
Style and Substance is a branding and business podcast brought to you by The Brand Stylist, Fiona Humberstone and The Empowered Entrepreneur, Elizabeth Cairns. Resourcing you with inspiration, insights and heaps of expertise to help you navigate all things branding and business. Ideal for creative entrepreneurs and those of you looking to sidestep the hustle, keep joy at the forefront of your work... more
| Publishes | Weekly | Episodes | 129 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusinessMarketing | |||

The Halo Effect is a powerful way to shape perception of your business and creates reputational momentum that can work wonders when its done well. Today we are digging deep into how we can use the Halo Effect to create excitement, remove friction and... more
Spring has sprung and it brings with it an abundance of inspiration and insight for branding. In this episode we look at the season of Spring through the lens of Colour Psychology and get granular about the strategic approach of Colour Psychology for... more
We're not holding back in this episode - listen in to hear exactly what we think about the use of AI for brand messaging. What we see as the genuinely real risks but perhaps more importantly, what you might want to consider if you're going to take a ... more
Flow state has the potential to supercharge productivity by 500%! But flow isn't just a nifty hustle hack, rooting your business in flow makes it more of a joy to run and infinitely more sustainable. In this episode we explore some of the hall marker... more
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Listening to Style and Substance feels like sitting down with the business friends I wish I had. Their conversations are smart, inspiring, and deeply relatable - covering everything from connecting to your vision, finding brand clarity, asking for what you’re worth, setting priorities, being in alignment, and finding the courage to move forward each week.
I always walk away with fresh ideas I can actually use, both in business and in life. Fiona’s online classes are fantastic, and both of her b... more
Oh gosh, this really resonated with me. After leaving a well paid job as Head of design over three years ago (and only realising that I was in the menopause afterwards!) I’ve really felt irrelevant. I’ve set up my own business as a visual identity designer and social media leaves me cold. You have given me permission to follow in-person networking more and use my ‘Superpower’ of just being me. Heartfelt thanks… keep up the great work!
Fiona spoke so honestly about the reality of building a brand on a tight budget. It’s true, none of us have endless funds, and we all have to make choices. But I loved how she highlighted the difference between having a bootstrapping mentality (always cutting costs, even when it damages your brand) versus simply bootstrapping smartly, making conscious decisions that keep things moving forward without compromising on quality.
Her tips on where to invest and where you can save were so practical. I... more
I have listened to every episode from the beginning and I always find myself nodding or taking note while listening. What I love about Fiona and Elizabeth is that they don't mind digging deep into the topic. Very constructive and encouraging podcast.
What a wonderful podcast! Elizabeth and Fiona are so generous in sharing their depth of knowledge and experience with their listeners in a wonderfully relaxed and authentic way. I’ve only listening to a handful of episodes so far but I’ve taken so much away from each one and can’t wait to listen to the rest! Thank you ladies xx
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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Apple Podcasts | #86 | |
Apple Podcasts | #191 |
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This show centers on branding, entrepreneurship, and sustainable business practices for creative professionals. Episodes frequently explore how to build clear brands, align work with meaningful purpose, and balance ambition with well-being. Guests and hosts share practical strategies—from branding and mood boards to setting boundaries, embracing mindful momentum, and retreat-style learning—aimed at helping listeners grow sustainable businesses without succumbing to hustle culture. A notable strength is the warmth and authenticity of two seasoned entrepreneurs who blend practical tactics with personal experience, making complex topics feel accessible and actionable for small teams and solo founders alike. Potential sponsors or guests may fin... more
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5. Amanda Wakeley: StyleDNA
Style and Substance launched 3 years ago and published 129 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Style and Substance include:
1. Zoe Vita James
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