Rephonic
Artwork for The Agents of Change Digital Marketing Podcast
Digital Marketing
SEO
Lead Generation
Content Creation
Marketing
Artificial Intelligence
Email Marketing
Customer Engagement
Content Marketing
Marketing Strategy
Social Media
Social Media Marketing
Linkedin
Digital Advertising
AI Tools
Google Ads
AI In Marketing
Conversion Rate Optimization
Branding
Content Strategy

Discover how to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business! In The Marketing Agents Podcast, we'll interview leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing. If you've been looking to reach more of your ideal customers and build your business, be s... more

PublishesTwice monthlyEpisodes624Founded13 years ago
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EntrepreneurshipBusinessMarketing

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Artwork for The Agents of Change Digital Marketing Podcast

Latest Episodes

You've probably been there: the new website launches, it looks great, and then six months later you're wondering why the bounce rate is brutal and nobody's converting. Chances are, you designed the shell before you figured out the story. That's the p... more

You spend good money getting people to your website. They fill out the form. And then... nothing. No one follows up. Or someone follows up once, gets no reply, and moves on. Meanwhile, that lead is sitting there, probably still interested, just waiti... more

You've probably heard the term "agentic AI" thrown around lately — and if your eyes glazed over a little, you're not alone. It sounds like something for engineers in hoodies, not the person trying to juggle content marketing, lead gen, and whatever f... more

With AI tools like ChatGPT and Perplexity changing how people search (and how answers get delivered), your old keyword strategy might not cut it anymore. If you want your business to show up—not just in search results, but in actual AI-generated answ... more

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Recent Guests

Jason Kramer
Founder of Cultivize, CRM consulting firm specializing in lead nurturing strategies and technology
Cultivize
Episode: Fix Your Leaky Sales Funnel with Jason Kramer
Mike Kaput
Chief Content Officer at SmarterX, leading voice on AI in business
SmarterX
Episode: Agentic AI for Marketers: What It Means with Mike Kaput
Rebecca Emery
Marketing and PR executive and founder of Seacoast AI
Seacoast AI
Episode: AI Search Optimization Strategies with Rebecca Emery
Christopher Penn
Co-founder and Chief Data Scientist at Trust Insights; AI/marketing analytics expert
Trust Insights
Episode: Stop Prompting, Start Delegating: Agentic AI with Christopher Penn
Luna Battalia
Leadership mentor and founder of Karoo Creative; developer of Animus Branding
Karoo Creative; Animus Branding
Episode: Building a Brand World That Converts with Luna Battalia
AJ Cassata
Entrepreneur and marketer specializing in cold outreach
Founder of Revenue Boost
Episode: Cold Outreach That Converts with AJ Cassata
Jerry Potter
YouTube growth expert and creator of the YT90 system
YT90 Roadmap
Episode: Grow Your Business on YouTube in 90 Minutes with Jerry Potter
James Hipkin
Digital marketing expert passionate about websites and online marketing.
Episode: Outside-In Marketing Strategy with James Hipkin
Mike Allton
Creator of the AI Hat and an AI architect for creators, solopreneurs, and micro businesses.
AI Hat
Episode: Create Custom AI Assistants with Mike Allton

Hosts

Rich Brooks
Host of The Agents of Change Podcast; long-time digital marketing practitioner with Flight New Media and The Agents of Change.
Tamsen Webster
Guest-focused messaging strategist and author featured on the show; known for framing ideas and crafting resonant messages.

Reviews

4.9 out of 5 stars from 194 ratings
  • whoa! wish i found those sooner

    I’m on a binge fest with Rich and all his guests!

    Bravo!👏👏👏

    @schulmanArt host of The Inspiration Place podcast and author of the book Artpreneur

    Apple Podcasts
    5
    Miriam Schulman
    United Statesa year ago
  • A must listen for business owners!

    If you’re a business owner, this podcast is a no-brainer and a must listen! Rich and his guests provide practical and valuable advice and cover so many topics from creating unique content to being on podcasts to driving sales. Rich is consistently thought provoking and insightful. Don’t think about it - subscribe now.

