Tapped In Sales and Strategy for Beer Distributors
VXP TechTapped In Podcast for Beverage Distributors that want to empower their sales team to drive business results. Hosted by Bud Dunn, Mikey Hall, and Ross Ackermann of VXP Tech.
| Publishes | Weekly | Episodes | 117 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||
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Latest Episodes
We're at the midway point of the year, which means comp planning season is here. If you're thinking about moving off commission, restructuring routes, or changing how your reps get paid, this is the episode to start with. Bud, Ross, and Mike get into... more
Everybody wants one reason the beer industry is soft. Gen Z quit drinking. Spirits stole the share. Pick your headline. The Beer Institute's Chief Economist Andrew Heritage came on to blow most of those up with actual data. The short version: demand ... more
Every supplier talks about pod gaps. Almost nobody talks about which gaps are worth chasing. Matt Moberly does. Master's in chemistry, 25 years in beer, and he runs the number one New Belgium market in the country, and he treats selling beer like a s... more
That's Not Vibes, That's Hope and a Prayer | ft. Sean Baker, Rarig Pacific
A distributor told Sean Baker he was making decisions "based on vibes." Sean's answer stuck with us: that's not vibes, that's hope and a prayer. Too many distributors are run... more
RNDC got cracked open like an egg. Now the real question isn't what happened — it's what suppliers do next. Bud, Ross, and Alicia get into the post-RNDC scramble, why limiting your distributor choices may have become a bridge too far, and where the c... more
The tide's going out, and it's showing us who's been swimming naked. Rates are high, inflation came in hot, beer volume's cratering, and the consumer's tapped. If your whole game is volume, this is the market that exposes it. This one's for the reps ... more
Everyone's chasing efficiency. Dynamic routing. Automated orders. Leaner headcount.
But here's what the data doesn't capture: your driver knows where the beer goes. Your rep knows when the manager's in a bad mood. And that retailer remembers who sho... more
May was a backloaded month, everybody hung their hat on Memorial Day, and then it rained on a third of the country. We broke down the bloodbath: was it the cold rain that killed the weekend, or six-dollar gas, rising rates, and a consumer who's flat-... more
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
A discussion-centric business show focused on beer distribution and related beverage categories, with a core trio of hosts sharing market context, tactical playbooks, and real-world anecdotes. Across recent episodes, listeners hear analysis of macro headwinds like fuel costs, inflation, and regulatory shifts, alongside tactical topics such as portfolio strategy for RTD and non-alc segments, on-premise dynamics, and the evolving three-tier system. The format blends macro market signals with practitioner anecdotes, supplier and distributor perspectives, and practical takeaways for managing profitability, growth, and operational discipline in a volatile industry. Noteworthy threads include consolidation moves in distribution, AI and data-drive... more
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. Beernet Radio
2. Brewbound Podcast
3. Your Money Guide on the Side
4. VinePair Podcast
5. Fantasy Footballers - Fantasy Football Podcast
How many episodes of this podcast are there?
this podcast launched 2 years ago and published 117 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Andrew Heritage
2. Matt Moberly
3. Sean Baker
4. Lester Jones
5. George (Silver Fox)
6. Mikey Boyce
7. Brad Stachowiak
8. Rick Lack
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