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Artwork for The Art of Online Business

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie
Facebook Ads
Email Marketing
Lead Generation
Instagram Ads
Entrepreneurship
Instagram
Online Business
Online Course Creation
Facebook
Marketing Strategies
Sales Funnels
Copywriting
Online Courses
Youtube
Meta
Facebook and Instagram Ads
Digital Marketing
Course Creation
Cost Per Lead
Social Media Marketing

Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.

Join fellow online course creators and coaches as we dive into things like • sales and marketing optimization, • and systems and processes• funnels and of course• Facebook & Instagram ads for seamless scaling!

Hosted by Kwadwo ... more

PublishesWeeklyEpisodes1002Founded11 years ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

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Artwork for The Art of Online Business

Latest Episodes

If you’re spending money on Facebook and Instagram ads but your email list still isn’t turning into enough sales, this episode will help you figure out why.

• Apply for a Strategy Boost Call with Allea Grummert

I talk with Allea Grummert about the ... more

If your ads are bringing in leads but you still can’t tell if those leads are turning into sales, this episode is for you.

• Get Done-For-You Ad Management

I walk through a real membership funnel where the ads looked like a failure, but the real pr... more

YouTube

If you’re running Facebook and Instagram ads but still guessing where your sales are coming from, this is going to help a lot.

• Get Done-For-You Ad Management

I break down the simple ad account audit I wish more course creators did before hiring a... more

YouTube

If you feel like your business only grows when you show up, you’re going to love this one.

• Get the operational support you need to scale with Sarah

• Access Sarah’s resources to become a certified OBM

I sit down with Sarah Noked, and she breaks d... more

YouTube

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Recent Guests

Sarah Noked
Founder of OBM School; runs OBM services and certification programs
OBM School
Episode: Why Facebook Ads Matter More Than Social Media for Your Online Course featuring Sarah Noked
Danielle Klemm
Conversion optimization specialist who analyzes buyer behavior data to improve funnel performance
Independent consultant / conversion optimization expert
Episode: Troubleshooting a Facebook Ads Quiz Funnel with Danielle Klemm
Jock Hopkins
Shares insights on upselling and funnel strategies
Episode: The Questions I Ask Before We Ever Spend Another Dollar on Facebook & Instagram Ads
Tarzan Kay
A former seven-figure business owner now focused on building an inclusive online business. An expert in email marketing and author of the newsletter 'Emails, But Better.'
TarzanKay.com
Episode: Tarzan Kay’s Shockingly Simple List-Building Strategy (And Why Meta Ads Made It Work)
Megan Yelaney
Business strategist who has helped over 1,000 coaches grow their brands using her distinctive Edge framework.
Episode: Should You Run Ads for Your Course Launch? A $66,907 Case Study
Tracy Beavers
CEO and founder of Tracy Beavers Coaching, Visibility & List Growth Strategist
Tracy Beavers Coaching
Episode: Simple Funnel Fixes That Lead to More Sales Featuring Tracy Beavers
Justin Blackman
Brand voice expert and copywriter
JustinBlackman.com
Episode: Want More Clients? Fix Your Words First Featuring Justin Blackman
Brooklyn Grotte
Luxury photographer, business coach, and founder of the 5X Photographer course.
5X Photographer
Episode: 3x ROAS from a Photographer’s $27 Low-Ticket Offer Facebook Ads Funnel Featuring Brooklyn Grotte
Emily Reagan
Freelance marketing coach and founder of the Unicorn Digital Marketing Assistant School with over 14 years of experience in public relations and digital marketing.
Episode: The Truth About VAs: What You Really Need to Grow Your Business featuring Emily Reagan

Host

Kwadwo
Host of The Art of Online Business

Reviews

4.8 out of 5 stars from 1.1k ratings
  • What a refreshing podcast

    Online Business is a special niche and I love how current and applicable the convos are!

    Apple Podcasts
    5
    Zhara97
    United States3 months ago
  • Ads Simplified!

    Kwadwo has such a beautiful way of simplifying ads, which has always been such a complex and overwhelming topic to me in the past! I have learned so much from his episodes, I cannot recommend it enough!

