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Artwork for The Art of Online Business

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie
Facebook Ads
Website Design
Online Business
Wordpress
User Experience
Anticipation Marketing
Online Courses
Conversions
Facebook Ads Management
Lead Generation
Public Relations
Online Marketing
Online Business Coaching
Email Marketing
Entrepreneurship
Short-Form Video
Online Course Launch
Return On Ad Spend (ROAS)
The Five Lightbulbs
Coaching

Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.

Join fellow online course creators and coaches as we dive into things like • sales and marketing optimization, • and systems and processes• funnels and of course• Facebook & Instagram ads for seamless scaling!

Hosted by Kwadwo ... more

PublishesWeeklyEpisodes979Founded11 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

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Artwork for The Art of Online Business

Latest Episodes

I get this question a lot, especially with all the changes coming into 2026: should you still be running ads to ManyChat, or is it time to move on? 

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• Watch/Listen to this episode: How to lower Facebook Ad Lead Costs for your Lead Magnet Ad... more

Megan Yelaney is a business strategist who’s helped over 1,000 coaches grow their brands by getting crystal clear on what makes them actually different, and using that to create demand.

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• Get the 48-Hour Ad Fix Audit

• Get access to The Edg... more

YouTube

Running Meta ads can get confusing fast, especially when you hear people say you should combine all your targeting together. After managing ads for years, I’ve never seen that work well for course creators. 

  ‍‍ ‍‍

• Get the 48-Hour Ad Fix Audit

more

YouTube

If you’re confused about whether broad or detailed targeting is the smarter move for Facebook and Instagram ads in 2026, I break down what’s actually working inside my real client accounts. 

  ‍‍ ‍‍

• Get the 48-Hour Ad Fix Audit

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I explai... more

YouTube

Key Facts

Accepts Guests
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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Megan Yelaney
Business strategist who has helped over 1,000 coaches grow their brands using her distinctive Edge framework.
Episode: Should You Run Ads for Your Course Launch? A $66,907 Case Study
Tracy Beavers
CEO and founder of Tracy Beavers Coaching, Visibility & List Growth Strategist
Tracy Beavers Coaching
Episode: Simple Funnel Fixes That Lead to More Sales Featuring Tracy Beavers
Justin Blackman
Brand voice expert and copywriter
JustinBlackman.com
Episode: Want More Clients? Fix Your Words First Featuring Justin Blackman
Brooklyn Grotte
Luxury photographer, business coach, and founder of the 5X Photographer course.
5X Photographer
Episode: 3x ROAS from a Photographer’s $27 Low-Ticket Offer Facebook Ads Funnel Featuring Brooklyn Grotte
Emily Reagan
Freelance marketing coach and founder of the Unicorn Digital Marketing Assistant School with over 14 years of experience in public relations and digital marketing.
Episode: The Truth About VAs: What You Really Need to Grow Your Business featuring Emily Reagan
Jac Kalaher
Social media strategist, mother of four, and founder of a social media agency for businesses
Social Media Agency
Episode: Give Instagram What It Wants: How to Grow Faster Featuring Jac Kalaher
Natasha Pierre
Video marketing coach and host of the Shine Online Podcast
Episode: Six Figures Doing Done For You Video Content With Natasha Pierre
Gabe Cox
Goal planning and business strategist, founder of Red Hot Mindset
Red Hot Mindset
Episode: How to Grow a Business Without Social Media Featuring Gabe Cox
Jodie Brown
Marketing agency owner, educator, podcaster, and international luxury retreat host
Align Creative Co.
Episode: Six Figures as a Content Marketing Agency Owner & Luxury Retreat Host With Jodie Brown

Host

Kwadwo
Host and Facebook Ads Strategist for online course creators, membership owners, and coaches, Kwadwo is dedicated to providing actionable insights into marketing strategies and online business growth.

Reviews

4.8 out of 5 stars from 1.1k ratings
  • Ads Simplified!

    Kwadwo has such a beautiful way of simplifying ads, which has always been such a complex and overwhelming topic to me in the past! I have learned so much from his episodes, I cannot recommend it enough!

    Apple Podcasts
    5
    Meg Yelaney
    United States2 months ago
  • 🔥 Straight to the Point, Packed with Action

    The Art of Online Business is a must-listen for anyone serious about scaling their online business. Kwadwo breaks down strategies around ads, funnels, and course growth in a way that’s super actionable — no fluff, no filler. Every episode gives me something I can immediately test or implement in my own business. If you want practical, battle-tested advice to grow faster and smarter, this podcast delivers.

