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Artwork for The Elite Financial Advisor Podcast With Sten Morgan

The Elite Financial Advisor Podcast With Sten Morgan

Sten Morgan
Financial Planning
Financial Advisory
Leadership
Financial Advisors
Client Relationships
Financial Advising
Entrepreneurship
Communication Skills
Client Engagement
Personal Development
Artificial Intelligence
Business Growth
Team Dynamics
Resistance
Whiteboarding
Financial Services
Emotional Intelligence
Communication
Coaching
Wealth Management

A show for financial professionals who want to be challenged to achieve their true potential faster. You will gain practical knowledge that you can implement on Monday morning when you get into the office. You'll learn the true value of your advice and, if you want to, how to charge for that advice. Featuring Sten J. Morgan, CFP®, ChFC®, one of the nation's leading young Financial Advisors.

PublishesWeeklyEpisodes234Founded4 years ago
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BusinessMarketingEntrepreneurship

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Artwork for The Elite Financial Advisor Podcast With Sten Morgan

Latest Episodes

In this episode, Sten Morgan sits down with Wes Young and Gavin Filasek to unpack the prospecting spectrum — from the early “brute force” days of calling anyone who would listen, to building a more mature system where value, referrals, niche expertis... more

In this episode, Sten sits down with H. Adam Holt—founder of Asset-Map, former top-producing financial advisor, and industry innovator who has helped thousands of advisors simplify how they deliver financial advice. Adam shares his journey from strug... more

YouTube

In this episode, Sten sits down with Austin Harris to talk about his path from personal training into financial advice, why Edward Jones appealed to him early in his career, and how his philosophy evolved from simply finding clients to serving them d... more

YouTube

In this episode, Sten sits down with Angie Herbers to talk about what really causes advisory firms to stall, break, or lose momentum as they grow. Angie shares how her unusual start in the industry led her into consulting, why communication skills ma... more

YouTube

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Recent Guests

Adam Holt
Founder of Asset-Map, fintech entrepreneur
Asset-Map
Episode: 233 Stop Overcomplicating Financial Planning (What Clients Actually Want) with H. Adam Holt
Austin Harris
Advisor affiliated with Edward Jones; featured guest sharing firsthand experience from How to Charge Live
Edward Jones
Episode: 232 How To Level Up Client Experience with Efficient Financial Planning with Austin Harris
Angie Herbers
Founder of Herbers & Company, consultant to RIAs and financial advisory firms
Herbers & Company
Episode: 231 Why Advisory Firms Break as They Grow And How to Build the Right Team with Angie Herbers
Terri Kallsen
Leadership executive with Thrivent, USAA, Charles Schwab, Rise Growth Partners
Rise Growth Partners
Episode: 230 How Great Advisors Grow: Values, Pressure, and Building a Career That Lasts with Terri Kallsen
Ed Slott
IRA planning expert, author, and educator
Ed Slott & Company
Episode: 229 Why Advisors Should Stop Competing on Investments and Start Winning with Tax Planning with Ed Slott
Justin Louis
Partner at Verum Wealth Partners
Verum Wealth Partners
Episode: 228 Build a Process, Not a Pipeline: How Great Advisors Grow Without Selling with Justin Louis
Jeffrey Levine
Tax expert and advisor; background connected to Ed Slott and Company
Ed Slott and Company (IRA/tax education)
Episode: 226 Stop Selling Products and Get Paid for Advice by Positioning Yourself Better with Jeffrey Levine
Omani Carson
Industry veteran invited to share insights on conscious capitalism and AI in financial advisory
Carson Group (as discussed)
Episode: 225 Conscious Capitalism, AI, and the Advisor Advantage — Omani Carson on What’s Next
Michelle Lynch
Executive at Raymond James, with extensive experience in practice management and advisor development
Raymond James
Episode: 224 Retention Isn’t Performance, It’s Trust: Build Relationships, Use AI, and Scale Your Advisor Capacity with Michelle Lynch

Host

Sten Morgan
Host of The Elite Financial Advisor Podcast; focuses on elite practice growth, planning processes, and leadership.

Reviews

4.7 out of 5 stars from 177 ratings
  • Great platform to learn as an advisor

    Great production, quality guests, lots of ways to learn as a growing advisor. Sten does a nice job with his guests, fun conversations to hear.

