New York City, 1973. Bob Guccione, the founder of the men’s magazine Penthouse, is about to drop his latest project, and it’s not quite what anyone is expecting. Enter Viva, an erotic magazine for women published by a porn king but staffed by – drumroll – a bunch of feminist writers and editors. Viva features groundbreaking full-frontal male nudes, writing by feminist icons like Betty Friedan, and... more
| Publishes | Weekly | Episodes | 10 | Founded | a year ago |
|---|---|---|---|---|---|
| Categories | HistorySociety & Culture | ||||
Listen to the Podcast
Latest Episodes
What happens when a city on the verge of collapse tries to reinvent itself? How much will it cost? Who will pay the price? Reporter David Weinberg spent years following one city in California’s Mojave desert as it tried to transform itself from a cit... more
As the 1970s come to a close, so does Viva’s run as one of America’s first feminist porn magazines. We explore what the legacy of Viva magazine tells us about issues of female sexuality and sexual autonomy, and how many of these battles are still bei... more
As a last Hail Mary to save Viva, Bob and Kathy hire a young, up-and-coming fashion director — none other than a fresh-faced, pre-Vogue Anna Wintour. But will she be enough to save the floundering publication? more
As Viva reaches the third of its six-year run, it’s having its own version of a midlife crisis, and the editors have to make some tough decisions about what kind of magazine Viva needs to be to survive. more
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Reviews
- So good!
Such a well told story with so many great voices.
Apple Podcasts5Naguib 5
United States10 months ago - Too many ads
Just way too many ads.
Apple Podcasts1Jon FavsUnited Statesa year ago - Stiffed is a must listen for all people who truly care about women!
This is one the best, most informative, and most fun podcast series I have ever heard! I love it so much and I have learned an incredible amount about women and feminism during this time period. I was a little kid during the 70s so I missed all this. A child of the 80s, it’s disappointing to me that times changed so much for the worse. Better days are ahead, for sure, in part because of podcasting!
Apple Podcasts5Chris P ZakUnited Statesa year ago - Great content,
But the intrusiveness and repetitiveness of the ads made listening utterly tedious. I do think there’s a value to examining this part of publishing history, and I remember when Viva was rolled out - it was such a weird hybrid. Clearly a Guccione project but which aimed to be the counterpoint to Penthouse. Except. It really wasn’t. Because it had his aesthetic all over it. He was a fascinating and contradictory character.
Apple Podcasts3tera dactilUnited Statesa year ago - Extremely Disturbing True Crime Ads on an Otherwise Excellent Show
I don’t have a problem with advertising as a means of paying everyone a good wage, but for the love of all the creatures in the universe PLEASE keep the true crime ads on the true crime shows. The ads on this show are so messed up and triggering and are not cool to have to hear when driving or running or doing anything that makes skipping through them nearly impossible. more
Apple Podcasts5#TeamAtticWifeUnited Statesa year ago
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Chart Rankings
Apple Podcasts | #109 |  Indonesia/History |
Audience
Listeners, engagement and demographics and more for this podcast.
| Gender Skew | Engagement Score | Primary Location | |||
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