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Artwork for Talk Copy to Me

Talk Copy to Me | Content + Copywriting Podcast

Erin Ollila
Thought Leadership
Brand Messaging
Content Strategy
Marketing
Testimonials
Small Business Marketing
Brand Authority
Email Marketing
Marketing Strategies
Social Media Marketing
Audience Engagement
Case Studies
Plagiarism
Client Data Collection
Strategic Content Creation
Unique Selling Proposition
Social Proof
Conversion Rate Optimization
SEO Best Practices
Trust Building

Talk Copy to Me is your go-to resource for transforming your business's message into meaningful connections and measurable results. Whether you're diving into SEO, crafting website copy that converts, or building your brand's story, each episode delivers actionable strategies you can implement right away.Your host, Erin Ollila, is a sought-after content strategist and SEO expert who's helped brand... more

PublishesTwice weeklyEpisodes190Founded4 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

Listen to this Podcast

Artwork for Talk Copy to Me

Latest Episodes

Most program sales pages give you a topic list. This episode gives you something more useful: what it actually feels like to be inside Rewrite Your Site, my group copywriting program, from the moment you join to the moment your site goes live.

I'm w... more

A course built around writing the copy for your small business website seems like it has one goal: to produce a website in the end. 

What nobody tells you is that it also produces a reckoning of sorts— about your offers, your messaging, your whole b... more

Most people sit down to write their website and end up rewriting the same headline over and over—not because they can't write, but because they skipped the step that makes the writing actually work.

What step, you ask?

Research. Skipping research ... more

You've been told that if your business isn't scaling, you're falling behind. But what if that message was never meant for you—or most of us online business owners—in the first place? 

This Talk Copy to Me episode is for anyone who's built a business... more

Key Facts

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Recent Guests

Jess Freeman
Host of The Ordinary Business podcast; founder of Jess Creatives
Jess Creatives
Episode: Ordinary Is Not a Bad Word: Building a Business That Fits Your Life
Jodi Brandon
Author and publishing consultant discussing when to update and how to publish living business assets
Write Publish Market
Episode: When (and Why) to Revise Your Published Book with Jodi Brandon
Jyll Saskin Gales
YouTube Ads expert, Google Ads coach
Self-employed/Consultant
Episode: How Do YouTube Ads Work with Jyll Saskin Gales
Olivia Lawson
Paid ad strategist
Episode: What to Have Ready Before Paying for Google Ads with Olivia Lawson
Rebecca Tracy
Becca from The Uncaged Life
The Uncaged Life
Episode: 7 Copywriting Predictions for 2026 You Need to Hear
Courtney Fanning
From Big Picture Copywriting
Big Picture Copywriting
Episode: 7 Copywriting Predictions for 2026 You Need to Hear
Hannah Plourd
Marketing strategist and storytelling specialist
Episode: 7 Copywriting Predictions for 2026 You Need to Hear
Emily Gertenbach
Episode: The Importance of Editing and Fact-Checking Your AI Content
Samantha Mabe
Website designer for health and wellness professionals
Lemon and the Sea
Episode: 5 Experts on the Website Mistakes Driving Clients Away

Host

Erin Ollila
Host of the show; content strategist and SEO expert

Reviews

5.0 out of 5 stars from 67 ratings
  • Always something new regarding the writing process and marketing in general. Erin seems to really know her stuff and I find the podcasts very helpful.

    Podcast Addict
    5
    BobbyV
    7 months ago
  • One of my favourite podcasts ❤️

    I keep coming back to Talk Copy To Me because I love how Erin filters through the noise in the online space to showcase what’s working now. No fluff, just actionable advice I can actually trust

    Apple Podcasts
    5
    Ginger Blythin
    Canadaa year ago
  • This is a great podcast! The information is actionable, to the point, and unique from the generic marketing advice that podcasts are littered with these days. You can tell Erin is a true expert. Every episode gives you so much value and is well worth your busy time. I particularly loved this episode about making sure your websites user experience is effective. As a DIYer solopreneure, getting specific examples of what good UX is has been eye opening as I plan a redesign for my website.

