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Artwork for Sub-Summit

Sub-Summit

Doug Sandler
Subsummit
Artificial Intelligence
Subscription
Butcherbox
Customer Experience
Churn
Swanson Vitamins
Fraud Deflect
Subscriptions
Chargebacks
Live Selling
Direct Meds
Masterclass
Liquid IV
Ordergroove
D2C
Customer Lifetime Value
Subscription Model
Friendly Fraud
Wowzitude

At the crossroads of innovation, growth, and connection, this podcast takes you inside SubSummit 2026—the premier gathering for leaders shaping the future of subscription, membership, loyalty, and recurring revenue. From the months leading up to the conference through the live energy of the event and the insights that follow, each episode delivers conversations with the brands, solution providers,... more

PublishesWeeklyEpisodes15Founded4 months ago
Number of ListenersCategories
MarketingManagementBusiness

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Artwork for Sub-Summit

Latest Episodes

Building a product people love isn't always enough, especially if they never need to buy it again. Eric shares why he shifted from durable grooming tools to replenishable oral care, and how embracing constant experimentation helped him uncover bigger... more

Startup CPG founder Daniel Scharff sits down with former Brightland CEO Todd Hoffman to unpack how a simple pantry staple became a premium DTC phenomenon. They break down emotional branding, gifting flywheels, subscription behavior, and the hard trut... more

With payment failures, most businesses see lost revenue—Payway sees a hidden opportunity. In this episode, you’ll learn how to turn declines into recovered revenue, stronger subscriber retention, and a smarter payment strategy powered by data.

In th... more

A live virtual travel company went from a single Zoom walk for one lonely mom to nearly 3 million participants worldwide—powered by just three full-time humans and a stack of AI tools. In this episode, you’ll hear how a lean team, authentic experienc... more

Most “fraud” on your statement isn’t a hacker; it’s your own customers hitting the dispute button. In this episode, you’ll learn how a veteran merchant‑turned‑founder built a company to stop chargebacks at the source and keep subscription and e‑comme... more

Two very different brands—survival gear and premium meat—used the same playbook to build massive subscription businesses: obsessive focus on quality, ruthless clarity on their ideal customer, and relentless work on retention. In this episode, they un... more

A 56-year-old wellness brand is rewriting its direct-to-consumer playbook, turning subscriptions from a buried feature into the core of its customer experience. Discover how Swanson is using personalization, internal culture change, and a deep trust ... more

Artificial intelligence isn’t just changing technology—it’s redefining how work gets done. In this episode, you’ll hear from Fabletics’ AI Program Director, Logan Karam, as she previews her upcoming SubSummit session and shares how her team is turnin... more

Key Facts

Accepts Guests
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Podcast Host
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Recent Guests

Susan Black
Founder and CEO of Wowzitude
Wowzitude
Episode: Wowzitude Founder Susan Black: Building a 3 Million–Member Travel Community
Scott Adams
CEO of Fraud Deflect
Fraud Deflect
Episode: Fraud Deflect CEO Scott Adams: Winning the War on Chargebacks and “Friendly Fraud”
Erin Del Ponte
Senior Vice President of Marketing at Swanson Vitamins
Swanson Vitamins
Episode: Built on Trust: How Swanson Vitamins is Making D2C Subscription-First
Meghan Carlson
Manager of Customer Success at OrderGroove
OrderGroove
Episode: Built on Trust: How Swanson Vitamins is Making D2C Subscription-First
Logan Karam
AI Program Director at Fabletics
Fabletics
Episode: Logan Karam: Inside Fabletics’ Playbook for Real-World AI Adoption
Domonique Brown
Head of Customer Experience at Liquid IV
Liquid IV
Episode: Domonique Brown: Bridging Customer Experience and Retention with AI
Robbie Giles
Senior VP of Consumer Marketing at MasterClass
MasterClass
Episode: Robbie Giles: The New Playbook for Performance Marketing
Adam Pivko
Chief Marketing Officer, Direct Meds
Direct Meds
Episode: Adam Pivko: Unlocking Better Marketing and Growing Subscription Brands
Reba Hatcher
Chief Commercial Officer, ButcherBox
ButcherBox
Episode: Reba Hatcher: Meet Better Meat: ButcherBox’s Subscription to Shelf Strategy

Host

Doug Sandler
Host of SubSummit Podcast

Chart Rankings

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Talking Points

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Reba Hatcher: Meet Better Meat: ButcherBox’s Subscription to Shelf Strategy
Q: What data points do you use to attract and retain subscribers that others may overlook?
Beyond typical metrics, they emphasize analog experiences and real-life customer interactions, such as Chef's Table dinners, to understand genuine customer needs and pain points.
Reba Hatcher: Meet Better Meat: ButcherBox’s Subscription to Shelf Strategy
Q: How do you approach packaging and labeling on shelves to communicate your brand and value?
They prioritize showing core differentiators like 100% grass-fed beef, humane certification, and a distinct blue label, while keeping consistent branding across all products to help customers recognize the brand quickly in-store.
Reba Hatcher: Meet Better Meat: ButcherBox’s Subscription to Shelf Strategy
Q: What's the biggest risk of going retail for a subscription-first brand?
The risk is losing direct access to customers and brand control, so the team focuses on preserving customer insights and aligning retail experiences with the brand's direct-to-consumer strengths.
Built on Trust: How Swanson Vitamins is Making D2C Subscription-First
Q: What would you tell other brands about establishing successful subscription models based on your experience with Swanson?
Move from transactional to relationship commerce by making subscriptions feel personal, communicating value clearly, and ensuring internal teams are educated and aligned to deliver a cohesive, frictionless experience across enrollment, checkout, and management.
Built on Trust: How Swanson Vitamins is Making D2C Subscription-First
Q: What does the next chapter look like for Swanson subscriptions, especially regarding personalization and AI-enabled touches?
The next steps include deeper personalization, meaningful recommendations aligned with customer journeys, and agentic AI that feels natural and integrated, aiming to make subscription feel like a direct extension of the customer's relationship with the brand.

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Frequently Asked Questions About Sub-Summit

What is Sub-Summit about and what kind of topics does it cover?

This show centers on the rapidly evolving world of subscription-based business models, loyalty programs, and recurring revenue. Across recent episodes, conversations span practical payment and fraud considerations for subscription models, real-world growth playbooks from Battlbox, Good Ranchers, and Swanson Vitamins, and the application of AI to CX, retention, and operations. Guests come from consumer brands, technology platforms, and solution providers, sharing hands-on strategies for improving acquisition, activation, and lifetime value while balancing personalization with trust. A notable throughline is integrating data-driven marketing, product design, and cross-functional collaboration to scale subscription programs without sacrificing... more

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How many listeners does Sub-Summit get?

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To see how many followers or subscribers Sub-Summit has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of Sub-Summit are there?

Sub-Summit launched 4 months ago and published 15 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Sub-Summit?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Sub-Summit?

Recent guests on Sub-Summit include:

1. Susan Black
2. Scott Adams
3. Erin Del Ponte
4. Meghan Carlson
5. Logan Karam
6. Domonique Brown
7. Robbie Giles
8. Adam Pivko

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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