The Agile Marketing Edge
Andrea FryrearWeekly insights on how to make Agile actually WORK for marketing teams, hosted by the Beyonce of Agile Marketing, Andrea Fryrear.
| Publishes | Weekly | Episodes | 21 | Founded | 5 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingManagement | |||
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Latest Episodes
In this episode of The Agile Marketing Edge, we tackle "The People Problem That’s Quietly Killing Agile Marketing." As we approach 2026, Andrea delves into three critical issues impacting marketing agility: job hugging, skills and capability gaps, an... more
In this episode of The Agile Marketing Edge, Andrea delves into how Agile methodologies can rescue marketers from the chaos of AI adoption. As we navigate 2025, it's clear that without an Agile framework, your AI efforts are likely to falter. Andrea ... more
In this episode of The Agile Marketing Edge, Andrea tackles a critical issue: why pausing Agile during a crisis is a mistake. When chaos hits—be it a reorg, acquisition, or unexpected leadership change—many think it's time to halt Agile transformatio... more
Join Andrea Fryrear as she explores the transformation from order takers to strategic partners in marketing. In this episode, she sits down with John Wiedenheft, Digital Marketing Operations Director at Great America Financial Services, who shares hi... more
In this episode of The Agile Marketing Edge, Scaling Agile Marketing the Smart Way, Andrea explores the delicate balance between flexibility and rigor in scaling Agile marketing practices. Too much rigidity stifles creativity, while too much flexibil... more
In this episode of The Agile Marketing Edge, Andrea sits down with Kamal Hans, a seasoned Agile coach, to explore the unexpected challenges of a wildly successful marketing campaign. Kamal shares his experience at Vistaprint, where a hit campaign for... more
In this episode of The Agile Marketing Edge, titled "Pilot Like You Mean It," Andrea delves into the buzz surrounding the MIT report that claims 95% of AI pilots are failing. She explores why we're so fixated on the success or failure of pilots and a... more
In this episode of The Agile Marketing Edge, we dive into the art of making change stick in marketing teams. Change is everywhere, from evolving technologies to shifting consumer behaviors, and as marketers, we must adapt or risk becoming obsolete. T... more
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