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Social marketing - Audio

The Open University

Have you ever wondered how marketing techniques have been used to promote positive social change? In a series of lively interviews, Professor Gerard Hastings of the Institute of Social Marketing, faces questions from members of ISM-Open (the Institute of Social Marketing at The Open University Business School) on issues such as the ethics of social marketing, branding and advertising, and the mora... more

PublishesDailyEpisodes14Founded15 years ago
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Artwork for Social marketing

Latest Episodes

A short introduction to the album.

Transcript -- A short introduction to the album.

Michaela Firth in conversation with Gerard Hastings.

Transcript -- Michaela Firth in conversation with Gerard Hastings.

Terry O'Sullivan in conversation with Gerard Hastings.

Transcript -- Terry O'Sullivan in conversation with Gerard Hastings.

Tom Farrell in conversation with Gerard Hastings.

Transcript -- Tom Farrell in conversation with Gerard Hastings.

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Social marketing launched 15 years ago and published 14 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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