
Welcome to Special Sauce. Join host Jordan Bitterman as he delves into the minds of his friends – the most compelling people in media and marketing. We think of them as industry leaders, but there’s value in getting to know them as people, too. Grab your earbuds and listen in on their insights and untold stories. Each episode is a conversation revealing the relationships and experiences that have ... more
| Publishes | Twice monthly | Episodes | 46 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessSelf-ImprovementEducationMarketing | |||

Amanda Richman grew up on a family farm in Tower City, North Dakota (population 360) with her eye fixed on New York City from the time she was old enough to sense it through magazines, films, and family road trips. In the years since, she has become ... more
Bryan Wiener has spent his career getting into new areas of marketing early and then building organizations around what he saw coming: search, social, e-commerce analytics. Now, with 37Arc, he's doing it again. This time he's squarely in the middle o... more
Ramsey McGrory was a Montana kid who drove his dad's two-toned '57 Ford truck by sliding in through the passenger side door. He joined the Army out of high school, served in the Gulf War, worked a presidential campaign, and stumbled into the early in... more
Brian Matthews built a career at some of the most iconic media brands in the world -- CNN, the BBC, and NBC -- where he spent over a decade as a digital evangelist inside traditional television organizations, convincing linear sales teams that the fu... more
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Just discovered this pod as a co-worker shared it with me. The Brian Matthews episode was a fantastic listen! Looking forward to catching up on all the previous episodes.
I’m loving so many things about this podcast.
-The authentic conversations with industry leaders about the ups and downs of their careers
- The inflection points that shaped their journeys and decisions
- The nostalgia tied to the evolution of the media space
Jordan brings on powerhouse guests and then gets them to open up in ways that offer insights everyone can use to be better leaders, colleagues and collaborators.
I do love the marketing industry, and Jordan Bitterman's new podcast is pretty much why. If you are in the #marketing or #advertising or #media industries, then you really should take a listen to Jordan's new Special Sauce Podcast.Jordan has a curious mind - which is why we get along, and why he excels -- and has excelled in the explosive digital advertising industry from its beginning. The beauty of pouring your heart into an industry for 20+ years is that you make great friends -- and many of ... more
I do love the marketing industry, and Jordan Bitterman's new podcast is pretty much why. If you are in the #marketing or #advertising or #media industries, then you really should take a listen to Jordan's new Special Sauce Podcast. Jordan has a curious mind - which is why we get along, and why he excels -- and has excelled in the explosive digital advertising industry from its beginning. The beauty of pouring your heart into an industry for 20+ years is that you make great friends -- and many of... more
I do love the marketing industry, and Jordan Bitterman's new podcast is pretty much why. If you are in the #marketing or #advertising or #media industries, then you really should take a listen to Jordan's new Special Sauce Podcast.Jordan has a curious mind - which is why we get along, and why he excels -- and has excelled in the explosive digital advertising industry from its beginning. The beauty of pouring your heart into an industry for 20+ years is that you make great friends -- and many of ... more
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Apple Podcasts | #196 |
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The show features candid conversations with senior leaders across media, marketing, and technology, exploring career pivots, leadership, and the evolving advertising landscape. Recurring themes include the shift from traditional agency structures to data-driven partnerships, the impact of AI and privacy on advertising, and how major brands integrate tech ecosystems with marketing. Guests bring insider perspectives from Microsoft Advertising, AI startups, ad tech, sports media, creative agencies, retail media, and more, often weaving personal anecdotes with practical lessons for navigating fast-changing industries. A notable strength is the host's ability to elicit honest reflections and practical takeaways from well-known industry figures, ... more
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Special Sauce launched 2 years ago and published 46 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Special Sauce include:
1. Amanda Richman
2. Bryan Wiener
3. Ramsey McGrory
4. Brian Matthews
5. Atit Shah
6. Kristine Segrist
7. Kevin Wassong
8. Chrissie Hanson
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