    Apple Podcasts
    5
    TXpodcast fan
    United Statesa month ago
  • Becoming An Elite Advisor is a must-listen! Sten and Andy deliver incredible leadership, sharing actionable advice and applicable knowledge that truly elevate your practice. Their 'elite path over the average path' theme resonates deeply, pushing you to think bigger and achieve more. Every episode is packed with insights that inspire and empower. If you're serious about stepping up as an advisor, this podcast will transform your mindset and strategy. Highly recommend!

    Podcast Addict
    5
    iRmark88
    a year ago
  • Best financial planner podcast

    I just started as a financial planner and this has been an amazing listen and learned so much! It is a very practical podcast!

    Apple Podcasts
    5
    Jenna Pag
    United States2 years ago
  • EAN | Game Changer

    Sten and Andy have been amazing and beyond generous with their time and ideas. Beyond grateful to come across their Podcast 6 months ago!

    Apple Podcasts
    5
    GrimusDaRaptor
    United States2 years ago
  • Dynamic Duo!

    Sten and Andy in the morning! Great show, great guys, elite content and practical advice. As a new advisor I can’t get enough of their collective wisdom!

    Apple Podcasts
    5
    Potatopearls
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners applaud the balance of mindset, strategy, and tools; some episodes are criticized as less actionable.
The show is viewed as a reliable resource for financial advisors seeking growth and better client outcomes.
Engaging hosts with practical, actionable advice for real-world results.
Content consistently helps listeners implement changes to grow revenue and improve client relationships.
Guests bring diverse, high-value perspectives relevant to growing advisory practices.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

233 Stop Overcomplicating Financial Planning (What Clients Actually Want) with H. Adam Holt
Q: What three things would you do differently if you could go back?
Adam suggests investing in staff early, embracing mentoring and thought leadership, and developing a clear delivery system to communicate value, with emphasis on hiring an integrator to scale operations.
233 Stop Overcomplicating Financial Planning (What Clients Actually Want) with H. Adam Holt
Q: So how did you get into the business as an advisor?
Adam describes falling into financial planning after a job fair, discovering life insurance sales, and gradually using planning to advise clients, which set the foundation for his later work with Asset-Map.
229 Why Advisors Should Stop Competing on Investments and Start Winning with Tax Planning with Ed Slott
Q: What makes Ed Slott's approach unique in IRA planning?
A deep, practical focus on IRS rules, estate and beneficiary planning, and strategies like NUA and Roth conversions that protect and grow client wealth beyond basic portfolio management.
229 Why Advisors Should Stop Competing on Investments and Start Winning with Tax Planning with Ed Slott
Q: What is a simple high-value service advisors can start with tomorrow?
Review and update beneficiary forms and identify life events that trigger discussions, which opens doors to more comprehensive tax planning and multi-generational planning.
229 Why Advisors Should Stop Competing on Investments and Start Winning with Tax Planning with Ed Slott
Q: Why should advisors shift focus from investments to tax planning?
Because tax planning creates measurable, long-term value for clients, can command higher fees, and protects wealth across generations, whereas investment performance alone is easily commoditized.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A show aimed at financial professionals that challenges listeners to grow faster, focusing on practical, implementable strategies. Recent episodes center on client relationships, planning-centric guidance, leadership and team dynamics, and the role of AI and technology in scaling advisory practices. Notable angles include charging for high-value advice, leveraging AI tools to streamline client meetings, and using legacy and storytelling to deepen client connections. This mix suggests a unique blend of hands-on process optimization, personal development, and technology-enabled advisory work that can appeal to both individual practitioners and growing firms.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. The Perfect RIA
2. The Efficient Advisor: Tactical Business Advice for Financial Planners
3. Kitces and Carl - Real Talk for Real Financial Advisors
4. Barron's Advisor
5. Talking Wealth

How many episodes of this podcast are there?

this podcast launched 4 years ago and published 234 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Adam Holt
2. Austin Harris
3. Angie Herbers
4. Terri Kallsen
5. Ed Slott
6. Justin Louis
7. Jeffrey Levine
8. Omani Carson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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