Supply chains: Smart cars - for iPad/Mac/PC
The Open UniversityWhat happens when you bring the best of two famous brands together? What sorts of innovations can emerge, and how is a brand image created for the new product? The Smart car came about as a result of a collaboration between car manufacturer Mercedes-Benz and Swatch, the Swiss watch maker. This album examines the innovations behind the Smart car, its supply chain, and its assembly line in Hambach, ... more
| Publishes | Daily | Episodes | 10 | Founded | 14 years ago |
|---|---|---|---|---|---|
| Categories | EducationCourses | ||||
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Latest Episodes
Transcript -- A short introduction to this album
Introducing the funky customisable Smart car, the result of a partnership between Mercedes and Swatch watches
Transcript -- Introducing the funky customisable Smart car, the result of a partnership between Mercedes and Swatch watches
How the innovations continue at Smart's factory, and how the brand image is built
Transcript -- How the innovations continue at Smart's factory, and how the brand image is built
The radical re-thinking of the car assembly process and its supply chain, along with 12 on site component suppliers
Transcript -- The radical re-thinking of the car assembly process and its supply chain, along with 12 on site component suppliers
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