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The Agency Profit Podcast

Parakeeto, Marcel Petitpas
Agency Operations
Profitability
Agency Profitability
Operational Efficiency
Project Management
Project Management Tools
Mergers and Acquisitions
Time Tracking
Entrepreneurship
Artificial Intelligence
Data Management
Data Hygiene
KPI Tracking
Cash Flow
Data Operations
Pricing Strategy
Leadership
Financial Metrics
Saas
Private Equity

Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto. Finally, an agency podcast that isn't JUST about getting more clients. On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency. Here, you'll learn what systems to implement in your business, what kind of KPI's... more

PublishesTwice monthlyEpisodes234Founded8 years ago
Number of ListenersCategories
ManagementBusinessEntrepreneurship

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Artwork for The Agency Profit Podcast

Latest Episodes

Points of Interest

• 00:01 – 02:38 – Introducing the 2026 Creative Industry Trends Report: Carson Pierce welcomes Sean Harris from Function Point to discuss industry research and the challenges facing creative agencies.

• 02:38 – 05:23 – Why 46% of ... more

Points of Interest

• 00:01 – 04:05 – Podcasting as Relationship Building: Jeremy shares how his podcasting journey began and explains why interviewing experts became a way to combine professional development, relationship building, and valuable mark... more

Points of Interest

• 0:01 – 00:58 – Introduction: A rare full-team episode, Kristen, Carson and Marcel, built around Marcel's recent talk on agencies versus SaaS in the age of AI.

• 00:58 – 03:33 – Where the Talk Came From: The vantage point behind ... more

Points of Interest

• 00:34 – 02:25 – Introduction: Eric describes his 20-plus years in agency growth consulting and explains that he and his co-founder started their firm to give agencies both a clear growth strategy and the dedicated resources to ... more

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Recent Guests

Sean Harris
Agency software professional at Function Point and contributor to the Creative Industry Trends Report
Function Point
Episode: Why Agencies Feel Overworked and Still Billing Less, with Sean Harris
Dr. Jeremy Weisz
Guest expert on podcasts and relationship marketing; founder of Rise25 and Inspired Insider
Rise25 / Inspired Insider
Episode: Why Downloads Don't Matter in B2B Podcasting, with Dr. Jeremy Weisz
Eric Brown
Co-founder of Blood, Sweat and Tears
Blood, Sweat and Tears
Episode: Why Chasing Growth Can Wreck Your Agency's Profitability, with Eric Brown
Elizabeth Thorn
Head of Marketing at Toggl
Toggl
Episode: From Time Tracking to Time Intelligence, With Elizabeth Thorn
Mike Grinberg
Founder and principal consultant of Proofpoint Marketing
Proofpoint Marketing
Episode: Owner's Clarity and the Four Constraints, With Mike Grinberg
Sarah Still
Partner and COO at Rayne Nine
Rayne Nine
Episode: Profitability Is an Operations Problem, with Sarah Still
Jason Swenk
Founder/CEO and author focused on agency growth and operating systems
Smart Agency Mastery
Episode: Shifting From Operator to Owner, With Jason Swenk
Colin Hewitt
CEO and founder at Float
Float
Episode: Cash Flow & The Future of AI, With Colin Hewitt
Sei-Wook Kim
Partner at Barrel Holdings and founder of Agency Habits
Barrel Holdings / Agency Habits
Episode: Inside a Boutique Agency Holdco, With Sei-Wook Kim

Host

Marcel Petitpas
Host of The Agency Profit Podcast

Reviews

5.0 out of 5 stars from 85 ratings
  • So many lightbulb moments!

    I listened to an episode today because of course I want my agency to be more profitable. I’ve done an audit with Parakeeto and I learned HOW to make my agency more profitable. This podcast made me realize WHY I wanted it to be more profitable. It’s because of what profitability unlocks. I can support a young mother that works for me. I can offer a wellness program that gets an entire next generation moving and choosing healthy lifestyles. I can fully support the things I care about in my communi... more

    Apple Podcasts
    5
    1BoldJen
    United States7 months ago
  • This is packed with insights every time.

    Marcel, I learn more from you and your guests than I do from any number of the other podcasts that I listen into. You do an amazing job connecting the challenges in my business to the experience shared by your guests. So spot on. Keep up the great work. Well done. I appreciate you.

