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Artwork for Special Sauce

Special Sauce

Jordan Bitterman
Artificial Intelligence
Advertising
The New York Times
Reddit
Our Third Place
Canva
Instacart
National Football League
The Athletic
Horizon Media
Meta Platforms, Inc.
Digitas North America
37arc
Microsoft
Microsoft Advertising
AI In Advertising
IBM
American Express
Razorfish
Creativity

Welcome to Special Sauce. Join host Jordan Bitterman as he delves into the minds of his friends – the most compelling people in media and marketing. We think of them as industry leaders, but there’s value in getting to know them as people, too. Grab your earbuds and listen in on their insights and untold stories. Each episode is a conversation revealing the relationships and experiences that have ... more

PublishesTwice monthlyEpisodes46Founded2 years ago
Number of ListenersCategories
BusinessSelf-ImprovementEducationMarketing

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Artwork for Special Sauce

Latest Episodes

Amanda Richman grew up on a family farm in Tower City, North Dakota (population 360) with her eye fixed on New York City from the time she was old enough to sense it through magazines, films, and family road trips. In the years since, she has become ... more

Bryan Wiener has spent his career getting into new areas of marketing early and then building organizations around what he saw coming: search, social, e-commerce analytics. Now, with 37Arc, he's doing it again. This time he's squarely in the middle o... more

Ramsey McGrory was a Montana kid who drove his dad's two-toned '57 Ford truck by sliding in through the passenger side door. He joined the Army out of high school, served in the Gulf War, worked a presidential campaign, and stumbled into the early in... more

Brian Matthews built a career at some of the most iconic media brands in the world -- CNN, the BBC, and NBC -- where he spent over a decade as a digital evangelist inside traditional television organizations, convincing linear sales teams that the fu... more

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Recent Guests

Amanda Richman
Vice President of Global Media Sales at Microsoft
Microsoft
Episode: Amanda Richman, VP of Global Media Sales at Microsoft
Bryan Wiener
Founder and Chairman of 37Arc
37Arc
Episode: Bryan Wiener, Founder and Chairman of AI Startup 37Arc
Ramsey McGrory
President of Mediaocean; former chief revenue/officer/CTO at various ad tech companies
Mediaocean
Episode: Ramsey McGrory, President at Mediaocean
Brian Matthews
SVP of Media Sales at the National Football League
National Football League (NFL)
Episode: Brian Matthews, SVP of Media Sales at the National Football League
Atit Shah
Chief Creative Officer at Digitas North America
Digitas North America
Episode: Atit Shah, Chief Creative Officer at Digitas North America
Kristine Segrist
Global Head of Consumer Marketing at Canva
Canva
Episode: Kristine Segrist, Global Head of Consumer Marketing at Canva
Kevin Wassong
Founder of Marketing AI; early digital advertising leader
Marketing AI
Episode: Kevin Wassong, Early Digital Leader and Founder of Mktg.AI
Chrissie Hanson
US CEO of OMD, advertising and media agency
OMD (Omnicom Media Group)
Episode: Chrissie Hanson, CEO of OMD USA
Tim Castelli
VP of Global Advertising Sales at Instacart
Instacart (Retail Media Network)
Episode: Tim Castelli, VP of Global Advertising Sales at Instacart

Host

Jordan Bitterman
Host of Special Sauce

Reviews

5.0 out of 5 stars from 38 ratings
  • Informative

    Just discovered this pod as a co-worker shared it with me. The Brian Matthews episode was a fantastic listen! Looking forward to catching up on all the previous episodes.

    Apple Podcasts
    5
    TaylorMade 56
    United States2 months ago
  • Conversations and Revelations with Industry Though Leaders

    I’m loving so many things about this podcast.

    -The authentic conversations with industry leaders about the ups and downs of their careers

    - The inflection points that shaped their journeys and decisions

    - The nostalgia tied to the evolution of the media space

    Jordan brings on powerhouse guests and then gets them to open up in ways that offer insights everyone can use to be better leaders, colleagues and collaborators.

