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Apparelist Podcast

Apparelist
Sustainability
Printing United Alliance
Print On Demand
Printing United Expo
Artificial Intelligence
Direct-To-Garment
DTG
Apparelist
Print and Promotional Products Sales
Sustainable Merch Summit
Local Government
Convergence (industry)
Sales Ink
Sales CRM
Stahls Fulfill Engine
OSHA
Love Is Blind
Gendered Ageism
Direct To Film
Mergers and Acquisitions In Print/promo/apparel

Connecting the decorated apparel community by gathering expert-level business management resources to help apparel decorators of all sizes navigate the challenges of growing their businesses.

PublishesTwice monthlyEpisodes99Founded4 years ago
Number of ListenersCategories
ManagementBusiness

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Artwork for Apparelist Podcast

Latest Episodes

Lizz Riedy, STAHLS', joins the Apparelist podcast to discuss how decoration methods, promotional products, and successful campaigns all go hand-in-hand.

YouTube

Dana Schumacher, chief growth officer at QRG, shares insights on print and promo and how to create that sales unicorn who can sell both.

YouTube

Toby Whitmoyer, CCO at S&S, discusses growth opportunities in apparel decorating, the refreshed look for S&S, and how the company is positioning itself as more than a blanks partner.

YouTube

Explore the growing connection between print and promo — and why tangible, human-centered experiences matter in an increasingly digital world.

YouTube

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Recent Guests

Lizz Riedy
Senior content producer at STAHLS' who presents webinars and industry education
STAHLS'
Episode: 'Trends Are Like Buses' (and Other Hard-Won Deco and Promo Lessons)
Dana Schumacher
Chief growth officer at Quality Resource Group
Quality Resource Group
Episode: Branding Together: In Search of the ‘Unicorn’ Who Can Sell Both Print and Promo
Toby Whitmoyer
Chief Commercial Officer at SNS
SNS (SNS Activewear)
Episode: The New Rules of Winning in Apparel Decorating
Mike Smith
CEO and co-founder of Acclimate
Acclimate
Episode: Branding Together: Why Print and Promo are Winning with the Human Touch
Josh Ellsworth
CRO at Stahls
Stahls
Episode: The Collaboration Boom Changing Decorated Apparel
Colin Sinclair McDermott
Printing industry veteran and corporate coach
The Online Print Coach
Episode: Branding Together: Finding Opportunities Within Failures
Ford Bowers
CEO of Printing United Alliance
Printing United Alliance
Episode: Why Print Needs Curiosity to Thrive
Adriane Harrison
VP of Human Relations Consulting for PRINTING United Alliance
PRINTING United Alliance Center for Human Resources Support
Episode: Threads of Change: Handling Sensitive HR Issues in Small Businesses
Luka Filipovic
CEO of Dynamic Mockups
Dynamic Mockups
Episode: The Power of AI, Artwork Visuals, and Stellar Mockups

Hosts

Cassie Green
Content Director of Apparelist and Editor at Printing United Alliance; frequent host and facilitator
Christine Shreve
Founder of Women in Garment Decoration Facebook Group; co-host introducing and guiding the conversation
Teresa Hegel
Executive Editor of Special Projects and Sustainability at ASI; guest and contributor

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

'Trends Are Like Buses' (and Other Hard-Won Deco and Promo Lessons)
Q: What factors should guide the decision about which method is best for a particular product or project?
She recommends starting with the program's goal, intended audience, use, and washing demands, then choosing a method compatible with the product's fabric and the end user's comfort.
'Trends Are Like Buses' (and Other Hard-Won Deco and Promo Lessons)
Q: What's driving that convergence between apparel decorating and promotional products?
Riedy says buyers increasingly want intentional, useful merchandise tied to a strategy and audience experience, rather than products selected first without a clear purpose.
Branding Together: In Search of the ‘Unicorn’ Who Can Sell Both Print and Promo
Q: How do you create that sort of unicorn salesperson that can effectively sell both?
Schumacher says the strongest cross-category sellers are good salespeople first: they ask questions, identify needs, stay curious, and recognize opportunities. They know when to involve internal specialists and supplier partners, without needing to master every print process or promotional product themselves.
Branding Together: In Search of the ‘Unicorn’ Who Can Sell Both Print and Promo
Q: What are some of the key differences between selling print and promo? And are there different skill sets required by each?
Schumacher says print selling typically demands comfort with detailed specifications and has more repeat orders once a job is established. Promo involves a wider range of products, trends, and subjective choices, and requires sellers to keep finding new opportunities. She adds that print inventory decisions can carry greater risks of excess or obsolescence.
The New Rules of Winning in Apparel Decorating
Q: What changes has SNS undergone with the rebrand and growth strategy?
SNS evolved into a more holistic solutions provider, expanding product lines, distribution, and tech-enabled services to better serve decorators and their customers.

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Frequently Asked Questions About Apparelist Podcast

What is Apparelist Podcast about and what kind of topics does it cover?

This show centers on practical strategies for growing decorated apparel shops, with frequent focus on AI-enabled tooling, data-driven decision making, sustainability, and how to navigate rapid industry shifts like on-demand production and AI-assisted workflows. Episodes commonly feature veterans and leaders sharing hard-won lessons on pricing, sales, operations, and partnerships, alongside conversations about events, regulations, and community impact. A recurring thread is bridging technology with human-focused execution—helping mid-sized shops compete through smarter processes, better visuals, and responsible business practices. A standout aspect is the mix of hands-on operational guidance (sales processes, AI adoption, on-demand manufactu... more

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Which podcasts are similar to Apparelist Podcast?

These podcasts share a similar audience with Apparelist Podcast:

1. SHIRT SHOW
2. Printavo PrintHustlers Podcast
3. My First Million
4. Build with Leila Hormozi
5. Acquired

How many episodes of Apparelist Podcast are there?

Apparelist Podcast launched 4 years ago and published 99 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Apparelist Podcast?

Recent guests on Apparelist Podcast include:

1. Lizz Riedy
2. Dana Schumacher
3. Toby Whitmoyer
4. Mike Smith
5. Josh Ellsworth
6. Colin Sinclair McDermott
7. Ford Bowers
8. Adriane Harrison

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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