Starting Up: How I Built & Sold a SaaS Company for Millions Without Coding Skills | Jay Sensi
Jay SensiI built and sold a software company for millions. I've never written a line of code.
Starting Up is the definitive playbook for non-technical founders who want to build, scale, and exit software companies—without needing technical skills.
I'm Jay Sensi. In 2012, I had an idea for My College Roomie (later Campus Kaizen)—a college roommate matching platform. The problem? I had zero coding skills, no... more
| Publishes | Weekly | Episodes | 18 | Founded | 4 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipTechnologyBusiness | |||
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Latest Episodes
The number one reason startups fail isn't lack of funding. It isn't competition.
It's building something nobody asked for. Founders fall in love with their own vision, spend months or years building exactly what they imagine the market needs, and th... more
If a founder could compress an entire entrepreneurial journey into one sentence, it would be this: do your homework before you build. Every wasted dollar, every misstep, every unrealistic expectation, almost all of it traces back to research that nev... more
You run the numbers and the gut-punch lands: 80% of your target market already has a solution. Most founders do one of two things here, they panic, or they quit. There's a third option, and it's the only one that builds a company.
What if the compet... more
The market you want to enter is full of Toyotas. Reliable. No frills. Already paid for. And for most of your customers, "good enough" really is good enough. So how do you sell a Ferrari into a parking lot that's perfectly happy with what it's already... more
It's the word every entrepreneur dreads. "No." "We're not interested." "I just don't see the value." Most founders hear it, flinch, and hang up.
What if that single word was the most important tool in your entire business?What if every rejection yo... more
The phone calls had gone perfectly. Dozens of them. "We love this." "Exactly what we need." "That price sounds fair." He hung up each time more certain than the last and started building the revenue model. Then the contracts didn't come. Not one.
Wh... more
Before a single line of code was written, before a logo, before a product even existed, a founder sat down with a list of phone numbers for total strangers and started dialing. Housing directors. Residence life coordinators. People who had no idea wh... more
A founder leans back from his laptop and watches the spreadsheet fill in. Thousands of colleges. Every one a customer. The revenue line climbs and climbs. It's the most beautiful thing he's ever built… and almost none of it is real.
What happens whe... more
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Apple Podcasts | #57 |  Singapore/Business/Entrepreneurship |
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| Listeners per Episode | Gender Skew | Location | |||
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
A practical playbook for non-technical founders building and exiting software businesses. Across recent episodes, the host emphasizes validating SaaS ideas without coding, profiling premium buyers, and using real customer conversations to shape product, pricing, and go-to-market strategies. The discussions repeatedly center on staying lean while growing through partnerships, nights-and-weekends execution, and understanding when and how a software company should be sold, including insights into private equity due diligence and acquisition realities. A notable throughline is turning constraints—no coding, a full-time job, limited capital—into structured experimentation, disciplined product specs, and intentional market focus. The show is espe... more
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this podcast launched 4 months ago and published 18 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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