So I Just Fired My CMO...!
Duncan Potter (Ephilium)In this provocatively named podcast aimed at non-Marketing executives who are trying to manage, fix or just understand Marketing, Duncan Potter, a CMO for the last 25 years, discusses the critical role of marketing in driving business success. He outlines essential marketing topics that will be covered in upcoming episodes, emphasizing the importance of aligning marketing strategies with business ... more
| Publishes | Daily | Episodes | 18 | Founded | a year ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
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AI in marketing, marketing strategy, AI tools, content generation, personalization, marketing automation, efficiency, creativity, data analysis, marketing leadership
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In this episode, Duncan Potter discusses the transformative role... more
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marketing, customer journey, buyer personas, lead nurturing, account-based marketing, attribution models, business growth, marketing strategy, sales, customer engagement
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In this episode of 'So I Fired My CMO', Duncan Potter discus... more
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marketing jargon, ROI, CPA, CLV, SEO, PPC, CTR, engagement rate, UGC, email marketing
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In this episode of 'So I Fired My CMO', Duncan Potter addresses the confusion surrounding marketing jargon, acronyms, and buzzwords that often p... more
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marketing leadership, CMO expectations, accountability, growth strategy, marketing KPIs, customer engagement, brand awareness, marketing culturesummaryIn this episode of 'So I Fired My CMO', Duncan Potter discusses the critical expectations... more
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Brand equity, marketing, digital noise, consumer trust, brand loyalty, brand measurement, brand purpose, brand identity, customer connection, brand advocacy
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In this episode of 'So I Fired My CMO', Duncan Potter delves into the con... more
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customer journey, marketing strategy, friction points, data insights, personalization, automation, conversion rates, customer retention, brand advocacy, customer experience
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In this episode of 'So I Fired My CMO', Duncan Potter dis... more
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sales and marketing alignment, business growth, revenue generation, collaboration, customer retention, marketing strategies, sales strategies, lead generation, CRM integration, business profitability
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In this episode of 'So I Fired... more
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In this conversation, Duncan Potter delves into the world of growth marketing, contrasting it with traditional marketing approaches. He emphasizes the importance of performance, data-driven decision-making, and a full-funnel focus. The discu... more
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So I Just Fired My CMO...! launched a year ago and published 18 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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