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Artwork for The Art of Online Business

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie
Facebook Ads
Email Marketing
Lead Generation
Instagram Ads
Entrepreneurship
Instagram
Online Business
Online Course Creation
Facebook
Marketing Strategies
Sales Funnels
Copywriting
Online Courses
Youtube
Meta
Facebook and Instagram Ads
Digital Marketing
Course Creation
Cost Per Lead
Social Media Marketing

Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.

Join fellow online course creators and coaches as we dive into things like • sales and marketing optimization, • and systems and processes• funnels and of course• Facebook & Instagram ads for seamless scaling!

Hosted by Kwadwo ... more

PublishesWeeklyEpisodes1004Founded11 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for The Art of Online Business

Latest Episodes

If you're stuck wondering whether you should use a free lead magnet or a paid offer, you might be asking the wrong question.

• Get Done-For-You Ad Management

 I share why one course creator built a 10,000-person email list that never led to sales, ... more

YouTube

Have you ever realized that if your ads manager disappeared tomorrow, you wouldn't even know how to pause your own ads?

• Get Done-For-You Ad Management

I share the story of a course creator whose trusted ads manager got locked out of Meta, leaving... more

YouTube

If you’re spending money on Facebook and Instagram ads but your email list still isn’t turning into enough sales, this episode will help you figure out why.

• Apply for a Strategy Boost Call with Allea Grummert

I talk with Allea Grummert about the ... more

YouTube

If your ads are bringing in leads but you still can’t tell if those leads are turning into sales, this episode is for you.

• Get Done-For-You Ad Management

I walk through a real membership funnel where the ads looked like a failure, but the real pr... more

YouTube

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Recent Guests

Allea Grummert
Email marketing strategist, copywriter, and tech expert
Duet
Episode: Fix This Email Mistake Before You Spend More on Ads With Allea Grummert
Sarah Noked
Founder of OBM School; runs OBM services and certification programs
OBM School
Episode: Why Facebook Ads Matter More Than Social Media for Your Online Course featuring Sarah Noked
Danielle Klemm
Conversion optimization specialist who analyzes buyer behavior data to improve funnel performance
Independent consultant / conversion optimization expert
Episode: Troubleshooting a Facebook Ads Quiz Funnel with Danielle Klemm
Jock Hopkins
Shares insights on upselling and funnel strategies
Episode: The Questions I Ask Before We Ever Spend Another Dollar on Facebook & Instagram Ads
Jacques Hopkins
Host of The Online Course Show and creator of a successful piano course.
PianoIn21Days.com
Episode: How Jacques Hopkins Built a Profitable SLO Funnel with Facebook & Instagram Ads
Tarzan Kay
A former seven-figure business owner now focused on building an inclusive online business. An expert in email marketing and author of the newsletter 'Emails, But Better.'
TarzanKay.com
Episode: Tarzan Kay’s Shockingly Simple List-Building Strategy (And Why Meta Ads Made It Work)
Megan Yelaney
Business strategist who has helped over 1,000 coaches grow their brands using her distinctive Edge framework.
Episode: Should You Run Ads for Your Course Launch? A $66,907 Case Study
Tracy Beavers
CEO and founder of Tracy Beavers Coaching, Visibility & List Growth Strategist
Tracy Beavers Coaching
Episode: Simple Funnel Fixes That Lead to More Sales Featuring Tracy Beavers
Justin Blackman
Brand voice expert and copywriter
JustinBlackman.com
Episode: Want More Clients? Fix Your Words First Featuring Justin Blackman

Host

Kwadwo
Host of The Art of Online Business

Reviews

4.8 out of 5 stars from 1.1k ratings
  • What a refreshing podcast

    Online Business is a special niche and I love how current and applicable the convos are!

    Apple Podcasts
    5
    Zhara97
    United States4 months ago
  • Ads Simplified!

    Kwadwo has such a beautiful way of simplifying ads, which has always been such a complex and overwhelming topic to me in the past! I have learned so much from his episodes, I cannot recommend it enough!

    Apple Podcasts
    5
    Meg Yelaney
    United States8 months ago
  • 🔥 Straight to the Point, Packed with Action

    The Art of Online Business is a must-listen for anyone serious about scaling their online business. Kwadwo breaks down strategies around ads, funnels, and course growth in a way that’s super actionable — no fluff, no filler. Every episode gives me something I can immediately test or implement in my own business. If you want practical, battle-tested advice to grow faster and smarter, this podcast delivers.

