Steven 數位社群行銷研究室
Steven 數位社群行銷研究室Steven 數位社群行銷研究室
| Publishes | Weekly | Episodes | 175 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Language |  Chinese (Traditional) | Number of Listeners | Categories | BusinessEducation |
Listen to this Podcast
Latest Episodes
本集重點｜【黑紅行銷轉化】「陽光女子合唱團」現象：當流量大於口碑，數位社群如何將負評變現？
【行銷有意S】 狂賣超過7億、改寫臺灣影史紀錄，甚至打破《海角七號》霸佔十多年的票房天花板——國片《陽光女子合唱團》憑什麼讓全台集體落淚？這不只是一部淚點滿滿的療癒神作，更是一場精準改編與在地化情感的「現象級內容行銷」。今天我們要深度拆解這部電影背後的暗黑與溫暖：從編劇神改編的台灣三大真實刑案原型，到電影延伸出跨國市場的微博宣傳爭議，我們該如何客觀解讀背後的產業現況？
本集帶你一次看懂：
👉 國片... more
本集重點｜【爆款產品學】：解析全聯、小米如何掌握 3 大核心邏輯，從紅海競爭中精準突圍。
【行銷有意 S】 為什麼有些產品砸大錢做廣告卻無聲無息，有些卻能讓你每天心甘情願買單？今天我們要拆解兩個看似不搭調的對手：玩高科技的小米與賣生鮮菜肉的全聯。一家是科技巨頭，一家是巷口超市，背後竟共享同一套驚人的「致富基因」。
如果你的產品賣不動、點子一直卡關，很可能是你還在賣「維他命」，而不是「止痛藥」。今天我們把這套商業邏輯完全拆解，教你如何透過剛需、高頻與極致性價比，打造出對手追不上的爆款護城河！... more
本集重點｜【直播電商 2.0】：從叫賣到內容化！拆解中國直播如何從「割韭菜」轉向「專業知識行銷」
【行銷有意S】 你有沒有發現，那些聲嘶力竭、大喊「寶寶們趕快上車」的直播間正在消失？取而代之的是安靜、有質感、像美術館一樣的直播空間。這不只是視覺的改變，更是一場關於流量成本與信任機制的底層革命。當傳統 1.0 模式陷入「價格戰、高退貨、廣告貴」的死亡螺旋，領先者已經轉向 2.0 的「內容化直播」。這不再是比誰嗓門大，而是比誰更懂「場景力」與「專業尊重」。今天我們要拆解這場零售業的文藝復興，看品牌... more
本集重點｜【Netflix 影集熱潮】：從《魷魚遊戲》到時下熱劇：如何利用「社群迷因」創造現象級行銷？
【行銷有意S】 為什麼有些劇能一夜之間洗版全網？這到底是運氣，還是精密計算的結果？《魷魚遊戲》在TikTok 創造 560億次的觀看，這早已不是單純的「熱門影集」，而是一場全球性的文化炸彈。今天我們要拆解 Netflix內部的秘密武器——「迷因工程」。從由上而下的ACE理論，到由下而上的社群聽覺行銷，Netflix 告訴我們：在數位時代，爆紅不是意外，是可以被「蓋」出來的建築。當影集本身就變... more
Reviews
- 謝謝steven
知識好幫手！
Apple Podcasts5拿過PC封測CD的那群人
Taiwan5 years ago
Top Business Podcasts
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Frequently Asked Questions About Steven 數位社群行銷研究室
Where can I find podcast stats for Steven 數位社群行銷研究室?
Rephonic provides a wide range of podcast stats for Steven 數位社群行銷研究室. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Steven 數位社群行銷研究室 and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does Steven 數位社群行銷研究室 get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Steven 數位社群行銷研究室, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for Steven 數位社群行銷研究室?
Rephonic provides comprehensive predictive audience data for Steven 數位社群行銷研究室, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does Steven 數位社群行銷研究室 have?
To see how many followers or subscribers Steven 數位社群行銷研究室 has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Steven 數位社群行銷研究室?
These podcasts share a similar audience with Steven 數位社群行銷研究室:
How many episodes of Steven 數位社群行銷研究室 are there?
Steven 數位社群行銷研究室 launched 6 years ago and published 175 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Steven 數位社群行銷研究室?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for Steven 數位社群行銷研究室?
Rephonic pulls ratings and reviews for Steven 數位社群行銷研究室 from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for Steven 數位社群行銷研究室?
Rephonic provides full transcripts for episodes of Steven 數位社群行銷研究室. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.