    Apple Podcasts
    5
    Brooke Strauss
    United States2 years ago
  • Packed & Insightful

    Rich offers invaluable insights and practical advice for marketers and entrepreneurs. Subscribe, listen and discover actionable strategies to tackle your biz dev challenges.

    Apple Podcasts
    5
    D Triathlete
    United States2 years ago
  • Exceptional Resource!

    The Agents of Change podcast, is an exceptional resource for anyone looking to learn more about digital marketing and entrepreneurship. The show features insightful interviews with industry experts and provides actionable tips and strategies for business growth. Rich's engaging and personable hosting style makes for an enjoyable listening experience, and his expertise shines through in every episode. Overall, I highly recommend the podcast to anyone looking to take their business to the next lev... more

    Apple Podcasts
    5
    jasonebruce
    United States3 years ago
  • Listen every week. Excellent, actionable, information, presented well. Rich Brooks has it going on.

    Podchaser
    5
    Robert Ferrell
    3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Consistently high-quality content with strong guest lineups and host execution.
Positive sentiment around the host's clarity, structure, and engagement with guests.
Fans appreciate deep-dive, process-oriented discussions and interview quality.
Professional and practical; guests provide actionable, hard-to-ignore strategies.
Listeners highlight usefulness for real-world business growth and marketing operations.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Fix Your Leaky Sales Funnel with Jason Kramer
Q: How do you approach automation vs. human touch in sales follow-ups?
Automation can handle reminders and notes, but humans are still essential for meaningful conversations; the goal is to support sales with AI to optimize cadence while preserving personal connection.
Fix Your Leaky Sales Funnel with Jason Kramer
Q: What are the biggest mistakes you see when handling intake forms and leads?
Key mistakes include slow response times, unclear ownership, and poor qualification steps; implementing a documented process, assigning responsibilities, and ensuring timely responses are crucial to prevent lost opportunities.
Fix Your Leaky Sales Funnel with Jason Kramer
Q: So I am curious, how did you get started focusing on lead management and sales process optimization?
Jason explains how many businesses lack formal processes after generating leads and how this gap causes leads to fall through the cracks; he highlights that CRMs are a powerful tool to fix these gaps once a repeatable process is defined.
Agentic AI for Marketers: What It Means with Mike Kaput
Q: What were the first steps as you entered the world of agentic AI and started using Cloud Code?
The speaker initially resisted, then gradually explored by starting in the standard Cloud chat, moving to Cloud Code directly, and building a workflow where a skill could automate tasks like writing newsletters by referencing files and knowledge bases. Over time, they learned to structure prompts, manage permissions, and iterate quickly to update instructions, leading to more autonomous, faster outcomes.
Stop Prompting, Start Delegating: Agentic AI with Christopher Penn
Q: What guardrails help prevent AI from going off the rails?
Define clear success criteria, maintain deterministic outcomes, and use a framework like the 5P with regular review to ensure the agent's work aligns with the desired plan.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A seasoned digital marketing show that centers on practical, B2B-focused tactics for improving online visibility, traffic quality, and lead generation. Across episodes, guests share actionable frameworks and real-world techniques in areas like SEO, paid advertising, content strategy, behavioral science, and marketing attribution. The conversations tend to emphasize pragmatism over hype, with hosts and guests often dissecting funnels, messaging, and measurement to help listeners implement repeatable improvements in their own businesses. A notable strength is the mix of veteran agency founders, content creators, and top marketing thinkers who bring clear playbooks, case studies, and tools that listeners can apply quickly.

This program is par... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. AI Explored
2. Social Media Marketing Podcast
3. Marketing Against The Grain
4. The Side Hustle Show
5. The Smart Passive Income Online Business and Blogging Podcast

How many episodes of this podcast are there?

this podcast launched 13 years ago and published 624 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Jason Kramer
2. Mike Kaput
3. Rebecca Emery
4. Christopher Penn
5. Luna Battalia
6. AJ Cassata
7. Jerry Potter
8. James Hipkin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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