    Apple Podcasts
    5
    ACHPX
    Canada9 months ago
  • must listen

    The Art of Online Business is always jampacked with actionable information. I must listen if you have an online business.

    Jermaine Allen, Magic Mane LLC

    Apple Podcasts
    5
    J rich Allen
    United Statesa year ago
  • Facebook ads, what?!

    I loved the episode on Facebook ads! I would love more content like that!!!

    Apple Podcasts
    5
    apj86
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audiences praise the host's clear, friendly interview style and the usefulness of guest-led case studies.
Moderate to strong emphasis on data-driven experimentation and repeatable systems resonates with sponsors seeking measurable impact.
Listener feedback consistently highlights the show's actionable depth and practical takeaways for Facebook & Instagram ads, funnels, and course growth.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Fix This Email Mistake Before You Spend More on Ads With Allea Grummert
Q: What are the main levers to increase sales from an existing email sequence?
Improve conversions at the opt-in stage, refine subject lines and pre-header text, weave a persuasive narrative into emails, and integrate offers throughout the sequence rather than only at the end; test and iterate with A/B testing to raise open and click rates and drive more revenue.
Fix This Email Mistake Before You Spend More on Ads With Allea Grummert
Q: Tell us about the biggest mistake you see clients making with email, and what makes it so costly?
Many bloggers and creators neglect consistent, meaningful email engagement, relying on sporadic broadcasts instead of a steady, value-driven sequence; the fix is to implement a well-planned nurture sequence with regular, authentic storytelling and clear CTAs.
Inside Michelle Knight’s $27 Funnel That Hit 2.5x ROAS on Facebook & Instagram Ads
Q: Why do you think the funnel achieved 2.5x ROAS in the early period?
Because the $27 bundle was a no-brainer offer tightly aligned with audience needs (storytelling prompts across channels), supported by high-quality talking head ads and content repurposed from YouTube, which maintained strong buyer intent and led to efficient front-end acquisition that fed into higher-ticket back-end offers.
Should You Run Ads for Your Course Launch? A $66,907 Case Study
Q: How did you decide to try a paid launch?
Megan decided to try a paid launch due to a mix of feedback from her audience asking for specific breakout content, and her own gut feeling that there was an opportunity between larger launches.
Does Open Targeting Really Work for Online Course Creators?
Q: When should I know it's time to switch from interest-based targeting to look-alikes or open targeting?
Start with lookalike-based targeting and consider open targeting if there's enough data and sales volume from your pixel.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Art of Online Business

What is The Art of Online Business about and what kind of topics does it cover?

The show delivers practical, no-fluff guidance for online course creators and coaches looking to scale profits and impact. Across episodes, the focus is on Facebook & Instagram ads mastery, effective funnels, and evergreen strategies that reduce hustle while increasing revenue. Listeners can expect actionable techniques—from ad auditing and funnel optimization to self-liquidating offers, lead generation, and webinar strategies—coupled with real-world case studies and metrics-driven thinking. A notable strength is the host's personable, curious style and willingness to discuss both tactical details and mindset shifts necessary to grow an online course business at scale.

Where can I find podcast stats for The Art of Online Business?

Rephonic provides a wide range of podcast stats for The Art of Online Business. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Art of Online Business and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Art of Online Business get?

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What are the audience demographics for The Art of Online Business?

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How many subscribers and views does The Art of Online Business have?

To see how many followers or subscribers The Art of Online Business has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Art of Online Business?

These podcasts share a similar audience with The Art of Online Business:

1. The Amy Porterfield Show
2. The Smart Passive Income Online Business and Blogging Podcast
3. Social Media Marketing Podcast
4. The Jasmine Star Show
5. The Mind Your Business Podcast

How many episodes of The Art of Online Business are there?

The Art of Online Business launched 11 years ago and published 1004 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Art of Online Business?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Art of Online Business?

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How do I access podcast episode transcripts for The Art of Online Business?

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What guests have appeared on The Art of Online Business?

Recent guests on The Art of Online Business include:

1. Allea Grummert
2. Sarah Noked
3. Danielle Klemm
4. Jock Hopkins
5. Jacques Hopkins
6. Tarzan Kay
7. Megan Yelaney
8. Tracy Beavers

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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