Tapped In Sales and Strategy for Beer Distributors
VXP TechTapped In Podcast for Beverage Distributors that want to empower their sales team to drive business results. Hosted by Bud Dunn, Mikey Hall, and Ross Ackermann of VXP Tech.
| Publishes | Weekly | Episodes | 129 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||
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Latest Episodes
Take away the PFP plan. Would your reps still know what to sell? That one question separates good reps from great reps, and the good news is the difference is coachable.
Recorded live at the NBWA 89th Annual Convention in Orlando, Bud, Moneyball Ros... more
15 tap handles after a full push with money, trips, and every incentive they could find. 150 handles in 60 days once the reps were paid on objectives instead. Gus Doll, owner partner at Doll Distributing, joins Bud, Mike, and Ross to walk through how... more
LaMonica Beverage cut finished product loss 86% in a year and replaced a PFP program that had not changed in years. Carly LaMonica and Jessie LaMonica Fletcher, third-generation owners in Rockford, Illinois, join us to walk through how they did it.
more
Twenty five companies sell the exact same product TJ Tribell sells, at roughly the same price, with roughly the same service. He has no exclusive territory and no supplier protection. He is also up double digits nine years running in an industry that... more
Beer is down 4% after a minus 5 last year. Five straight years of decline, and the World Cup summer that was supposed to turn it around didn't. Jason and David Steinman, the third generation running Beer Marketers Insights, join Bud, Mike, and Ross t... more
Your product is good for 270 days. Your distribution drive measures 90. A listener emailed us asking why we're still paying for placements on product that's already sitting on the shelf, and it turned into one of the more honest conversations we've h... more
One client caps sales programs at six a month. Another runs 12 to 15, and the reps there can't name half of them. That's the mental load problem, and it's costing you execution you already paid for.
Bud, Mike, and Ross dig into how many programs a r... more
Worst week since April. Down 8.6% on volume, down 5% on dollars, and the industry's official answer is that it got too hot outside. Nobody needs another weather report.
Here's what's really happening. We're sitting on mid-month client calls watching... more
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
This show centers on beer distribution, wholesale dynamics, and technology-enabled sales. Across episodes, discussions frequently circumnavigate compensation, incentives, and field-driven profitability, with a strong emphasis on practical, data-based decision making for distributors and suppliers. Hosts bring hands-on experience from VXP Tech, often pairing operational insights with market trends (World Cup-driven demand, supply chain frictions, and the evolving three-tier system), while guests typically contribute market-specific lessons, field-tested strategies, and quantified takeaways. A standout aspect is the blend of tactical coaching with high-level economics and tech adoption, making it especially useful for distributors, sales lead... more
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. Beernet Radio
2. Beer Business Finance
3. Adam Carolla Show
4. The Joe Rogan Experience
5. Brewbound Podcast
How many episodes of this podcast are there?
this podcast launched 2 years ago and published 129 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Gus Doll
2. Carly LaMonica
3. Jessie LaMonica Fletcher
4. TJ Tribell
5. Jason Steinman
6. David Steinman
7. Beverly Freitas
8. Kristen Burke
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.