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The Agency Profit Podcast

Parakeeto, Marcel Petitpas
Agency Operations
Profitability
Agency Profitability
Tax Strategy
Leadership
Onboarding Processes
Client Retention
Coaching
Scope Creep
Performance-Based Retainers
Trauma Healing
Hiring Strategies
Client Lifetime Value
Consulting
Client Relationships
Freelancers
Gowp
Project Management
Contractors
Strategic Consulting

Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto. Finally, an agency podcast that isn't JUST about getting more clients. On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency. Here, you'll learn what systems to implement in your business, what kind of KPI's... more

PublishesWeeklyEpisodes203Founded7 years ago
Number of ListenersCategories
BusinessEntrepreneurshipManagement

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Artwork for The Agency Profit Podcast

Latest Episodes

Points of Interest

• 00:00–01:02 – Introduction: Marcel welcomes Stephen, a veteran agency operator, author, and CEO of Predictive ROI focused on helping agencies sell more by adding value.

• 01:02–03:09 – Who Predictive ROI Serves: Stephen explains... more

Points of Interest

• 00:00 – 01:30 – Introduction: Marcel welcomes Parakeeto’s Kristen Kelly back to discuss a recurring misconception in agency operations—the belief that a better project management or PSA tool can solve profit management challenge... more

Points of Interest

• 00:00 – 01:15 – Introduction: Marcel introduces Casey Brown, author of Fearless Pricing and founder of Boost Pricing, highlighting her experience generating over $1B in client profit.

• 01:15 – 02:15 – Defining a Pricing Geek: C... more

Points of Interest

• 0:50 – 2:07 – Introduction: Marcel and Carson set up the challenge of revenue recognition in agencies, where payments and work schedules rarely align, creating distorted profitability metrics.

• 2:19 – 3:22 – Cash Accounting Pit... more

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Recent Guests

Casey Brown
Pricing expert, best-selling author of Fearless Pricing, and TED Speaker
Boost Pricing
Episode: How to Increase Your Price, With Casey Brown
Mark Drager
Agency owner and founder of Sales Loop, expert in internet marketing and core selling identity framework
Sales Loop
Episode: What's Your Core Selling Identity? With Mark Drager
Matt Essam
Founder of The Creative Life, an accelerator for creative professionals, and bestselling author of 'Create and Prosper'.
Episode: Achieving More Freedom as a Creative, With Matt Essam
Stephen Neville
CEO of BugHerd with a deep experience in the agency space now running a software company
BugHerd
Episode: Recurring Revenue, More Freedom: Navigating the "Let's Build a SaaS" Trap, With Stephen Neville
Jon Morris
CEO of Fiscal Advocate and founder of Rise Interactive
Fiscal Advocate
Episode: The 3 Key Financial Metrics for Agency Success, With Jon Morris
Rich Brett
FinOps specialist focused on financial operations for agencies
Episode: Proper Revenue Recognition for Agencies, With Rich Brett
Tiffany Kemp
Founder and CEO of Devant, specializing in legal and commercial advisory for agencies
Devant
Episode: Driving Agency Profitability Through Smarter Contracting, With Tiffany Kemp
Mike Michalowicz
Author of Profit First and several other books, an experienced entrepreneur
Episode: Profit First for Agencies, With Mike Michalowicz
John Meyer
Business coach for agency owners, and founder of Leadmore.
Leadmore
Episode: How to Appeal to More Clients Without Diluting Your Niche, With John Meyer

Host

Marcel Petitpas
Host of the show, specializing in agency profitability and operational efficiency. He is a thought leader in the agency space, providing actionable insights for agency leaders.

Reviews

5.0 out of 5 stars from 78 ratings
  • Actionable and Awesome

    This podcast will make your agency better. Thanks for making a show that is actionable and too the point, Marcel. I loved coming on the pod to talk about building your Product Ladder and how to grow consistently with the 3-Legged Stool of growth. I had a great time!

    Apple Podcasts
    5
    meyejo02
    United States5 months ago
  • A Masterclass in Agency Profitability

    From the guests to the Parakeeto team, this podcast is a must-listen who.

