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The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More

Matt McWilliams, Award-Winning Affiliate Manager
Affiliate Marketing
Affiliate Programs
Email Marketing
Marketing Strategies
Affiliate Management
Affiliate Program Management
Entrepreneurship
AI In Affiliate Marketing
Content Creation
Communication Strategies
Artificial Intelligence
Online Business
Commissions
Community Building
Virtual Summits
Sales Techniques
Marketing
Commission Structures
Holiday Promotions
Social Media Strategy

The Affiliate Guy Podcast is your source for affiliate marketing news, tips, and strategies to take your online business to the next level. Learn how to boost your commissions, manage affiliate programs, and so much more. More information at theaffiliateguy.tv and mattmcwilliams.com.

PublishesWeeklyEpisodes711Founded9 years ago
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BusinessMarketingEntrepreneurship

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Artwork for The Affiliate Guy

Latest Episodes

Most affiliate programs don't lose affiliates because the product is bad... they lose them because it's harder to promote your offer than someone else's. In this final episode of the 6 C's series, we're covering the last three C's: Competitive Commis... more

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One of our clients did about a $5 million affiliate launch and he estimated roughly 40% of that came from one thing... coaching the affiliates. Not "here's your link, good luck" coaching, but real training: what to say, what to send, how to position ... more

YouTube

Most affiliate programs communicate in a way that makes affiliates tune out... or walk away. Too many emails, not enough clarity, missing details, last-second requests, and "helpful" messages that don't actually help anyone promote. In this episode o... more

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Most affiliate programs look different on the outside... but the ones that win year after year all have a few fundamentals in common. This episode kicks off my 6 C's series, and we're starting with the first C: CONTESTS. I'm going to show you how to ... more

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Recent Guests

Robbie Miles
Head of Operations on the team, involved in the backstage interview about the webinar promotion
The Affiliate Guy / AIM mastermind
Episode: How to Build a High-Converting Affiliate Webinar Funnel
Kao Young
Strategic marketer and author of 'Success is a Numbers Game'
Episode: Inside the Mind of a Strategic Affiliate Marketer
Heidi Easley
An expert in teaching paint parties and affiliate marketing strategies.
Episode: $5.7 Million Affiliate Launch Secrets: The Prep Course & Bonus Strategy That Put Heidi Easley in the Top 3
Manu Muraro
A social media strategist who teaches entrepreneurs how to grow sales using Instagram.
Your Social Team
Episode: $5.7 Million Affiliate Launch Secrets: Top 10 on the Leaderboard Using Instagram
Sara Temte
Partner and Co-founder of Wake Up to Freedom
Wake Up to Freedom
Episode: $5.7 Million Affiliate Launch Secrets: From Zero to Second Place with Justin Demers & Sara Temte
Justin Demers
Partner and Co-founder of Wake Up to Freedom
Wake Up to Freedom
Episode: $5.7 Million Affiliate Launch Secrets: From Zero to Second Place with Justin Demers & Sara Temte
Michele Caruana
First-time affiliate who ranked 24th and earned over $18,000 in her first promotion
Episode: $5.7 Million Affiliate Launch Secrets: How a First-Time Affiliate Cracked the Top 25 and Made $18K
Paul Pruitt
Affiliate marketer who achieved top rankings in major launches
Episode: How Paul Pruitt Went from Unknown Affiliate to The Top of the Leaderboard in Only Two Years
Donald Miller
Marketing expert and author, best known for his books on storytelling and marketing strategies.
StoryBrand
Episode: Marketing That Actually Works: Donald Miller on Storytelling, Sound Bites, and Selling More

Host

Matt McWilliams
Host of The Affiliate Guy Podcast; expert in affiliate marketing and program management.

Reviews

4.6 out of 5 stars from 163 ratings
  • That’s my dad.

    Hi dad I love this podcast it’s a great podcast I listen to it every time I get to.

