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Artwork for The Elite Financial Advisor Podcast With Sten Morgan

The Elite Financial Advisor Podcast With Sten Morgan

Sten Morgan
Financial Planning
Financial Advisory
Leadership
Financial Advisors
Client Relationships
Financial Advising
Artificial Intelligence
Entrepreneurship
Communication Skills
Client Engagement
Personal Development
Communication
Business Growth
Team Dynamics
Resistance
Wealth Management
Whiteboarding
Financial Services
Emotional Intelligence
Coaching

A show for financial professionals who want to be challenged to achieve their true potential faster. You will gain practical knowledge that you can implement on Monday morning when you get into the office. You'll learn the true value of your advice and, if you want to, how to charge for that advice. Featuring Sten J. Morgan, CFP®, ChFC®, one of the nation's leading young Financial Advisors.

PublishesWeeklyEpisodes252Founded5 years ago
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EntrepreneurshipBusinessMarketing

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Artwork for The Elite Financial Advisor Podcast With Sten Morgan

Latest Episodes

This is Part 2 of our prospecting roundtable. If you missed Part 1, go back and start with Episode 234.

In this roundtable episode of the Elite Financial Advisor Podcast, Sten Morgan, CFP®, ChFC®, gets the band back together with Wes Young, Founder ... more

In this episode of the Elite Financial Advisor Podcast, Sten Morgan, CFP®, ChFC®, sits down with Larry Shumbres, Founder and CEO of Archive Intel, to unpack a shift most advisors have not caught up to yet: the move from SEO to AEO (Answer Engine Opti... more

YouTube

In this solo episode of the Elite Financial Advisor Podcast, Sten Morgan, CFP®, ChFC®, introduces PlanScore - the software his team built to deliver financial plans clients actually understand - and shares the journey that took him from selling produ... more

YouTube

In this episode of the Elite Financial Advisor Podcast, Sten Morgan, CFP®, ChFC®, sits down with Tim White, Co-Founder and Chief Growth Officer of wealth.com, to make the case that estate and tax planning is the biggest untapped growth opportunity in... more

YouTube

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Recent Guests

Tim White
Co-Founder and Chief Growth Officer of wealth.com
wealth.com
Episode: 249 Tim White / Estate & Tax Planning: The Biggest Untapped Growth Opportunity
Carl Richards
Author and financial advisor
Carl Richards, Inc.
Episode: 248 Carl Richards & Steve Sanduski / How Will Our Industry Change in the Next 10 Years?
Steve Sanduski
Coach, author, and advisor advocate
Strategic Coach/Author
Episode: 248 Carl Richards & Steve Sanduski / How Will Our Industry Change in the Next 10 Years?
Tim Maurer
Financial advisor and educator, advocate for client-centric wealth management
Tim Maurer (guest)
Episode: 247 Tim Maurer / The Biggest Lie Financial Advisors Were Sold
Shruti Joshi
President of Facet Wealth
Facet Wealth
Episode: 246 Shruti Joshi / The Financial Advisor Model Is Changing - Are You Ready?
Marc Adams
Guest on the show, founder with a unique exit-focused business model
Episode: 245 Marc Adams / Why 9 Out of 10 Business Owners Never Sell Their Business
Andy Schwartz
CEO of an $18 billion advisory firm and former top advisor at Northwestern Mutual
OnePoint? (context suggests leadership role at OnePoint and prior Northwestern Mutual background)
Episode: 244 Andy Schwartz / The Truth About Building an $18 Billion Advisory Firm
Matt Sonnen
Chief Operating Officer at Coldstream, experienced COO/operations expert in the RIA space
Coldstream
Episode: 243 Matt Sonnen / The Moment You Stop Being an Advisor and Start Being a Business Owner
Jason Early
Co-founder of RISR
RISR
Episode: 242 Jason Early / The $50 Million Conversation Most Advisors Never Have

Host

Sten Morgan
Host of The Elite Financial Advisor Podcast, focused on entrepreneurship within financial services and coaching advisors to grow elite practices.

