
This podcast is for non-technical founders and established small-to-mid-size business owners who want to launch an app or add a tech-enabled offering—without learning to code. Each episode breaks down product strategy, scoping, hiring and managing developers, and applied AI for real business outcomes (not VC theatre). Expect step-by-step playbooks, case studies, and jargon-free conversations that ... more
| Publishes | Weekly | Episodes | 298 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | TechnologyBusinessEntrepreneurship | |||

If you've ever nodded along while someone talked about coding — secretly having no idea what they actually meant — this episode is for you.
This is one of our most listened to episodes, and it's easy to see why.
Before you can work effectively ... more
Your time, energy and capital are all scarce resources. Each has an opportunity cost.
And yet many founders make decisions about their ventures based on excitement rather than evidence — committing all three without ever asking the question a smar... more
In the 20th century, financial literacy was essential.
In the 21st century, it's product development.
AI has made building faster and cheaper—which means more bad bets are being made at higher speed.
The bottleneck isn't "Can I build this?" ... more
You can build the best product in the market and still lose to a mediocre competitor.
This isn't reverse psychology—it's how markets actually work.
In this episode, Sophia Matveeva breaks down why superior products lose to inferior ones, and wh... more
People also subscribe to these shows.




I learn so much from these short episodes and I love how Sophia always goes right to the heart of what she discusses without any hype or fluff. Perfect for a busy professional.
Invaluable content in each and every episode!! 💥
Recently came across the Tech For Non-Techies podcast and am really enjoying it. Really appreciated your episode with Dr. Marilyn Sandor about her journey of going from a practicing dentist to becoming a tech founder when Covid-19 shut her office down. So many amazing takeaways! Can't wait to listen to more episodes! Thank you!
Amazing show! you get to learn so much valuable tips on here!
Thanks Sophia for what is now becoming MY podcast of the year. I now listen more to this podcast than ANY OTHERS out there, and across every subject. It’s just simply brilliant and I love Sophias straightforward
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #62 | |
Apple Podcasts | #94 | |
Apple Podcasts | #103 | |
Apple Podcasts | #128 | |
Apple Podcasts | #136 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | |
|---|---|
| Gender Skew | |
| Location | |
| Interests | |
| Professions | |
| Age Range | |
| Household Income | |
| Social Media Reach |
Content from episodes centers around practical strategies for non-technical founders and small business owners looking to navigate the tech world without coding skills. Topics include launching digital products, understanding go-to-market strategies, managing development teams, and integrating AI into business operations. The host often shares personal experiences, detailed frameworks, and case studies, which provide actionable insights for listeners. A notable aspect is the focus on demystifying technology and providing jargon-free guidance, aimed at making technology accessible for those outside of the technical field.
Rephonic provides a wide range of podcast stats for Tech for Non-Techies. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Tech for Non-Techies and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Tech for Non-Techies, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
Rephonic provides comprehensive predictive audience data for Tech for Non-Techies, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
To see how many followers or subscribers Tech for Non-Techies has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
These podcasts share a similar audience with Tech for Non-Techies:
1. The Bootstrapped Founder
2. Fulhamish
3. The Official SaaStr Podcast: SaaS | Founders | Investors
4. Y Combinator Startup Podcast
5. The Startup Ideas Podcast
Tech for Non-Techies launched 6 years ago and published 298 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Rephonic pulls ratings and reviews for Tech for Non-Techies from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
Rephonic provides full transcripts for episodes of Tech for Non-Techies. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
Recent guests on Tech for Non-Techies include:
1. Alex Hern
2. Rags Vadali
3. Noor Alderazi
4. Natalie Kaminski
5. Sangeet Paul Choudary
6. David Windley
7. Dr. Marilyn Sandor
8. Musi Skosana
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.