    Apple Podcasts
    5
    🫥type j
    United States2 months ago
  • Immediate Actionable Steps

    I am an affiliate marketer. Matt provides immediate actionable steps to maximize your affiliate income. Love his show!

    Apple Podcasts
    5
    Rich at Silence Teaches
    United Statesa year ago
  • If you want to make $ online this podcast is for you

    There’s no one better than Matt to follow to become a great affiliate marketer.

    Apple Podcasts
    5
    Stevevolve
    United States3 years ago
  • Yawn

    If you enjoy wasting your time listening to pointless podcasts and learning absolutely nothing then this is for you! 👎

    Apple Podcasts
    1
    Wink's Ipod
    United Kingdom3 years ago
  • Relevant & Accurate info from a TRUE expert

    The Affiliate Guy podcast offers significant resources, accurate & timely information, coming from an expert in their field. Matt and his company work with the largest and most successful names in the industry, and Matt and his team also know how to help & support the small biz person and/or new/newer affiliate just starting down this affiliate path. Matt’s passion for his work comes thru with sincerity and authenticity, and The Affiliate Guy podcast is my go to podcast for all things related to... more

    Apple Podcasts
    5
    Tuna 1975
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many attendees value the host's authentic, down-to-earth delivery and thorough, data-backed insights.
Listeners praise the show for actionable, immediately usable affiliate-marketing guidance.
A few critics find some episodes dense or overly tactical, but most praise the practical value and guest quality.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How to Get Affiliates to Actually Promote
Q: Do you have an affiliate program that integrates email marketing?
Yes, if you've got affiliate WP, everything should track through that.
How Affiliate Managers Can Get Focused and Stay Focused
Q: How do you stay in the zone?
They suggest keeping your space distraction-free and clearing out interruptions.
How Affiliate Managers Can Get Focused and Stay Focused
Q: Do you guys have a focus trigger?
Some listeners share that they use music or certain sounds to trigger focus.
$5.7 Million Affiliate Launch Secrets: From Zero to Second Place with Justin Demers & Sara Temte
Q: What advice would you give to someone starting from zero audience?
Stay in your lane and focus on developing one core offering that can help your specific audience.
How Two Parents Added 104,000 Email Subscribers in 14 Days
Q: What do you tell someone thinking of doing a summit?
They emphasize that although it seems daunting, it is simple once you know the formula and serves multiple business purposes at once.

Audience Metrics

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Listeners per Episode
Gender Skew
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Frequently Asked Questions About The Affiliate Guy

What is The Affiliate Guy about and what kind of topics does it cover?

A results-driven show focused on affiliate marketing, program management, and practical growth tactics for online businesses. Episodes routinely unpack hands-on frameworks for recruiting, training, and activating affiliates, optimizing incentive structures, and running scalable launches. Listeners can expect clear playbooks, templates, and real-world anecdotes that translate into immediate actions for building profitable affiliate programs, plus strategic discussions on in-house vs. agency management and effective partner communication. A standout characteristic is the host's emphasis on actionable steps, authenticity, and a blend of tactical how-tos with broader business lessons, making it valuable for marketers, entrepreneurs, and small b... more

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How many listeners does The Affiliate Guy get?

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Which podcasts are similar to The Affiliate Guy?

These podcasts share a similar audience with The Affiliate Guy:

1. The Smart Passive Income Online Business and Blogging Podcast
2. Entrepreneurs on Fire
3. The Mel Robbins Podcast
4. The Game with Alex Hormozi
5. The GaryVee Audio Experience

How many episodes of The Affiliate Guy are there?

The Affiliate Guy launched 9 years ago and published 711 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Affiliate Guy?

Recent guests on The Affiliate Guy include:

1. Robbie Miles
2. Kao Young
3. Heidi Easley
4. Manu Muraro
5. Sara Temte
6. Justin Demers
7. Michele Caruana
8. Paul Pruitt

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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