Reviews

4.7 out of 5 stars from 178 ratings
  • Great platform to learn as an advisor

    Great production, quality guests, lots of ways to learn as a growing advisor. Sten does a nice job with his guests, fun conversations to hear.

    Apple Podcasts
    5
    TXpodcast fan
    United States5 months ago
  • Becoming An Elite Advisor is a must-listen! Sten and Andy deliver incredible leadership, sharing actionable advice and applicable knowledge that truly elevate your practice. Their 'elite path over the average path' theme resonates deeply, pushing you to think bigger and achieve more. Every episode is packed with insights that inspire and empower. If you're serious about stepping up as an advisor, this podcast will transform your mindset and strategy. Highly recommend!

    Podcast Addict
    5
    iRmark88
    2 years ago
  • Best financial planner podcast

    I just started as a financial planner and this has been an amazing listen and learned so much! It is a very practical podcast!

    Apple Podcasts
    5
    Jenna Pag
    United States2 years ago
  • EAN | Game Changer

    Sten and Andy have been amazing and beyond generous with their time and ideas. Beyond grateful to come across their Podcast 6 months ago!

    Apple Podcasts
    5
    GrimusDaRaptor
    United States2 years ago
  • Dynamic Duo!

    Sten and Andy in the morning! Great show, great guys, elite content and practical advice. As a new advisor I can’t get enough of their collective wisdom!

    Apple Podcasts
    5
    Potatopearls
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is a strong, motivational resource for growing advisors.
A few listeners note some episodes feel promotional around coaching programs.
Listeners praise practical, actionable content and high-quality guests.
Hosts deliver challenging ideas and real-world coaching that listeners can implement quickly.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

247 Tim Maurer / The Biggest Lie Financial Advisors Were Sold
Q: What did you think financial advising was early on and how did you decide this is the business you wanted to be in?
Tim describes a journey from a money-focused, high-pressure start to discovering a deeper mission in financial planning, finding the RIA space as a more professional approach, and realizing that the true profession is about serving clients with empathy and coaching rather than pushing products.
246 Shruti Joshi / The Financial Advisor Model Is Changing - Are You Ready?
Q: What training path does Facet envision for CFPs joining the team?
New CFPs can start on the membership experience team, progress to reserve or senior planner roles, with ongoing training to align skills with the needs of different client tiers and life stages.
246 Shruti Joshi / The Financial Advisor Model Is Changing - Are You Ready?
Q: How should advisors communicate value to clients who are used to asset-centric models?
Focus on the planning process, the outcomes, and behavior change; demonstrate how plans evolve with life changes; emphasize that advice is objective and not tied to product sales.
246 Shruti Joshi / The Financial Advisor Model Is Changing - Are You Ready?
Q: What does the shift toward a planning-first model look like in practice for an advisor today?
Advisors should define a clear scope of service, embrace a subscription pricing structure, avoid commissions, and segment offerings to match the needs of mass-affluent clients, starting with planning as the core value and using technology to handle routine tasks.
244 Andy Schwartz / The Truth About Building an $18 Billion Advisory Firm
Q: Should you start your own RIA or join a larger platform?
The guest explains the trade-offs between independence and scale, emphasizing that system, capacity, and the ability to deliver comprehensive planning matter more than the exact structure, with many advisors choosing the path that best aligns with their client service and growth goals.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show targets financial professionals who want practical, action-oriented guidance to grow their advisory practice, charge for value, and adopt modern, tech-enabled planning. Episodes frequently explore holistic planning, pricing models, scaling through process and technology, and leadership or client-communication strategies, often featuring successful founders, senior practitioners, and platform leaders. A standout theme is transforming traditional advisory sales into value-driven planning and scalable operations, with episodes that mix real-world case studies, actionable frameworks, and insights from large firms, RIAs, and fintech-enabled models. The show tends to attract growth-minded listeners seeking tangible ways to improve clien... more

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this podcast launched 5 years ago and published 252 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Tim White
2. Carl Richards
3. Steve Sanduski
4. Tim Maurer
5. Shruti Joshi
6. Marc Adams
7. Andy Schwartz
8. Matt Sonnen

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