    Apple Podcasts
    5
    Sminero
    United Statesa year ago
  • I do love the marketing industry, and Jordan Bitterman's new podcast is pretty much why. If you are in the #marketing or #advertising or #media industries, then you really should take a listen to Jordan's new Special Sauce Podcast.Jordan has a curious mind - which is why we get along, and why he excels -- and has excelled in the explosive digital advertising industry from its beginning. The beauty of pouring your heart into an industry for 20+ years is that you make great friends -- and many of ... more

    Audible
    5
    J. Adams
    United States2 years ago
  • Why I love the marketing industry…

    I do love the marketing industry, and Jordan Bitterman's new podcast is pretty much why. If you are in the #marketing or #advertising or #media industries, then you really should take a listen to Jordan's new Special Sauce Podcast. Jordan has a curious mind - which is why we get along, and why he excels -- and has excelled in the explosive digital advertising industry from its beginning. The beauty of pouring your heart into an industry for 20+ years is that you make great friends -- and many of... more

    Apple Podcasts
    5
    JAdamsNYC
    United States2 years ago
  • This is why I love the marketing industry….

    I do love the marketing industry, and Jordan Bitterman's new podcast is pretty much why. If you are in the #marketing or #advertising or #media industries, then you really should take a listen to Jordan's new Special Sauce Podcast.Jordan has a curious mind - which is why we get along, and why he excels -- and has excelled in the explosive digital advertising industry from its beginning. The beauty of pouring your heart into an industry for 20+ years is that you make great friends -- and many of ... more

    Audible
    5
    J. Adams
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate candid career stories and practical takeaways.
Insightful episodes with authentic leadership conversations.
Strong sense of community and meaningful mentor-like guidance.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#196
Belgium/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Ramsey McGrory, President at Mediaocean
Q: What moved you from finance into the core of ad tech and what kept you there?
A combination of seeking excitement and leveraging an appetite for deep technical and data-driven work; I joined DoubleClick because it felt like a rocket ship and I believed in betting on myself and taking calculated risks in a rapidly evolving field.
Ramsey McGrory, President at Mediaocean
Q: What did military service instill in you about operating under pressure?
A disciplined approach, the ability to stay clear-headed in high-stress environments, and the habit of thinking around corners. That background helped me manage complex logistics and make thoughtful decisions under uncertainty.
Seb Tomich, Chief Commercial Officer at The Athletic
Q: What were the main goals in making that transaction (The Athletic's acquisition) and how did it fit the Times' digital pivot?
The acquisition was about plugging a top-tier sports property into the Times' broader strategy to become a house of brands, expanding the core newsroom's influence into adjacent spaces like sports while leveraging The Athletic's subscription-driven model to grow digital revenue.
Katherine Naylor Pullman, CEO at Our Third Place
Q: What does belonging mean to you personally?
Belonging means showing up authentically and being able to be yourself in a community that supports you, where rules protect confidentiality and allow you to pivot conversations when necessary, turning friendships into a powerful professional network.
Katherine Naylor Pullman, CEO at Our Third Place
Q: Let's talk about that company you started. What inspired the creation of Our Third Place and how did it evolve from the Media Dinner Club?
It started with a simple need to create a space for women in media to form genuine friendships and networks beyond transactional meetings. It grew organically from monthly dinners to a global network, driven by member feedback and a commitment to come as you are, confidentiality, and a pivot when needed.

Audience Metrics

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Frequently Asked Questions About Special Sauce

What is Special Sauce about and what kind of topics does it cover?

The show features candid conversations with senior leaders across media, marketing, and technology, exploring career pivots, leadership, and the evolving advertising landscape. Recurring themes include the shift from traditional agency structures to data-driven partnerships, the impact of AI and privacy on advertising, and how major brands integrate tech ecosystems with marketing. Guests bring insider perspectives from Microsoft Advertising, AI startups, ad tech, sports media, creative agencies, retail media, and more, often weaving personal anecdotes with practical lessons for navigating fast-changing industries. A notable strength is the host's ability to elicit honest reflections and practical takeaways from well-known industry figures, ... more

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Which podcasts are similar to Special Sauce?

These podcasts share a similar audience with Special Sauce:

1. Pivot
2. On with Kara Swisher
3. The Prof G Pod with Scott Galloway
4. The Town with Matthew Belloni
5. Prof G Markets

How many episodes of Special Sauce are there?

Special Sauce launched 2 years ago and published 46 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Special Sauce?

Recent guests on Special Sauce include:

1. Amanda Richman
2. Bryan Wiener
3. Ramsey McGrory
4. Brian Matthews
5. Atit Shah
6. Kristine Segrist
7. Kevin Wassong
8. Chrissie Hanson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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