    Apple Podcasts
    5
    ACHPX
    Canada3 months ago
  • must listen

    The Art of Online Business is always jampacked with actionable information. I must listen if you have an online business.

    Jermaine Allen, Magic Mane LLC

    Apple Podcasts
    5
    J rich Allen
    United States6 months ago
  • Facebook ads, what?!

    I loved the episode on Facebook ads! I would love more content like that!!!

    Apple Podcasts
    5
    apj86
    United States8 months ago
  • Approachable Online Business Tips

    I appreciate how friendly and connected 🤗 to his interview guest Kwadwo is. I love that his podcast is an ‘artful’ 🎨 mix of practical and strategy. Relevant at any time.

    Apple Podcasts
    5
    Tori Boats of ToriBoats.com
    United States9 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the straightforward, actionable advice delivered with a friendly and warm approach.
Many find the content relevant and tailored to specific challenges faced by online course creators.
Feedback reflects a community feeling, with listeners enjoying the relatability and support from the host.
There's a strong appreciation for the depth of knowledge shared by the host, specifically in Facebook and Instagram ads.
The format including both solo insights and guest interviews is well-received, providing varied perspectives.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Should You Run Ads for Your Course Launch? A $66,907 Case Study
Q: How did you decide to try a paid launch?
Megan decided to try a paid launch due to a mix of feedback from her audience asking for specific breakout content, and her own gut feeling that there was an opportunity between larger launches.
Does Open Targeting Really Work for Online Course Creators?
Q: When should I know it's time to switch from interest-based targeting to look-alikes or open targeting?
Start with lookalike-based targeting and consider open targeting if there's enough data and sales volume from your pixel.
Does Open Targeting Really Work for Online Course Creators?
Q: If I do open targeting, won't Meta just show my ad to a bunch of random people?
No, Meta uses data collected from your pixel to optimize targeting, ensuring ads are shown to relevant audiences.
Does Open Targeting Really Work for Online Course Creators?
Q: How much budget do I actually need for open targeting to work?
The recommended minimum daily ad spend is $20 to $30 if running a lead magnet, while $40 a day or above is suitable for seasoned pixels.
How To Do Detailed Targeting on Facebook Ads (Online Course Creator Edition)
Q: How do I know if targeting is actually the problem, or if it's my ad creative, graphics or videos, or even landing page that's the problem?
Targeting can be a significant factor, but it may also be worth examining your ad creative, graphics, videos, or landing page if leads are expensive. The host has a dedicated episode addressing this issue.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Art of Online Business

What is The Art of Online Business about and what kind of topics does it cover?

The podcast offers listeners a wealth of practical strategies and insights aimed specifically at online business owners, particularly course creators and coaches. Key topics include sales and marketing optimization, effective systems and processes, funnel strategies, and mastery of Facebook and Instagram ads. The episodes often feature a combination of actionable solo content from the host, interviews with industry experts, and coaching case studies designed to help entrepreneurs scale their businesses in a sustainable manner without unnecessary hustle. This focus on actionable advice and relatable examples likely makes the content particularly appealing to a motivated audience seeking to improve their online businesses.

Listeners can expe... more

Where can I find podcast stats for The Art of Online Business?

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How many listeners does The Art of Online Business get?

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What are the audience demographics for The Art of Online Business?

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How many subscribers and views does The Art of Online Business have?

To see how many followers or subscribers The Art of Online Business has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Art of Online Business?

These podcasts share a similar audience with The Art of Online Business:

1. The Amy Porterfield Show
2. The Smart Passive Income Online Business and Blogging Podcast
3. The Jasmine Star Show
4. Build Your Tribe | Grow Your Business with Social Media
5. Social Media Marketing Podcast

How many episodes of The Art of Online Business are there?

The Art of Online Business launched 11 years ago and published 979 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Art of Online Business?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Art of Online Business?

Rephonic pulls ratings and reviews for The Art of Online Business from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for The Art of Online Business?

Rephonic provides full transcripts for episodes of The Art of Online Business. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Art of Online Business?

Recent guests on The Art of Online Business include:

1. Megan Yelaney
2. Tracy Beavers
3. Justin Blackman
4. Brooklyn Grotte
5. Emily Reagan
6. Jac Kalaher
7. Natasha Pierre
8. Gabe Cox

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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