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Artwork for The Elite Financial Advisor Podcast With Sten Morgan

The Elite Financial Advisor Podcast With Sten Morgan

Sten Morgan
Financial Planning
Financial Advisory
Leadership
Financial Advisors
Client Relationships
Financial Advising
Entrepreneurship
Communication Skills
Client Engagement
Personal Development
Artificial Intelligence
Team Dynamics
Business Growth
Resistance
Whiteboarding
Financial Services
Emotional Intelligence
Communication
Coaching
Wealth Management

A show for financial professionals who want to be challenged to achieve their true potential faster. You will gain practical knowledge that you can implement on Monday morning when you get into the office. You'll learn the true value of your advice and, if you want to, how to charge for that advice. Featuring Sten J. Morgan, CFP®, ChFC®, one of the nation's leading young Financial Advisors.

PublishesWeeklyEpisodes237Founded4 years ago
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Artwork for The Elite Financial Advisor Podcast With Sten Morgan

Latest Episodes

In this episode of Elite Advisor Podcast, Sten Morgan sits down with Shannon Reid to talk about how the role of the financial advisor is shifting from pure investment management to holistic life planning and how top-tier firms are leveraging AI to re... more

In this episode of Elite Advisor Podcast, Sten Morgan sits down with Holden Fox to talk about how to transition from a group of solo advisors sharing expenses to a unified, scalable organization by focusing on specialization, operational efficiency, ... more

YouTube

In this episode of Elite Advisor Podcast, Sten Morgan sits down with Wendell Moon to talk about the internal and external evolution required to move from being a high-capacity producer to a visionary leader who rejects the industry’s broken status qu... more

YouTube

In this episode, Sten Morgan sits down with Wes Young and Gavin Filasek to unpack the prospecting spectrum — from the early “brute force” days of calling anyone who would listen, to building a more mature system where value, referrals, niche expertis... more

YouTube

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Recent Guests

Sten Morgan
Founder/CEO of Legacy Investment Planning, subject of the interview
Legacy Investment Planning
Episode: 235 From Practitioner to Entrepreneur: Sten's Journey
Wes Young
Top-producing advisor and co-host discussing prospecting and referrals
The Elite Financial Advisor Podcast guest panel
Episode: 234 Best Practices of Prospecting with Gavin Filasek, Wes Young, and Sten
Gavin Filasek
Top-producing advisor and co-host discussing prospecting and systematized referrals
The Elite Financial Advisor Podcast guest panel
Episode: 234 Best Practices of Prospecting with Gavin Filasek, Wes Young, and Sten
Adam Holt
Founder of Asset-Map, fintech entrepreneur
Asset-Map
Episode: 233 Stop Overcomplicating Financial Planning (What Clients Actually Want) with H. Adam Holt
Austin Harris
Advisor affiliated with Edward Jones; featured guest sharing firsthand experience from How to Charge Live
Edward Jones
Episode: 232 How To Level Up Client Experience with Efficient Financial Planning with Austin Harris
Angie Herbers
Founder of Herbers & Company, consultant to RIAs and financial advisory firms
Herbers & Company
Episode: 231 Why Advisory Firms Break as They Grow And How to Build the Right Team with Angie Herbers
Terri Kallsen
Leadership executive with Thrivent, USAA, Charles Schwab, Rise Growth Partners
Rise Growth Partners
Episode: 230 How Great Advisors Grow: Values, Pressure, and Building a Career That Lasts with Terri Kallsen
Ed Slott
IRA planning expert, author, and educator
Ed Slott & Company
Episode: 229 Why Advisors Should Stop Competing on Investments and Start Winning with Tax Planning with Ed Slott
Justin Louis
Partner at Verum Wealth Partners
Verum Wealth Partners
Episode: 228 Build a Process, Not a Pipeline: How Great Advisors Grow Without Selling with Justin Louis

Host

Sten Morgan
Host and lead researcher in practice growth, client experience, and charging for advice.

