's Exactly How With Valerie Del Grosso
Allea Grummert
Email marketing strategist, copywriter, and tech expert
Duet
Episode: Fix This Email Mistake Before You Spend More on Ads With Allea Grummert
Sarah Noked
Founder of OBM School; runs OBM services and certification programs
OBM School
Episode: Why Facebook Ads Matter More Than Social Media for Your Online Course featuring Sarah Noked
Danielle Klemm
Conversion optimization specialist who analyzes buyer behavior data to improve funnel performance
Independent consultant / conversion optimization expert
Episode: Troubleshooting a Facebook Ads Quiz Funnel with Danielle Klemm
Jock Hopkins
Shares insights on upselling and funnel strategies
Episode: The Questions I Ask Before We Ever Spend Another Dollar on Facebook & Instagram Ads
Tarzan Kay
A former seven-figure business owner now focused on building an inclusive online business. An expert in email marketing and author of the newsletter 'Emails, But Better.'
TarzanKay.com
Episode: Tarzan Kay’s Shockingly Simple List-Building Strategy (And Why Meta Ads Made It Work)
Megan Yelaney
Business strategist who has helped over 1,000 coaches grow their brands using her distinctive Edge framework.
Episode: Should You Run Ads for Your Course Launch? A $66,907 Case Study
Tracy Beavers
CEO and founder of Tracy Beavers Coaching, Visibility & List Growth Strategist
Tracy Beavers Coaching
Episode: Simple Funnel Fixes That Lead to More Sales Featuring Tracy Beavers

Host

Kwadwo
Host of The Art of Online Business

Reviews

4.8 out of 5 stars from 1.1k ratings
  • Shannon Matson is a fraud

    like kwadjo but the recent guest shannon matson is awful. I bought one of her courses and the level of BS, shes fake and phoney! Someone stop her from selling her fraudulent courses

    Apple Podcasts
    1
    Castlequeengh
    United Statesa month ago
  • What a refreshing podcast

    Online Business is a special niche and I love how current and applicable the convos are!

    Apple Podcasts
    5
    Zhara97
    United States7 months ago
  • Ads Simplified!

    Kwadwo has such a beautiful way of simplifying ads, which has always been such a complex and overwhelming topic to me in the past! I have learned so much from his episodes, I cannot recommend it enough!

    Apple Podcasts
    5
    Meg Yelaney
    United Statesa year ago
  • 🔥 Straight to the Point, Packed with Action

    The Art of Online Business is a must-listen for anyone serious about scaling their online business. Kwadwo breaks down strategies around ads, funnels, and course growth in a way that’s super actionable — no fluff, no filler. Every episode gives me something I can immediately test or implement in my own business. If you want practical, battle-tested advice to grow faster and smarter, this podcast delivers.

    Apple Podcasts
    5
    ACHPX
    Canadaa year ago
  • must listen

    The Art of Online Business is always jampacked with actionable information. I must listen if you have an online business.

    Jermaine Allen, Magic Mane LLC

    Apple Podcasts
    5
    J rich Allen
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Actionable, no fluff—great for ads and funnels.
Hosts are warm and practical, with clear, testable takeaways.
Listeners praise consistent, battle-tested strategies you can implement next.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#228
Canada/Business/Marketing
Apple Podcasts
#211
Australia/Business/Marketing
Apple Podcasts
#43
South Korea/Business/Marketing
Apple Podcasts
#87
Israel/Business/Marketing
Apple Podcasts
#90
China/Business/Marketing
Apple Podcasts
#115
Brazil/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

The Ad Funnel Justin Moore Built After a Blowing $100K on Facebook and Instagram Ads.
Q: What kept you in the game after a brutal $100k spend on the webinar funnel?
I remained irrationally optimistic and believed the problem was solvable. Over time, I refined the offer, messaging, and targeting, and the book provided a clear, compelling reason for people to engage and move into coaching. The experience also clarified the need for a scalable, well-structured funnel and the value of persistence.
The Ad Funnel Justin Moore Built After a Blowing $100K on Facebook and Instagram Ads.
Q: What kind of thoughts and fears and hopes went into your decision to explore running ads for your business?
The core idea was that relying solely on inbound content would miss a large portion of potential clients, so paid ads would help reach the right audience, speed up impact, and complement organic growth. I also wanted to shortcut the learning curve by working with an experienced agency to avoid costly missteps.
Fix This Email Mistake Before You Spend More on Ads With Allea Grummert
Q: What are the main levers to increase sales from an existing email sequence?
Improve conversions at the opt-in stage, refine subject lines and pre-header text, weave a persuasive narrative into emails, and integrate offers throughout the sequence rather than only at the end; test and iterate with A/B testing to raise open and click rates and drive more revenue.
Fix This Email Mistake Before You Spend More on Ads With Allea Grummert
Q: Tell us about the biggest mistake you see clients making with email, and what makes it so costly?
Many bloggers and creators neglect consistent, meaningful email engagement, relying on sporadic broadcasts instead of a steady, value-driven sequence; the fix is to implement a well-planned nurture sequence with regular, authentic storytelling and clear CTAs.
Inside Michelle Knight’s $27 Funnel That Hit 2.5x ROAS on Facebook & Instagram Ads
Q: Why do you think the funnel achieved 2.5x ROAS in the early period?
Because the $27 bundle was a no-brainer offer tightly aligned with audience needs (storytelling prompts across channels), supported by high-quality talking head ads and content repurposed from YouTube, which maintained strong buyer intent and led to efficient front-end acquisition that fed into higher-ticket back-end offers.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Art of Online Business

What is The Art of Online Business about and what kind of topics does it cover?

This show targets online course creators, coaches, and marketers looking to grow profits with practical, battle-tested tactics. Episodes frequently cover paid ads (especially Facebook and Instagram), funnels and lead magnets, email marketing, and scalable business systems, often featuring real-world experiments, case studies, and tactical playbooks. A standout aspect is the emphasis on measurable outcomes, asset ownership, and sustainable growth over hype, with guests who bring hands-on experience in sponsorships, funnel optimization, and messaging. The format blends solo analyses, guest expertise, and actionable takeaways that listeners can implement quickly to improve conversions, ROAS, and lifetime value.

Noteworthy is the creator-focus... more

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How many listeners does The Art of Online Business get?

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What are the audience demographics for The Art of Online Business?

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How many subscribers and views does The Art of Online Business have?

To see how many followers or subscribers The Art of Online Business has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Art of Online Business?

These podcasts share a similar audience with The Art of Online Business:

1. The Smart Passive Income Online Business and Blogging Podcast
2. Social Media Marketing Podcast
3. The Amy Porterfield Show
4. The StoryBrand Podcast
5. AI Explored

How many episodes of The Art of Online Business are there?

The Art of Online Business launched 12 years ago and published 1018 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Art of Online Business?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The Art of Online Business?

Recent guests on The Art of Online Business include:

1. Melissa Webb
2. Valerie Del Grosso
3. Allea Grummert
4. Sarah Noked
5. Danielle Klemm
6. Jock Hopkins
7. Tarzan Kay
8. Megan Yelaney

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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