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Artwork for The Agents of Change Digital Marketing Podcast
Digital Marketing
Digital Advertising
Linkedin Ads
Social Media Marketing
Target Audience
Content Creation
SEO
Email Marketing
Lead Generation
Marketing Funnel
Choice Hacking
Hybrid One Reader
Content Strategy
Instagram
AI In Marketing
Customer Experience
Behavioral Science
Jobs To Be Done
Podcast Guesting
Behavioral Economics

Discover how to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business! In The Marketing Agents Podcast, we'll interview leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing. If you've been looking to reach more of your ideal customers and build your business, be s... more

PublishesWeeklyEpisodes616Founded13 years ago
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Artwork for The Agents of Change Digital Marketing Podcast

Latest Episodes

Stop chasing the "AI-first" dream. After a year of experimenting with every AI tool, framework, and workflow I could find, I learned that building a human-first company that smartly uses AI beats trying to become an AI company every time. In this sol... more

If your lead magnet is a beautifully designed PDF that no one reads, congratulations—you're normal. Also: that thing isn't working anymore. In this episode, Maeve Ferguson explains why traditional lead magnets are failing and how diagnostic assessmen... more

Let's be honest: we've all been there. You have a brilliant new idea—a product launch, a software switch, or a new marketing campaign—and you present it to your team or your customers with total enthusiasm. And what do you get back? Crickets. Or wors... more

Let's be honest: social media can feel like a hamster wheel. You post on Instagram or LinkedIn, get a few likes, and 24 hours later, that content is dead and you're back to square one. But what if your content worked for you, building momentum over m... more

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Social Media Marketing Podcast
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Recent Guests

Melina Palmer
A leading voice in applied behavioral economics and author
The Brainy Business
Episode: Using Behavioral Science to Drive Change with Melina Palmer
Jerry Potter
YouTube growth expert and creator of the YT90 system
YT90 Roadmap
Episode: Grow Your Business on YouTube in 90 Minutes with Jerry Potter
James Hipkin
Digital marketing expert passionate about websites and online marketing.
Episode: Outside-In Marketing Strategy with James Hipkin
Mike Allton
Creator of the AI Hat and an AI architect for creators, solopreneurs, and micro businesses.
AI Hat
Episode: Create Custom AI Assistants with Mike Allton
Melanie Deziel
A creative systems architect, keynote speaker, and award-winning content creator.
Episode: Build Powerful Marketing Frameworks with Melanie Deziel
Scott Desgrosseilliers
Founder and CEO of Wicked Reports, a first-party marketing attribution platform
Wicked Reports
Episode: Marketing Attribution Made Simple with Scott Desgrosseilliers
Karen Nelson
Supports coaches and course creators in simplifying their ad strategy and optimizing ad spend.
KarenNelsonDigital.com
Episode: What Working NOW in Paid Social with Karen Nelson
Richard Shotton
Author and expert in applying behavioral science to marketing
Astraton
Episode: Psychology Hacks for Better Marketing with Richard Shotton
Nina Clapperton
Founder of She Knows SEO, multi-six-figure blogger turned SEO strategist
She Knows SEO
Episode: SEO Sales Funnels: Beyond Keywords with Nina Clapperton

Host

Rich Brooks
Host of The Agents of Change Podcast with 25 years of digital marketing experience and a focus on helping businesses with SEO, social media, and mobile marketing strategies.

Reviews

4.9 out of 5 stars from 194 ratings
  • whoa! wish i found those sooner

    I’m on a binge fest with Rich and all his guests!

    Bravo!👏👏👏

    @schulmanArt host of The Inspiration Place podcast and author of the book Artpreneur

    Apple Podcasts
    5
    Miriam Schulman
    United Statesa year ago
  • A must listen for business owners!

    If you’re a business owner, this podcast is a no-brainer and a must listen! Rich and his guests provide practical and valuable advice and cover so many topics from creating unique content to being on podcasts to driving sales. Rich is consistently thought provoking and insightful. Don’t think about it - subscribe now.

    Apple Podcasts
    5
    Brooke Strauss
    United States2 years ago
  • Packed & Insightful

    Rich offers invaluable insights and practical advice for marketers and entrepreneurs. Subscribe, listen and discover actionable strategies to tackle your biz dev challenges.

    Apple Podcasts
    5
    D Triathlete
    United States2 years ago
  • Exceptional Resource!

    The Agents of Change podcast, is an exceptional resource for anyone looking to learn more about digital marketing and entrepreneurship. The show features insightful interviews with industry experts and provides actionable tips and strategies for business growth. Rich's engaging and personable hosting style makes for an enjoyable listening experience, and his expertise shines through in every episode. Overall, I highly recommend the podcast to anyone looking to take their business to the next lev... more

    Apple Podcasts
    5
    jasonebruce
    United States3 years ago
  • Listen every week. Excellent, actionable, information, presented well. Rich Brooks has it going on.

    Podchaser
    5
    Robert Ferrell
    3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many reviews emphasize the podcast as a must-listen for entrepreneurs looking for effective strategies in digital marketing and lead generation.
Overall, the engaging style of the host and the caliber of guest interviews have been positively highlighted as key strengths.
Listeners commend the podcast for providing actionable marketing insights and practical advice crucial for small business growth.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Kill Your White Paper: Smarter Lead Funnels with Maeve Ferguson
Q: How are you capturing the data from quizzes, and what is the importance of doing so?
It's recommended to have a lead form at the beginning of the diagnostic to capture data that provides insights into market needs, allowing for greater personalization and engagement in future offers.
Kill Your White Paper: Smarter Lead Funnels with Maeve Ferguson
Q: What would be your recommendation to get started building out quiz funnels or diagnostic assessments?
Begin by looking at your offers, then decide which type of quiz funnel or diagnostic is most appropriate for your business based on your framework.
Kill Your White Paper: Smarter Lead Funnels with Maeve Ferguson
Q: What are some of the things in ads that are compelling the right people to click on that link and then go take the diagnostic?
It's crucial to use relief-based and desire-based marketing, speaking directly to the pains and desires of your target audience, and ensuring that the messaging resonates with their current level of business.
Create Custom AI Assistants with Mike Allton
Q: What should we consider before building an AI assistant?
You need to audit your current processes to identify which tasks could benefit from AI automation.
Create Custom AI Assistants with Mike Allton
Q: How do you define AI assistants?
An AI assistant is any AI that can repeatedly do a process on behalf of the user, handling specific tasks effectively.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Focused on enhancing digital marketing techniques, this podcast features in-depth discussions with marketing professionals aiming to boost online visibility and drive targeted traffic. Topics frequently explored include SEO, social media marketing, and mobile marketing, with guests sharing actionable insights tailored for entrepreneurs and small business owners. The unique blend of expert advice and practical strategies equips listeners with the tools necessary to not only attract but also convert leads effectively, making it an invaluable resource for anyone looking to elevate their marketing game.

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These podcasts share a similar audience with this podcast:

1. Social Media Marketing Podcast
2. Marketing Against The Grain
3. A Bit of Optimism
4. Short History Of...

How many episodes of this podcast are there?

this podcast launched 13 years ago and published 616 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Melina Palmer
2. Jerry Potter
3. James Hipkin
4. Mike Allton
5. Melanie Deziel
6. Scott Desgrosseilliers
7. Karen Nelson
8. Richard Shotton

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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