    Apple Podcasts
    5
    Meg Yelaney
    United States7 months ago
  • 🔥 Straight to the Point, Packed with Action

    The Art of Online Business is a must-listen for anyone serious about scaling their online business. Kwadwo breaks down strategies around ads, funnels, and course growth in a way that’s super actionable — no fluff, no filler. Every episode gives me something I can immediately test or implement in my own business. If you want practical, battle-tested advice to grow faster and smarter, this podcast delivers.

    Apple Podcasts
    5
    ACHPX
    Canada8 months ago
  • must listen

    The Art of Online Business is always jampacked with actionable information. I must listen if you have an online business.

    Jermaine Allen, Magic Mane LLC

    Apple Podcasts
    5
    J rich Allen
    United Statesa year ago
  • Facebook ads, what?!

    I loved the episode on Facebook ads! I would love more content like that!!!

    Apple Podcasts
    5
    apj86
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audiences praise the host's clear, friendly interview style and the usefulness of guest-led case studies.
Moderate to strong emphasis on data-driven experimentation and repeatable systems resonates with sponsors seeking measurable impact.
Listener feedback consistently highlights the show's actionable depth and practical takeaways for Facebook & Instagram ads, funnels, and course growth.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Inside Michelle Knight’s $27 Funnel That Hit 2.5x ROAS on Facebook & Instagram Ads
Q: Why do you think the funnel achieved 2.5x ROAS in the early period?
Because the $27 bundle was a no-brainer offer tightly aligned with audience needs (storytelling prompts across channels), supported by high-quality talking head ads and content repurposed from YouTube, which maintained strong buyer intent and led to efficient front-end acquisition that fed into higher-ticket back-end offers.
Should You Run Ads for Your Course Launch? A $66,907 Case Study
Q: How did you decide to try a paid launch?
Megan decided to try a paid launch due to a mix of feedback from her audience asking for specific breakout content, and her own gut feeling that there was an opportunity between larger launches.
Does Open Targeting Really Work for Online Course Creators?
Q: When should I know it's time to switch from interest-based targeting to look-alikes or open targeting?
Start with lookalike-based targeting and consider open targeting if there's enough data and sales volume from your pixel.
Does Open Targeting Really Work for Online Course Creators?
Q: If I do open targeting, won't Meta just show my ad to a bunch of random people?
No, Meta uses data collected from your pixel to optimize targeting, ensuring ads are shown to relevant audiences.
Does Open Targeting Really Work for Online Course Creators?
Q: How much budget do I actually need for open targeting to work?
The recommended minimum daily ad spend is $20 to $30 if running a lead magnet, while $40 a day or above is suitable for seasoned pixels.

Audience Metrics

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Frequently Asked Questions About The Art of Online Business

What is The Art of Online Business about and what kind of topics does it cover?

The show delivers practical, no-fluff guidance for online course creators and coaches looking to scale profits and impact. Across episodes, the focus is on Facebook & Instagram ads mastery, effective funnels, and evergreen strategies that reduce hustle while increasing revenue. Listeners can expect actionable techniques—from ad auditing and funnel optimization to self-liquidating offers, lead generation, and webinar strategies—coupled with real-world case studies and metrics-driven thinking. A notable strength is the host's personable, curious style and willingness to discuss both tactical details and mindset shifts necessary to grow an online course business at scale.

Where can I find podcast stats for The Art of Online Business?

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How many listeners does The Art of Online Business get?

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What are the audience demographics for The Art of Online Business?

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How many subscribers and views does The Art of Online Business have?

To see how many followers or subscribers The Art of Online Business has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Art of Online Business?

These podcasts share a similar audience with The Art of Online Business:

1. The Amy Porterfield Show
2. The Mind Your Business Podcast
3. The Russell Brunson Show
4. The GaryVee Audio Experience
5. Shopify Masters

How many episodes of The Art of Online Business are there?

The Art of Online Business launched 11 years ago and published 1002 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Art of Online Business?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Art of Online Business?

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What guests have appeared on The Art of Online Business?

Recent guests on The Art of Online Business include:

1. Sarah Noked
2. Danielle Klemm
3. Jock Hopkins
4. Tarzan Kay
5. Megan Yelaney
6. Tracy Beavers
7. Justin Blackman
8. Brooklyn Grotte

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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