    Apple Podcasts
    5
    BennyB1964
    Australiaa year ago
  • Actionable and Awesome

    This podcast will make your agency better. Thanks for making a show that is actionable and too the point, Marcel. I loved coming on the pod to talk about building your Product Ladder and how to grow consistently with the 3-Legged Stool of growth. I had a great time!

    Apple Podcasts
    5
    meyejo02
    United Statesa year ago
  • A Masterclass in Agency Profitability

    From the guests to the Parakeeto team, this podcast is a must-listen who.

    Apple Podcasts
    5
    chrisrdubois
    United Statesa year ago
  • A Game-Changer for Agency Owners

    As a digital marketing expert, I've listened to many podcasts. The Agency Profit Podcast stands out. It's not just another show about getting clients. It digs deeper.

    Marcel Petitpas brings in top experts. They share real, actionable tips. The focus? Boosting agency profitability and efficiency. It's gold for agency owners.

    Each episode is packed with insights. You'll learn about key systems, vital KPIs, and industry benchmarks. The show covers it all - from capacity management to billing rate... more

    Apple Podcasts
    5
    jbreitwieser
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host keeps conversations tight, focused, and highly applicable.
Guests consistently bring actionable, battle-tested frameworks.
This show delivers practical, transformative profitability insights for agency owners.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Why Agencies Feel Overworked and Still Billing Less, with Sean Harris
Q: How can agencies see further into the future?
Harris recommends assessing pipeline assumptions against the likelihood of closing, taking account of both deal-specific signals and broader industry conditions. He says a reliable database can be analyzed with AI to surface trends, while emphasizing that forecasts change and often become less dependable beyond six months.
Why Agencies Feel Overworked and Still Billing Less, with Sean Harris
Q: What's driving the revenue declines agencies experienced?
Harris attributes the decline to economic uncertainty, reduced advertising spending, and businesses cutting marketing budgets when they become concerned about the economy. He says agencies began to see contraction after tariff threats and that the industry was still recovering.
Why Downloads Don't Matter in B2B Podcasting, with Dr. Jeremy Weisz
Q: What doesn't matter when you're setting up a podcast or running it?
Metrics like downloads and subscribers matter less in B2B podcasts; the real value comes from relationships, social proof, and the ability to share the episode within professional networks.
Inside a Boutique Agency Holdco, With Sei-Wook Kim
Q: What is your perspective on AI and its impact on how these firms are run or how you approach M&A?
AI is an accelerant that can speed up project management, intake, and some design tasks, but value will come from maintaining a clear specialization and human-driven strategic guidance that AI cannot replace; the real challenge is identifying what clients still need from agencies beyond what AI can deliver.
Inside a Boutique Agency Holdco, With Sei-Wook Kim
Q: What does your weekly operating rhythm look like across five agencies, and what metrics are non-negotiables for you?
The weekly cadence focuses on revenues, cash collection, headcount, and forward-looking projections. We review pipeline, committed contracts vs. pipeline, and set three-month outlooks while respecting each agency's autonomy; quarterly, we align on priorities and goals and benchmark margins, SG&A, and EBIT targets.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About The Agency Profit Podcast

What is The Agency Profit Podcast about and what kind of topics does it cover?

This show centers on profitability and operational excellence for agency leaders, featuring guests who share practical frameworks, processes, and KPI-driven strategies to improve margins, capacity, and efficiency. Episodes commonly explore topics like pricing models, holdco structures, M&A for growth, cash flow forecasting, and the integration of AI into agency operations. A standout element is the emphasis on actionable systems and real-world banking-style discipline (cost visibility, P&L literacy, and governance) rather than theory alone. Listeners are likely looking for repeatable methods to reduce burn, scale profit, and build durable client value, often through integrated finance–operations approaches and leadership mindset shifts.

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How many listeners does The Agency Profit Podcast get?

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Which podcasts are similar to The Agency Profit Podcast?

These podcasts share a similar audience with The Agency Profit Podcast:

1. 2Bobs—with David C. Baker and Blair Enns
2. Build a Better Agency Podcast
3. My First Million
4. Modern Wisdom
5. Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

How many episodes of The Agency Profit Podcast are there?

The Agency Profit Podcast launched 8 years ago and published 234 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Agency Profit Podcast?

Recent guests on The Agency Profit Podcast include:

1. Sean Harris
2. Dr. Jeremy Weisz
3. Eric Brown
4. Elizabeth Thorn
5. Mike Grinberg
6. Sarah Still
7. Jason Swenk
8. Colin Hewitt

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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