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Artwork for Ten Golden Rules Internet Marketing for Law Firms Podcast

Ten Golden Rules Internet Marketing for Law Firms Podcast

Ten Golden Rules
Artificial Intelligence
Law Firms
Youtube
Google
Personal Injury Law
Linkedin
Video Marketing
Immigration Law
Internet Marketing
Intake Department
Search Engine Optimization
AI SEO
Disc Profile
Personal Injury
Legaltech Platforms
Digital Marketing For Law Firms
Direct Mail
Truck Accident Law
Leadership
Emotional Intelligence

Welcome to the Ten Golden Rules Internet Marketing for Law Firms Podcast. Join host Jay Berkowitz on an innovative journey through the world of digital marketing for the legal industry. With his expertise and passion, and world-class guests, Jay empowers legal professionals to thrive in the digital age. Explore topics like Search Engine Optimization, Google advertising, Artificial intelligence, in... more

PublishesWeeklyEpisodes206Founded8 years ago
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Artwork for Ten Golden Rules Internet Marketing for Law Firms Podcast

Latest Episodes

A law firm’s strongest brand is not built through polished graphics alone. It grows from authenticity, trusted relationships, and a clear understanding of the clients the firm wants to serve. Jay sits down with Ilona Anderson, founder of Carpe Diem L... more

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In this keynote presentation from TGR Live 2026 - Growth Strategies for Law Firms trial lawyer Steve Gursten shares Four Ways to Make Millions More from Your Cases. Steve explains how lawyers should itemize injuries for adjusters but present their cu... more

YouTube

The strongest professional networks aren't built by collecting business cards. They're built by creating meaningful relationships and second level networks. Jay Berkowitz is joined by master networker, entrepreneur, and Strategic Forum founder Jeff M... more

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Sustainable law firm growth isn't built on a single marketing tactic. It's the result of measuring what matters, embracing innovation, and executing consistently across every part of the business. In this keynote presentation from TGR Live 2026, Jay ... more

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Recent Guests

Rich Cantor
Partner at Cantor, Wolf, Necastro and Hall
Cantor, Wolf, Necastro and Hall
Episode: 204: Live Case Study Law Firm Doubles new cases to over 200 per month! Geoff McDonald from TGR Live! 2026
David Hall
Partner at Cantor, Wolf, Necastro and Hall
Cantor, Wolf, Necastro and Hall
Episode: 204: Live Case Study Law Firm Doubles new cases to over 200 per month! Geoff McDonald from TGR Live! 2026
Gary Falkowitz
Renowned expert on law firm intake
Intake Playbook
Episode: 203: Mission Critical! Intake Strategies with Gary Falkowitz, Founder of Intake Playbook
Tricia Warren
Principal at TLW Integrated Solutions; fractional COO and operations expert
TLW Integrated Solutions
Episode: 202: The Six Friction Points Slowing Law Firm Growth with Tricia Warren, Fractional COO and Principal of TLW Integrated Solutions
Dan Milikow
Director of video production and strategy
iShoot Direct
Episode: 201: YouTube & Video Strategies for Law Firms with Jay Berkowitz of Ten Golden Rules, Dan Milikow of iShoot Direct, and Clifford Coleman of Coleman Multimedia
Clifford Coleman
Videographer and in-office shooting expert
Coleman Multimedia
Episode: 201: YouTube & Video Strategies for Law Firms with Jay Berkowitz of Ten Golden Rules, Dan Milikow of iShoot Direct, and Clifford Coleman of Coleman Multimedia
Tim McKey
Vista Consulting executive leading operational improvement for law firms
Vista Consulting
Episode: 200: The 10 Golden Rules of High-Performing Law Firms with Jay Berkowitz, Ten Golden Rules, and Tim McKey, Vista Consulting
Cecilia Amo
Estate planning attorney, Comic-Con attorney
Amo Law
Episode: 199: Meet the Comic Con Attorney - Cecilia Amo on Her Authenticity-Driven Marketing Strategy
Justin Miller
Founder/CEO of Jurassic Marketing
Jurassic Marketing
Episode: 197: Jurassic Marketing Founder Justin Miller on Direct Mail That Actually Gets Results

Host

Jay Berkowitz
Host of Ten Golden Rules Internet Marketing for Law Firms Podcast

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Talking Points

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206: TGR Live! 2026: Four Ways to Make Millions More from Your Cases with Steve Gursten, Trial Lawyer
Q: What is an impairment that your clients have that 50 to 75 percent of them say is their worst problem?
Fatigue is identified as the worst impairment by many clients, and it is measurable and central to future economic loss; using fatigue as a focus helps prove the client cannot maintain gainful employment.
201: YouTube & Video Strategies for Law Firms with Jay Berkowitz of Ten Golden Rules, Dan Milikow of iShoot Direct, and Clifford Coleman of Coleman Multimedia
Q: If a law firm has never seriously invested in a video before, what are the first three things they should start doing immediately to stay competitive heading into 2026?
Start with lowering the barrier to entry by producing content now, bring in a second pair of eyes for feedback to build confidence, and then publish consistently across platforms (YouTube, website, social, and GBP) to begin building an audience and measurable ROI.
203: Mission Critical! Intake Strategies with Gary Falkowitz, Founder of Intake Playbook
Q: What role does technology play in intake optimization, and how should firms balance human touch with automation?
Technology, especially AI-powered tools, reduces delay and friction, but humans must still drive empathy and trust; the goal is to use automation to handle routine interactions and speed up responses, while humans focus on building relationships and handling complex questions.
203: Mission Critical! Intake Strategies with Gary Falkowitz, Founder of Intake Playbook
Q: How did you transition from being a practicing attorney to focusing on intake as a discipline?
I realized early on that law is a business and that success depends on running processes—hence, I moved toward improving the front end of the customer journey, learning scripting, follow-up cadences, and ultimately building systems that turn inquiries into clients.
153: They Don’t Teach You This in Law School – How to Build a Personal Brand & My Interview on Charley Mann’s Great Podcast
Q: What is the one thing they don't teach you in law school?
Build your personal brand by first understanding who you are and what differentiates you, then align that message consistently across all media to generate revenue and recognition.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This program focuses on how law firms can win in the digital era through practical internet marketing, with an emphasis on AI-enabled marketing, lead generation, intake optimization, and scalable systems. Across recent episodes, listeners are exposed to strategies for AI-driven SEO, video and content marketing, and multi-channel client acquisition, often tied to concrete case studies from legal practices. The show frequently dives into operational frameworks like EOS, profit-first finance, and mastermind-style growth programs, plus hands-on tactics for leveraging legal tech platforms, client intake improvements, and first-rate client experiences. A standout aspect is how guests from legal tech, recruitment, operations, and marketing collabo... more

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1. Lunch Hour Legal Marketing
2. Personal Injury Mastermind w/ Chris Dreyer
3. Maximum Lawyer

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this podcast launched 8 years ago and published 206 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Rich Cantor
2. David Hall
3. Gary Falkowitz
4. Tricia Warren
5. Dan Milikow
6. Clifford Coleman
7. Tim McKey
8. Cecilia Amo

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