Tapped In Sales and Strategy for Beer Distributors
VXP TechTapped In Podcast for Beverage Distributors that want to empower their sales team to drive business results. Hosted by Bud Dunn, Mikey Hall, and Ross Ackermann of VXP Tech.
| Publishes | Weekly | Episodes | 110 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||
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Latest Episodes
May was a backloaded month, everybody hung their hat on Memorial Day, and then it rained on a third of the country. We broke down the bloodbath: was it the cold rain that killed the weekend, or six-dollar gas, rising rates, and a consumer who's flat-... more
What do we really control?
In this episode, Bud, Moneyball Ross, and Data Mike break down the difference between true control, store-level influence, and the excuses reps sometimes hide behind.
They dig into chain accounts, planograms, local flex ... more
This week on the Tapped In Sales Podcast, we take a detour from the normal strategy talk for our next origin story this time with Moneyball Ross.
Ross walks through how he went from a finance and economics kid in St. Louis to cutting his teeth insid... more
Q1 had a lot of beer distributors feeling pretty good.
Then April showed up.
In this episode, Bud, Moneyball Ross, and Data Mike break down what they are seeing across the beer industry after a strong first quarter, a choppy April, and a May planni... more
Bud is joined by Moneyball Ross and George “The Silver Fox” for a recap of the NBWA Legislative Conference and a conversation about why Washington matters to beer distributors.
The big theme: even if you don’t care about politics, politics cares abo... more
Bud, Mike, and Ross are joined by Lester Jones, Chief Economist and Vice President of Data Analytics at the National Beer Wholesalers Association, for a wide-ranging conversation on the state of the beer industry, the consumer, and where opportunity ... more
Everybody talks about PODs like they’re straightforward. They’re not.
In this episode of Tapped In Sales, Bud is joined by Moneyball Ross, Data Mike, and Alicia to break down one of the most misunderstood parts of sales execution in beverage distrib... more
In this episode, we bounce from Mike’s Caribbean adventures and octopus appetizers into a bigger question: with fuel costs rising, consumer habits shifting, and GLP-1s becoming more mainstream, why is beer still holding up better than a lot of people... more
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
A discussion-centric business show focused on beer distribution and related beverage categories, with a core trio of hosts sharing market context, tactical playbooks, and real-world anecdotes. Across recent episodes, listeners hear analysis of macro headwinds like fuel costs, inflation, and regulatory shifts, alongside tactical topics such as portfolio strategy for RTD and non-alc segments, on-premise dynamics, and the evolving three-tier system. The format blends macro market signals with practitioner anecdotes, supplier and distributor perspectives, and practical takeaways for managing profitability, growth, and operational discipline in a volatile industry. Noteworthy threads include consolidation moves in distribution, AI and data-drive... more
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. Beernet Radio
2. Ruthless Podcast
3. The Ben Shapiro Show
4. Brewbound Podcast
5. The Pat McAfee Show
How many episodes of this podcast are there?
this podcast launched 2 years ago and published 110 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. George (Silver Fox)
2. Mikey Boyce
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