Steven 數位社群行銷研究室
Steven 數位社群行銷研究室Steven 數位社群行銷研究室
| Publishes | Weekly | Episodes | 171 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Language |  Korean | Number of Listeners | Categories | EducationBusiness |
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Latest Episodes
本集重點｜【台味高級化】：解析路易莎如何從街角平價品牌，翻身成為抗衡星巴克的本土龍頭。
【行銷有意S】路易莎咖啡之所以能擊敗全球龍頭星巴克，躍升台灣店數第一，絕非僅靠價格戰，而是成功執行了品牌翻轉。從早期的平價定位，轉型為具備工業風質感的精品空間，路易莎精準卡位了台灣人對「第三空間」的渴求。其成功的核心關鍵包含一條龍供應鏈以及空間策略定位，從自建烘豆廠與物流，垂直整合資源以極大化成本優勢，再透過「不限時、多插座」的配置，將店面打造成全台最大的共享辦公室與K 書中心。這不只是一杯咖啡的競爭，更是... more
本集重點｜【Threads 興起】：文字社群的回歸？分析 Meta 如何在短影音戰場中開闢「強互動」新領地。
【行銷有意S】 你有沒有發現，大家在 Instagram 忙著修圖，卻在 Threads 上瘋發廢文？為什麼這個「長得像 Twitter」的平台，能在短時間內席捲台灣，甚至讓各大品牌小編半夜不睡覺忙著「海巡」？這不只是一個新 App，而是一場對抗「精緻焦慮」的社群運動。當演算法不再只看你認識誰，而是看你對什麼話題有共鳴，社群遊戲的規則已經被徹底改寫。這一集，我們要帶你拆解 Thread... more
本集重點｜【地緣政治行銷】：美國攻打委內瑞拉背後，如何透過訊息戰與輿論控制達成政治目的？
【行銷有意S】 以前打仗靠飛彈，現在打仗可能只要靠一個「讚」？你有沒有想過，一場侵犯主權的軍事行動，竟然能像新機發表會一樣，被包裝成全網歡呼的「正義盛事」？2026 年，美國襲擊委內瑞拉的案例告訴我們：在數位時代，誰能壟斷你的螢幕，誰就能定義真理。這一集，我們要帶你進入最殘酷的行銷戰場——「資訊與地緣政治」。這不是科幻片，而是正在發生的現實。當戰爭變成一場精心佈局的數位攻勢，我們每個人在手機前的按讚與分享... more
本集重點｜揭密醜行銷術！為什麼有時候廣告做得越爛、圖案越醜，點擊率反而越高？
【行銷有意S】 為什麼有些廣告看起來像用小畫家做的，點擊率卻比精品大作高出 2 到 3 倍？在這個追求質感的時代，難道設計師的努力都白費了嗎？
這一集，我們要帶你揭開「醜廣告」背後的商業邏輯。這不是隨便亂做，而是一場經過精密計算的心理戰，目的是穿透消費者的心理防線。
本集帶你一次看懂：
👉 橫幅廣告盲點：為什麼大腦會自動無視「太完美」的內容？
👉 反專業化策略：如何用「人味」取代「公司感」，建立信任... more
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Steven 數位社群行銷研究室 launched 6 years ago and published 171 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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