The Agency Profit Podcast
Parakeeto, Marcel PetitpasWelcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto. Finally, an agency podcast that isn't JUST about getting more clients. On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency. Here, you'll learn what systems to implement in your business, what kind of KPI's... more
| Publishes | Twice monthly | Episodes | 223 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipManagementBusiness | |||
Listen to this Podcast
Latest Episodes
Points of Interest
• 00:01 – 00:38 – Introduction: Marcel introduces Sei-Wook Kim, co-founder of Barrel and Barrel Holdings, highlighting his experience building and scaling multiple agencies.
• 00:38 – 01:31 – What Barrel Holdings Does: Sei-Wook... more
Points of Interest
• 00:01 – 02:30 – The Cost of Poor Sequencing: Marcel and Kristen introduce the core issue—agencies often apply the right tactics in the wrong order, leading to wasted effort and stalled profitability.
• 02:30 – 05:00 – The Ins... more
Points of Interest
• 00:01 – 00:38 – Introduction: Marcel opens the episode by introducing Peter Lang as an entrepreneur, investor, and operator deeply focused on mergers and acquisitions.
• 01:00 – 02:13 – From Holding Company to Teaching M&A: P... more
Points of Interest
• 00:01 – 00:37 – Introduction: Marcel and Kristen open the episode by introducing a more philosophical discussion about why Parakeeto’s work matters beyond the surface-level goal of improving profitability.
• 00:37 – 02:01 – T... more
Key Facts
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Recent Guests
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Reviews
- So many lightbulb moments!
I listened to an episode today because of course I want my agency to be more profitable. I’ve done an audit with Parakeeto and I learned HOW to make my agency more profitable. This podcast made me realize WHY I wanted it to be more profitable. It’s because of what profitability unlocks. I can support a young mother that works for me. I can offer a wellness program that gets an entire next generation moving and choosing healthy lifestyles. I can fully support the things I care about in my communi... more
Apple Podcasts51BoldJen
United States2 months ago - This is packed with insights every time.
Marcel, I learn more from you and your guests than I do from any number of the other podcasts that I listen into. You do an amazing job connecting the challenges in my business to the experience shared by your guests. So spot on. Keep up the great work. Well done. I appreciate you.
Apple Podcasts5BennyB1964
Australia6 months ago - Actionable and Awesome
This podcast will make your agency better. Thanks for making a show that is actionable and too the point, Marcel. I loved coming on the pod to talk about building your Product Ladder and how to grow consistently with the 3-Legged Stool of growth. I had a great time!
Apple Podcasts5meyejo02United Statesa year ago - A Masterclass in Agency Profitability
From the guests to the Parakeeto team, this podcast is a must-listen who.
Apple Podcasts5chrisrduboisUnited Statesa year ago - A Game-Changer for Agency Owners
As a digital marketing expert, I've listened to many podcasts. The Agency Profit Podcast stands out. It's not just another show about getting clients. It digs deeper.
Marcel Petitpas brings in top experts. They share real, actionable tips. The focus? Boosting agency profitability and efficiency. It's gold for agency owners.
Each episode is packed with insights. You'll learn about key systems, vital KPIs, and industry benchmarks. The show covers it all - from capacity management to billing rate... more
Apple Podcasts5jbreitwieserUnited States2 years ago
Listeners Say
Key themes from listener reviews, highlighting what works and what could be improved about the show.
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #200 |  United Kingdom/Business/Management |
Apple Podcasts | #102 | Australia/Business/Management |
Apple Podcasts | #14 |  Netherlands/Business/Management |
Apple Podcasts | #154 |  Poland/Business/Management |
Apple Podcasts | #162 |  United Arab Emirates/Business/Management |
Apple Podcasts | #162 | Netherlands/Business |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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Frequently Asked Questions About The Agency Profit Podcast
What is The Agency Profit Podcast about and what kind of topics does it cover?
This show consistently centers on profitability and operational efficiency for digital and marketing agencies. Episodes explore how to measure, manage, and improve financial health—covering topics like cash flow, pricing for project management, capacity planning, KPI frameworks, and how to structure services (productized vs. custom) to boost margins. Guests range from agency leaders and consultants to legal and AI experts, offering practical playbooks, templates, and frameworks that listeners can implement right away to lower costs, increase utilization, and align sales, delivery, and finance. The format emphasizes actionable tactics over theory, with real client case studies and deep dives into systems, processes, and tools that drive sust... more
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How many listeners does The Agency Profit Podcast get?
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What are the audience demographics for The Agency Profit Podcast?
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How many subscribers and views does The Agency Profit Podcast have?
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Which podcasts are similar to The Agency Profit Podcast?
These podcasts share a similar audience with The Agency Profit Podcast:
1. 2Bobs—with David C. Baker and Blair Enns
2. Marketing Against The Grain
3. Build a Better Agency Podcast
4. Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
5. Freakonomics Radio
How many episodes of The Agency Profit Podcast are there?
The Agency Profit Podcast launched 8 years ago and published 223 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Agency Profit Podcast?
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Where can I see ratings and reviews for The Agency Profit Podcast?
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How do I access podcast episode transcripts for The Agency Profit Podcast?
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What guests have appeared on The Agency Profit Podcast?
Recent guests on The Agency Profit Podcast include:
1. Sei-Wook Kim
2. Kristen Kelly
3. Peter Lang
4. Brent Weaver
5. Drew McLellan
6. Skye Waterson
7. Sharon Toerek
8. Todd Taskey
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.