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Artwork for Talk Copy to Me

Talk Copy to Me | Content + Copywriting Podcast

Erin Ollila
Content Strategy
SEO
Thought Leadership
Marketing Strategy
Rewrite Your Site
Brand Messaging
Copywriting
Website Copywriting
Marketing
Small Business
Marketing Strategies
Email Marketing
Social Media Marketing
Brand Voice
Content Creation
Website Copy
Small Business Marketing
Brand Authority
Audience Engagement
Testimonials

Talk Copy to Me is your go-to resource for transforming your business's message into meaningful connections and measurable results. Whether you're diving into SEO, crafting website copy that converts, or building your brand's story, each episode delivers actionable strategies you can implement right away.Your host, Erin Ollila, is a sought-after content strategist and SEO expert who's helped brand... more

PublishesTwice monthlyEpisodes199Founded5 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

Listen to this Podcast

Artwork for Talk Copy to Me

Latest Episodes

You've likely noticed how loud everyone is already being about Black Friday. But right now, you might not even be sure whether you are—or aren't—going to have a Black Friday sale in your own business.

Maybe you meant to run one and the life simply g... more

Your website is live, and you’ve read it so many times that you can’t really see it anymore. So you fix a headline here, swap a sentence there, and get back to work. But editing whatever you happen to notice isn’t a strategic edit. It’s a patch, and ... more

You know your business inside and out. You could explain what you do over coffee in about thirty seconds. And then you sit down to write it on your website and it comes out flat, too boastful, or somehow both. If you’ve tried tutorials, templates, or... more

Have you ever shared your website with a lead and tacked on a little apology at the same time? Something like: 

"Ignore the services page, I haven't updated it in a while." 

I'll be honest and admit that I've done it, and I see far too many busines... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Kristin O'Loughlin
Independent website and brand designer with nearly 20 years of advertising and marketing experience
Episode: From DIY Copy to a Site Edit: Kristin O’Loughlin’s Experience
Jess Freeman
Host of The Ordinary Business podcast; founder of Jess Creatives
Jess Creatives
Episode: Ordinary Is Not a Bad Word: Building a Business That Fits Your Life
Jodi Brandon
Author and publishing consultant discussing when to update and how to publish living business assets
Write Publish Market
Episode: When (and Why) to Revise Your Published Book with Jodi Brandon
Jessica Lackey
Author of Leaving the Casino; creator-entrepreneur
E-creatively / Leaving the Casino team
Episode: The Truth About Writing a Book While Running a Business with Jessica Lackey
Jyll Saskin Gales
YouTube Ads expert, Google Ads coach
Self-employed/Consultant
Episode: How Do YouTube Ads Work with Jyll Saskin Gales
Olivia Lawson
Paid ad strategist
Episode: What to Have Ready Before Paying for Google Ads with Olivia Lawson
Rebecca Tracy
Becca from The Uncaged Life
The Uncaged Life
Episode: 7 Copywriting Predictions for 2026 You Need to Hear
Courtney Fanning
From Big Picture Copywriting
Big Picture Copywriting
Episode: 7 Copywriting Predictions for 2026 You Need to Hear
Hannah Plourd
Marketing strategist and storytelling specialist
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Episode: 7 Copywriting Predictions for 2026 You Need to Hear

Host

Erin Ollila
Host of Talk Copy To Me Podcast

Reviews

5.0 out of 5 stars from 67 ratings
  • Always something new regarding the writing process and marketing in general. Erin seems to really know her stuff and I find the podcasts very helpful.

    Podcast Addict
    5
    BobbyV
    a year ago
  • One of my favourite podcasts ❤️

    I keep coming back to Talk Copy To Me because I love how Erin filters through the noise in the online space to showcase what’s working now. No fluff, just actionable advice I can actually trust

    Apple Podcasts
    5
    Ginger Blythin
    Canada2 years ago
  • This is a great podcast! The information is actionable, to the point, and unique from the generic marketing advice that podcasts are littered with these days. You can tell Erin is a true expert. Every episode gives you so much value and is well worth your busy time. I particularly loved this episode about making sure your websites user experience is effective. As a DIYer solopreneure, getting specific examples of what good UX is has been eye opening as I plan a redesign for my website.

    Podcast Addict
    5
    guiltyquilty
    2 years ago
  • I've become a fast fan of your podcast!

    Podchaser
    5
    Kris Ward
    3 years ago
  • A New Favorite!

    I’m new to copywriting and getting back into web design (from 2001) so I’m really happy that I found Erin’s podcast.

    I really appreciate how she expounds on what she’s teaching because I’m one of those students that need to know why we should do something along with the how!

    And I appreciate the confidence in her voice that is contagious - and I need all the confidence I can get!

    Apple Podcasts
    5
    thedistracted1
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the host for cutting through online noise with actionable, trusted guidance.
New listeners appreciate clear explanations of why and how to implement tactics, not just theory.
Episodes are consistently actionable and well-structured, with guest perspectives that expand practical strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

From DIY Copy to a Site Edit: Kristin O’Loughlin’s Experience
Q: Do you have any advice for how to prepare for a project like this or how to get the best out of a project like this?
Kristin recommends organizing and sharing as much accurate, useful information as possible, including notes and bullet points, and being ready to answer questions.
From DIY Copy to a Site Edit: Kristin O’Loughlin’s Experience
Q: Where were you before you decided to jump in and rewrite the parts of your site that we did? What were some of the things that you were struggling with, or maybe trying to figure out if this was the right offer for you?
Kristin was happy with her existing copy but wanted to speak more directly to visitors and improve conversions. She struggled to do that herself, and Site Edit seemed like a manageable way to strengthen and reorganize the copy she already had.
What to Have Ready Before Paying for Google Ads with Olivia Lawson
Q: What are some of the first things to check on a site when preparing for ads?
Check the conversion rate in a 90-day window, ensure the messaging is crystal clear about services, tighten CTAs, fix navigation, and verify the top path to the desired action is obvious and consistent.
What to Have Ready Before Paying for Google Ads with Olivia Lawson
Q: Why is it important to optimize a site before running paid ads to drive leads or sales?
Because ads bring traffic, but if the site can't convert that traffic, you'll burn through budget without gaining meaningful outcomes. A clear value proposition, strong CTAs, and a smooth user journey are essential so paid traffic becomes profitable rather than wasteful.
Is It Possible to Use AI As a Brainstorming Partner?
Q: What are AI's limitations as a brainstorming tool?
AI has biases, may not have the latest industry insights, and tends to align with the user's ideas rather than offering critical feedback.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Talk Copy to Me

What is Talk Copy to Me about and what kind of topics does it cover?

A practical, action-oriented show focused on copywriting, website optimization, and marketing strategy for small businesses and solopreneurs. Episodes blend hands-on tactics—SEO, conversion-focused website copy, messaging, and storytelling—with ongoing program launches and business-building frameworks. A recurring strength is translating complex concepts into clear steps, often featuring guest experts across marketing, publishing, and paid media to broaden perspectives. Noteworthy elements include a strong emphasis on customer research, authentic brand voice, and actionable frameworks that listeners can apply immediately to improve conversions and storytelling. The show often centers on scalable programs and live-support formats, making it ... more

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How many episodes of Talk Copy to Me are there?

Talk Copy to Me launched 5 years ago and published 199 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Talk Copy to Me?

Recent guests on Talk Copy to Me include:

1. Kristin O'Loughlin
2. Jess Freeman
3. Jodi Brandon
4. Jessica Lackey
5. Jyll Saskin Gales
6. Olivia Lawson
7. Rebecca Tracy
8. Courtney Fanning

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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