    Podcast Addict
    5
    guiltyquilty
    2 years ago
  • I've become a fast fan of your podcast!

    Podchaser
    5
    Kris Ward
    2 years ago
  • A New Favorite!

    I’m new to copywriting and getting back into web design (from 2001) so I’m really happy that I found Erin’s podcast.

    I really appreciate how she expounds on what she’s teaching because I’m one of those students that need to know why we should do something along with the how!

    And I appreciate the confidence in her voice that is contagious - and I need all the confidence I can get!

    Apple Podcasts
    5
    thedistracted1
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host explains why concepts matter, not just how, helping new listeners steadily build understanding.
Guests are credible experts who share practical, real-world tactics rather than high-level theory.
Listeners describe it as actionable and free of fluff, with clear guidance you can implement quickly.
The show is viewed as a reliable resource for small business owners needing copy and SEO improvements.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#104
Canada/Business/Marketing
Apple Podcasts
#230
Germany/Business/Marketing
Apple Podcasts
#165
Indonesia/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

What to Have Ready Before Paying for Google Ads with Olivia Lawson
Q: What are some of the first things to check on a site when preparing for ads?
Check the conversion rate in a 90-day window, ensure the messaging is crystal clear about services, tighten CTAs, fix navigation, and verify the top path to the desired action is obvious and consistent.
What to Have Ready Before Paying for Google Ads with Olivia Lawson
Q: Why is it important to optimize a site before running paid ads to drive leads or sales?
Because ads bring traffic, but if the site can't convert that traffic, you'll burn through budget without gaining meaningful outcomes. A clear value proposition, strong CTAs, and a smooth user journey are essential so paid traffic becomes profitable rather than wasteful.
Is It Possible to Use AI As a Brainstorming Partner?
Q: What are AI's limitations as a brainstorming tool?
AI has biases, may not have the latest industry insights, and tends to align with the user's ideas rather than offering critical feedback.
Is It Possible to Use AI As a Brainstorming Partner?
Q: How can AI be effectively used as a strategic brainstorming partner?
AI can be used to challenge assumptions, explore new angles, and help identify gaps in content strategy, provided it understands the business context.
Writing a Book to Share Thought Leadership with Jodi Brandon
Q: How do you suggest someone start to ideate whether writing a book is a good decision for their business?
It has to start with your goal; understand what you want out of the project.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Talk Copy to Me

What is Talk Copy to Me about and what kind of topics does it cover?

This show centers on practical, hands-on strategies for marketing, copywriting, and website optimization tailored to small businesses, solopreneurs, and growing teams. Episodes repeatedly emphasize clear messaging, conversion-focused copy, and the integration of SEO with content and branding. Listeners gain tactical guidance on topics like website copy rewrites, publishing books as part of a marketing strategy, running paid and organic ads, and using storytelling to build trust. A recurring thread is turning complex marketing ideas into actionable frameworks and real-world playbooks that fit a small business schedule. The host often features practitioners and authors who specialize in accessible, results-oriented approaches to copy, marketi... more

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Which podcasts are similar to Talk Copy to Me?

These podcasts share a similar audience with Talk Copy to Me:

1. Business-First Creatives
2. Good Content with Shannon McKinstrie
3. Get Booked: A Photography Marketing Podcast
4. This Can't Be That Hard
5. Shoot It Straight

How many episodes of Talk Copy to Me are there?

Talk Copy to Me launched 4 years ago and published 190 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Talk Copy to Me?

Recent guests on Talk Copy to Me include:

1. Jess Freeman
2. Jodi Brandon
3. Jyll Saskin Gales
4. Olivia Lawson
5. Rebecca Tracy
6. Courtney Fanning
7. Hannah Plourd
8. Emily Gertenbach

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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