ABM Done Right - A Personal ABM Podcast
Kristina Jaramillo and Eric GruberAs ITSMA and TechTarget report that 66% of ABM programs underperform, Kristina Jaramillo (President of Personal ABM) and Eric Gruber (CEO of Personal ABM) talk to sales and marketing leaders about what's working, what's not working, and how ABM needs to evolve. Along with account-based sales and marketing insights from Kristina and Eric, you will learn from leadership at Challenger, Demandbase, Ok... more
| Publishes | Twice monthly | Episodes | 111 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingManagement | |||
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A couple of months ago, Gabe Rogl, the CEO of Demandbase, posted:
BGM, or Buying Group Marketing, is the new ABM. Yes, ABM was named wrong in the first place. It should have been account-based go-to market, or account-based experienc... more
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Everyone makes ABM about accounts - and better account targeting. But ABM is not really about accounts. It's about the buyers inside the accounts you want to land and expand. It's about improving the interactions you have with these b... more
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On this episode, Kristina Jaramillo and Eric Gruber talk ABM with Aura Lupascu - ABM leader at the supply chain tech company, Icron.
When you listen to this episode, you'll learn:
1. The collaboration with sales that is needed to... more
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David Anderson (Co-Founder and COO at SellingInnovations) joined Eric Gruber and Kristina Jaramillo to discuss how GTM teams can drive greater stage progression and avoid accounts going dark - an issue that many companies like Uniphor... more
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Kristin knows ABM and gives practical tips. It’s great how she shows ABM as it flows across marketing, sales, and service
Audible5jonathan ames
United States3 years ago- Great content
Kristin knows ABM and gives practical tips. It’s great how she shows ABM as it flows across marketing, sales, and service
Audible5jonathan amesUnited States3 years ago
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Apple Podcasts | #244 |  Poland/Business/Marketing |
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| Listeners per Episode | Gender Skew | Location | |||
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