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Artwork for Ten Golden Rules Internet Marketing for Law Firms Podcast

Ten Golden Rules Internet Marketing for Law Firms Podcast

Ten Golden Rules
Artificial Intelligence
Law Firms
Youtube
Google
Linkedin
Video Marketing
Personal Injury Law
Immigration Law
Internet Marketing
Intake Department
Search Engine Optimization
AI SEO
Personal Injury
DISC Profile
Legaltech Platforms
Digital Marketing For Law Firms
Direct Mail
Truck Accident Law
Leadership
Emotional Intelligence

Welcome to the Ten Golden Rules Internet Marketing for Law Firms Podcast. Join host Jay Berkowitz on an innovative journey through the world of digital marketing for the legal industry. With his expertise and passion, and world-class guests, Jay empowers legal professionals to thrive in the digital age. Explore topics like Search Engine Optimization, Google advertising, Artificial intelligence, in... more

PublishesWeeklyEpisodes203Founded8 years ago
Number of ListenersCategories
MarketingHow ToEducationBusiness

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Artwork for Ten Golden Rules Internet Marketing for Law Firms Podcast

Latest Episodes

Sustainable law firm growth isn't built on a single marketing tactic. It's the result of measuring what matters, embracing innovation, and executing consistently across every part of the business. In this keynote presentation from TGR Live 2026, Jay ... more

YouTube

Many law firms invest heavily in marketing but overlook the intake process that ultimately determines whether leads become clients. Jay Berkowitz and Gary Falkowitz, founder of Intake Playbook and one of the legal industry's leading intake consultant... more

YouTube

Many law firms assume growth problems are caused by marketing or hiring, when the real issue is often operational friction hidden inside the business. Jay Berkowitz and Tricia Warren, Principal of TLW Integrated Solutions and a fractional COO, explor... more

YouTube

Many law firms assume video marketing requires expensive production, large budgets, or on-camera talent, but the bigger challenge is creating consistent content that answers the questions prospective clients are already asking.

In this latest webin... more

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Recent Guests

Tim McKey
Vista Consulting executive leading operational improvement for law firms
Vista Consulting
Episode: 200: The 10 Golden Rules of High-Performing Law Firms with Jay Berkowitz, Ten Golden Rules, and Tim McKey, Vista Consulting
Cecilia Amo
Estate planning attorney, Comic-Con attorney
Amo Law
Episode: 199: Meet the Comic Con Attorney - Cecilia Amo on Her Authenticity-Driven Marketing Strategy
Justin Miller
Founder/CEO of Jurassic Marketing
Jurassic Marketing
Episode: 197: Jurassic Marketing Founder Justin Miller on Direct Mail That Actually Gets Results
Colleen Joyce
CEO of lawyer.com
lawyer.com
Episode: 195: Discover Lawyer.com Lead Gen, Legal Directory, Call Center & Conference with CEO Colleen Joyce
Christopher Keller
Attorney and Law Firm Business Coach, founder Keller Swan; speaker and participant in mastermind discussions
Keller Swan
Episode: 194: The Power of Masterminds with Jay Berkowitz, Ten Golden Rules, and Christopher Keller, Attorney and Law Firm Business Coach
Andy Sievers
CEO and co-founder of Case Status
Case Status
Episode: 193: What’s Hot in Legal Tech - Live Podcast Event from TGR Live! Growth Strategies for Law Firms Event 2026
Natalia Blady
Representative of Smart Advocate
Smart Advocate
Episode: 193: What’s Hot in Legal Tech - Live Podcast Event from TGR Live! Growth Strategies for Law Firms Event 2026
Ryan Slee
Product specialist for Filevine
Filevine
Episode: 193: What’s Hot in Legal Tech - Live Podcast Event from TGR Live! Growth Strategies for Law Firms Event 2026
Tim Sawyer
Representative of Faster Outcomes
Faster Outcomes
Episode: 193: What’s Hot in Legal Tech - Live Podcast Event from TGR Live! Growth Strategies for Law Firms Event 2026

Host

Jay Berkowitz
Host of Ten Golden Rules Internet Marketing for Law Firms Podcast

Chart Rankings

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Talking Points

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153: They Don’t Teach You This in Law School – How to Build a Personal Brand & My Interview on Charley Mann’s Great Podcast
Q: What is the one thing they don't teach you in law school?
Build your personal brand by first understanding who you are and what differentiates you, then align that message consistently across all media to generate revenue and recognition.
152: The Ten Golden Rules of Reputation Management and Crisis Communication with Evan Nierman and Jay Berkowitz
Q: Where can people get in touch with you if they need help?
Listeners can reach Evan Nierman at Red Banyan through their website or via email, and follow on social channels for ongoing insights.
152: The Ten Golden Rules of Reputation Management and Crisis Communication with Evan Nierman and Jay Berkowitz
Q: What should happen when the SHIT hits the fan?
Take immediate, decisive action; don't wait for perfection or paralysis, as timely communication and expert involvement can prevent a small issue from becoming a large crisis.
152: The Ten Golden Rules of Reputation Management and Crisis Communication with Evan Nierman and Jay Berkowitz
Q: So the first rule is protect yourself in advance. What should people do before they get in trouble?
They should prepare a plan, educate teams to post with purpose and care, and set up early signals like basic monitoring so any potential issue can be identified and addressed quickly.
156: Scaling Law Firms with AI, YouTube, and Smart Marketing with Fractional CMO Carl Downey
Q: What role does content creation and video play in modern law firm marketing?
In-house content creation is crucial, with attorneys contributing authentic material. Blogs can be repurposed into videos, answering common prospect questions, which helps with AI-driven search, builds trust, and drives traffic to websites and YouTube channels for higher engagement.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This program focuses on how law firms can win in the digital era through practical internet marketing, with an emphasis on AI-enabled marketing, lead generation, intake optimization, and scalable systems. Across recent episodes, listeners are exposed to strategies for AI-driven SEO, video and content marketing, and multi-channel client acquisition, often tied to concrete case studies from legal practices. The show frequently dives into operational frameworks like EOS, profit-first finance, and mastermind-style growth programs, plus hands-on tactics for leveraging legal tech platforms, client intake improvements, and first-rate client experiences. A standout aspect is how guests from legal tech, recruitment, operations, and marketing collabo... more

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These podcasts share a similar audience with this podcast:

1. Grow Your Law Firm
2. Lunch Hour Legal Marketing
3. Personal Injury Mastermind w/ Chris Dreyer
4. Lead Counsel
5. Maximum Lawyer

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this podcast launched 8 years ago and published 203 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Tim McKey
2. Cecilia Amo
3. Justin Miller
4. Colleen Joyce
5. Christopher Keller
6. Andy Sievers
7. Natalia Blady
8. Ryan Slee

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