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The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More

Matt McWilliams, Award-Winning Affiliate Manager
Affiliate Marketing
Affiliate Programs
Email Marketing
Marketing Strategies
Affiliate Management
Affiliate Program Management
Entrepreneurship
AI In Affiliate Marketing
Content Creation
Communication Strategies
Artificial Intelligence
Online Business
Commissions
Community Building
Virtual Summits
Sales Techniques
Marketing
Commission Structures
Holiday Promotions
Social Media Strategy

The Affiliate Guy Podcast is your source for affiliate marketing news, tips, and strategies to take your online business to the next level. Learn how to boost your commissions, manage affiliate programs, and so much more. More information at theaffiliateguy.tv and mattmcwilliams.com.

PublishesWeeklyEpisodes726Founded9 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for The Affiliate Guy

Latest Episodes

Your affiliate agreement shouldn't read like it was written by a committee of attorneys trying to win a boredom contest. It needs to protect your program, but it also needs to be clear enough that affiliates know what they can do, what they can't do,... more

YouTube

Legal stuff might not be the most exciting part of running an affiliate program, but it's one of the areas you can't afford to just wing. If your affiliates are making false claims, skipping disclosures, spamming people, mishandling data, or breaking... more

YouTube

Affiliates stick around when they know you're not treating them like a name on a spreadsheet. Strong relationships are what keep partners engaged, responsive, and willing to promote again, even when another program comes along with a bigger commissio... more

YouTube

Something is going to go wrong in your affiliate program eventually. A launch gets delayed. A tracking issue pops up. A commission changes. A promo doesn't go the way you expected. The mistake most people make is waiting too long, saying too little, ... more

YouTube

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Recent Guests

Robbie Miles
Head of Operations on the Affiliate Guy team
The Affiliate Guy
Episode: How to Make Affiliate Webinars Convert Better
Cecilia Hilkey
Speaker/host of Happily Family conference training
Happily Family
Episode: The 6 C's of Elite Affiliate Programs (Part 3)
Jason Hilkey
Speaker providing context and hosting the Happily Family training segment
Happily Family
Episode: The 6 C's of Elite Affiliate Programs (Part 3)
Kao Young
Strategic marketer and author of 'Success is a Numbers Game'
Episode: Inside the Mind of a Strategic Affiliate Marketer
Heidi Easley
An expert in teaching paint parties and affiliate marketing strategies.
Episode: $5.7 Million Affiliate Launch Secrets: The Prep Course & Bonus Strategy That Put Heidi Easley in the Top 3
Manu Muraro
A social media strategist who teaches entrepreneurs how to grow sales using Instagram.
Your Social Team
Episode: $5.7 Million Affiliate Launch Secrets: Top 10 on the Leaderboard Using Instagram
Sara Temte
Partner and Co-founder of Wake Up to Freedom
Wake Up to Freedom
Episode: $5.7 Million Affiliate Launch Secrets: From Zero to Second Place with Justin Demers & Sara Temte
Justin Demers
Partner and Co-founder of Wake Up to Freedom
Wake Up to Freedom
Episode: $5.7 Million Affiliate Launch Secrets: From Zero to Second Place with Justin Demers & Sara Temte
Michele Caruana
First-time affiliate who ranked 24th and earned over $18,000 in her first promotion
Episode: $5.7 Million Affiliate Launch Secrets: How a First-Time Affiliate Cracked the Top 25 and Made $18K

Host

Matt McWilliams
Host of The Affiliate Guy Podcast; long-time expert in affiliate marketing and program management.

Reviews

4.6 out of 5 stars from 163 ratings
  • That’s my dad.

    Hi dad I love this podcast it’s a great podcast I listen to it every time I get to.

    Apple Podcasts
    5
    🫥type j
    United States5 months ago
  • Immediate Actionable Steps

    I am an affiliate marketer. Matt provides immediate actionable steps to maximize your affiliate income. Love his show!

    Apple Podcasts
    5
    Rich at Silence Teaches
    United States2 years ago
  • If you want to make $ online this podcast is for you

    There’s no one better than Matt to follow to become a great affiliate marketer.

    Apple Podcasts
    5
    Stevevolve
    United States4 years ago
  • Yawn

    If you enjoy wasting your time listening to pointless podcasts and learning absolutely nothing then this is for you! 👎

    Apple Podcasts
    1
    Wink's Ipod
    United Kingdom4 years ago
  • Relevant & Accurate info from a TRUE expert

    The Affiliate Guy podcast offers significant resources, accurate & timely information, coming from an expert in their field. Matt and his company work with the largest and most successful names in the industry, and Matt and his team also know how to help & support the small biz person and/or new/newer affiliate just starting down this affiliate path. Matt’s passion for his work comes thru with sincerity and authenticity, and The Affiliate Guy podcast is my go to podcast for all things related to... more

    Apple Podcasts
    5
    Tuna 1975
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hosts clear, useful content with real-world examples and templates.
Actionable and practical guidance for immediate results.
Listener describes the host as the go-to expert for affiliate marketing strategies.
Some find the pace very fast but the content is consistently valuable.
Listeners appreciate authentic, no-fluff advice and motivating case studies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#117
Brazil/Business/Marketing
Apple Podcasts
#117
Mexico/Business/Marketing
Apple Podcasts
#144
Netherlands/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

How to Get Affiliates to Actually Promote
Q: Do you have an affiliate program that integrates email marketing?
Yes, if you've got affiliate WP, everything should track through that.
How Affiliate Managers Can Get Focused and Stay Focused
Q: How do you stay in the zone?
They suggest keeping your space distraction-free and clearing out interruptions.
How Affiliate Managers Can Get Focused and Stay Focused
Q: Do you guys have a focus trigger?
Some listeners share that they use music or certain sounds to trigger focus.
$5.7 Million Affiliate Launch Secrets: From Zero to Second Place with Justin Demers & Sara Temte
Q: What advice would you give to someone starting from zero audience?
Stay in your lane and focus on developing one core offering that can help your specific audience.
How Two Parents Added 104,000 Email Subscribers in 14 Days
Q: What do you tell someone thinking of doing a summit?
They emphasize that although it seems daunting, it is simple once you know the formula and serves multiple business purposes at once.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Affiliate Guy

What is The Affiliate Guy about and what kind of topics does it cover?

A practical, no-nonsense show focused on affiliate marketing, program management, and scalable online business growth. Episodes consistently deliver actionable strategies—from stopping affiliate fraud and optimizing webinars to recruiting, onboarding, and motivating partners—often illustrated with real-world templates, checklists, and frameworks. The host brings decades of hands-on experience with large programs and launches, and frequently shares behind-the-scenes insights, case studies, and guest perspectives from top marketers and brands. Notable strengths include a clear, actionable approach, a strong emphasis on repeatable systems, and a community-building mindset that helps both newcomers and seasoned practitioners grow revenue throug... more

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Which podcasts are similar to The Affiliate Guy?

These podcasts share a similar audience with The Affiliate Guy:

1. The Martell Method w/ Dan Martell
2. The Game with Alex Hormozi
3. Crime Junkie
4. Dateline NBC

How many episodes of The Affiliate Guy are there?

The Affiliate Guy launched 9 years ago and published 726 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Affiliate Guy?

Recent guests on The Affiliate Guy include:

1. Robbie Miles
2. Cecilia Hilkey
3. Jason Hilkey
4. Kao Young
5. Heidi Easley
6. Manu Muraro
7. Sara Temte
8. Justin Demers

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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