Reviews

4.7 out of 5 stars from 177 ratings
  • Great platform to learn as an advisor

    Great production, quality guests, lots of ways to learn as a growing advisor. Sten does a nice job with his guests, fun conversations to hear.

    Apple Podcasts
    5
    TXpodcast fan
    United States2 months ago
  • Becoming An Elite Advisor is a must-listen! Sten and Andy deliver incredible leadership, sharing actionable advice and applicable knowledge that truly elevate your practice. Their 'elite path over the average path' theme resonates deeply, pushing you to think bigger and achieve more. Every episode is packed with insights that inspire and empower. If you're serious about stepping up as an advisor, this podcast will transform your mindset and strategy. Highly recommend!

    Podcast Addict
    5
    iRmark88
    a year ago
  • Best financial planner podcast

    I just started as a financial planner and this has been an amazing listen and learned so much! It is a very practical podcast!

    Apple Podcasts
    5
    Jenna Pag
    United States2 years ago
  • EAN | Game Changer

    Sten and Andy have been amazing and beyond generous with their time and ideas. Beyond grateful to come across their Podcast 6 months ago!

    Apple Podcasts
    5
    GrimusDaRaptor
    United States2 years ago
  • Dynamic Duo!

    Sten and Andy in the morning! Great show, great guys, elite content and practical advice. As a new advisor I can’t get enough of their collective wisdom!

    Apple Podcasts
    5
    Potatopearls
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great production and quality guests; practical ways to learn as a growing advisor.
Listeners also note some episodes feel promotional around events or coaching programs.
New to advisory work? This show is a practical, actionable resource.
Fresh, actionable insights with a coaching feel; many episodes promote live events and communities.
Listeners praise practical, high-signal content that leads to real changes in their practice.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

233 Stop Overcomplicating Financial Planning (What Clients Actually Want) with H. Adam Holt
Q: What three things would you do differently if you could go back?
Adam suggests investing in staff early, embracing mentoring and thought leadership, and developing a clear delivery system to communicate value, with emphasis on hiring an integrator to scale operations.
233 Stop Overcomplicating Financial Planning (What Clients Actually Want) with H. Adam Holt
Q: So how did you get into the business as an advisor?
Adam describes falling into financial planning after a job fair, discovering life insurance sales, and gradually using planning to advise clients, which set the foundation for his later work with Asset-Map.
229 Why Advisors Should Stop Competing on Investments and Start Winning with Tax Planning with Ed Slott
Q: What makes Ed Slott's approach unique in IRA planning?
A deep, practical focus on IRS rules, estate and beneficiary planning, and strategies like NUA and Roth conversions that protect and grow client wealth beyond basic portfolio management.
229 Why Advisors Should Stop Competing on Investments and Start Winning with Tax Planning with Ed Slott
Q: What is a simple high-value service advisors can start with tomorrow?
Review and update beneficiary forms and identify life events that trigger discussions, which opens doors to more comprehensive tax planning and multi-generational planning.
229 Why Advisors Should Stop Competing on Investments and Start Winning with Tax Planning with Ed Slott
Q: Why should advisors shift focus from investments to tax planning?
Because tax planning creates measurable, long-term value for clients, can command higher fees, and protects wealth across generations, whereas investment performance alone is easily commoditized.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show targets financial professionals who want practical, actionable strategies to accelerate growth, improve client value, and charge appropriately for advisory services. Episodes emphasize prospecting, streamlined planning, leadership, and firm-building—often with a focus on value-first conversations, scalable processes, and integrating technology like AI to enhance client relationships. A standout trait across episodes is the candid, coach-style approach, featuring practitioners who have built or transformed advisory practices, and guest experts who bring deep expertise in tax planning, systems, or organizational culture. Listeners can expect concrete tactics, live-event promotions, and community-based growth programs that aim to mov... more

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this podcast launched 4 years ago and published 237 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Sten Morgan
2. Wes Young
3. Gavin Filasek
4. Adam Holt
5. Austin Harris
6. Angie Herbers
7. Terri Kallsen
8. Ed Slott

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