Tech for Non-Techies
Sophia MatveevaThis podcast is for non-technical founders and established small-to-mid-size business owners who want to launch an app or add a tech-enabled offering—without learning to code. Each episode breaks down product strategy, scoping, hiring and managing developers, and applied AI for real business outcomes (not VC theatre). Expect step-by-step playbooks, case studies, and jargon-free conversations that ... more
| Publishes | Weekly | Episodes | 307 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusinessTechnology | |||
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Latest Episodes
Most founders start with the best intentions.
And then somewhere along the way — without noticing — the company they've built becomes something they're ashamed of.
Not because they're bad people. But because nobody taught them how to prevent it. more
Can you build a B2C app to 6 million users with no advertising?
Colin Hodge did it when he co-founded Bang with Friends — a dating app that went viral purely through word of mouth — because he understood the psychology of his users so precisely th... more
A security agency tested 5,000 apps built with Lovable, Replit, Base44 and Netlify. Every single one had vulnerabilities — including apps that were live, charging customers, and handling personal data.
Sophia Matveeva is joined by Rags Vadali — fo... more
The internet is full of people telling non-technical founders which AI tool to use to build their product. Lovable. Claude Code. Cursor. The list grows every week.
But the tool is almost never the real problem.
In this episode, Sophia Matveeva ... more
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- A Brief Review
Good day to all who read this.
I believe that all who are interested in tech will benefit greatly from listening to this podcast - decided and undecided alike.
To date, I have found the content to be useful, interesting and well-structured. The non-techie perspective is a welcome alternative to the customary argument that only techies can cut it in the world of high tech.
I for one look forward to more episodes, of similar or even higher quality.
My thanks to Sophia (and her team).
Apple Podcasts5M. 1320
South Africa2 months ago - High quality, easy to understand downloads
I learn so much from these short episodes and I love how Sophia always goes right to the heart of what she discusses without any hype or fluff. Perfect for a busy professional.
Apple Podcasts5Sailor Crystal
United Kingdoma year ago - The gift that keeps on giving!
Invaluable content in each and every episode!! 💥
Apple Podcasts5StephyosaurusUnited Kingdom2 years ago - Great podcast, great content!
Recently came across the Tech For Non-Techies podcast and am really enjoying it. Really appreciated your episode with Dr. Marilyn Sandor about her journey of going from a practicing dentist to becoming a tech founder when Covid-19 shut her office down. So many amazing takeaways! Can't wait to listen to more episodes! Thank you!
Apple Podcasts5BP Writer
United States3 years ago - 10/10!
Amazing show! you get to learn so much valuable tips on here!
Apple Podcasts5Claribelleee
Philippines3 years ago
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Apple Podcasts | #90 |  India/Business/Entrepreneurship |
Apple Podcasts | #137 | South Africa/Business/Entrepreneurship |
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Frequently Asked Questions About Tech for Non-Techies
What is Tech for Non-Techies about and what kind of topics does it cover?
This show targets non-technical founders and business leaders who want to build or enhance tech-enabled products without coding. Episodes center on product strategy, scoping, project management with developers, and applying AI for practical business outcomes. Listeners get step-by-step playbooks, real-world case studies, and jargon-free guidance designed to help turn ideas into revenue-generating digital offerings. A notable strength is the host's ability to translate technical concepts into actionable plans, often featuring guests with hands-on experience in building, funding, or leading tech-enabled ventures. The format consistently emphasizes measurable outcomes, practical tooling, and a clear path from validation to product delivery, ma... more
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How many listeners does Tech for Non-Techies get?
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Which podcasts are similar to Tech for Non-Techies?
These podcasts share a similar audience with Tech for Non-Techies:
1. The McKinsey Podcast
2. Focused Compounding
3. Bankless
4. Business Breakdowns
5. In Good Company with Nicolai Tangen
How many episodes of Tech for Non-Techies are there?
Tech for Non-Techies launched 6 years ago and published 307 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on Tech for Non-Techies?
Recent guests on Tech for Non-Techies include:
1. Eric Ries
2. Colin Hodge
3. Rags Vadali
4. Igor Pijic
5. Sophia Matveeva
6. Jen Glennon
7. Melanie Nabar
8. Alex Hern
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.