Rephonic
Artwork for Style and Substance
Entrepreneurship
Vitality
Social Media
Mental Health
Productivity
Boundaries
Vitality Manifesto
Graphic Design
Brand Identity
Brand Clarity
Joy In Business
Overwhelm
Design Fundamentals
Self-Care
Clarity
Well-Being
Midlife Crisis
Menopause
Emotional Well-Being
Women Empowerment

Style and Substance is a branding and business podcast brought to you by The Brand Stylist, Fiona Humberstone and The Empowered Entrepreneur, Elizabeth Cairns. Resourcing you with inspiration, insights and heaps of expertise to help you navigate all things branding and business. Ideal for creative entrepreneurs and those of you looking to sidestep the hustle, keep joy at the forefront of your work... more

PublishesWeeklyEpisodes115Founded3 years ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

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Artwork for Style and Substance

Latest Episodes

In this episode, airing just before Thanksgiving in the US, we explore gratitude. More than a list of nice things or another self help task 'to-do, we see it as a powerful, science backed practice that reshapes the brain, strengthens resilience and r... more

In this episode, we crack open the existential crisis so many creatives are quietly drowning in: when your hard-won brilliance suddenly feels… irrelevant. The rules of business have shapeshifted, the loudest are winning, and AI is nipping at everyone... more

This week, we dive into the subtle and not-so-subtle ways, we hold ourselves back in business and life. From shrinking our brilliance without even realising it, to clinging to what’s “kind of working” instead of what’s calling us next, this episode i... more

Welcome back lovely listeners to a new season. As we hurtle towards the end of 2025, we’re kicking things off with a relaxed catch-up and your questions answered. Honest reflections, practical insights, and a few laughs, just how we like it. Thank yo... more

Key Facts

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Number of Listeners
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Hosts

Fiona Humberstone
Co-host of the show, renowned for her expertise in branding and business strategy.
Elizabeth Cairns
Co-host of the show, expert in empowering creative entrepreneurs and developing purposeful branding.

Reviews

4.9 out of 5 stars from 139 ratings
  • The Business Friends I Always Wanted

    Listening to Style and Substance feels like sitting down with the business friends I wish I had. Their conversations are smart, inspiring, and deeply relatable - covering everything from connecting to your vision, finding brand clarity, asking for what you’re worth, setting priorities, being in alignment, and finding the courage to move forward each week.

    I always walk away with fresh ideas I can actually use, both in business and in life. Fiona’s online classes are fantastic, and both of her b... more

    Apple Podcasts
    5
    Vanessa Stump
    United States3 months ago
  • Ep 65 - Menopause, Midlife

    Oh gosh, this really resonated with me. After leaving a well paid job as Head of design over three years ago (and only realising that I was in the menopause afterwards!) I’ve really felt irrelevant. I’ve set up my own business as a visual identity designer and social media leaves me cold. You have given me permission to follow in-person networking more and use my ‘Superpower’ of just being me. Heartfelt thanks… keep up the great work!

    Apple Podcasts
    5
    Fabulous at 50 Den
    United Kingdom5 months ago
  • I really appreciated this episode.

    Fiona spoke so honestly about the reality of building a brand on a tight budget. It’s true, none of us have endless funds, and we all have to make choices. But I loved how she highlighted the difference between having a bootstrapping mentality (always cutting costs, even when it damages your brand) versus simply bootstrapping smartly, making conscious decisions that keep things moving forward without compromising on quality.

    Her tips on where to invest and where you can save were so practical. I... more

    Apple Podcasts
    5
    A. J. O.
    United Kingdom5 months ago
  • Worth the listen

    I have listened to every episode from the beginning and I always find myself nodding or taking note while listening. What I love about Fiona and Elizabeth is that they don't mind digging deep into the topic. Very constructive and encouraging podcast.

    Apple Podcasts
    5
    Marta - Mallorca
    Spain8 months ago
  • Wonderfully authentic and insightful podcast!

    What a wonderful podcast! Elizabeth and Fiona are so generous in sharing their depth of knowledge and experience with their listeners in a wonderfully relaxed and authentic way. I’ve only listening to a handful of episodes so far but I’ve taken so much away from each one and can’t wait to listen to the rest! Thank you ladies xx

    Apple Podcasts
    5
    Louise Hayes
    United Kingdom9 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many find the content relatable and actionable, appreciating the authenticity and real-life experiences shared by the hosts.
The discussions are seen as empowering, especially for female entrepreneurs, emphasizing themes of personal development and integrity.
Listeners feel a sense of community and support from the hosts, often describing the show as like conversing with friends.
Overall, listeners enjoy the combination of practical business advice mixed with personal anecdotes and encouragement.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Your Questions Answered and a Look Ahead to 2026
Q: What was the turning point when you realized you wanted to build a brand rather than just a business?
The realization that for a movement to succeed, it has to be more than just a business; it needs deeper meaning and connection.
Your Questions Answered and a Look Ahead to 2026
Q: If you could wave a magic wand and secretly rebrand any company without them asking, who would it be and why?
Rebranding someone in secret wouldn't work, as it requires the business owner's unique insights and understanding of their market to create an effective brand.
Is your Brand Pitching you at the Right Level? How to know...
Q: How do we know if our brands are pitching us at the right level?
It starts with your instinct; if you feel proud of your brand's representation, it likely reflects the right level for your business.
Flow not Force - creating more ease in business
Q: How do we bring more of this flow into our work?
Focus on reconnecting with creativity and purpose, as this can help maintain ease and joy in business.
How to Set Priorities in Times of Crisis and other Questions Answered
Q: How can I deal with feeling stuck when trying to express my voice and ideas?
Focus on regulating your nervous system and connect with a specific person or muse when creating your content to overcome the void.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Style and Substance

What is Style and Substance about and what kind of topics does it cover?

This podcast offers a rich exploration of branding and entrepreneurship, specifically designed for creative professionals seeking a sustainable approach to their businesses. The discussions often emphasize the importance of authenticity, integrity, and emotional well-being in navigating the complexities of personal and business identities. Noteworthy topics include overcoming societal pressures, fostering community support among women, and actionable insights for branding and self-empowerment. The conversational style of the hosts makes the content feel relatable and personal, providing motivation and practical advice for listeners looking to succeed without falling into traditional hustle culture.

Where can I find podcast stats for Style and Substance?

Rephonic provides a wide range of podcast stats for Style and Substance. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Style and Substance and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Style and Substance get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Style and Substance, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Style and Substance?

Rephonic provides comprehensive predictive audience data for Style and Substance, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Style and Substance have?

To see how many followers or subscribers Style and Substance has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Style and Substance?

These podcasts share a similar audience with Style and Substance:

1. Conversations of Inspiration
2. The Ins & Outs
3. ZOE Science & Nutrition
4. Aspire with Emma Grede
5. Feel Better, Live More with Dr Rangan Chatterjee

How many episodes of Style and Substance are there?

Style and Substance launched 3 years ago and published 115 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Style and Substance?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Style and Substance?

Rephonic pulls ratings and reviews for Style and Substance from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

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