Steven 數位社群行銷研究室
Steven 數位社群行銷研究室Steven 數位社群行銷研究室
| Publishes | Weekly | Episodes | 173 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Language |  Korean | Number of Listeners | Categories | BusinessEducation |
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Latest Episodes
本集重點｜【直播電商 2.0】：從叫賣到內容化！拆解中國直播如何從「割韭菜」轉向「專業知識行銷」
【行銷有意S】 你有沒有發現，那些聲嘶力竭、大喊「寶寶們趕快上車」的直播間正在消失？取而代之的是安靜、有質感、像美術館一樣的直播空間。這不只是視覺的改變，更是一場關於流量成本與信任機制的底層革命。當傳統 1.0 模式陷入「價格戰、高退貨、廣告貴」的死亡螺旋，領先者已經轉向 2.0 的「內容化直播」。這不再是比誰嗓門大，而是比誰更懂「場景力」與「專業尊重」。今天我們要拆解這場零售業的文藝復興，看品牌... more
本集重點｜【Netflix 影集熱潮】：從《魷魚遊戲》到時下熱劇：如何利用「社群迷因」創造現象級行銷？
【行銷有意S】 為什麼有些劇能一夜之間洗版全網？這到底是運氣，還是精密計算的結果？《魷魚遊戲》在TikTok 創造 560億次的觀看，這早已不是單純的「熱門影集」，而是一場全球性的文化炸彈。今天我們要拆解 Netflix內部的秘密武器——「迷因工程」。從由上而下的ACE理論，到由下而上的社群聽覺行銷，Netflix 告訴我們：在數位時代，爆紅不是意外，是可以被「蓋」出來的建築。當影集本身就變... more
本集重點｜【台味高級化】：解析路易莎如何從街角平價品牌，翻身成為抗衡星巴克的本土龍頭。
【行銷有意S】路易莎咖啡之所以能擊敗全球龍頭星巴克，躍升台灣店數第一，絕非僅靠價格戰，而是成功執行了品牌翻轉。從早期的平價定位，轉型為具備工業風質感的精品空間，路易莎精準卡位了台灣人對「第三空間」的渴求。其成功的核心關鍵包含一條龍供應鏈以及空間策略定位，從自建烘豆廠與物流，垂直整合資源以極大化成本優勢，再透過「不限時、多插座」的配置，將店面打造成全台最大的共享辦公室與K 書中心。這不只是一杯咖啡的競爭，更是... more
本集重點｜【Threads 興起】：文字社群的回歸？分析 Meta 如何在短影音戰場中開闢「強互動」新領地。
【行銷有意S】 你有沒有發現，大家在 Instagram 忙著修圖，卻在 Threads 上瘋發廢文？為什麼這個「長得像 Twitter」的平台，能在短時間內席捲台灣，甚至讓各大品牌小編半夜不睡覺忙著「海巡」？這不只是一個新 App，而是一場對抗「精緻焦慮」的社群運動。當演算法不再只看你認識誰，而是看你對什麼話題有共鳴，社群遊戲的規則已經被徹底改寫。這一集，我們要帶你拆解 Thread... more
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- 謝謝steven
知識好幫手！
Apple Podcasts5拿過PC封測CD的那群人
Taiwan5 years ago
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Steven 數位社群行銷研究室 launched 6 years ago and published 173 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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