Rephonic
Artwork for Style and Substance
Entrepreneurship
Branding
Mental Health
Creativity
Business Strategy
Women In Business
Hustle Culture
Brand Identity
Resilience
Personal Development
Boundaries
Social Media
Vitality
Work-Life Balance
Community Support
Clarity
Decision Making
Empowerment
Women Empowerment
Productivity

Style and Substance is a branding and business podcast brought to you by The Brand Stylist, Fiona Humberstone and The Empowered Entrepreneur, Elizabeth Cairns. Resourcing you with inspiration, insights and heaps of expertise to help you navigate all things branding and business. Ideal for creative entrepreneurs and those of you looking to sidestep the hustle, keep joy at the forefront of your work... more

PublishesWeeklyEpisodes136Founded4 years ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

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Artwork for Style and Substance

Latest Episodes

What's in a name? When it comes to branding, a whole lot!

Naming brands and products is one of our absolute favourite things to do and there's nothing quite like that feeling and the traction you get when you land on one that is just right for your ... more

One of the great joys and benefits of entrepreneurship is we get to be nimble, we can flex and evolve as circumstances change the face of business rarely stays the same over time. Fiona and I have certainly enjoyed a varied 25 years or so in business... more

This week is mental health awareness week and so we're taking the opportunity to dig a little deeper into what tending to our mental health as entrepreneurs looks like for us.

In this wide ranging conversation, we explore some of the unique conditi... more

Creativity, in our books is the not-so-secret sauce that makes doing business well taste more than just a little bit delicious. It's also what Fi in particular trades off and has built a thriving business around. In this episode we dig into what driv... more

Key Facts

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Recent Guests

Zoe Vita James
Classical Feng Shui expert guiding women on managing energies for well-being
Self-employed Feng Shui consultant
Episode: From the Horses Mouth - Feng Shui Expert Zoe Vita James on Making the Most of the Year of the Fire Horse

Hosts

Elizabeth Cairns
Co-host and Empowered Entrepreneur, frequently described as co-host and expert in empowering branding and business conversations.
Fiona Humberstone
Host with deep branding expertise, frequently described as host of Style and Substance with a focus on branding, business strategy, and creative leadership.

Reviews

4.9 out of 5 stars from 143 ratings
  • The Business Friends I Always Wanted

    Listening to Style and Substance feels like sitting down with the business friends I wish I had. Their conversations are smart, inspiring, and deeply relatable - covering everything from connecting to your vision, finding brand clarity, asking for what you’re worth, setting priorities, being in alignment, and finding the courage to move forward each week.

    I always walk away with fresh ideas I can actually use, both in business and in life. Fiona’s online classes are fantastic, and both of her b... more

    Apple Podcasts
    5
    Vanessa Stump
    United States10 months ago
  • Ep 65 - Menopause, Midlife

    Oh gosh, this really resonated with me. After leaving a well paid job as Head of design over three years ago (and only realising that I was in the menopause afterwards!) I’ve really felt irrelevant. I’ve set up my own business as a visual identity designer and social media leaves me cold. You have given me permission to follow in-person networking more and use my ‘Superpower’ of just being me. Heartfelt thanks… keep up the great work!

    Apple Podcasts
    5
    Fabulous at 50 Den
    United Kingdoma year ago
  • I really appreciated this episode.

    Fiona spoke so honestly about the reality of building a brand on a tight budget. It’s true, none of us have endless funds, and we all have to make choices. But I loved how she highlighted the difference between having a bootstrapping mentality (always cutting costs, even when it damages your brand) versus simply bootstrapping smartly, making conscious decisions that keep things moving forward without compromising on quality.

    Her tips on where to invest and where you can save were so practical. I... more

    Apple Podcasts
    5
    A. J. O.
    United Kingdoma year ago
  • Worth the listen

    I have listened to every episode from the beginning and I always find myself nodding or taking note while listening. What I love about Fiona and Elizabeth is that they don't mind digging deep into the topic. Very constructive and encouraging podcast.

    Apple Podcasts
    5
    Marta - Mallorca
    Spaina year ago
  • Wonderfully authentic and insightful podcast!

    What a wonderful podcast! Elizabeth and Fiona are so generous in sharing their depth of knowledge and experience with their listeners in a wonderfully relaxed and authentic way. I’ve only listening to a handful of episodes so far but I’ve taken so much away from each one and can’t wait to listen to the rest! Thank you ladies xx

    Apple Podcasts
    5
    Louise Hayes
    United Kingdoma year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Creatives value practical, actionable tips that apply to real-world projects.
Listeners praise the hosts' warmth, authenticity, and depth of branding knowledge.
The conversations are often described as insightful, motivating, and reset-button for busy entrepreneurs.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Your Questions Answered and a Look Ahead to 2026
Q: What was the turning point when you realized you wanted to build a brand rather than just a business?
The realization that for a movement to succeed, it has to be more than just a business; it needs deeper meaning and connection.
Your Questions Answered and a Look Ahead to 2026
Q: If you could wave a magic wand and secretly rebrand any company without them asking, who would it be and why?
Rebranding someone in secret wouldn't work, as it requires the business owner's unique insights and understanding of their market to create an effective brand.
Is your Brand Pitching you at the Right Level? How to know...
Q: How do we know if our brands are pitching us at the right level?
It starts with your instinct; if you feel proud of your brand's representation, it likely reflects the right level for your business.
Flow not Force - creating more ease in business
Q: How do we bring more of this flow into our work?
Focus on reconnecting with creativity and purpose, as this can help maintain ease and joy in business.
How to Set Priorities in Times of Crisis and other Questions Answered
Q: How can I deal with feeling stuck when trying to express my voice and ideas?
Focus on regulating your nervous system and connect with a specific person or muse when creating your content to overcome the void.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Style and Substance

What is Style and Substance about and what kind of topics does it cover?

A branding and business show led by two well-known branding experts focuses on creative entrepreneurship, sustainable growth, and practical how-tos for communicating and building strong brands. Episodes frequently cover brand strategy, copy, photography, creativity, resilience, mental health, and conscious leadership, often weaving personal anecdotes with actionable tips for small teams and solo creatives. Notable strengths include a balanced, warm conversational style, deep domain expertise, and a willingness to tackle both craft and well-being topics, making it particularly useful for designers, brand consultants, and creative founders seeking clarity, efficiency, and meaningful impact in their work.

Where can I find podcast stats for Style and Substance?

Rephonic provides a wide range of podcast stats for Style and Substance. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Style and Substance and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Style and Substance get?

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What are the audience demographics for Style and Substance?

Rephonic provides comprehensive predictive audience data for Style and Substance, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Style and Substance have?

To see how many followers or subscribers Style and Substance has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Style and Substance?

These podcasts share a similar audience with Style and Substance:

1. How To Fail With Elizabeth Day
2. Dig It with Jo Whiley and Zoe Ball
3. The Mid•Point with Gabby Logan
4. Homing
5. Postcards From Midlife

How many episodes of Style and Substance are there?

Style and Substance launched 4 years ago and published 136 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Style and Substance?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Style and Substance?

Rephonic pulls ratings and reviews for Style and Substance from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Style and Substance?

Rephonic provides full transcripts for episodes of Style and Substance. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Style and Substance?

Recent guests on Style and Substance include:

1. Zoe Vita James

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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