Storie di Field Marketing
Free-Way Srl"Storie di Field Marketing" è il podcast di Free-Way, agenzia di field e trade marketing che da 20 anni lavora con importanti brand. Il field marketing si è sempre evoluto sulle spinte delle nuove aspettative delle persone. Oggi, però, si deve confrontare con un mondo sempre più digitale, omnicanale e fluido. Nei podcast parliamo di questa evoluzione costante e soprattutto della capacità di adatta... more
| Publishes | Weekly | Episodes | 5 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Language |  Italian | Categories | BusinessMarketing | ||
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Latest Episodes
Quale store ci aspetta? Che dimensioni e caratteristiche avranno il punto vendita fisico e l'eCommerce? Come farsi trovare preparati al cambiamento? more
I progetti di brand activation hanno il loro cuore pulsante nei team di professionisti di Brand Ambassador, Field Specialist e Sales Activator: queste figure creano relazione tra brand e canale e ne permettono "l'attivazione" agli occhi del consumato... more
Le interazioni dei consumatori con i brand evolvono costantemente. Così come le necessità delle marche nel rispondere a nuove esigenze di mercato tenendo fede ai propri obiettivi quali l'incremento di sell out, sell in, visibility e relazione con il ... more
Quando si parla di field marketing vengono subito alla mente azioni di engagement e promozione che riguardano il punto vendita fisico. Negli ultimi anni però il digitale è entrato di buon grado in diverse soluzioni di field marketing per creare un'in... more
Storie di Field Marketing è il podcast di Free-Way, agenzia di field marketing che da oltre 20 anni lavora nel mercato al fianco di importanti brand internazionali. In 20 anni il mondo è cambiato molto, così come le aspettative dei consumatori, dentr... more
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Storie di Field Marketing launched 4 years ago and published 5 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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