Style and Substance
Elizabeth Cairns & Fiona HumberstoneStyle and Substance is a branding and business podcast brought to you by The Brand Stylist, Fiona Humberstone and The Empowered Entrepreneur, Elizabeth Cairns. Resourcing you with inspiration, insights and heaps of expertise to help you navigate all things branding and business. Ideal for creative entrepreneurs and those of you looking to sidestep the hustle, keep joy at the forefront of your work... more
| Publishes | Weekly | Episodes | 144 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusinessMarketing | |||
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Latest Episodes
This week, Fiona is in the hot seat answering the most commonly asked questions posed to Google and AI about branding.
There's a goldmine of wisdom which we really hope is useful and, you won't be surprised to hear, she's not holding back on her th... more
Welcome back to a new season and thank you for being here. Fi has had an incredibly challenging summer, floored by illness and the accumulation of a year of personal challenges, this is a very personal episode where she shares some of how she has nav... more
In this last episode of the season we are exploring the low pressure ways you can find your edge, your space, create impact and maintain inspiration...even if the pace is a little slower over the summer.
We talk about reconnecting with your muses, g... more
There is a big difference between a business intentionally making space for rest and restoration and one that ends up losing momentum and traction without realising it...and losing out as a result.
If you tuned into our conversation on planning for... more
Key Facts
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Reviews
- The Business Friends I Always Wanted
Listening to Style and Substance feels like sitting down with the business friends I wish I had. Their conversations are smart, inspiring, and deeply relatable - covering everything from connecting to your vision, finding brand clarity, asking for what you’re worth, setting priorities, being in alignment, and finding the courage to move forward each week.
I always walk away with fresh ideas I can actually use, both in business and in life. Fiona’s online classes are fantastic, and both of her b... more
Apple Podcasts5Vanessa Stump
United Statesa year ago - Ep 65 - Menopause, Midlife
Oh gosh, this really resonated with me. After leaving a well paid job as Head of design over three years ago (and only realising that I was in the menopause afterwards!) I’ve really felt irrelevant. I’ve set up my own business as a visual identity designer and social media leaves me cold. You have given me permission to follow in-person networking more and use my ‘Superpower’ of just being me. Heartfelt thanks… keep up the great work!
Apple Podcasts5Fabulous at 50 Den
United Kingdoma year ago - I really appreciated this episode.
Fiona spoke so honestly about the reality of building a brand on a tight budget. It’s true, none of us have endless funds, and we all have to make choices. But I loved how she highlighted the difference between having a bootstrapping mentality (always cutting costs, even when it damages your brand) versus simply bootstrapping smartly, making conscious decisions that keep things moving forward without compromising on quality.
Her tips on where to invest and where you can save were so practical. I... more
Apple Podcasts5A. J. O.United Kingdoma year ago - Worth the listen
I have listened to every episode from the beginning and I always find myself nodding or taking note while listening. What I love about Fiona and Elizabeth is that they don't mind digging deep into the topic. Very constructive and encouraging podcast.
Apple Podcasts5Marta - Mallorca
Spain2 years ago - Wonderfully authentic and insightful podcast!
What a wonderful podcast! Elizabeth and Fiona are so generous in sharing their depth of knowledge and experience with their listeners in a wonderfully relaxed and authentic way. I’ve only listening to a handful of episodes so far but I’ve taken so much away from each one and can’t wait to listen to the rest! Thank you ladies xx
Apple Podcasts5Louise HayesUnited Kingdom2 years ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #83 |  Finland/Business/Entrepreneurship |
Apple Podcasts | #240 |  Sweden/Business/Entrepreneurship |
Talking Points
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Frequently Asked Questions About Style and Substance
What is Style and Substance about and what kind of topics does it cover?
Two branding and business hosts share practical, human-centered guidance for creative entrepreneurs. Episodes cover brand clarity, sustainable growth, copy that resonates, mindful pricing, and creative workflows, all framed with warm, authentic conversations. Listeners often praise the hosts' real-world experience, practical tips, and supportive vibe, plus deep dives into topics like AI's role in branding, copywriting craft, and personal wellbeing in entrepreneurship. The show stands out for its emphasis on boundaries, joy, and a holistic approach to building brands and businesses, not just chasing growth.
Noteworthy aspects include a strong focus on brand identity, seasonal planning and rest cycles, and the integration of personal develop... more
Where can I find podcast stats for Style and Substance?
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How many listeners does Style and Substance get?
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How many subscribers and views does Style and Substance have?
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Which podcasts are similar to Style and Substance?
These podcasts share a similar audience with Style and Substance:
1. The Mel Robbins Podcast
2. Aspire with Emma Grede
3. Dish
4. The Rest Is Entertainment
5. On Purpose with Jay Shetty
How many episodes of Style and Substance are there?
Style and Substance launched 4 years ago and published 144 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Style and Substance?
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Where can I see ratings and reviews for Style and Substance?
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What guests have appeared on Style and Substance?
Recent guests on Style and Substance include:
1. Zoe Vita James
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