Tech for Non-Techies
Sophia MatveevaIf you want to build new things and be known as the innovator in the room — this is your show. Whether you're launching a tech venture from scratch as a non-technical founder, bringing a new product to market inside a large organisation, or advising tech and VC clients — I'll give you the thinking and the frameworks to do it. The smartest founders and the most ambitious senior executives are obses... more
| Publishes | Weekly | Episodes | 316 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | TechnologyBusinessEntrepreneurship | |||
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Latest Episodes
Many non-technical founders don't lose money in one big mistake — they lose it in four small stuck points that all feel completely reasonable at the time.
In this episode, Sophia walks through the four questions that reveal exactly where you're get... more
What is Nvidia actually worth?
You could look at their factories, their hardware, their staff. But their most valuable assets — the patents, the processes, the institutional knowledge — don't appear anywhere on their balance sheet.
And Nvidia is ... more
If building products isn't your competitive advantage anymore, then what is?
Listen to this episode to find out.
AI means that everyone can now build (and everyone can copy).
So to succeed today, you need something un-copyable.
Listen to this... more
You can hit your financial goal and destroy your business.
You can be surrounded by fans, but none of them become customers.
This is demoralising, and it happens when you're measuring the wrong thing.
In this episode, you'll learn one of the... more
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Reviews
- A Brief Review
Good day to all who read this.
I believe that all who are interested in tech will benefit greatly from listening to this podcast - decided and undecided alike.
To date, I have found the content to be useful, interesting and well-structured. The non-techie perspective is a welcome alternative to the customary argument that only techies can cut it in the world of high tech.
I for one look forward to more episodes, of similar or even higher quality.
My thanks to Sophia (and her team).
Apple Podcasts5M. 1320
South Africa4 months ago - High quality, easy to understand downloads
I learn so much from these short episodes and I love how Sophia always goes right to the heart of what she discusses without any hype or fluff. Perfect for a busy professional.
Apple Podcasts5Sailor Crystal
United Kingdoma year ago - The gift that keeps on giving!
Invaluable content in each and every episode!! 💥
Apple Podcasts5StephyosaurusUnited Kingdom2 years ago - Great podcast, great content!
Recently came across the Tech For Non-Techies podcast and am really enjoying it. Really appreciated your episode with Dr. Marilyn Sandor about her journey of going from a practicing dentist to becoming a tech founder when Covid-19 shut her office down. So many amazing takeaways! Can't wait to listen to more episodes! Thank you!
Apple Podcasts5BP Writer
United States3 years ago - 10/10!
Amazing show! you get to learn so much valuable tips on here!
Apple Podcasts5Claribelleee
Philippines4 years ago
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Chart Rankings
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Apple Podcasts | #174 |  Ukraine/Business/Entrepreneurship |
Apple Podcasts | #201 |  Hong Kong/Business/Entrepreneurship |
Apple Podcasts | #242 |  Singapore/Business/Entrepreneurship |
Apple Podcasts | #243 | South Africa/Business/Entrepreneurship |
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Frequently Asked Questions About Tech for Non-Techies
What is Tech for Non-Techies about and what kind of topics does it cover?
This show targets non-technical founders and business leaders who want to build or enhance tech-enabled products without coding. Episodes center on product strategy, scoping, project management with developers, and applying AI for practical business outcomes. Listeners get step-by-step playbooks, real-world case studies, and jargon-free guidance designed to help turn ideas into revenue-generating digital offerings. A notable strength is the host's ability to translate technical concepts into actionable plans, often featuring guests with hands-on experience in building, funding, or leading tech-enabled ventures. The format consistently emphasizes measurable outcomes, practical tooling, and a clear path from validation to product delivery, ma... more
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How many listeners does Tech for Non-Techies get?
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Which podcasts are similar to Tech for Non-Techies?
These podcasts share a similar audience with Tech for Non-Techies:
1. FT Tech Tonic
2. Dwarkesh Podcast
3. The a16z Show
4. Inside the Strategy Room
5. The McKinsey Podcast
How many episodes of Tech for Non-Techies are there?
Tech for Non-Techies launched 6 years ago and published 316 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on Tech for Non-Techies?
Recent guests on Tech for Non-Techies include:
1. David Wells
2. Eric Ries
3. Colin Hodge
4. Igor Pijic
5. Sophia Matveeva
6. Jen Glennon
7. Melanie Nabar
8. Alex Hern
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.