Rephonic
Artwork for The Agents of Change Digital Marketing Podcast
Digital Marketing
Artificial Intelligence
SEO
Marketing
Lead Generation
Email Marketing
Content Creation
Customer Engagement
Content Marketing
Linkedin
Marketing Strategy
Social Media
Social Media Marketing
Google Ads
Digital Advertising
Storytelling
AI Tools
Content Strategy
Chatgpt
Conversion Rate Optimization

Discover how to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business! In The Marketing Agents Podcast, we'll interview leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing. If you've been looking to reach more of your ideal customers and build your business, be s... more

PublishesWeeklyEpisodes648Founded13 years ago
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MarketingBusinessEntrepreneurship

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Artwork for The Agents of Change Digital Marketing Podcast

Latest Episodes

I've been podcasting for over a decade, and I still hear the same three excuses from business owners: "I don't have time," "I have nothing to say," and "I don't own a fancy microphone." Katie Brinkley has heard them too, and she has a good answer for... more

You've got a spreadsheet from a trade show three years ago, an email list, a CRM that half your team updates, and an e-commerce platform that knows more about your customers than you do. That's first-party data, and it's worth a lot more than most of... more

LinkedIn has been quietly turning into a video platform, and a lot of small businesses haven't noticed yet. That's an opening. This week I talked with LinkedIn strategist Louise Brogan, author of Raise Your Visibility on LinkedIn, about how to use Li... more

If you've ever searched for a local business and noticed the same three names in that little map box, you know how much those spots matter. If you run one of those businesses (or want to), you also know it can feel like a closed club. After nearly 30... more

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Recent Guests

Katie Brinkley
Founder of Next Step Social and Podcasting, author of The Social Shift, and top 1% podcaster
Next Step Social and Podcasting
Episode: How a Business Podcast Builds Trust with Katie Brinkley
Tim Hayden
CEO of BrainTrust Partners, former marketing leader, and author of The Mobile Commerce Revolution
BrainTrust Partners
Episode: Data Sovereignty: Own Your First-Party Data with Tim Hayden
Louise Brogan
LinkedIn strategist, author of Raise Your Visibility on LinkedIn, and host of Raise Your Visibility Online
Episode: LinkedIn Video & LinkedIn Live Strategy with Louise Brogan
Sue B. Zimmerman
Instagram and Substack educator; Soulful Selling Sisterhood
Self-employed marketer
Episode: Build New Audiences through Substack with Sue B. Zimmerman
Jesse Harris
Senior editor at ACS Brand Lab, LinkedIn enthusiast, science and marketing nerd
American Chemical Society / ACS Brand Lab
Episode: Get Great Content From Subject Matter Experts with Jesse Harris
Tracy Friedlander
Former orchestra musician turned online business strategist
Substack Strategy / Second Act Strategist on Substack
Episode: How to Use Substack for Business Growth with Tracy Friedlander
Andy Crestodina
Co-founder and CMO of Orbit Media, digital marketing expert
Orbit Media
Episode: What Marketers Get Wrong About AI Search with Andy Crestodina
Vivienne Wagner
Founder and CEO of Houndstooth Media Group
Houndstooth Media Group
Episode: Turn AI Into Your Best Referral Source with Vivienne Wagner
Jeff Coleman
Founder of Factor Four Marketing, seasoned Google Ads specialist for service-based businesses
Factor Four Marketing
Episode: Why Your Google Ads Keep Underperforming with Jeff Coleman

Host

Rich Brooks
Host of The Agents of Change Podcast

Reviews

4.9 out of 5 stars from 195 ratings
  • Freaking Essential

    If I could give a 5-Star review for every episode, I would. Because this pod is brilliant, Practical, and delivers a masterclass every time.

    Apple Podcasts
    5
    AllisonLane
    United States15 days ago
  • whoa! wish i found those sooner

    I’m on a binge fest with Rich and all his guests!

    Bravo!👏👏👏

    @schulmanArt host of The Inspiration Place podcast and author of the book Artpreneur

    Apple Podcasts
    5
    Miriam Schulman
    United States2 years ago
  • A must listen for business owners!

