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Artwork for Sounds Good.

Sounds Good.

Anna Nadeina
Artificial Intelligence
Saas
Product-Led Growth
Founder-Led Content Strategy
Hostaway
Linkedin Marketing
Content Engagement
Saas Growth
Supademo
Change Management
Fernand
Ghostwriting
Deduction
Openai / Anthropic / Google Ecosystem
Airbnb
Agentic Shopping
In-Person Experiences
Tax Services
Zalando
Amazon

Sounds Good is a podcast where I ask the questions you actually wanted answered.

I am Anna Nadeina, and I talk to founders and operators about the playbooks, growth hacks, and frameworks the internet swears by — and whether any of it actually worked.

Expect real numbers, honest post-mortems, and the occasional confession that the thing everyone recommended was a waste of six months.

Topics: Saa... more

PublishesWeeklyEpisodes9Founded4 months ago
Number of ListenersCategories
EntrepreneurshipBusinessTechnology

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Artwork for Sounds Good.

Latest Episodes

Hostaway has raised more than $500 million. It still hasn't acquired a single company.

Ken Weary, COO at Hostaway, believes that's not a missed opportunity—it's discipline. Instead of buying competitors, the company has spent the last decade buildi... more

Mac Martine has been building and acquiring SaaS for 20 years. He still doesn't think it's easy — and that's the point.

We talked about what it actually looks like to run a small SaaS portfolio as a two-person team, why buying a boring Slack backup... more

Felix Hoffmann has been inside Zalando's pricing engine. Now he's building the tools retail brands need to survive the AI.

We talked about what agentic shopping looks like these days, why European platforms are dangerously slow to react, and why as... more

Most AI companies make big claims. Sai built a guarantee into the business model.

Sai Dhanak is the founder of Deduction, an AI tax firm that pairs licensed CPAs with AI agents to deliver tax advice, planning, and filing for US consumers — at a fra... more

Good content still wins. Finn Thormeier has spent years building LinkedIn presence for B2B executives and he's got a genuinely uncomfortable take on why most of it fails — and it's not the algorithm.

Finn runs Project 33, an executive LinkedIn agen... more

What happens to bootstrapped SaaS when AI levels the playing field — and VC money controls distribution? Antoine Minoux, serial founder and builder of Fernand (a customer support tool for founders doing their own support), gets real about what's actu... more

Your product isn't defensible because it's hard to build. The tough news: you're in trouble.

Joe Lee, founder of Super (200,000+ users, growing without a sales team), joins Sounds Good to dismantle the idea that technical complexity is a moat.

We... more

Sounds Good Podcast #1 — Mike Hill on whether bootstrapped SaaS is still worth starting in 2026. His advice to anyone asking him right now: don't.

Not because SaaS is dying. He doesn't buy that — neither do I. But the gap between building a product... more

Key Facts

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Recent Guests

Ken Weary
Chief Operating Officer, Hostaway
Hostaway
Episode: The $500M SaaS company that doesn't chase AI hype — Ken Weary @ Hostaway
Mac Martine
Founder/Operator at Demandbird (content production and scheduling tool)
Demandbird
Episode: SaaS isn't dead but old playbooks are — Mac Martine @ Demandbird
Felix Hoffmann
Founder of 7Learnings, former Zalando pricing expert
7Learnings
Episode: You don't need to go shopping ever again — Felix Hoffmann @ 7Learnings
Sai Dhanak
Founder of Deduction (AI tax firm)
Deduction
Episode: Your AI product needs an accountability layer — Sai Dhanak @ deduction.com
Finn Thormeier
Founder of Project 33, executive LinkedIn content specialist
Project 33
Episode: Stop the slop. Here's how to do founder-led content — Finn Thormeier @ Project 33
Antoine Minoux
Founder/CEO of Fernand, former serial founder
Fernand
Episode: Bootstrapping in an over-funded market — Antoine Minoux @ Fernand
Mike Hill
Founder/Operator discussant on SaaS strategies
Curator.io
Episode: Don't start SaaS right now — Mike Hill @ Curator.io

Host

Anna Nadeina
Host of Sounds Good, focuses on practical growth playbooks and honest post-mortems in SaaS and tech startups

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

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Talking Points

Recent interactions between the hosts and their guests.

The $500M SaaS company that doesn't chase AI hype — Ken Weary @ Hostaway
Q: What was the drive behind Hostaway's growth strategy and how do you see AI fitting into that?
AI is used to augment existing teams, not replace them; it speeds up common tasks, improves support, and enables more strategic work while letting Hostaway scale efficiently.
Bootstrapping in an over-funded market — Antoine Minoux @ Fernand
Q: What did you learn from the cold email experiment with personalized data visuals in the Fernand inbox?
The experiment showed that too much customization without genuine demand feels inauthentic; many recipients lacked immediate need, and some responses revealed that people would build their own solution if highly motivated. The insight was to balance novelty with real value and to consider offering simpler, more directly useful features or services instead of solely marketing stunts.
Bootstrapping in an over-funded market — Antoine Minoux @ Fernand
Q: What would you spend a hypothetical investment on, given Fernand's direction and the market?
Antoine discusses staying lean, focusing on core product prowess, and using selective pivots rather than chasing capital-heavy growth, while acknowledging the need to adapt to AI and shifting distribution dynamics. He emphasizes testing ideas directly with customers to determine what actually resonates, rather than chasing flashy features.
Don't start SaaS right now — Mike Hill @ Curator.io
Q: What role does AI play in SaaS development and team productivity?
AI can boost senior developers and speed up testing and iteration, but relies on proper briefing and human oversight to avoid mistakes; over-reliance without checks can cause major issues.
Don't start SaaS right now — Mike Hill @ Curator.io
Q: Hey Mike, welcome to Sounds Good. How are you doing? Why are we still building SaaS?
Mike discusses the saturated market, competition, and the idea that while SaaS isn't dying, it's harder to achieve product-market fit and scale due to noise and proliferation of options. He emphasizes the need to focus on go-to-market and meaningful differentiation.

Audience Metrics

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Frequently Asked Questions About Sounds Good.

What is Sounds Good. about and what kind of topics does it cover?

This show leans into practical, no-nonsense conversations with founders, operators, and SaaS leaders about playbooks, growth hacks, and the real numbers behind strategies like product-led growth, sales-led growth, and founder-led marketing. Episodes frequently explore AI in services, distribution tactics, and the realities of scaling in crowded markets, often including post-mortems, lessons from experiments, and candid takes on what actually moves the needle. A standout aspect is the emphasis on human-in-the-loop accountability, honest experimentation, and actionable takeaways that listeners can apply to their own ventures or client programs. The format tends to blend tactical guidance with strategic framing, making it helpful for listeners... more

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How many listeners does Sounds Good. get?

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What are the audience demographics for Sounds Good.?

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How many subscribers and views does Sounds Good. have?

To see how many followers or subscribers Sounds Good. has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of Sounds Good. are there?

Sounds Good. launched 4 months ago and published 9 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Sounds Good.?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Sounds Good.?

Recent guests on Sounds Good. include:

1. Ken Weary
2. Mac Martine
3. Felix Hoffmann
4. Sai Dhanak
5. Finn Thormeier
6. Antoine Minoux
7. Mike Hill

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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