    Apple Podcasts
    5
    chrisrdubois
    United States5 months ago
  • A Game-Changer for Agency Owners

    As a digital marketing expert, I've listened to many podcasts. The Agency Profit Podcast stands out. It's not just another show about getting clients. It digs deeper.

    Marcel Petitpas brings in top experts. They share real, actionable tips. The focus? Boosting agency profitability and efficiency. It's gold for agency owners.

    Each episode is packed with insights. You'll learn about key systems, vital KPIs, and industry benchmarks. The show covers it all - from capacity management to billing rate... more

    Apple Podcasts
    5
    jbreitwieser
    United Statesa year ago
  • A must listen for optimizing on agency trends

    Marcel and guests always bring a fresh, current and practical view into all aspects that affect agency growth. I appreciate how Marcel guides the conversation through visionary and tactical approaches with ease. This content keeps your finger on the pulse of what Marcel is forecasting on the agency landscape!

    Apple Podcasts
    5
    Joey T / LA Creative
    United Statesa year ago
  • So many nuggets of wisdom!

    Love this podcast, Marcel has some great guests and I always take away some super actionable insights.

    Apple Podcasts
    5
    MickyFresh
    Australia2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the practical nature of content, focusing on real-world applications.
The host effectively asks pointed questions that lead to actionable advice.
Feedback indicates that the podcast has significantly contributed to listeners' operational improvements and understanding of financial health.
Expert guests share invaluable insights for agency owners.
There's a consistent emphasis on improving profitability and efficiency, which resonates well with agency leaders.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How to Increase Your Price, With Casey Brown
Q: What's the advice for approaching conversations about price changes with long-term clients?
A multi-step plan should be laid out, teeing up the change as preferential for longstanding clients while ensuring communication is simple and clear.
How to Increase Your Price, With Casey Brown
Q: Why do so many people struggle to charge more despite realizing they should?
Many struggle due to a lack of focus on pricing and fear stemming from not fully understanding how much they could charge or should charge.
How to Increase Your Price, With Casey Brown
Q: What initially got you interested in pricing after having started in chemical engineering?
Casey found pricing fascinating as it is an intersection of art, science, data, and psychology, leading to his passion for helping people command their true value.
What's Your Core Selling Identity? With Mark Drager
Q: How do you identify which of these archetypes is aligned to your way of going to market?
Businesses mature and tend to develop characteristics of tribe leaders, farmers, and hunters simultaneously based on their growth and operational needs.
The 3 Key Financial Metrics for Agency Success, With Jon Morris
Q: What's the ideal ratio for cash relative to monthly overhead?
I typically want two times your monthly overhead in your savings account for growth or M&A.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Agency Profit Podcast

What is The Agency Profit Podcast about and what kind of topics does it cover?

Episodes typically highlight the intersection of agency management and profitability, discussing strategies for enhancing operational efficiency and revenue generation. Key themes include core selling identity, retainer models, pricing strategies, utilization metrics, and transitioning from service-based to SaaS business models. The show stands out by focusing not merely on client acquisition but on practical frameworks and actionable insights that contribute to sustainable agency profitability. Listeners can expect to gain knowledge on best practices, industry benchmarks, and tools that can streamline their operations, allowing them to achieve a better work-life balance and higher financial returns.

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Which podcasts are similar to The Agency Profit Podcast?

These podcasts share a similar audience with The Agency Profit Podcast:

1. 2Bobs—with David C. Baker and Blair Enns
2. The StoryBrand Podcast
3. Marketing School - Digital Marketing and Online Marketing Tips
4. Social Media Marketing Podcast
5. The Game with Alex Hormozi

How many episodes of The Agency Profit Podcast are there?

The Agency Profit Podcast launched 7 years ago and published 203 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Agency Profit Podcast?

Recent guests on The Agency Profit Podcast include:

1. Casey Brown
2. Mark Drager
3. Matt Essam
4. Stephen Neville
5. Jon Morris
6. Rich Brett
7. Tiffany Kemp
8. Mike Michalowicz

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