    If you’re a business owner, this podcast is a no-brainer and a must listen! Rich and his guests provide practical and valuable advice and cover so many topics from creating unique content to being on podcasts to driving sales. Rich is consistently thought provoking and insightful. Don’t think about it - subscribe now.

    Apple Podcasts
    5
    Brooke Strauss
    United States2 years ago
  • Packed & Insightful

    Rich offers invaluable insights and practical advice for marketers and entrepreneurs. Subscribe, listen and discover actionable strategies to tackle your biz dev challenges.

    Apple Podcasts
    5
    D Triathlete
    United States3 years ago
  • Exceptional Resource!

    The Agents of Change podcast, is an exceptional resource for anyone looking to learn more about digital marketing and entrepreneurship. The show features insightful interviews with industry experts and provides actionable tips and strategies for business growth. Rich's engaging and personable hosting style makes for an enjoyable listening experience, and his expertise shines through in every episode. Overall, I highly recommend the podcast to anyone looking to take their business to the next lev... more

    Apple Podcasts
    5
    jasonebruce
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audiences praise practical, actionable insights and repeatable frameworks.
Listeners note high-caliber guests and strong host-questioning that draw out useful tips.
Fans describe the show as consistently insightful, with concrete steps you can implement now.
People appreciate the relatable, conversational style and deep expertise of guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#226
Italy/Business/Marketing
Apple Podcasts
#98
Singapore/Business/Marketing
Apple Podcasts
#136
Japan/Business/Marketing
Apple Podcasts
#202
South Africa/Business/Marketing
Apple Podcasts
#212
Finland/Business/Marketing
Apple Podcasts
#230
India/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

How a Business Podcast Builds Trust with Katie Brinkley
Q: What are some of the tactics that you recommend to reach that audience?
Brinkley recommends contributing useful information in relevant Reddit forums and Facebook groups, then offering an episode link for listeners who want more. She also suggests strong titles and descriptions and repurposing episodes across other channels.
How a Business Podcast Builds Trust with Katie Brinkley
Q: If somebody is running a business or listening to this podcast and their business is not about creating content, it's not about selling sponsorships, how can they determine whether a podcast is worth their time?
Brinkley says podcasting can help a business build trust with potential customers, and that owners should recognize the expertise they already have to share. She recommends defining the show's purpose and intended audience before starting.
LinkedIn Video & LinkedIn Live Strategy with Louise Brogan
Q: Why would you choose to go live on your company page versus on your personal profile that might get more natural engagement anyways?
Company-page livestreams have LinkedIn's native editing and clipping tools, and can help raise brand visibility. A company page needs at least 150 followers to host a live, and employees can invite their networks to build attendance.
LinkedIn Video & LinkedIn Live Strategy with Louise Brogan
Q: What are some of the tactics you're doing to build that live audience?
Brogan recommends creating a LinkedIn Event through StreamYard, scheduling it about a week ahead, inviting people in the network and going live consistently. Event registrations, calendar reminders and LinkedIn notifications can also help people attend.
Data Sovereignty: Own Your First-Party Data with Tim Hayden
Q: What would you recommend is the first step to pulling it all together and making it useful?
Hayden recommends first identifying business objectives and use cases, then choosing a suitable data warehouse or customer data platform and prioritizing which data to integrate.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The ongoing series focuses on practical digital marketing strategies across SEO, paid and organic channels, content, AI-assisted workflows, and measurement for small businesses and marketing teams. Episodes frequently feature practitioners sharing actionable tactics—from lead generation and on-site optimization to LinkedIn branding, local SEO, and AI-enabled marketing processes. A standout trait is the emphasis on repeatable frameworks, real-world experiments, and tools that lower barriers for small teams and agencies. The show often blends technical detail with approachable storytelling, making complex topics like AI in marketing and EEAT-driven content accessible. Listeners are likely looking for implementable guidance, credible guest per... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. AI Explored
2. Marketing Against The Grain
3. Social Media Marketing Podcast
4. The Amy Porterfield Show
5. How I Built This with Guy Raz

How many episodes of this podcast are there?

this podcast launched 13 years ago and published 648 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Katie Brinkley
2. Tim Hayden
3. Louise Brogan
4. Sue B. Zimmerman
5. Jesse Harris
6. Tracy Friedlander
7. Andy Crestodina
8. Vivienne Wagner

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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