Tapped In Sales and Strategy for Beer Distributors
VXP TechTapped In Podcast for Beverage Distributors that want to empower their sales team to drive business results. Hosted by Bud Dunn, Mikey Hall, and Ross Ackermann of VXP Tech.
| Publishes | Weekly | Episodes | 125 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||
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Latest Episodes
Beer is down 4% after a minus 5 last year. Five straight years of decline, and the World Cup summer that was supposed to turn it around didn't. Jason and David Steinman, the third generation running Beer Marketers Insights, join Bud, Mike, and Ross t... more
Your product is good for 270 days. Your distribution drive measures 90. A listener emailed us asking why we're still paying for placements on product that's already sitting on the shelf, and it turned into one of the more honest conversations we've h... more
One client caps sales programs at six a month. Another runs 12 to 15, and the reps there can't name half of them. That's the mental load problem, and it's costing you execution you already paid for.
Bud, Mike, and Ross dig into how many programs a r... more
Worst week since April. Down 8.6% on volume, down 5% on dollars, and the industry's official answer is that it got too hot outside. Nobody needs another weather report.
Here's what's really happening. We're sitting on mid-month client calls watching... more
Two routes down 25% for the month means your whole company is down 5%. Most of us look at that number, say "Johnny was out," and move on.
This week Ross brings a pattern he kept seeing across clients big and small: when a rep goes out on leave, the ... more
July did not give anybody a soft landing. You either made your number or you got crushed, and almost nobody landed in between. We dig into what actually happened last month, why A-B houses slipped off their June trends while MC clients picked up a po... more
AB told Northern Eagle the World Cup would be like eight Super Bowls in their market. It was. Up in Boston, the Scots went through a full container of Tennent's in four days and Burke Distributing had to bring in a second one.
This is a two part epi... more
Five clients came to us in the last 60 days with the same word on their lips: complacency. Reps showing up just enough to get invited back to work tomorrow. But here's the uncomfortable question: is it laziness, or are your reps rationally optimizing... more
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
This show centers on beer distribution, wholesale dynamics, and technology-enabled sales. Across episodes, discussions frequently circumnavigate compensation, incentives, and field-driven profitability, with a strong emphasis on practical, data-based decision making for distributors and suppliers. Hosts bring hands-on experience from VXP Tech, often pairing operational insights with market trends (World Cup-driven demand, supply chain frictions, and the evolving three-tier system), while guests typically contribute market-specific lessons, field-tested strategies, and quantified takeaways. A standout aspect is the blend of tactical coaching with high-level economics and tech adoption, making it especially useful for distributors, sales lead... more
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. Beernet Radio
2. PFT Live with Mike Florio
3. Brewbound Podcast
4. Dunc'd On Basketball NBA Podcast
5. Plain English with Derek Thompson
How many episodes of this podcast are there?
this podcast launched 2 years ago and published 125 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Jason Steinman
2. David Steinman
3. Beverly Freitas
4. Kristen Burke
5. Andrew Heritage
6. Matt Moberly
7. Sean Baker
8. Lester Jones
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