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Talk Copy to Me | Content + Copywriting Podcast

Erin Ollila
Content Strategy
SEO
Thought Leadership
Marketing Strategy
Rewrite Your Site
Brand Messaging
Copywriting
Marketing
Small Business
Marketing Strategies
Email Marketing
Social Media Marketing
Brand Voice
Content Creation
Website Copywriting
Small Business Marketing
Brand Authority
Testimonials
Audience Engagement
Strategy Sessions

Talk Copy to Me is your go-to resource for transforming your business's message into meaningful connections and measurable results. Whether you're diving into SEO, crafting website copy that converts, or building your brand's story, each episode delivers actionable strategies you can implement right away.Your host, Erin Ollila, is a sought-after content strategist and SEO expert who's helped brand... more

PublishesTwice monthlyEpisodes195Founded5 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Latest Episodes

Ten years ago, I quit my last traditional job and jumped into full-time self-employment with almost no safety net. 

Earlier this month, that moment officially became a decade of doing just that: running this business as a solopreneur. I could've mad... more

Every website redesign starts the same way: you get excited, you start looking at colors and fonts and templates, and in that excitement, you think you're finally ready to hire someone. 

But here's the thing—if you skip the prep work, you're setting... more

You know that feeling when you finally get clarity on something you've been struggling with or ruminating on for a long time? It feels amazing for about five minutes.

And then you realize clarity doesn't actually end the hard part. It just starts a ... more

At some point in your business, you hit a moment where the project you thought you were doing turns out to be something much, much bigger. For me, that moment happened this year. I committed to doing a website rewrite after not touching my own websit... more

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Recent Guests

Jess Freeman
Host of The Ordinary Business podcast; founder of Jess Creatives
Jess Creatives
Episode: Ordinary Is Not a Bad Word: Building a Business That Fits Your Life
Jessica Lackey
Author of Leaving the Casino; creator-entrepreneur
E-creatively / Leaving the Casino team
Episode: The Truth About Writing a Book While Running a Business with Jessica Lackey
Jyll Saskin Gales
YouTube Ads expert, Google Ads coach
Self-employed/Consultant
Episode: How Do YouTube Ads Work with Jyll Saskin Gales
Olivia Lawson
Paid ad strategist
Episode: What to Have Ready Before Paying for Google Ads with Olivia Lawson
Rebecca Tracy
Becca from The Uncaged Life
The Uncaged Life
Episode: 7 Copywriting Predictions for 2026 You Need to Hear
Courtney Fanning
From Big Picture Copywriting
Big Picture Copywriting
Episode: 7 Copywriting Predictions for 2026 You Need to Hear
Hannah Plourd
Marketing strategist and storytelling specialist
Episode: 7 Copywriting Predictions for 2026 You Need to Hear
Emily Gertenbach
SEO specialist and friend of Erin
Episode: The Truth About AI Overviews with SEO Expert Emily Gertenbach
Samantha Mabe
Website designer for health and wellness professionals
Lemon and the Sea
Episode: 5 Experts on the Website Mistakes Driving Clients Away

Host

Erin Ollila
Host of Talk Copy To Me Podcast

Reviews

5.0 out of 5 stars from 67 ratings
  • Always something new regarding the writing process and marketing in general. Erin seems to really know her stuff and I find the podcasts very helpful.

    Podcast Addict
    5
    BobbyV
    a year ago
  • One of my favourite podcasts ❤️

    I keep coming back to Talk Copy To Me because I love how Erin filters through the noise in the online space to showcase what’s working now. No fluff, just actionable advice I can actually trust

    Apple Podcasts
    5
    Ginger Blythin
    Canada2 years ago
  • This is a great podcast! The information is actionable, to the point, and unique from the generic marketing advice that podcasts are littered with these days. You can tell Erin is a true expert. Every episode gives you so much value and is well worth your busy time. I particularly loved this episode about making sure your websites user experience is effective. As a DIYer solopreneure, getting specific examples of what good UX is has been eye opening as I plan a redesign for my website.

    Podcast Addict
    5
    guiltyquilty
    2 years ago
  • I've become a fast fan of your podcast!

    Podchaser
    5
    Kris Ward
    2 years ago
  • A New Favorite!

    I’m new to copywriting and getting back into web design (from 2001) so I’m really happy that I found Erin’s podcast.

    I really appreciate how she expounds on what she’s teaching because I’m one of those students that need to know why we should do something along with the how!

    And I appreciate the confidence in her voice that is contagious - and I need all the confidence I can get!

    Apple Podcasts
    5
    thedistracted1
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the host for cutting through online noise with actionable, trusted guidance.
New listeners appreciate clear explanations of why and how to implement tactics, not just theory.
Episodes are consistently actionable and well-structured, with guest perspectives that expand practical strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

What to Have Ready Before Paying for Google Ads with Olivia Lawson
Q: What are some of the first things to check on a site when preparing for ads?
Check the conversion rate in a 90-day window, ensure the messaging is crystal clear about services, tighten CTAs, fix navigation, and verify the top path to the desired action is obvious and consistent.
What to Have Ready Before Paying for Google Ads with Olivia Lawson
Q: Why is it important to optimize a site before running paid ads to drive leads or sales?
Because ads bring traffic, but if the site can't convert that traffic, you'll burn through budget without gaining meaningful outcomes. A clear value proposition, strong CTAs, and a smooth user journey are essential so paid traffic becomes profitable rather than wasteful.
Is It Possible to Use AI As a Brainstorming Partner?
Q: What are AI's limitations as a brainstorming tool?
AI has biases, may not have the latest industry insights, and tends to align with the user's ideas rather than offering critical feedback.
Is It Possible to Use AI As a Brainstorming Partner?
Q: How can AI be effectively used as a strategic brainstorming partner?
AI can be used to challenge assumptions, explore new angles, and help identify gaps in content strategy, provided it understands the business context.
Writing a Book to Share Thought Leadership with Jodi Brandon
Q: How do you suggest someone start to ideate whether writing a book is a good decision for their business?
It has to start with your goal; understand what you want out of the project.

Audience Metrics

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Listeners per Episode
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Frequently Asked Questions About Talk Copy to Me

What is Talk Copy to Me about and what kind of topics does it cover?

A practical, action-oriented show focused on copywriting, website optimization, and marketing strategy for small businesses and solopreneurs. Episodes blend hands-on tactics—SEO, conversion-focused website copy, messaging, and storytelling—with ongoing program launches and business-building frameworks. A recurring strength is translating complex concepts into clear steps, often featuring guest experts across marketing, publishing, and paid media to broaden perspectives. Noteworthy elements include a strong emphasis on customer research, authentic brand voice, and actionable frameworks that listeners can apply immediately to improve conversions and storytelling. The show often centers on scalable programs and live-support formats, making it ... more

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How many episodes of Talk Copy to Me are there?

Talk Copy to Me launched 5 years ago and published 195 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Talk Copy to Me?

Recent guests on Talk Copy to Me include:

1. Jess Freeman
2. Jessica Lackey
3. Jyll Saskin Gales
4. Olivia Lawson
5. Rebecca Tracy
6. Courtney Fanning
7. Hannah Plourd
8. Emily Gertenbach

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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