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Artwork for Tapped In Sales and Strategy for Beer Distributors

Tapped In Sales and Strategy for Beer Distributors

VXP Tech
VXP Tech
Beer Distributors
Artificial Intelligence
Molson Coors
Anheuser-Busch
NBWA
Gross Profit
Non-Alcoholic Beer
Gas Prices
Las Vegas
Beer
Sales Compensation
Middle Management
GP Per CE
Calumet Breweries
Pepsico
Ravine Associates
Coca-Cola
Taxation
Rtds

Tapped In Podcast for Beverage Distributors that want to empower their sales team to drive business results. Hosted by Bud Dunn, Mikey Hall, and Ross Ackermann of VXP Tech.

PublishesWeeklyEpisodes114Founded2 years ago
Number of ListenersCategory
Business

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Artwork for Tapped In Sales and Strategy for Beer Distributors

Latest Episodes

That's Not Vibes, That's Hope and a Prayer | ft. Sean Baker, Rarig Pacific

A distributor told Sean Baker he was making decisions "based on vibes." Sean's answer stuck with us: that's not vibes, that's hope and a prayer. Too many distributors are run... more

RNDC got cracked open like an egg. Now the real question isn't what happened — it's what suppliers do next. Bud, Ross, and Alicia get into the post-RNDC scramble, why limiting your distributor choices may have become a bridge too far, and where the c... more

YouTube

The tide's going out, and it's showing us who's been swimming naked. Rates are high, inflation came in hot, beer volume's cratering, and the consumer's tapped. If your whole game is volume, this is the market that exposes it. This one's for the reps ... more

YouTube

Everyone's chasing efficiency. Dynamic routing. Automated orders. Leaner headcount.

But here's what the data doesn't capture: your driver knows where the beer goes. Your rep knows when the manager's in a bad mood. And that retailer remembers who sho... more

YouTube

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Recent Guests

George (Silver Fox)
Guest joining to discuss industry dynamics and acquisitions
Episode: 103: RTD Land Grab, Recession Rumblings & the Summer Season
Mikey Boyce
Director of Customer Success at VXP; origin story guest on the episode
VXP Tech
Episode: 102: The Making of Data Mike
Brad Stachowiak
IT lead at Ravine Associates, responsible for information flow and data integrity
Ravine Associates
Episode: 92: Finding the Running Lanes: How Rave & Associates Tames Portfolio Complexity
Rick Lack
Executive vice president of Ravine Associates, veteran grocer with deep industry experience
Ravine Associates
Episode: 92: Finding the Running Lanes: How Rave & Associates Tames Portfolio Complexity
Wes Verno
Founder of Verno Consulting, a leading wholesale distribution consultant
Verno Consulting
Episode: 90: Wes Verno: The Way We’ve Always Done It Is Killing
Logan Edwards
Logan Edwards from Grellner Sales & Service
Grellner Sales & Service
Episode: 88: Killing MBOs: How Simplicity Drove 50¢ More GP per Case
Dan Deufel
Representative, Superior Beverage
Superior Beverage
Episode: 87: How Superior Beverage Used Transparency to Transform Performance
Epolito Christian
Deal maker in the beverage space
Epolito Christian & Co.
Episode: 86: Pepsi refranchising, Thanksgiving declines, Gen-Z drinking shifts & the Eeyore problem
George Silver Fox
Guest with expertise in technology implementation and organizational design
Independent / Industry consultant
Episode: 83: People, Process, Technology: Are You Solving the Real Problem?

Hosts

Bud Dunn
Founder/leader with deep experience in beer distribution and market strategy; frequently shares pragmatic insights from the field.
Mikey Hall
Co-host known for analytics orientation and data-driven storytelling; often framed as responsible for data tools and metrics.
Ross Ackermann
Co-host providing market and economic context, industry insights, and technology perspectives; acts as a bridge between suppliers and distributors.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#240
Indonesia/Business

Talking Points

Recent interactions between the hosts and their guests.

92: Finding the Running Lanes: How Rave & Associates Tames Portfolio Complexity
Q: How have you implemented processes to distill focus for reps and drive consistent results?
We introduced quarterly wine focuses tracked in the app, established a clear ABP-driven prioritization, and created a culture where reps compete in a healthy way for top objectives, which has improved chain execution.
92: Finding the Running Lanes: How Rave & Associates Tames Portfolio Complexity
Q: What is the hardest part of managing a portfolio this large for reps in the field?
The biggest challenge is letting the portfolio water find its level and focusing on the 80/20 items that drive the majority of volume, while still managing hundreds of SKUs and keeping reps from chasing every trend.
82: Stop Spinning Your Wheels — Diagnosing Decline Before It’s Too Late
Q: What makes the SOAR approach more effective than traditional SWOT in strategic planning?
SOAR focuses on strengths and aspirations, actively involving middle management and teams to generate buy-in and concrete goals, resulting in higher engagement and ownership of the plan.
82: Stop Spinning Your Wheels — Diagnosing Decline Before It’s Too Late
Q: How can leaders motivate change when teams are fearful of stepping into new processes?
Leaders should shift fear into purposeful ownership by engaging middle management, giving them clear goals, and inviting them to co-create solutions, which reduces resistance and builds commitment.
90: Wes Verno: The Way We’ve Always Done It Is Killing
Q: How do you identify a good rep beyond simple sales numbers, especially when coaching middle management?
We rely on a combination of predictive analytics and behavioral indicators to assess coaching potential, leadership capability, and how reps manage customer relationships, not just quota attainment, to determine who excels at selling and who is better suited for execution roles.

Audience Metrics

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Listeners per Episode
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A discussion-centric business show focused on beer distribution and related beverage categories, with a core trio of hosts sharing market context, tactical playbooks, and real-world anecdotes. Across recent episodes, listeners hear analysis of macro headwinds like fuel costs, inflation, and regulatory shifts, alongside tactical topics such as portfolio strategy for RTD and non-alc segments, on-premise dynamics, and the evolving three-tier system. The format blends macro market signals with practitioner anecdotes, supplier and distributor perspectives, and practical takeaways for managing profitability, growth, and operational discipline in a volatile industry. Noteworthy threads include consolidation moves in distribution, AI and data-drive... more

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1. Beernet Radio
2. The Ryen Russillo Show
3. Monday Morning Podcast
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this podcast launched 2 years ago and published 114 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. George (Silver Fox)
2. Mikey Boyce
3. Brad Stachowiak
4. Rick Lack
5. Wes Verno
6. Logan Edwards
7. Dan Deufel
8. Epolito Christian

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