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Artwork for Ten Golden Rules Internet Marketing for Law Firms Podcast

Ten Golden Rules Internet Marketing for Law Firms Podcast

Ten Golden Rules
Artificial Intelligence
Law Firms
Linkedin
Youtube
Immigration Law
Intake Department
AI SEO
Disc Profile
Legaltech Platforms
Digital Marketing For Law Firms
Direct Mail
Truck Accident Law
Legal Tech
Google
Ten Golden Rules
Lawyer.com
Law Firm Growth
Storyleads
Social Media Marketing
Personal Injury

Welcome to the Ten Golden Rules Internet Marketing for Law Firms Podcast. Join host Jay Berkowitz on an innovative journey through the world of digital marketing for the legal industry. With his expertise and passion, and world-class guests, Jay empowers legal professionals to thrive in the digital age. Explore topics like Search Engine Optimization, Google advertising, Artificial intelligence, in... more

PublishesWeeklyEpisodes199Founded8 years ago
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Artwork for Ten Golden Rules Internet Marketing for Law Firms Podcast

Latest Episodes

In this special Episode #200 we sat down with a legend in the legal consulting industry Tim McKey of Vista consulting and we created a list of The 10 Golden Rules of High-Performing Law Firms. Many law firms focus on getting more cases but overlook t... more

YouTube

What if the thing you've spent years hiding is actually your greatest marketing advantage? Jay sits down with estate planning attorney Cecilia Amo, whose unlikely client acquisition strategy began not at legal conferences, but at Comic-Cons and anime... more

YouTube

Video marketing is no longer optional for law firms. It is quickly becoming one of the most effective ways to build trust, authority, and client demand online.

Jay shares the stage with immigration attorney Julio Oyhanarte in this keynote presentati... more

YouTube

Direct mail is not dead. It is becoming one of the smartest relationship-building tools in legal marketing. Jay sits down with Jurassic Marketing founder and President Justin Miller to unpack why tangible marketing still drives referrals, authority, ... more

YouTube

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Recent Guests

Justin Miller
Founder/CEO of Jurassic Marketing
Jurassic Marketing
Episode: 197: Jurassic Marketing Founder Justin Miller on Direct Mail That Actually Gets Results
Colleen Joyce
CEO of lawyer.com
lawyer.com
Episode: 195: Discover Lawyer.com Lead Gen, Legal Directory, Call Center & Conference with CEO Colleen Joyce
Christopher Keller
Attorney and Law Firm Business Coach, founder Keller Swan; speaker and participant in mastermind discussions
Keller Swan
Episode: The Power of Masterminds with Jay Berkowitz, Ten Golden Rules, and Christopher Keller, Attorney and Law Firm Business Coach
Andy Sievers
CEO and co-founder of Case Status
Case Status
Episode: 193: What’s Hot in Legal Tech - Live Podcast Event from TGR Live! Growth Strategies for Law Firms Event 2026
Natalia Blady
Representative of Smart Advocate
Smart Advocate
Episode: 193: What’s Hot in Legal Tech - Live Podcast Event from TGR Live! Growth Strategies for Law Firms Event 2026
Ryan Slee
Product specialist for Filevine
Filevine
Episode: 193: What’s Hot in Legal Tech - Live Podcast Event from TGR Live! Growth Strategies for Law Firms Event 2026
Tim Sawyer
Representative of Faster Outcomes
Faster Outcomes
Episode: 193: What’s Hot in Legal Tech - Live Podcast Event from TGR Live! Growth Strategies for Law Firms Event 2026
Steve Gordon
Founder of Million Dollar Author
Million Dollar Author
Episode: 191: Million Dollar Author Founder Steve Gordon on Writing Books That Generate Clients and Authority
Kelley Brubaker
CFO and law firm consultant at Profit Scale Thrive
Profit Scale Thrive
Episode: 190: The 5 Profit Leaks Killing Law Firms with superstar CFO Kelley Brubaker

Host

Jay Berkowitz
Host of Ten Golden Rules Internet Marketing for Law Firms Podcast

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Talking Points

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178: The Truck Accident Authority Joe Fried on Niching Down and Building Personal Brand Expertise
Q: How do you approach speaking gigs and becoming a recognized expert?
Demonstrate subject matter expertise through deep dives, publish authoritative material, and speak to peers; if your topic is compelling, people will invite you to speak, and you'll earn earned media through credibility.
178: The Truck Accident Authority Joe Fried on Niching Down and Building Personal Brand Expertise
Q: What inspired you to focus on trucking as your niche, and how did you get started?
I shifted from med mal and auto products to trucking after recognizing a clear void and opportunity; I left larger practice areas, researched the trucking field, and began marketing to this niche by educating peers, which slowly built a national presence.
181: Amazing Strategies - Meet the Speakers Coming to TGR Live! Growth Strategies For Law Firms 2026
Q: How can a law firm increase referrals from past customers?
Referrals come from ongoing relationship-building with alumni clients, centers of influence, and tailored touchpoints that fit the type of practice. It's not just newsletters; it requires a cadence of handwritten notes, personalized follow-ups, and strategic engagement aligned with the firm's specialty to keep referrals flowing without a hard sales push.
181: Amazing Strategies - Meet the Speakers Coming to TGR Live! Growth Strategies For Law Firms 2026
Q: Explain that your phone system should connect to your case management system, and in some cases you should have a CRM. What are the roles of these systems?
The core idea is to integrate the phone system with the case management system so new clients are routed to the right person immediately. A CRM is only needed if the case management system cannot handle the automation and tracking of campaigns, calls, and leads. If the case management system is capable, you can skip a separate CRM to avoid over-complication.
170: Jay Berkowitz Explains the Ten Golden Rules on the How to Scale a Business Podcast with Hector Santiesteban
Q: What's the secret to scaling a business, especially after the startup phase?
Treat the business like a true business by implementing systems and SOPs, adopting the EOS framework, conducting regular meetings and quarterly planning, building a leadership team, and continuously refining processes with checklists and training materials.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This program focuses on how law firms can win in the digital era through practical internet marketing, with an emphasis on AI-enabled marketing, lead generation, intake optimization, and scalable systems. Across recent episodes, listeners are exposed to strategies for AI-driven SEO, video and content marketing, and multi-channel client acquisition, often tied to concrete case studies from legal practices. The show frequently dives into operational frameworks like EOS, profit-first finance, and mastermind-style growth programs, plus hands-on tactics for leveraging legal tech platforms, client intake improvements, and first-rate client experiences. A standout aspect is how guests from legal tech, recruitment, operations, and marketing collabo... more

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this podcast launched 8 years ago and published 199 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Justin Miller
2. Colleen Joyce
3. Christopher Keller
4. Andy Sievers
5. Natalia Blady
6. Ryan Slee
7. Tim Sawyer
8. Steve Gordon

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